• 농촌계획
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• 제17권3호
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• pp.113-124
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• 2011

This study attempted to propose a space planning of rural villages having been connected by small-regions units as a plan of regional economic growth through cultivating native resources located in rural areas and then developing them. As research methods, this study carried out literature research and empirical study at the same time, and then was progressed to directions of deducing a basic plan by applying alternatives to actual object sites based on the results. Endogenous developments of areas through native resources' developments have been emphasized in Korea recently, and various policies and strategies are being appeared for making regional economic growth under these recognitions. However, rural village planning has directed to physical maintenances centering on functionality till now, and composed of facility repairs and experience projects of urban-rural interchanges mostly so as to solve living environments between cities and agricultural villages. Therefore, this study intended to pose discrimination with existing rural village planning, and set up a growth plan of rural villages by cultivating and developing tangible and intangible native resources having been kept in the rural villages and then commercializing them centering on indigenous native resources.

• 농촌계획
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• 제20권4호
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• pp.253-262
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• 2014

This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.

• 농촌지도와개발
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• 제18권1호
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• pp.129-152
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• 2011

The study aims to investigate the meaning of the rurality in traditional three-verse Korean poem written by Sadaebu(사대부). We will discuss integration method for Rural and rurality. Rurality is not physical truth, but personal and subjective thing. The meaning of the rurality produce socially. So, the concept of the Rurality can be interpreted in many ways. Sadaebu in the Joseon period put emphasis on rural as a object of a self-discipline and govern. They compose a poem from rural life. There are various meaning related to rurality in traditional three-verse Korean poem. The rurality meaning of the Sijo written by Yakcheon and Jonjae can define union between the natural order and poetic narrator. poetic narrators accept theirselves to nature and work willingly. The host of the program must make visitors homesick and gives more energy by Sijo experience program. The most import thing is the identification of the visitor and rural. To accomplish these purpose, It needs visitors can sing a sijo by oneself.

• 한국조리학회지
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• 제12권1호
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• pp.68-81
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• 2006

The purpose of this paper is to explore the possibility that green tourism involving traditional local foods could help reinvigorate local economy. The author examines some examples of developed countries to develop tour programs of the rural community and systematizes the local cuisine of Gwangju and Chonnam provinces. The source materials for this research include the data from the Office of Rural Development and interviews with the people concerned in June to July, 2005. The author starts with the literature review of written documents from various sources including the government, the Chonnam local government, periodicals and the internet. It seems necessary that we develop green tours involving unique local cuisines. To that purpose, the author claims that a variety of programs should be developed; (i) a public demonstration of traditional local foods, (ii) a hands-on experience program in which people can learn and cook by themselves, (iii) a tasting program of organic food and chemical-free produce, (iv) a program developing well-being food, and (v) lectures on healthy foods. The development of such green tours connected with the local cuisine will help vitalize the local economy and maintain tradition of the local cuisine.

• 한국환경과학회지
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• 제27권10호
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• pp.865-874
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• 2018

Fruit trees are a key part of agriculture in rural areas and have recently been a part of ecotourism or agrotourism. This study analyzes user segmentation based on user motivation to determine characteristics of potential customers in fruit tree farms, and thereby develop fruit tree experience and educational programs. We conducted a survey of 253 potential customers of fruit tree experience programs in September 2017. Data were evaluated using factor and cluster analyses. The results of the cluster analysis identified four distinct segments based on potential customers' motivations, that is, activity-oriented, learning-oriented, leisure-oriented, and purchase-oriented. These clusters showed that significant differences in the preference of potential customers exist. Different markets were segmented based on the benefits sought by users. The segments' characteristics were identified and activities relevant to each segment were proposed for rural tourism. Lastly, this study suggests directions for development of fruit tree farm experience and educational programs.

• 농촌계획
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• 제15권4호
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• pp.11-17
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• 2009

Rural Amenity Design Competition is opened every year since 2003 having an intention of improving spatial design and planning of rural area through developing values of rural amenity resources and applying in that area. The subject of this competition is broad and there's no limit in locations so that various solutions and original ideas could be proposed. This research examined 165 prizewinning works of the competition and analyzed the locations and areas, aims, main resources, spatial planning contents and experience programs to find out trends of rural spatial design. According to the study, the prizewinning works tends to 1) include spatial plan for an existing village planning, 2) aim rural tourism for citizens and increasement of resident's incomes, 3) develop vegetation and agricultural resources, 4) plan for natural landscape, commercialization of local special productions and agriculture, and 5) propose ecological experience programs. The same theme of the competition repeated every year had led to advanced design skills but also a stagnant of design contents. A subject and a main goal of the Rural Amenity Design Competition should be departmentalized each time hereafter to make for the weak points and propose progressive direction for the rural spatial design.

• 농촌계획
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• 제24권1호
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• 농촌지도와개발
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• 제19권4호
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• pp.1067-1094
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• 2012

농촌테마전시관은 농촌지역개발사업의 활성화로 새롭게 조성되고 있는 체험관광 시설 중 하나로 지역의 어메니티자원을 방문객들에게 집중적으로 소개할 수 있는 중요한 시설이다. 이는 어메니티자원에 기초한 지역활성화라는 지역개발 기조에 맞추어 마을을 발전시키는 데 핵심 시설이 될 수 있는 중요한 자원임에도 불구하고, 현재까지 조성되어 온 농촌마을의 전시관은 유사한 주제와 단순 나열방식의 전시가 주를 이루고 있으며, 관리상태도 열악한 실정이다. 테마전시관을 통해 적극적으로 마을의 중심 어메니티자원을 알리고, 관련 체험프로그램을 제공하여 방문객들의 만족도를 높이기 위해서는 방문객의 욕구를 충족시킬 수 있는 체험요소를 두루 갖춘 전시관의 체계적 계획이 필요하다. 이에, 본 연구에서는 Pind 과 Gilmore(1998)의 체험경제이론을 고찰하여 체험요소(4Es)로 제시된 교육적, 심미적, 현실도피적, 엔터테인먼트적 요소를 활용한 농촌체험전시관 계획 방향을 설정하고, 이를 철원군 이길리 마을에 계획중인 두루미 테마전시관에 적용함으로써, 방문객과 소통하며 어메니티자원을 부각시킬 수 있는 테마전시관 계획방안을 제시하였다. 이 연구 결과는 향후 농촌관광마을에서 농촌체험전시관이 어메니티특성화와 마을활성화에 촉매제로서 역할을 할 수 있도록 기초자료로 활용될 수 있을 것이다.

• 한국농촌건축학회논문집
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• 제18권2호
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• pp.47-54
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• 2016

The objective of this study is to propose the principle and method of the spatial system modification for the compatibility of habitability and tourism convenience in cultural property villages. Based on the field survey on tourists' routes, activities and their durations in Oeam-maeul, the problems of conflict, between habitability/residents and tourism/tourists, and their causes are analyzed. And the modification principle and method of spatial system is proposed as follows; The basic principle of the spatial system modification is to respect the traditional hierarchy in village roads, between the main road and sub-roads, and the territoriality of settlement space that is typically differentiated as the social, individual, and ceremonial domains, from the front to rear part of settlement. With this principle, it is recommended to restrict the tour route to one that is composed of the main road and the periphery road of housing area, and some connecting sub-roads. based on the surveyed tourists's routes. And it is suggested that the tourist facilities, whether they are existing houses or newly built buildings, and the tourist programs are necessary for experience tourism to cultural property villages, and they are proposed to be placed along the restricted tour route.

• 한국산림과학회지
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• 제106권3호
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• pp.353-361
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• 2017

본 연구에서는 산촌주민의 산촌생태관광에 관한 인식 및 요구를 파악하기 위해 설문조사를 실시하였다. 설문조사 내용은 산촌생태관광 도입의견, 주민 참여의향, 정책추진 유형, 산림청에 대한 요구사항, 기대효과 등에 관한 사항으로 구성하였다. 조사 대상 및 방법은 산림청에서 조성한 33개 산촌생태마을과 농림축산식품부에서 조성한 산촌진흥지역 내 농촌체험휴양마을 24개 마을의 마을주민 346명을 대상으로 2015년 6월 17일부터 9월 17일까지 개별면접 설문을 실시하였다. 주요 분석 결과로 산촌생태관광 도입 의견에 대한 설문에 86.7%가 찬성한다고 응답하였고, 산촌생태관광 도입 시 78.3%가 참여의향을 나타냈다. 또한 산촌생태관광 정책 수립 시 응답자의 42.2%가 산림청 연관부처 지자체가 협력하여 추진해야 한다고 응답했으며, 산촌생태관광 도입 시 지원해야할 요구사항은 환경 및 시설과 관련하여 휴양시설 설치가 60.4%, 프로그램 및 서비스 관련하여 산촌생태관광 프로그램 개발에 67.6%로 각각 높게 나타났다. 산촌생태관광 도입을 통한 기대효과에 86.1%가 산촌방문객 증가로 산촌활성화에 도움을 줄 것이라 응답하였다. 본 연구는 산촌생태관광 정책수립 시 주민들의 인식 및 요구를 수렴할 수 있는 기초자료로 활용될 것으로 기대된다.