• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.25-33
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• 2017

An increase of the interaction speed can lead to the problem of over-relations. Due to psychological and temporal burdens caused by the excessive relationship, users feel fatigue and users are avoiding using SNS. SNS fatigue and SNS anxiety is regarded as SNS stress related to the side effects caused by the SNS use. This study is to approach negative view which is SNS stress and find out causes of stress from the over-relation of interaction. This study used total of 261 samples from Facebook users. As a results, all hypothesis are accepted using SEM(Structural Equation Model). Information sharing and communication have positive effect on social interaction overload and it causes technostress. The results of this study show that SNS characteristics occurs technostress. This study is significant in that it examines that the features of SNS have negative results.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.107-115
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• 2017

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

• International Commerce and Information Review
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• v.16 no.3
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• pp.3-23
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• 2014

This study focused on causes of use reluctant intention because closed SNS was more active than open SNS was despite tremendous growth of SNS to have negative influence upon not only SNS contents suppliers but also marketing business using SNS. The survey were conducted a total of 205 participants with adult over colleague student, 197 copies that excluded questionnaire with unfaithful answer were used in the analysis, and we used path analysis of structural equation modeling. The results of modified path model showed that interactivity was influenced by value, and then affecting "trust ${\rightarrow}$ satisfaction ${\rightarrow}$ using reluctant intention" path and "satisfaction ${\rightarrow}$ using reluctant intention" path. These result reflected that interactivity have a double-edged sword and value is very important standard to make a positive of negative role of interactivity. These results suggested that interactivity was found to have influence upon not only behavioral willingness that took actions depending upon either improvisation or situation but also behavioral intention path that thought and took actions in reasonable way. The interactivity had double-edged sword to help develop SNS and to produce negative results.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.225-235
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• 2013

Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS services and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS service depending on the Relationship Commitment and shows the strategies to enlarge the use frequency and the On-line Word-of-Mouth. The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS service affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.201-208
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• 2023

This study is a empirical study to investigate the mediating effect of self-efficacy and social support in the relationship between SNS use time and acculturation stress for Chinese students. A survey was conducted from April 1 to 12, 2022 on 239 Chinese students from universities across the country using Wenjuanxing questionnaires. Descriptive statistics analysis and Baron and Kenny hierarchical regression analysis were performed on the collected data using SPSS 26.0, and bootstrapping was performed to verify the mediating effect. As a result of the study, SNS use time had a significant effect on the self-efficacy and social support. The acculturation stress was significantly influenced by SNS use time, self-efficacy, and social support. SNS use time had a significant effect on acculturation stress, and self-efficacy and social support had a partial mediating effect in the relationship between SNS use time and acculturation stress. Therefore, based on the above research, SNS can be used to develop the projects for International students to enhance their cultural adaptative ability and thus alleviate the acculturation stress. This study can serve as the foundational and supplementary materials for the follow-up study of SNS and acculturation stress.

• Journal of Digital Contents Society
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• v.16 no.2
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• pp.283-290
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• 2015

This study focused on SNS use of Chinese students who are studying in Korea. Communication media like SNS is strongly related with socialization of foreigners. Thus, it is expected to verify relationship between current SNS use tendency of Chinese students and their settlement in Korea based on analysis on the factor influencing SNS use of Chines students. For the study on the factor influencing to SNS use of Chinese students in Korea TAM model was used as a research frame. Based on TAM theory technological attribute, individual attribute and social attribute were taken out as independent variables. Perceived ease of use and perceived usefulness are applied as mediator variables. In research conclusion, some hypotheses are adopted the same as existing theory, but some hypotheses for example service quality and individual attribute are rejected as variables which influence positively to mediator variable perceived easy of use. For the next research more various variables and nationwide sampling will be needed. Based on this research it is expected to be analysed correlation between foreigners settlement in Korea and communication media like SNS.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.181-192
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• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• The Journal of Society for e-Business Studies
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• v.25 no.3
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• pp.131-145
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• 2020

The numbers of SNS (Social Network Service) users and usage amounts are increasing every year. The influence of SNS is increasing also. SNS has a wide range of influences from daily decision-making to corporate management activities. Therefore, proper analysis of SNS can be a very meaningful work, and many studies are making a lot of effort to look into various activities and relationships in SNS. In this study, we analyze the SNS following relationships using Twitter, one of the representative SNS services. In other words, unlike the existing SNS analysis, our intention is to analyze the interests of the accounts by extracting and visualizing the accounts that two accounts follow in common. For this, a common following account was extracted using Microsoft Excel macros, and the relationship between the extracted accounts was defined using an adjacency matrix. In addition, to facilitate the analysis of the following relationships, a direction graph was used for visualization, and R programming was used for such visualization.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.211-222
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• 2014

This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.