• 복식문화연구
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• 제15권3호
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• 동서간호학연구지
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• 제23권2호
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• pp.160-170
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• 2017

Purpose: The purpose of this study was to investigate the relationships of Korean medicine (KM) nursing knowledge, nursing practice and role conflict with retention intention among KM nurses. Methods: The study used a survey design with a sample of 152 nurses working at Korean medicine hospitals in Kyunggi province and Seoul. The data were collected from January 15 to March 18, 2016 and were analyzed with SPSS WIN 21.0. Results: The factors that influenced on retention intention were knowledge (${\beta}=.36$, p<.001) and role conflict (${\beta}=-.18$, p=.020) of KM nursing which explained 25.3% of retention intention in KM nurses (F=6.06, p<.001). Conclusion: The findings suggest that it is necessary to develop and offer KM nursing education programs for increasing retention intention among nurses in Korean medicine hospital. It is also important to specify the roles of KM nurses for reducing role conflict.

• 근관절건강학회지
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• 제26권2호
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• pp.81-89
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• 2019

Purpose: The purpose of this study is to explore factors affecting the retention intention of nurses working at long-term care hospitals. Methods: Data were collected from 147 nurses working in 10 long-term care hospitals using self-report questionnaires of role conflict, job satisfaction, professional pride and retention intention T-test, ANOVA, Pearson correlation and multiple regression were used to analyze the data. Results: The mean age of subjects was $47.4{\pm}10.1$ (22~65). Average length of clinical experiences was $170.12{\pm}98.99$ months. The level of retention intention was significantly different by the educational level (t=4.21, p=.017). Retention Intention was significantly associated with professional job satisfaction (r=.36, p<.001) and professional pride (r=.69, p<.001), but were not significantly correlated with role conflict (r=-.07, p=.376). The multiple regression analysis shows that significant factors, affecting the retention intention were professional pride (t=9.87, p<.001) and job satisfaction (t=3.37, p=.001), which explained 46.1% of the retention intention collectively. Conclusion: It is crucial to make substantial efforts to increase professional pride and job satisfaction in order to increase nurses' retention intention.

• 한국의류학회지
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• 제43권1호
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• pp.17-32
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• 2019

This study examines the effects of SNS fashion influencer's authenticity on the followers' relationship maintenance intention and product purchase intention through the mediating role of fanship. In addition, influencer's attractiveness is proposed as a moderator affecting the authenticity on fanship; in addition, authenticity is operationalized as honesty and expertise. A written survey is developed for 181 female Instagram users. The analyses of the data yields the following findings. First, honesty has a positive effect on fanship, relationship maintenance intention and purchase intention, while expertise affects fanship and relationship maintenance intention, but does not have a significant effect on purchase intention. Second, honesty and expertise have a positive effect on follower behavior intention through the partial mediation of fanship. Third, social attractiveness and physical attractiveness have a significant effect on fanship. However, all interaction effects between authenticity and attractiveness are not significant. Unlike authenticity, attractiveness has no direct effect on follower behavior intention. This study verifies the critical role of authenticity for an influencer in the context of SNS marketing and commerce, as this factor leads to followers behavioral intention as well as fanship in both direct and mediated paths.

• 대한간호학회지
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• 제43권5호
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• pp.605-612
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• 2013

Purpose: The purpose of this study was to investigate the casual relationship between nurses' mentoring and turnover intention and to verify the goodness of fit between a hypothetical model and actual data in order to suggest an adequate model. Methods: The survey was conducted with 434 nurses working in general hospitals in Seoul. Data were collected during February 2013, and analyzed with SPSS Windows 18.0 and AMOS 7.0. Results: Mentoring was found to have a direct effect on decrease in role stress. Role stress had a direct effect on increase in burnout and mentoring, with role stress as a mediator, there was an indirect effect on burnout. Burnout had a direct effect on increase in turnover intention, and role stress, with burnout as a mediator, and mentoring, through role stress and burnout, an indirect effect was found on increase in turnover intention. Conclusion: The results of this study indicate that nursing managers should put effort into reducing role stress and burnout, while seeking to establish a more efficient mentoring system so that for nurses, there will be a lowering of turnover intention.

• 한국응용과학기술학회지
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• 제37권3호
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• pp.582-593
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• 2020

본 연구는 의료기관 간호사의 양육스트레스, 역할갈등이 이직의도에 미치는 영향을 파악하기 위한 서술적 조사연구이다. 본 연구대상은 병원에서 근무하는 간호사로 자녀가 있는 간호사를 142명을 대상으로 하였으며, 수집된 자료의 분석은 SPSS/WIN 23.0 통계프로그램을 이용하여 분석하였다. 대상자의 양육스트레스의 정도는 4점 만점에 평균 2.50점, 역할갈등 정도는 5점 만점에 평균 2.48점, 이직의도 정도는 5점 만점에 평균 2.71점이었다. 이직의도에 영향을 미치는 변수는 양육스트레스(β=.257 p<.001), 직무만족(β=.242, p<.001), 역할갈등(β=.161 p<.001)으로 나타났으며 설명력은 총 45.6%이었다. 결론적으로 병원간호사의 이직의도는 양육스트레스, 역할갈등, 직장만족이 영향을 미치는 것으로 나타났다. 따라서 기혼간호사들의 양육스트레스와 역할갈등을 낮추기 위한 방안으로 양육과정에 있는 간호사들의 근무환경 개선 방안이 필요하다.

• 한국조리학회지
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• 제14권2호
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• pp.181-192
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• 2008

The objective for this study was to clarify the relationships between perceived value, customer satisfaction, switching intention, and loyalty for foodservice. A total of 258 questionnaires were completed. Structural equation model was used to measure the causal effect. Results of the study demonstrated that the confirmatory factor analysis result for the data also indicated good model fit. The unrestricted model yielded a significantly better fit to the data than the restricted model. The influences of perceived value on customer satisfaction, switching intention and loyalty were statistically significant. The influences of customer satisfaction on switching intention and loyalty were statistically significant. Moreover, customer satisfaction played a mediating role in the relationship between perceived value and switching intention. Customer satisfaction also played a mediating role in the relationship between perceived value and loyalty. The obvious implication is the need for further consideration of similar composite models. The possible moderating effects of such individual characteristics as risk aversion, involvement, and experience/expertise, or switching cost might be relevant pursuits in future research. Finally, this research illuminates the need for additional research that considers the effect of perceived value and satisfaction on customers' decision-making and corporate profits.

• 벤처창업연구
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• 제12권2호
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• pp.1-11
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• 2017

글로벌시장의 등장에 발맞추어 청소년들의 미래 진로를 건실하게 준비시키는 것이 오늘날 교육의 하나의 중요한 과제가 되고 있다. 이러한 점에 비추어 본 연구는 한국의 고등학생들을 대상으로 역할 모델과 기업가정신 교육이 그들의 기업가정신 함양과 창업의도에 어떠한 영향을 미치는가를 고찰하기 위하여 설계되었다. 전국에 걸쳐 11개의 고등학교에서 총 217명의 고등학생들이 본 연구에 참여하였으며 이들 학생들은 지난 3년간 (사)한국벤처기업협회에서 제공한 기업가정신 함양 프로그램에 한 번 이상 참가한 경험을 가지고 있다. 가설검증결과 역할모델과 기업가정신 교육은 모두 청소년들의 기업가정신 함양과 창업의도에 유의한 정(+)의 영향을 미치고 있음을 알 수 있었다. 또한 역할모델과 기업가 정신 교육에 의해 형성된 청소년들의 기업가정신은 그들의 창업의도와도 유의한 정(+)의 관계에 있음을 발견하였다. 본 연구결과는 단순한 기업가정신 교육뿐만 아니라 역할 모델을 통한 교육프로그램이 진로준비단계에 있는 청소년들의 기업가적 인식과 태도에 의미 있는 영향을 미친다는 것을 밝혔다는 점에서 시사하는 바가 크다 할 수 있다. 결론 부분에 본 연구의 이론적 시사점과 실무적 시사점을 제시하였으며 청소년들을 위해 좀 더 효율적인 기업가정신 교육 프로그램을 설계하기 위한 몇 가지 제언을 함께 제시해 두었다.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.794-804
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• 2016

본 연구의 목적은 남자간호사의 성역할 갈등, 간호전문직관이 이직의도에 미치는 영향을 파악하기 위함이다. 서울, 경기도, 충청도, 경상도 소재의 병원 10곳에 근무 중인 남자간호사 106명을 대상으로, 2014년 11월 8일부터 2015년 11월 30까지 자가 보고식 설문조사로 시행되었다. 연구결과, 직무만족도(${\beta}=0.427$, p<.001)가 가장 큰 영향력을 나타내는 변수였으며, 간호전문직관(${\beta}=-0.244$, p=.004), 성역할 갈등(${\beta}=0.126$, p=.035) 순으로 이직의도에 영향을 주는 것으로 나타났고, 이들 전체 변수는 이직의도에 대해 약 30.2%의 설명력을 나타냈다(F=16.14, p<.001). 그러므로 직무만족도 및 간호전문직관 향상, 성역할 갈등을 감소시키기 위한 전략이 남자간호사의 이직의도 감소를 위해 도움이 될 것으로 사료된다.

• 벤처혁신연구
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• 제5권2호
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• pp.35-48
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• 2022

본 연구는 창업의지에 미치는 영향을 분석하고 어떤 요인이 가장 큰 영향을 미치는지에 대해 실증적으로 분석하기 위해 이루어졌다. 이를 위해 창업의지에 미치는 영향요인으로 자아성취동기, 간접경험, 롤모델, 사업가에 대한 인식, 실패부담감을 독립변수로 설정하였다. 이를 실증적으로 분석하기 위하여 일반인을 대상으로 유효한 데이터 399개를 분석 대상으로 하였다. 통계분석에는 SPSS 25.0를 활용하였다. 본 연구의 실증 분석 결과, 자아성취동기, 간접경험, 롤모델, 사업가에 대한 인식, 실패부담감은 창업의지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구 결과는 창업의지에 영향을 미치는 요인 중에서도 자아성취동기가 가장 큰 영향을 미치는 것을 확인하였으며, 이론형 창업강좌, 창업특강, 부모나 지인들의 창업 유무 등 간접경험과 롤모델이 창업의지에 영향을 미치는 것을 실증적으로 분석하였다는 측면에서 의의가 있다.