• 농촌계획
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• 제24권1호
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• 농촌계획
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• 제10권2호
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• pp.7-15
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• 2004

The purpose of this study was to explore the situations of farm stay and visit's perceptions in rural Korea. The data were collected by questionnaire and case study, and obtained from 104 visitors, 104 host farmers, 104 village people in twenty two rural villages from September 20, 2002 to November 21, 2002 and analyzed by SPSS WIN 10. The statistical method was crosstabulation and chi-square. The major findings of this study were as follows; First, the priorities of government policy for farm stay were to build the physical infrastructure such as village road and parking lot, to help farmers make relations with urban people, and to provide the learning opportunities for their business. Second, the main barriers for farm stay were the deficit for improving their facilities. And the income within their farm stay has been low at government policy village. Third, most of host farmers liked to make relations with their village people. The priorities of their relations were to improve natural and social environment of their villages, to develop the special brands, and to manage village tourism programs.

• 농촌지도와개발
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• 제17권3호
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• pp.447-473
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• 2010

Japan is very similar with Korea in aspect of decreasing population of rural areas and increasing demand of urbanites' migrating to rural areas. Therefore, government ministries of Japan including Ministry of Agriculture, Forestry and Fisheries have performed policies for popularizing stay in rural area and rural in-migration as a new lifestyle since the early 2000s. The purpose of this study is to find implication for rural repopulation in Korea though reviewing Japan's policy for urban-rural interchange. In Japan, demand of urban-rural interchange was segmented by the length and purpose of stay, and the policy was made by the way of meeting the needs of each segmented group. After two cases of policy implementation in Kochi and Fukushima prefecture were studied, a few implications were discussed. For rural repopulation, comprehensive vision and strategy of urban-rural interchange including from rural tourism to rural inmigration and diverse programs for satisfying various kinds of demand of urban-rural interchange need to be developed.

• 한국지역사회생활과학회지
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• 제21권2호
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• pp.163-177
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• 2010

The purpose of this study is to examine the difference between service quality satisfactions according to tourists' preference and segmentation by various motivations. Data were collected from 442 farm stay visitors by field surveys in rural areas. A factor-clustering method identified three distinct segments; want-it-all, overall low motivation, relaxation. MANOVA was used to examine the differences of service quality satisfaction for farm stay visitors' preference and segmentation by motivation. Results show that the type of guest room more significantly influenced farm stay visitors' satisfaction according to those three clusters. It should be noted that we have information on the characteristics and type of satisfaction of the consumers in order to improve the quality of farmstay's service in rural tourism.

• 한국농공학회:학술대회논문집
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• 한국농공학회 2003년도 학술발표논문집
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• pp.87-90
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• 2003

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities for village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram can be applied to make renewal plan for rural villages.

• 농촌계획
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• 제18권4호
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• pp.141-152
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• 2012

Recently the package design for agricultural product of farm stay is great interests for increasing the income of farmers and villages as it may fulfill the sensible needs of consumers who experience rural culture and farm stay. This paper presents the status of the package design for agricultural product of farm stay and proposed improvements to the package design as following; 1)to diversify the packaging capacity, 2)to develop the cultural products to applicate the traditional crafts technique, 3)to provide institutional strategies for presenting the identity of farm or village, 4)to develop the education program about package design. We sampled fifty pilot farms or villages, analyse the package design of them and questionnaire surveyed farmers and managers in order to find problems and suggest improvements.

• 농촌지도와개발
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• 제23권1호
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• 농촌계획
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• 제11권1호
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• pp.45-53
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• 2005

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities fer village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram were applied to make renewal plan for 40 rural villages of the study area, Bukmyun, Cheonan, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

• 농촌지도와개발
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• 제27권3호
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• pp.135-144
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• 2020

The aim of this study is to analyze the factors affecting rural tourists' expenditure. This study used the data from the fact-finding survey on rural tourism, and analyzed 4,223 cases who had experienced rural tourism for one year in 2018. The linear multiple regression analysis were used to identify factors affecting rural tourists' expenditure. The result indicate that the factors influencing the rural tourists' total expenditure were age, monthly income, number of accompany, length of stay, accommodation type(pension), accommodation type(friend's house/relatives'house), accommodation type(camping), distance to the destination, accompany(family/relatives), accompany(solo traveler), occupation(white color), motivation(daily escape and rest), motivation(new experience). The result indicate that the higher the age, the higher the average monthly income of the household, the fewer companions, the longer the length of stay higher the expenditure. As for the accommodation, the pension, motel/inn, hotel/condominium, and recreational forest higher probability of expenditure, while, friend/relative's house or camping higher the probability of less expenditure. The longer the distance to the destination, the solo traveler higher the probability of expenditure in rural tourism.

• 한국농촌건축학회논문집
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• 제10권4호
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• pp.1-8
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• 2008

The policy that do so the Geritol generation with advanced age generation's increase may be not estranged and can human down life is necessary times. The Medical treatment and welfare service is essential, and the aged support domiciliary care facility in the rudiments step more expand must. It is real condition that Kangwon-do's number of closed school appears by many things thirdly in whole country and the post management countermeasure is urgent. Because this research chooses the closed school by way to solve the closed school problem that happen by the child of school age decrease the farming and fishing villages or small city and the shortage problem of old people's welfare facilities by population graying at the same time. There is the purpose to grope practical use the possibility of local closed school as welfare center for the old who stay at home present remodeling to welfare facilities for the old man. Keeping the structure condition of a closed school maximum, the welfare center for the old who stay at home by remodeling a closed school ultimately proposed.