Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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AHP-Based Recommendation System of Mobile Games Reflecting User Preferences

사용자 선호도를 반영한 AHP 기반 모바일 게임 추천 시스템

  • Oh, Jae-Taek (Dept. of Computer Science & Engineering, Kongju National University) ;
  • Lee, Sang-Yong (Div. of Computer Science & Engineering, Kongju National University)
  • 오재택 (공주대학교 컴퓨터공학과) ;
  • 이상용 (공주대학교 컴퓨터공학부)
  • Received : 2016.11.21
  • Accepted : 2017.01.20
  • Published : 2017.01.28
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Abstract

Mobile game users tend to value the opinions from their friends or SNS when making a decision on which game to play. This is because they are not satisfied with the information on suggestions provided by the conventional mobile game recommendation systems. In this research, we made a system that can reflect user preference directly by using Analytic Hierarchy Process(AHP). In the system, the hierarchy of AHP is composed of final goal(Level 1), evaluation basis(Level 2) and alternative(Level 3). And the system is made up of an input module, an AHP processing module, a recommendation module and database. Through comparison analysis with two conventional systems to test the performance of the system, we could find that the system got more higher satisfaction than the other systems.

모바일 게임 이용자들은 모바일 게임을 선택할 때, 친구들이나 SNS의 의견을 참고하는 것을 선호하는 경향이 있다. 이러한 이유는 기존의 모바일 게임 추천 시스템에서 제공하는 추천 정보에 만족하지 않기 때문이다. 본 연구에서는 계층적 분석 방법(Analytic Hierarchy Process, AHP)을 적용하여 사용자들의 선호도를 직접적으로 반영할 수 있는 모바일 게임 추천 시스템을 구현하였다. 본 시스템에서 AHP 계층도는 각 계층별로 최종 목표(Level 1), 평가 기준(Level 2), 대안(Level 3)으로 구성된다. 본 시스템은 입력 모듈, AHP 처리 모듈, 추천 모듈, 데이터베이스로 구성된다. 본 시스템의 성능을 확인하기 위하여 기존의 추천 시스템들과 만족도를 비교한 결과, 본 시스템이 다른 추천 시스템보다 만족도가 높다는 것을 확인할 수 있었다.

Keywords

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