• Journal of Intelligence and Information Systems
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• v.27 no.3
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• pp.113-137
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• 2021

According to the clear potential of mobile banking growth, many studies related to this are being conducted, but in Korea, it is concentrated on the analysis of technical factors or consumers' intentions, behaviors, and satisfaction. In addition, even though it has a strong customer base of 20s, there are few studies that have been conducted specifically for this customer group. In order for mobile banking to take a leap forward, a strategy to secure various perspectives is needed not only through research on itself but also through research on external factors affecting mobile banking. Therefore, this study analyzes impulsiveness, credit card use, and SNS addiction among various external factors that can significantly affect mobile banking in their 20s. This study examines whether the relationship between impulsiveness and mobile banking usage depends on whether or not a credit card is used, and checks whether a customer's impulsiveness is possible by examining whether a credit card is used. Based on this, it is possible to establish new standards for classification of marketing target groups of mobile banking. After finding out the static or unsuitable relationship between whether to use a credit card and impulsiveness, we want to indirectly predict the customer's impulsiveness through whether to use a credit card or not to use a credit card. It also verifies the mediating effect of SNS addiction in the relationship between impulsiveness and mobile banking usage. For this analysis, the collected data were conducted according to research problems using the SPSS Statistics 25 program. The findings are as follows. First, positive urgency has been shown to have a significant static effect on mobile banking usage. Second, whether to use credit cards has shown moderating effects in the relationship between fraudulent urgency and mobile banking usage. Third, it has been shown that all subfactors of impulsiveness have significant static relationships with subfactors of SNS addiction. Fourth, it has been confirmed that the relationship between positive urgency, SNS addiction, and mobile banking usage has total effect and direct effect. The first result means that mobile banking usage may be high if positive urgency is measured relatively high, even if the multi-dimensional impulsiveness scale is low. The second result indicates that mobile banking usage rates were not affected by the independent variable, negative urgency, but were found to have a significant static relationship with negative urgency when using credit cards. The third result means that SNS is likely to become addictive if lack of premeditation or lack of perseverance is high because it provides instant enjoyment and satisfaction as a mobile-based service. This also means that SNS can be used as an avoidance space for those with negative urgency, and as an emotional expression space for those with high positive urgency.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.225-234
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• 2017

This study was conducted with male/female teenagers to examine the interaction between their attachment to social media and their self-identity in both real space and cyberspace. Among the subjects, male teenagers tended to use social media more than female teenagers. Also, the more friends/followers they have, the more they would use the service itself. In the subordinate correlation of the subjects' self-identity in both cyberspace and real space, most areas showed positive correlation. And each subregion of the areas of real-space ego-identity and social media addiction showed positive correlation with them as well. On the other hand, in areas of social media addiction and cyberspace ego-identity, all areas showed negative correlation except the area of dominance. Through this experiment, it was proven apparent that there needs to be proper management of teenagers that are overusing and are addicted to social media, and that programs should be developed to mediate the subjects in regards to each subregion of real space and cyberspace ego-identity.

• Journal of Internet Computing and Services
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• v.17 no.1
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• pp.109-118
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• 2016

As Internet technology further develops, a social networking service (SNS) also develops. But most studies on SNS are not appropriate for business purposes since they mainly focus on personal characteristics. Unlike previous studies, however, this study tries to understand the effect of SNS on performance in the perspective of business. As the result of analysis, SNSE(Social Networking Service Engagement) appears to have positive effect on TMC(Transactive Memory Capability) and PER(Performance), and TMC also seems to affect PER. On the assumption that there should be some parameters between SNSE and PER that earlier studies did not consider, this study has proved that a new way of memories, or TMC, forms the bridge between SNS and PER. It also found out that the time spent on SNS is positively controlled when SNSE affects TMC. These results are different from those of the previous studies arguing that SNS has nothing to do with PER.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.284-291
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• 2022

People use various tools to present themselves including Social Network Services(SNS hereafter). This study categorized three types of presentation of self, which are genuine, ideal, and social self, and based on Goffman's Impression Management Framework, investigated if these types of presentations have any patterns related to SNS posting styles. Especially, we focused on the styles of hashtags including if hashtags are used in the main tests, if hashtags are hidden, and what kinds of words are used for hashtags. Using 450 posting data uploaded to the Instagram, we found that the posting presenting ideal self show very high rate of using hidden hashtags(98%) and using common expressions(97%), which are not the case for genuine and social self types. This results imply that people concern more about their impressions especially when they present their ideal self on SNS, partially confirming Goffman's Impression Management Framework.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.236-243
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• 2018

The purpose of this study was to investigate the mediating effects of parental attachment and ego resiliency in the tendency toward social networking site (SNS) addiction in college students. For this purpose, 382 college students in the Jeju area were surveyed and their responses analyzed. To analyze the collected data, structural equations were implemented using SPSS Statistics version 18.0. According to the results of the study, there is a significant negative correlation between attachment formation and SNS intoxication in college students, and a negative correlation between ego resiliency and SNS addiction. Also, there is a significant positive correlation between formation of parental attachment and ego resiliency in college students, indicating that parental attachment and ego resiliency are significant factors in lowering SNS addiction. Second, in order to examine the mediating effects of ego resiliency in the relationship between the formation of parental attachment and SNS addiction in college students, a research model and a competition model were established and verified. As a result, the relationship between parent attachment and SNS addiction was mediated completely, and the research model is more appropriate. These findings suggest that ego resiliency is of practical significance in seeking ways to improve the problem of SNS addiction in the future. In other words, overuse of SNSs by university students can lead to addiction, but strengthening ego resiliency enables sound SNS use.

• Informatization Policy
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• v.19 no.2
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• pp.57-84
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• 2012

If we observe the formation of communities of people and participation methods within them, we can see that those communities are developing more efficiently due to the penetration of smart phones and the growth of SNS. This trend also has an impact on information sharing activity between people and enables more active information sharing than ever before. But information sharing on SNS does not just involve the SNS users sharing information with each other. Important factors affecting the information sharing activities include the type of relationship between the users and the attitude of the information sharing individuals. Accordingly, this study selected perceived social support, perceived social influence, and perceived network structure as the factors that affect the continuous intention of people to use SNS, and performed a higher order factor analysis on those factors. Between continuous intention to use SNS and intention to share information, we selected relationship quality and information sharing behavior and executed a path analysis between the factors. We carried out an empirical analysis by utilizing SPSS 18.0 and SmartPLS 2.0 as analysis tools. Using these tools, we investigated the factors influencing continuous intention to use SNS, and tested the significance between the role and path of relationship quality and information sharing behavior between continuous intention to use SNS and intention to share information.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• International Commerce and Information Review
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• v.14 no.1
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• pp.391-418
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• 2012

The use of SNS (Social Network Service) has been increasing in world society and the SNS has been used to satisfy different purposes of social groups over the years. In the beginning, the SNS were formed using e-mail, listserve, newsgroup, etc., where information was shared among relatively homogeneous groups of people. Now different groups including corporations have been using SNS such as personal web pages, blogs, Facebook and Twitter for their social media marketing. This study intends to verify the relationship between SNS use and export marketing performance. To achieve this, different types of SNS use were analyzed in order to verify their relationship with export marketing performance. The conceptual model is suggested in this paper and several research constructs are identified. The constructs used in this paper include export marketing performance, SNS use, degree of innovation, product online fitness, marketing competence, and internationalization competence. According to the results, the SNS use directly influences the export marketing performance. In addition, the factors which determine the level of SNS use are product's online fitness and organizational willingness to undertake innovation. Therefore, it is suggested to increase SNS use in different marketing purposes for future research.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.405-415
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• 2020

The number of users of SNS has been steadily increased along with the popularity of smart phones, since marketing using SNS is easy to communicate and fast to spread, many companies are actively utilizing SNS marketing. In this study, we established a hypothesis by selecting SNS marketing attributes based on prior research as informational, interactive, entertainment and reliability. In this study, we are going to examine the impact on SNS marketing on purchase behavior at the convenient store to provide basic data for sale promotional strategy. Analysis of differences in SNS marketing attributes according to the characteristics of the survey participants showed that differences in information were significant in age and monthly income, and interaction was significantly different from gender. Among SNS marketing attributes, information, entertainment and reliability showed significant positive effects on satisfaction, and the interactivity was rejected because it did not have a significant impact. While interactivity, entertainment, and reliability of SNS marketing attributes significantly affected satisfaction, it was found that information has not significantly affected them. Satisfaction also had a significant impact on purchase intentions.

• Journal of the HCI Society of Korea
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• v.13 no.1
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• pp.11-19
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• 2018

Recently, SNS users have begun to complain of fatigue attributed by the dependency on the Social Networking Services, and this trend seem to have them cease or leave the SNS despite its exponential growth. Although researchers devote their effort to identify negative effects of perceived SNS fatigue on the intention to keep using SNS, it still lacks dealing with users' personal characteristics. Thus, this study looked into (1) the differences of perceived SNS fatigue and the differences of intention to leave SNS based on the users' characteristics (demographic variables, personality traits, and SNS usages) and (2) the users' characteristics on the intention to discontinue SNS. The results show that the users with low self-esteem were more likely to feel higher SNS fatigue and to discontinue SNS than those with high self-esteem, and the users in 20s showed higher intention to discontinue SNS than those in 40s. Moreover, the younger the users were, and the lower the levels of self-esteem were, the users reported higher level of fatigue. Additionally, the female users showed that the higher the level of fatigue, the stronger intentions to discontinue SNS. This research sheds light on the fact that the characteristics of users give influences the intention to discontinue SNS, and is expected to suggest practical implications in the ever-expanding SNS market.