• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.183-191
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• 2016

SNS is developing rapidly along with diffusion of smartphone. However as useage of SNS became excessive, SNS addiction became a social problem. Meanwhile the problem that users leavning SNS because of negative perceptions about SNS became issue. As both SNS addiction and continuance are important when using SNS, this study examines factors affecting Facebook addiction and continuance. We derive three personal traits, which is autonomy, competence, relatedness as variables that affect Facebook addiction and continuance to use Facebook. The authors' structural equation model using data, collected from 204 Facebook user, showed that autonomy and competence significantly affected Facebook addiction. Also, autonomy, competence and relatedness significantly affect Facebook continuance.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.155-164
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• 2017

The purpose of this study is to analyze the similarities and differences between motivation and usage according to morphological differences between Facebook and Instagram. The formative differentiation of third-generation SNS such as intuitive image and limited network poses the necessity of recognizing individual service users as distinct groups in SNS research. Therefore, this study was conducted to analyze the differences of motivation and usage, according to the motivation of using Facebook and Instagram by 255 university students. As a result, 7 factors were found as motivation for SNS use, and there were therein motivational differences between Facebook and Instagram users. This study is expected to contribute to the prediction of user's attitude change according to the morphological evolution of SNS in the future, and to expand the application to such related fusion research as GUI design and corporate PR marketing.

• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.271-276
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• 2019

The purpose of this study is to examine how social motivation, functional motivation, playful motivation, and psychological motivation affect SNS user satisfaction in order to find out what factors are important to Korean high school students in using SNS. As a result, playful motives, functional motives, and psychological motives except social motives have an effect on SNS user satisfaction, and this satisfaction has a positive effect on students' value formation. These results suggest that the reason why Korean high school students use SNS is that they need it and enjoy it, that is, they use SNS from a personal point of view, and are not related to social phenomena. However, social motives were found to have a positive effect on functional and playful motives. In other words, various social phenomena, which are social motives, provide an opportunity and theme for the use of SNS, and functional motives have positive effects on playful and psychological motives. In other words, the various functions provided by SNS have a positive effect on the selection and use of SNS.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.183-191
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• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.367-368
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• 2020

최근 SocailNetworkService(SNS) 플랫폼은 중독을 유발하는 알고리즘을 통해서 시장점유율을 높이는 전략을 사용하고 있다. 이에 따른 부작용으로 일상생활에 무리가 갈 정도의 사용자가 나타나고 있다. SNS 중독 사용자는 스스로가 문제를 인지하고 있으나 자제를 못하고 있어 SNS 중독 완화를 돕는 어플리케이션이 개발되고 있다. 이러한 어플리케이션은 일정 부분 중독 완화에 도움은 주고 있으나 다음과 같은 문제점을 갖는다. 첫째 일반적으로 SNS 사용자는 여러 SNS를 동시에 사용하기 때문에 이를 통합하여 볼 수 있는 기능이 필요하다. 기존 어플리케이션에서는 특정 SNS만을 대상으로 하는 문제가 있다. 둘째 SNS의 사용량을 표현하는 방식이 단순이 그래프 형태로만 지원되어 다양한 정보 제공에 한계가 있다. 마지막으로 SNS의 과도한 사용에 대한 경각심을 새겨줄 수 있는 요소가 부족하다. 이 논문에서는 여러 SNS 사용량을 통합하여 제공하는 대시보드 기능, 게이미피케이션 요소를 접목하여 사용량을 다양한 가치로 보여주는 기능, 그리고 SNS 중독 정도에 따라 다양한 공포소구 메시지를 지원하는 기능을 통해 SNS 사용자의 중독 완화를 지원하는 어플리케이션을 제안한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.269-277
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• 2016

This study aims to grasp the influence of a college student's academic emotions and the ability of interpersonal relations according to gender on the SNS addiction tendency. Data were collected through a self-reported structured questionnaire from 130 college students using convenient sampling methods from September 1 to October 31, 2015. The research result showed that in the case of male college students, only the ability of interpersonal relations (${\beta}=-.41$, p=.009) was understood as a variable with an influence on the SNS addiction tendency, having approximately 16% power of explanation (F=2.26, p=.049) after controlling for age, daily average duration of using SNS, subjectively-perceived level of dependence on SNS, and one's own level of using SNS. In the case of female college students, it was understood that the daily average duration of using SNS (${\beta}=.42$, p<.001) and positive academic emotions(${\beta}=.27$, p=.010) were variables having an influence on the SNS addiction tendency, having approximately 28% power of explanation (F=5.19, p<.001). Accordingly, to solve the psycho-social health problems related to male and female students' SNS addiction based on this research, it might be helpful for planning a program by taking into account the differences between the related variables according to gender.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.191-199
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• 2015

The purposes of this study are to examine the predictability of variables related to SNS intention to use in collaborative learning and provide some new implications. Based on Technology Readiness and Acceptance Model (TRAM), we hypothesized that optimism, innovativeness, discomfort, insecurity as personal disposition variables, subjective norm as a social variable, and perceived usefulness and perceived ease of use as cognitive variables would predict SNS intention to use. For this study, 274 'Share Leadership' students in E university completed surveys and it was analyzed by multiple regression analysis. The results of this study showed as follows. First, optimism, innovativeness, discomfort, and subjective norm predicted perceived ease of use. Second, optimism, insecurity, subjective norm and perceived ease of use predicted perceived usefulness. Third, subjective norm, perceived ease of use and perceived usefulness predicted SNS intention to use. From this, it is revealed that positive technology readiness predict much more than negative technology readiness do and the role of teacher and peers is very important.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.139-150
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• 2015

Social Network Service is one of platforms rapidly growing in the environment of digital convergence. Most of researches regarding social network service(SNS) done up to the present time are concerning about technic and effectiveness characteristics of SNS. However, this study focuses on the roll of self-disclosure in the use of social network services(SNS). From the perspectives of personal and social motivation rather than the effectiveness and technic characteristics of SNS. the relations among self-disclosure, enjoyment, social ties and intention to use have been tested empirically. The results from this study shows that self-disclosure has not directly effects on the intention to use of SNS, but indirectly effects on it through personal enjoyment and desire to have social ties.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.47-55
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• 2016

As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users' intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.1
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• pp.155-162
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• 2017

The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction