• Title/Summary/Keyword: Role-orientation

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The Structural Relationship between the Use of Export Promotion Programs, Export Innovativeness, and Export Performance of SMEs (중소기업의 수출지원제도의 활용과 수출혁신성 그리고 수출성과 간의 구조적 관계)

  • Se-Hwa Ahn
    • Korea Trade Review
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    • v.46 no.5
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    • pp.231-248
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    • 2021
  • This study aims to examine an effective path that links the use of export promotion programs(EPPs) to the export performance of SMEs. In particular, the study focuses on what role the export innovativeness of SMEs plays between EPPs and export performance. In order to verify the conceptual model, the structural equation modeling is applied, using the data collected from a sample of 152 Korean SME exporters. The study highlights the notion that the relationship between the use of EPPs and export performance is not direct and that higher performance can be achieved through export innovativeness, the ability to reconstruct internal resources and to respond quickly to changes in the export market. The results of the empirical analysis show that EPPs partially mediate the relationship between export market-orientation and export innovativeness, and that such mediated export innovativeness continues to fully mediate the relationship between EPPs and export performance. That is, if SMEs make good use of EPPs that meet their needs, they can be encouraged to re-bundle or strengthen their existing resources and capabilities, which in turn lead to higher export performance. The study thus helps extend understanding of EPPs and export performance literature.

Drivers of Small Business Competitive Advantage: A Study on Flower Shop Product Distribution in Bali

  • i gusti agung ketut gede SUASANA;i gede RIANA;i wayan SANTIKA;anak agung ayu diah puspita MAHADEWI
    • Journal of Distribution Science
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    • v.22 no.1
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    • pp.1-12
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    • 2024
  • Purpose: Rapid technological advancements and information dissemination have catalyzed a steep upsurge in the distribution of ornamental flower arrangement products, effectively meeting the burgeoning demands of customers. This research endeavours to elucidate the relationship between market orientation (MO) and competitive advantage (CA), with the intermediary role of marketing performance (MP) within Denpasar's flower arrangement retail sector. Research Methods: Conducted within a Denpasar-based flower shop, the study engaged 94 respondents through a questionnaire-based data collection methodology. Utilizing a saturated sampling approach, the sample size equated to the population size. The analysis employed SmartPLS, a robust statistical tool. Results: The study findings reveal that MO does not exert a statistically significant direct impact on CA. Nevertheless, MO exhibits a substantively positive and statistically significant influence on MP, which, in turn, substantially and significantly contributes to CA. For flower arrangement business owners, it is imperative to orchestrate effective control over their marketing performance. Conclusion: This involves nurturing enduring customer and employee relationships by steadily implementing market-oriented distribution strategies. By doing so, customer satisfaction and growth, pivotal in bolstering marketing performance, can be adeptly sustained, ultimately culminating in attaining competitive advantage.

Functional neuroanatomy of the vestibular cortex and vestibular stimulation methods for neuroimaging studies

  • Seung-Keun Lee;Eek-Sung Lee
    • Annals of Clinical Neurophysiology
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    • v.26 no.1
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    • pp.1-7
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    • 2024
  • The vestibular cortex is a distributed network of multisensory areas that plays a crucial role in balance, posture, and spatial orientation. The core region of the vestibular cortex is the parietoinsular vestibular cortex (PIVC), which is located at the junction between the posterior insula, parietal operculum, and retroinsular region. The PIVC is connected to other vestibular areas, the primary and secondary somatosensory cortices, and the premotor and posterior parietal cortices. It also sends projections to the vestibular nuclei in the brainstem. The PIVC is a multisensory region that integrates vestibular, visual, and somatosensory information to create a representation of head-in-space motion, which is used to control eye movements, posture, and balance. Other regions of the vestibular cortex include the primary somatosensory, posterior parietal, and frontal cortices. The primary somatosensory cortex is involved in processing information about touch and body position. The posterior parietal cortex is involved in integrating vestibular, visual, and somatosensory information to create a representation of spatial orientation. The frontal cortex is involved in controlling posture, and eye movements. The various methods used to stimulate the vestibular receptors in neuroimaging studies include caloric vestibular stimulation (CVS), galvanic vestibular stimulation (GVS), and auditory vestibular stimulation (AVS). CVS uses warm or cold water or air to stimulate the semicircular canals, GVS uses a weak electrical current to stimulate the vestibular nerve, and AVS uses high-intensity clicks or short tone bursts to stimulate the otolithic receptors.

Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

A Study on the Co-orientation of Internet Portal News Providers and Users (포털뉴스 제공자와 이용자간 상호지향성 연구)

  • Park, Sung-Hee;Park, Su-Mi
    • Korean journal of communication and information
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    • v.30
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    • pp.143-174
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    • 2005
  • This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

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Development of an Education Program for Hospice Care and Its Performance (말기 암환자의 호스피스 교육프로그램 개발 II - 죽음의식에 미치는 효과 검정 -)

  • 김분한;김문실;김흥규;정태준;탁영란;김혜령;전미영
    • Journal of Korean Academy of Nursing
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    • v.29 no.3
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    • pp.576-584
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    • 1999
  • The purpose of this study was to develop an education program for hospice care and to examine the effect of the program. The education program for hospice care was developed based on the philosophy and principle of Hospice and integrated with various professional areas related to the problems with which terminal patients and their family might be associated. The program was continued for 16 weeks and consisted of lectures and practices. The courses of this program were The Concept and Principle of Hospice, The Role of the Hospice Nurse, The Characteristics of Terminal Disease, Physical Care in Terminal Patients, Death Orientation, Psychological care for Terminal Patients, Spiritual care for Terminal Patients, and Care for the Family. To identify the effect of the education program for hospice care, the difference in death orientation of subjects between the pre and post performance of the education program was examined using the t-test. The finding of this statistic indicated that this education program for hospice care was effective in terms of changing the death orientation of subjects with positive direction. The education program for hospice care was performed several times at Kwangrim Hospice Missionary, Chungbuk University Hospital, and Wooam Church. Case studies were reported for a description of content of hospice care experienced by subjects after the performance of education, put this at the beginning 8 the sentence. In conclusion, the education program for hospice care was developed effectively. Therefore, this program should be used to educate and activate the subjects in community to be participants in hospice care.

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The Role of (111)MgO Underlayer in Growth of c-axis Oriented Barium Ferrite Films

  • Erickson, D.W.;Hong, Y.K.;Gee, S.H.;Tanaka, T.;Park, M.H.;Nam, I.T.
    • Journal of Magnetics
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    • v.9 no.4
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    • pp.116-120
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    • 2004
  • Hexagonal barium-ferrite ($BaFe_{12}O_{19}$, magnetoplumbite structure; BaM) film with perpendicularly c-axis orientation was successfully deposited on (100) silicon substrates with an MgO (111) underlayer by rf diode sputtering and in-situ heating at $920^{\circ}C$. The magnetic and structural properties of 0.27 ${\mu}m$ thick BaM films on MgO (111) underlayers were compared to films of the same thickness deposited onto single-crystal MgO (111) and c-plane ($000{\ell}$) sapphire ($Al_2O_3$) substrates by vibrating sample magnetometry (VSM), x-ray diffractometer (XRD), and atomic force microscopy (AFM). The thickness dependence of MgO (111) underlayers on silicon wafer was found to have a large effect on both magnetic and structural properties of the BaM film. The thickness of 15 nm MgO (111) underlayers produced BaM films with almost identical magnetic and structural properties as the single-crystal substrates; this can be explained by the lower surface roughness for thinner underlayer thicknesses. The magnetization saturation ($M_s$) and the ratio $H_{cII}/H_{c{\bot}}$ for the BaM film with a 15 nm MgO (111) underlayer is 217 emu/cc and 0.24, respectively. This is similar to the results for the BaM films deposited on the single-crystal MgO (111) and sapphire substrates of 197 emu/cc and 0.10, 200 emu/cc and 0.12, respectively. Therefore, the proposed MgO (111) underlayer can be used in many applications to promote c-axis orientation without the cost of expensive substrates.

Use of Local Electrochemical Methods (SECM, EC-STM) and AFM to Differentiate Microstructural Effects (EBSD) on Very Pure Copper

  • Martinez-Lombardia, Esther;Lapeire, Linsey;Maurice, Vincent;De Graeve, Iris;Klein, Lorena;Marcus, Philippe;Verbeken, Kim;Kestens, Leo;Gonzalez-Garcia, Yaiza;Mol, Arjan;Terryn, Herman
    • Corrosion Science and Technology
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    • v.16 no.1
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    • pp.1-7
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    • 2017
  • When aiming for an increased and more sustainable use of metals a thorough knowledge of the corrosion phenomenon as function of the local metal microstructure is of crucial importance. In this work, we summarize the information presented in our previous publications[1-3] and present an overview of the different local (electrochemical) techniques that have been proven to be effective in studying the relation between different microstructural variables and their different electrochemical behavior. Atomic force microscopy (AFM)[1], scanning electrochemical microscopy (SECM)[2], and electrochemical scanning tunneling microscopy (EC-STM)[3] were used in combination with electron backscatter diffraction (EBSD). Consequently, correlations could be identified between the grain orientation and grain boundary characteristics, on the one hand, and the electrochemical behavior on the other hand. The grain orientation itself has an influence on the corrosion, and the orientation of the neighboring grains also seems to play a decisive role in the dissolution rate. With respect to intergranular corrosion, only coherent twin boundaries seem to be resistant.

On Regional Fertility Differentials;Understanding the Causal Mechanisms of Low Fertility in Korea (양성평등 관념과 노동시장 불안정성이 출산력에 미치는 영향;지역별 차별출산력의 분석)

  • Yoo, Sam-Hyun
    • Proceedings of the Population Association of Korea Conference
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    • 2006.12a
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    • pp.131-152
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    • 2006
  • This study examines the causal mechanisms of low fertility and regional differentials in Korea. Utilizing the 2005 census and the 2005 vital statistics, and labor statistics at the regional level, major variables were calculated for administrative units of 234 'Gu's, 'Si's and 'Gun's. Gender equity orientation, labor market insecurity and family formation were hypothesized as key factors of recent decline in Korean fertility. This study first presents four maps of gender equity orientation, labor market insecurity, family formation and fertility. Then ANOVA and path analysis were carried out in an effort to generalize the causal mechanisms. Results of analysis reveal that gender equity orientation has played a central role in the second fertility transition in Korea. In metropolitan regions, however, labor market insecurity is found to have a significant influence on the level of family formation and fertility. Family formation also turns out to be an important intermediate variable of fertility.

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The Effect of Organizational Brand Internalization on the Organizational Brand Permanence (조직브랜드 내부화가 조직브랜드 영속성에 미치는 영향)

  • Choi, Soow-A;Hwang, Yoon Yong
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.5
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    • pp.77-93
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    • 2019
  • The purpose of this study is to investigate the effect of organizational brand internalization on organizational brand permanence. Specifically, organizational brand internalization influences customer orientation, brand attachment, and organizational brand permanence. Also, we examined the effect of brand attachment on the relationship between customer orientation and organizational brand permanence. As a result of empirical research, organizational brand internalization plays an important role in enhancing employee's attachment to brand and positively forming relationship with customers. In other words, as brand attachment increases, employees in the organization know and share customer's needs and provide core competencies for the organization's long-term development. Therefore, companies need to strengthen their internal brand power by organizing their brands into a single concept, and to realize organizational integration of employees based on them. Finally, this study suggested practical implications and future research directions from this perspective.