• Title/Summary/Keyword: Role-orientation

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여대생의 성역할 태도에 따른 의복관여와 의복소비행동에 대한 고찰 (A Study on the Clothing Involvement and Clothing Consumption Behavior of Female University Students according to Gender Role Attitude)

  • 최미영
    • 복식
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    • 제60권8호
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    • pp.15-28
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    • 2010
  • The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.

직장인의 기업가형 마인드셋이 창업의도에 미치는 영향: 사회적 자본을 매개, 유지-행동성향을 조절변수로 (How Entrepreneurial Mindset of Office Workers Affects Entrepreneurial Intention: Roles of Social Capital and State-action Orientation)

  • 송창운;박주영
    • 벤처창업연구
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    • 제15권3호
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    • pp.73-88
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    • 2020
  • 창업관련 기존의 연구는 주로 청년과 대학생, 시니어 창업과 관련한 창업의도에 미치는 선행변수에 대한 연구들과 독립창업, 가맹점 창업, 소상공인 창업 등 창업형태에서의 창업에 대한 영향관계 연구들이 주류이나 직장인들을 대상으로 한 창업의도 연구는 찾아보기 힘들다. 본 연구는 창업의도를 갖고 있는 직장인들에게 기존 선행연구에서 창업의도에 적용된 선행변수들이 동일한 영향을 주는지 여부와 유지행동성향이 직장인들의 창업의도에 조절효과가 있는지를 확인하고자 하였다. 분석결과 기업가형 마인드셋이 높은 직장인은 사회적 자본이 높았으며, 이러한 사회적 자본이 높을수록 창업의도가 높아지는 것을 확인하였다. 즉, 사회적 자본이 직장인의 기업가형 마인드셋과 창업의도 사이에서 매개 효과를 나타내는 것으로 분석되어, 선행연구와 마찬가지로 직장생활을 통해 형성하게 되는 사회적 자본이 직장인의 창업에 중요한 영향을 미치는 변수임을 확인하였다. 또한 기업가형 마인드셋은 그 자체로만 창업의도에 영향을 미치지 못하지만 직장인의 행동성향이 창업의도에 조절효과를 보이는 것을 확인할 수 있었다. 즉, 행동성향이 높은 직장인의 경우 기업가형 마인드셋이 높을수록 창업의도가 높았다. 본 연구는 직장인들에게 초점을 맞춘 창업연구로서 사회적 자본의 형성이 직장인의 창업의도에 중요한 역할을 미치며, 단순히 기업가형 마인드셋이 높다고 창업의도가 높아지는 것이 아니라 행동성향이 중요한 역할을 한다는 것을 밝혔다. 향후 직장인의 사회적 자본과 행동성향이 창업연구에서 더 많은 관심을 받을 것을 기대한다.

van Hiele의 단계적 교수법에 근거한 예비교사들의 수학 수업에서 탐구 활동의 활성화 방안 탐색 (Activation method of inquiry activity for students playing a leading role in teaching and learning by applying the van Hiele's learning process by stages in undergraduate pre-service teachers' mathematics class)

  • 황석윤;김익표
    • 한국학교수학회논문집
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    • 제18권1호
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    • pp.39-60
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    • 2015
  • 본 논문에서는 van Hiele의 단계적 교수법에 근거한 예비교사들의 수학 수업에서 학생들을 지식 구성의 주체로 만드는 탐구 활동의 활성화 방안을 탐색하고자 한다. 이를 위하여 예비교사들의 수업 지도안과 수업 시연에서 van Hiele의 단계적 교수법의 정보 단계와 안내된 탐구단계에서의 교수 학습 상황을 분석한다. 이와 같은 교수 학습 상황에서 탐구학습 또는 발견학습의 활성화 가능성을 탐색한다. 특히, 본 연구에서 삼각형의 외심과 내심을 두 도형의 위치관계라는 개념구조 안에서 삼각형과 원의 위치관계를 출발점으로 설정하는 방안을 제안하고 이 제안에 대한 구체적인 실행 방법으로서 "사실1: 삼각형의 외접원은 유일하게 존재한다."와 "사실2: 삼각형의 내접원은 유일하게 존재한다."는 두 가지 사실의 도입과 증명을 van Hiele의 단계적 교수법에 근거한 새로운 지도방법으로 제시하고자 한다.

건축구성에 있어서 가벽의 역할에 관한 연구 (A Study on the Role of Free-standing Wall in the Architectural Composition)

  • 곽기표
    • 한국실내디자인학회논문집
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    • 제41호
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    • pp.80-87
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    • 2003
  • This paper attempts to examine the historical changes, the characteristics and the role of free-standing wall from the viewpoint of architectural composition. After modern times the wall gets free of structure and the view of formative art changes, which become a basis of the conscious use of free-standing wall. It plays a role of getting territoriality and placeness, by defining the space at the external territory and it is used as apparatus which controls circulation and orientation externally At the same time it is used as an instrument to blur the border to make mutual intersection and plays a role of introducing and controling the environment. The free-standing wall controls the architectural form to emphasize plasticity and is used to define a geometrical frame and maintain the urban context. In view of the results so far achieved, the free-standing wall is used as general vocabulary of modulating the border of space and the architectural form since modern architecture.

The Teacher's Role in the Context of Information Society

  • Dmitrenko, Natalia;Voloshyna, Oksana;Melnyk, Liudmyla;Hrebenova, Valentyna;Mazur, Inna
    • International Journal of Computer Science & Network Security
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    • 제22권6호
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    • pp.187-193
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    • 2022
  • The study deals with the problem of transformation of the teacher's role in the information society. A comparative analysis of the competencies of the teacher, declared in the Pedagogical Constitution of Europe, the documents of the New Ukrainian School, the scientific research of contemporary scholars was conducted. The correlation analysis of the survey results for teachers and students' parents on their expectations of contemporary teachers was presented. It was noted that the analyzed views of scientists, legislative documents, and the results of sociological research help to modify the educational process of competitive and effective prospective teachers' training. Based on the survey results the acmeograms of the teacher's main role positions as an orientation for training of prospective teachers were developed.

기성세대와 대학생의 가족생활에 대한 가치의식 비교연구 (A Comparative Study on Value Orientation about Family Life between the Older Generations and College Students.)

  • 김일명
    • 가정과삶의질연구
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    • 제7권1호
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    • pp.59-78
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    • 1989
  • The purpose of this study is to clarify the value orientation about family life between the older generations and college student. For this purpose, questionnaire were distributed to the older generations and college students in Seoul. Among them 920 data were obtained To obtain the family value scale, item analysis through pearson's correlation and factor analysis were used in pretest, frequency distribution, percentile, mean , t-test , and step-wise multiple were used for data analysis. The results are summarized as follows. 1) Male college students show traditional tendency and female college students show modern tendency especially sex-role attitude, ancestor worship attitude, patriarchy attitude. 2) Male and female of the older generations how traditional tendency. 3) The older generations show traditional tendency, college students show modern tendency, especially sex-role attitude and kinship attitude. 4) Male adults and male college students show traditional tendency. 5) Female adults show traditional tendency , female college students show modern tendency. In female, generation gap is more serious than males. 6) the most influencial socio-demographic variables on family value consciousness of the older generations are the religion and education, In case of college students, sex, major, religion, family income grown-up area effect on their value consciousness about family life, Based on the above findings , we should develop school education and many social programs to reduce the generation gap.

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영업사원의 영업성과 영향요인에 관한 연구 : 의료기 영업사원을 대상으로 (A Study on the Determinants of the Salespeople's Sales Performance)

  • 김규동;김정래;이우철
    • 한국전자통신학회논문지
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    • 제7권6호
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    • pp.1545-1553
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    • 2012
  • 다기업간 경쟁의 격화, 저성장세의 지속, 고객욕구의 다양화 등 최근의 급격한 마케팅환경 변화는 기업들로 하여금 보다 강력한 마케팅 마케팅수단인 인적판매(personal selling)에 주목하게 하고 있다. 그것은 영업사원의 영업성과는 성격상 기업의 매출로 바로 연결되기 때문이다. 따라서 영업사원의 영업성과(salespeople's sales performance)와 관련된 인과관계를 밝히고 영업사원의 영업성과를 높이는데 어떠한 요인이 중요한 영향을 미치는가를 파악하는 것은 마케팅연구자와 영업관리자들에게 있어 매우 흥미로운 관심사가 되어 왔고 많은 실증적 연구들이 수행되어 왔다. 본 연구에서는 이러한 문제점에 대해 의미있는 방향을 제시하고자 영업사원의 영업성과에 영향을 미치는 선행요인들을 파악하여 성과와의 구조적 관계를 실증분석하고자 하였다.

Young Men's Choice of Fashion as a Career Path: "Seekers" and "Settlers"

  • Karpova, Elena;Lee, Juyoung;Garrin, Ashley
    • Fashion, Industry and Education
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    • 제16권2호
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    • pp.1-16
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    • 2018
  • This study explored men's choice of fashion as a college major and, subsequently, a non-traditional career path. Such investigation is important to gain a better understanding of the motives and processes of selecting a non-traditional college major and subsequent career path. This research consulted several theoretical frameworks to guide the development of research questions and help interpret the findings of the study. Specifically, our study builds upon Holland's trait theory (1982), Gottfredson's (1981) circumscription theory, Farmer's (1985) model of career motivation, and Simpson's (2005) typology of men's non-traditional career entry. A qualitative method was used to explore men's experiences of selecting fashion as an academic major in college and deciding to pursue a career in the traditionally female-dominated field. Following the analysis of 22 individual interviews with male upperclassmen majoring in fashion, three topical areas emerged and we proposed a model of male students' path to a non-traditional college major. The model explains male students' dynamics of entering a non-traditional college major, the role of personal and social factors in the decision process as well as the role of future career orientation when choosing to study fashion as an academic major.

혼밥이 건강한 메뉴 선택에 미치는 영향: 소비 목적 지향과 메뉴 영양 정보 표시의 역할 (Can Dining Alone Lead to Healthier Menu Item Decisions than Dining with Others? The Roles of Consumption Orientation and Menu Nutrition Information)

  • 허은솔
    • 대한지역사회영양학회지
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    • 제26권3호
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    • pp.155-166
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    • 2021
  • Objectives: Driven by a growth of single-person households and individualized lifestyles, solo dining in restaurants is an increasingly recognizable trend. However, a research gap exists in the comparison of solo and group diners' menu-decision making processes. Based on the self-control dilemma and the temporal construal theory as a theoretical framework, this study compared the ordering intentions of solo vs. group diners with healthy vs. indulgent (less healthy) entrées. The mediating role of consumption orientation and the moderating role of amount of menu nutrition information were further explored to understand the mechanism and a boundary condition. Methods: A scenario-based online survey was developed using a 2 (dining social context: solo vs. with others) × 3 (amount of menu nutrition information: no nutrition information vs. calories vs. calories/fat/sodium), between-subjects, experimental design. Consumers' level of nutrition involvement was controlled. A nationwide survey data (n = 224) were collected from a crowdsourcing platform in the U.S. Data were analyzed using multivariate analysis of covariance, independent t-test, univariate analysis of covariance, and moderated mediation analyses. Results: Findings reveal that solo (vs. group) diners have less (vs. more) intentions to order indulgent menu items due to a more utilitarian (vs. more hedonic) consumption orientation in restaurant dining. Findings also show that solo (vs. group) diners have more (vs. less) intentions to order healthy menu items when the restaurant menu presented nutrition information including calories, fat, and sodium. Conclusions: The findings contribute to the literature of foodservice management, healthy eating, and consumer behavior by revealing a mechanism and an external stimuli of solo vs. group diners' healthy menu-decision making process in restaurants. Furthermore, the findings provide restauranteurs and health professionals with insights into the positive and negative impacts of menu nutrition labelling on consumers' menu-decisions.

벤처기업의 조직학습과 혁신성과: 기업가적 지향성의 매개역할 (Organizational Learning for Innovation Performance of Ventures: The Mediating Role of Entrepreneurial Orientation)

  • 서리빈 ;박지훈
    • 지식경영연구
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    • 제24권2호
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    • pp.1-25
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    • 2023
  • 조직 학습은 벤처기업이 성공적인 혁신 창출에 필요한 지식 기반을 구축하는데 필수적이다. 하지만 이러한 벤처기업의 조직 학습이 성과 향상에 어떤 기제로 영향을 미치는지에 관해서는 더 많은 연구가 필요한 상황이다. 이에 본 연구는 벤처기업의 학습-성과 기제에 기업가적 지향성이 어떻게 작용하는지 살펴보았으며, 본 연구가 벤처기업 맥락의 연구라는 점을 고려해 두 유형의 혁신 성과 지표를 활용하였다: 기술경쟁력, 사업 성과. 본 연구는 총 218개 국내 벤처기업을 대상으로 수집한 자료를 분석하였으며, 그 결과 획득적 학습과 실험적 학습의 조직 학습을 강조하는 기업일수록 높은 수준의 기업가적 지향성을 나타냄을 확인하였다. 이는 벤처기업이 조직 학습을 많이 수행할수록 지식기반 자산을 보다 생산적으로 활용하는 기업가적 지향성이 높다는 것을 의미한다. 또한 본 연구는 기업가적 지향성이 벤처기업의 조직 학습과 혁신 성과를 완전 매개함을 확인하였다. 본 연구는 상대적으로 작은 규모와 짧은 업력으로 인해 한계에 직면하는 벤처기업이 지식을 습득하고 활용하기 위한 조직 학습을 통해 혁신 성과를 향상시킬 수 있음을 보였다는 점에서 기존 연구 및 실무에 기여한다.