• Asia Marketing Journal
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• 제20권4호
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

• 융합경영연구
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• 제6권2호
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• pp.5-20
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• 2018

Purpose- The study aims to understand the perception of the employees regarding employee relations, organizational culture, employee welfare and job design within the organization. Research design, data, and methodology - It is a descriptive study. A climate survey was conducted on the staff of NTPC, Badarpur. The sample size is 100. The data has been analyzed using excel and SPSS. Results - The study finds the lack of free flow of communication with the information by the top and middle management to lower levels, lack of existence of positive attitude, lack of recreational activities to bring stress level down. NTPC, Badarpur is an association which gives a wide range of offices to its workers along these lines giving fulfilment to its representatives all things considered. Conclusions - Correspondence network ought to be entirely clung to all the more free stream of correspondence by top and center administration. Greater lucidity with respect to expected set of responsibilities might be useful. Orderly enlistment is required. Human Asset prerequisites in groups should be re looked guaranteeing sufficient colleagues in a group. Workers are submitted towards association's objective. NTPC, Badarpur ought to move with the developing advancements so it can adapt up to the quicker rivalry.

• 산업경영시스템학회지
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• 제46권4호
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• pp.272-280
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• 2023

For the past 70 years, an intense rivalry has persisted on the Korean Peninsula, and North Korea's nuclear and missile threats are becoming increasingly imminent. Facing a shortage of military resources, South Korea has pursued a national defense reform, significantly reducing the number of units and troops while focusing on ground forces. However, North Korea's strategic objective of unifying South Korea through surprise attacks, prompt responses, and combined nuclear and missile assaults remains unchanged. The central issue in this context revolves around determining the appropriate size of the Korean military's standing forces. This study employs the concept of net assessment as a novel method to ascertain the optimal size of the Korean military. Threats, strategic objectives, doctrine, and unit rotations are simultaneously considered from the enemy's perspective. In anticipation of security risks on the Korean Peninsula, an acceptable troop size will be proposed using the net assessment approach to calculate the appropriate standing force size.

• 간호행정학회지
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• 제8권1호
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• pp.55-72
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• 2002

Purpose : This study aimed at understanding the lived experience of new graduate nurse in hospital setting.Method : This study was based on a phenomenological approach. For this study, 8 new graduate nurses participated. The unstructured in-depth interviews were carried out from June to October, 1998. The data was analyzed Van Kaam's method.Results : Clinical new graduate nurses experienced clinical adaptation and endeavor, professional conflict of nursing, disability of nursing performance, work stress and management, maladaptation of human relationships, diverse emotions of interpersonal relationships, change of personal identity, difference between theory and reality of nursing.Clinical adaptation and endeavor included to get familiar with hospital life, satisfaction and worth for nursing, to get familiar with scoldings, calm down by oneself, efforts for self-development. Professional conflicts of nursing included future uncertainties in the hospital, dissatisfactions in work, doubts and regrets in nursing.Disability of nursing performance included lack of knowledges and skills, desolate working, stresses from mistake in working. Work stress and management included psychological signs and symptoms, physical signs and symptoms, management of stress. Maladaptation of human relationships included unsuitabilities in nursing unit climate, difficulties in human relationship. Diverse emotions of interpersonal relationships included regrets and absurdities to clients, thanks and regrets to colleagues, difficulties with doctors, sense of rivalry with colleague nurses. Change of personal identity included to become narrowing life circle, change of personality. The differences between theoretical knowledge and practice included needs of systematic pre-education for clinical nursing practice, differences between nursing educations and clinical practices.Conclusion : Therefore, the human resource management reflecting new graduate nurses' experiences should be developed.

• 한국의류학회지
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• 제30권9_10호
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• pp.1354-1365
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• 2006

China has a big potential as an apparel market due to its rapid economic growth. In the fashion industry, great attention has been paid to China. However, analysis of competitiveness has received relatively little attention from fashion scholarship. This study attempts to apply the double diamond model to analyze the international competitiveness of the apparel industry of China as well as of Korea. The purpose of this study is 1) to establish diamond model components in the fashion industry for Korea and China respectively, and 2) to compare the established diamond models(i.e., double diamond model, multinational diamond model) between Korea and China. Finally we suggested a marketing strategy based on the results of the double diamond model application. To build a diamond model for each country intensive literature review were conducted and additionally quantitative data were collected from 31 merchandisers and managers. We found that the domestic diamond of China was larger than Korea's, but firm strategy, structure and rivalry condition of Korea were more competitive than China's. Secondly, regarding the international diamond, China was more competitive, and especially had more the larger factor condition than Korea confirming that Korea was less competitive than China. This article provides a theoretical background and empirical findings for the competitiveness model of the fashion industry.

• 통상정보연구
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• 제13권3호
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• pp.249-274
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• 2011

농식품 수출활성화는 국내농업의 소득창출을 위한 새로운 전환기를 제공하는 방안이라는 인식이 확산되고 있다. 최근 한류열풍으로 국내 농식품에 대한 인식이 확산됨에 따라 농식품 수출은 새로운 도전이면서 기회이기도 하다. 그러나 국내 농업이 가지고 있는 구조적 문제와 수출시장 진입에 관한 중장기적 전략부재로 인해 수출시장 경쟁력이 향상되지 못하고 있는 설정이다. 이러한 환경 하에서 본 연구는 우리나라 수출농업 활성화를 위해 농식품 수출부문의 경쟁력을 제고시킬 수 있는 포괄적인 접근의 필요성을 인식하고 농식품 수출분야에 경쟁력의 개념을 도입하여 농식품의 수출정쟁력 결정요인에 대하여 분석하였다. 농식품 수출부문의 국가 경쟁력 비교분석을 위해서는 종합적인 시각에서 농식품 수출부문을 분석 할 수 있는 평가모델과 측정척도를 적용하는 것이 중요하다. 따라서 비농업분야에서 경쟁력 결정요인을 찾기 위해 다양하게 적용된 포터의 경쟁력 모델을 중심으로 농식품 수출부문의 경쟁력을 비교분석하였다. 이를 바탕으로 우리나라의 농식품 수출부문의 국가경쟁력 강화방안을 모색하고자 한다.

• 산경연구논집
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• 제8권2호
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• pp.33-38
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• 2017

Purpose - The objective of the current research is to explore success factors of the 'Night Markets' in Korea. Unlike other countries, where the markets are culturally established based upon various socioeconomic factors, the night markets are relatively new phenomena in Korea and are created by the government's support. Since the first introduction in 2011, now there are 34 Night Markets that are operating or are in the process of operation. Some of them attract nearly 100,000 customers a day, while some are discontinued shortly after the introduction due to lack of visitors. Its influence on the customers' behavioral motives of engaging in various activities in the night markets is increasing. However, because of its brief history in Korea, not much of research has cast attention on them. It is imperative to figure out the success factors of the night markets, so that other night markets can learn the secret of successful operation of the markets. Research design, data, and methodology - The research is based upon both qualitative and quantitative data. Data are collected from multiples levels of the night market related parties. Four groups are chosen: customers, night market sellers, sellers' union and government officers who are in charge of the market. Conventional survey formats are employed for customers and night market sellers. For night market union and government officers, survey and in-depth focus group interview methods are applied. Of the night markets in operation, commonalities of successful or well established ones are elaborated. Results - Night Market operation success factor are sought utilizing Porter's The Competitive Advantage of Nations model (1990). Results are shown that successful night markets commonly have satisfactory 'Factor Conditions.' Specifically, established night markets have either nearby big cities or tourist attractions in common. While these have fair 'Firm Strategy/structure/rivalry,' and 'Related and supporting industries,' they commonly demonstrate weakness in 'Demand conditions.' Conclusions - A successful night market incurs new customers not only to the market itself but also to the traditional periodical market the night markets are within. Government support to the night market can be justified where the circulation of new customer to the night market and the night market to the periodical market mechanism is in effective.

• 한국산학기술학회논문지
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• 제17권12호
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• pp.611-620
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• 2016

기업들은 경쟁 속에서 성장한다. 경쟁은 성장의 기본 동력으로, 기업들은 경쟁 속에서 살아남기 위해 부단한 노력을 기울인다. Competitive rivalry-based theory에 따르면 기업은 경쟁 속에서 경쟁에 수반되는 위험을 회피하기 위해 경쟁기업들의 결정을 모방 한다고 한다. 본 연구는 국내 기업들의 투자 결정에 미치는 경쟁기업들의 영향에 대한 실증적인 연구이다. 본 연구의 연구 결과는 경쟁기업이 기업의 투자 결정에 통계적으로 상당히 유의한 영향을 미친다는 것과 이러한 영향은 기업 간 경쟁이 심화되면 될수록, 그리고 부채비율이 높아질수록 모방의 정도가 강해진다는 것을 보여주고 있다. 모험회피 이론에 의하면 기업들이 모방하는 이유는 경쟁에서 비용을 적게 들이고 손쉽게 정보를 얻으려하기 때문이라고 한다. 연구 방법론으로는 내생성 문제를 해결하기 위해 주가 수익률을 매개 변수로 사용하여 Two Stage Least Square(2SLS) 방법을 사용하여 경쟁기업들의 투자 결정이 기업의 투자 결정에 미치는 영향을 연구 분석하였다. 이 연구결과는 기업들이 투자결정하는데 있어서 어느 정도로 경쟁그룹을 인식하느냐에 대한 중요한 단서를 제공한다고 할 수 있다.

• Strategy21
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• 통권43호
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• pp.125-174
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• 2018

The purpose of this paper is to analyze the status of naval arms race in Northeast Asia. To this end, the scope of the research was limited to national security strategies, maritime strategies and naval strengthening of the United States, China, Russia and Japan. The major powers' active maritime strategies and naval arms race give some strategic implications to the Republic of Korea Navy as follows. First, China and Japan, unlike the past, are actively using submarines in offshore waters including the Korean Peninsula. Therefore, the ROK Navy must successfully promote the Jangbogo-III-class submarine, which is currently constructed, and get a nuclear-powered submarine and P-8 MPA capable of long-range and long-time operations to enhance ASW capability. Second, North Korea's current building submarines capable of loading SLBMs and SLBMs are a new threat to the ROK Navy. The current building KAMD, which focuses on terminal phase defense, cannot effectively respond to North Korea's SLBMs and should be converted to a multi-layered defense system including SM-3 at a mid-course phase. Third, as China militarizes the South China Sea, the instability of the South China Sea is growing. Therefore, the ROK Navy should strengthen its maritime cooperation with the regional countries such as Japan and ASEAN navies to protect SLOC. In conclusion, the ROK Navy needs to build a strong naval power to keep in mind that the 21st century naval rivalry in Northeast Asia is accelerating. The navy must do one's best to protect national strategic and vital interests by strengthening cooperation with regional countries. South Korea is also accelerating its defense reforms in accordance with the pattern of future warfare and the ROK Navy do one's best to have a balanced naval capability capable of actively operating in the offshore waters.

• 디자인학연구
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• 제17권4호
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• pp.299-306
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• 2004

구비문학으로부터 온라인 게임에 이르기까지 이야기체는 여러 형태의 시간적 의미예술로 확장되어 왔다. 영화나 게임에서 이야기란 바로 누군가가 의식적으로 무언가를 성취하려 하는 성취욕과 장애물 사이의 대립과 경쟁을 그리는 것이다. 대립의 원칙에서 중요한 것은 주인공과 주인공의 이야기를 지적으로 흥미진진하고 감정적으로 흡인력 있도록 만드는 것으로 이것은 오로지 적대 세력의 역할이다. 인물과 맞서는 대립세력이 강력하고 복합적일수록 영화나 게임에서 인물과 이야기는 더 완벽하게 구현될 수밖에 없다. 주인공은 그가 닿지 못할 곳에 있는 욕망의 대상을 추구한다. Antagonist는 주인공과 그의 욕망 사이에 놓여 있던 거리를 더욱 멀어지게 하면서 그의 욕망을 차단한다. 따라서 주인공적 응시와 관련하여 적대 세력은 극복하여야 할 대상이지만 antagonist는 영화를 비롯한 다양한 게임 스토리의 수없이 많은 종류의 시간과 공간 속에서 다양한 내적 깊이의 욕망과 투쟁을 경험하도록 하며 우리 자신의 경험적 영역 밖으로 우리의 삶을 확장시켜 주는 경쟁적 파트너의 역할을 수행한다.