• Journal of Information Technology Applications and Management
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• 제21권3호
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• pp.135-156
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• 2014

The Online business model for purchasing agent service is getting more popular. However, consumers perceive more risk when buying products from foreign online purchasing agents (FOPA) than from common online sellers (COS). This study focuses on finding out how consumers manage risk when they perceive risk and what different risk-reliever strategies they use when buying from high-risk FOPA and low-risk COS. This study has proved the following two. First, when consumers perceive risk at online purchasing, they tend to select risk-reliever strategies, such as the use of communication media, online assurance mark, seller's record, and secure payment to mitigate risk. With the application of those risk-reliever strategies, they built trust with the seller. Second, risk-perception of FOPA influences usage of communication media and check of online assurance mark more strongly than that of COS. On the contrary, risk-perception of COS influences the check of seller record more strongly than that of FOPA. This study helps to explain why FOPA is proliferating, despite its inherent high risk due to the fact that buyers and sellers are separated in time and space and that buyers and sellers have different social and cultural backgrounds. This study also helps managers of E-commerce to relieve consumer's risk-perception and to build trust.

• Safety and Health at Work
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• 제2권3호
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• pp.260-272
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• 2011

Objectives: The promotion of health and safety (H&S) awareness among hospital staff can be applied through various methods. The aim of this study was to assess the risk level of physical hazards in the hospital sector by combining workers' perception, experts' evaluation and objective measurements. Methods: A cross-sectional study was designed using multiple triangulation. Hospital staff (n = 447) filled in an H&S questionnaire in a general hospital in Athens and an oncology one in Thessaloniki. Experts observed and filled in a checklist on H&S in the various departments of the two hospitals. Lighting, noise and microclimate measurements were performed. Results: The staff's perception of risk was higher than that of the experts in many cases. The measured risk levels were low to medium. In cases of high-risk noise and lighting, staff and experts agreed. Staff's perception of risk was influenced by hospital's department, hospital's service, years of working experience and level of education. Therefore, these factors should be taken into account in future studies aimed at increasing the participation of hospital workers. Conclusion: This study confirmed the usefulness of staff participation in the risk assessment process, despite the tendency for staff to overestimate the risk level of physical hazards. The combination of combining staff perception, experts' evaluation and objective measures in the risk assessment process increases the efficiency of risk management in the hospital environment and the enforcement of relevant legislation.

• Journal of Information Technology Applications and Management
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• 제11권2호
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• pp.1-14
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• 2004

The level of sunk cost and risk-taking theory have been offered as one explanation for the escalation of commitment behavior. This Study attempted to replicate Keil's study in Korea. Keil examined the level of sunk cost associated with the risk propensity and risk perception of decision-makers, and these factors are assessed for cross-cultural robustness using matching laboratory experiments carried out in three countries. The level of sunk cost and the risk perception of decision-makers contributed significantly to their continuous willingness to their project. Moreover, the risk propensity of decision-makers was inversely related to risk perception, and this inverse relationship was significantly more weak in Korea than in Singapore. These results show that the sunk-cost effect exists across cultures, and that the risk-taking behaviors are partially mediated by cultural factors.

• 대한간호학회지
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• 제50권3호
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• pp.431-443
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• 2020

Purpose: This study aimed to investigate health behavior related to particulate matter (PM) in older adults and examine the factors affecting it. Methods: A cross-sectional survey design was used. Data were collected from 150 voluntary older adult participants from Songpa-gu in Seoul. The survey questions measured service perception and experience related to PM, risk perception related to PM, attitude toward risk of PM, and health behavior related to PM. Results: The average score for health behavior related to PM was 79.37, ranging from 51 to 115. There was a significant positive correlation between health behavior related to PM and risk perception related to PM (r=.58, p<.001) as well as between health behavior related to PM and attitude toward risk of PM (r=.70, p<.001). Multiple linear regression revealed that health behavior related to PM was predicted by levels of the existence of disease related to PM (β=.14, p=.019), service experience related to PM (β=.20, p=.021), risk perception related to PM (β=.20, p=.019), and attitude toward risk of PM (β=.44, p<.001). The model including these variables accounted for 47.0% of health behavior related to PM. Conclusion: Korean older adults have the low level of health behavior related to PM. The findings of this study emphasize that risk perception and attitude toward risk of PM should be evaluated, and the underlying diseases related to PM and their service experience should be considered in developing intervention to improve health behavior related to PM.

• Nuclear Engineering and Technology
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• 제55권12호
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• pp.4617-4627
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• 2023

Public perception of benefit over risk is the de facto factor in planning, construction, operation, halting, or phase-out of a nuclear power plant in any country. Even if there are multiple pathways of perceiving risk/benefit among different stakeholders, the perception of nuclear and non-nuclear groups needs to be individually tracked to help understand sectoral influence. Related studies were basically performed between the STEM (Science, Technology, Engineering, and Mathematics) and non-STEM groups. However, there are no such studies between the nuclear and non-nuclear groups. This study investigated the risk-benefit perceptions between the nuclear group (N = 102) and the non-nuclear group (N = 467) using survey data to measure their stake and identify the underlying factors by validating the hypotheses, through descriptive analysis, and structural equation modeling (SEM). Results showed that risk perception is significantly high in the non-nuclear group (as the P-value is > 0.001 to <0.01) while the benefit perception is slightly low in the nuclear group (as the P-value is > 0.01 to <0.05). The non-nuclear group was significantly influenced by risk perception due to a lack of involvement in nuclear activities. Notably, the nuclear group is less interactive in disseminating nuclear energy benefits to the non-nuclear group. Surprisingly, misperceptions and lack of confidence about the benefits of nuclear energy also exist in the nuclear group. The study emphasizes debunking nuclear myths in the nuclear and non-nuclear groups through meaningful interactions and demands effective public awareness-building programs by competent authorities for the growth of the nuclear industry.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.490-502
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• 2021

원예시설 농가들은 시설에서 발생할 수 있는 위험에 대비하여 농작물재해보험 원예시설 담보의 보험상품을 가입한다. 상품이 담보하는 태풍, 우박, 동상해, 호우, 강풍피해 등의 자연재해에 대비하기 위하여 보험에 가입하는 것이다. 농가들이 위와 같은 자연재해 등으로 부터 인지할 수 있는, 즉 주어진 상황의 위험성에 대한 주관적인 지각인 위험지각이 원예시설 농가로 하여금 원예시설 보험상품 구매의도에 미치는 영향을 알아보고자 제주지역의 원예시설 농가 소유주를 대상으로 위험지각과 보험구매의도에 대해 분석하였다. 농장규모, 보험가입 여부와 위험지각의 영향관계 규명을 위해 t-test를 시행하였고 주관적 인식, 준거집단, 미디어 노출, 보상이해도 등 개인적 특성과 행동요인이 위험인식에 미치는 영향을 검증하기 위해 다중회귀분석을 하였다. 그리고 위험지각과 보험구매의도의 영향관계에서 개인적 특성 및 행동요인의 매개역할을 확인하기 위해 Baron & Kenny의 3단계 회귀분석을 실시하였다. 연구결과 농장규모에 따른 차이는 없으나 보험가입자가 미가입자에 비해 위험지각 정도가 더 높은 것으로 분석되었고 보상이해도가 가장 큰 영향력을 가지며 주관적 지식의 영향력이 가장 작은 것으로 확인되었다. 또한 이 네 가지 요인은 위험지각과 보험구매의도의 영향관계에 매개효과를 갖는 것으로 검증되었다. 이러한 결과는 원예시설 보험상품 개발과 마케팅 활동에 실무적인 도움을 제공할 수 있을 것으로 기대된다.

• 한국산학기술학회논문지
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• 제14권7호
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• pp.3383-3389
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• 2013

본 연구의 목적은 65세 이상의 허약노인을 대상으로 낙상효능감, 낙상위험지각 및 낙상예방행위와의 관계를 규명하기 위함이다. 자료 수집은 재가 허약노인 300명을 대상으로 설문조사로 이루어졌다. 본 연구 결과는 다음과 같다. 1)낙상효능감은 $65.4{\pm}23.62$점이었으며, 낙상위험지각은 $34.3{\pm}11.5$점이었고, 낙상예방행위는 $17.7{\pm}2.75$점이었다. 2)낙상효능감(t=2.905, p<.05), 낙상위험지각(t=2.704, p<.05), 낙상예방행위(t=2.706, p<.05) 모두 낙상경험에 따라 유의한 차이가 있었다. 3)낙상효능감과 낙상위험지각정도와는 역상관관계(r=-.440, p<.001), 낙상효능감과 낙상예방행위(r=.326, p<.001) 및 낙상위험지각과 낙상예방행위(r=.436, p<.001)와는 순상관관계에 있었다. 본 연구를 통하여 볼 때 노인의 낙상예방을 위한 프로그램 개발은 노인의 낙상효능감 증진 및 지각을 증진할 수 있도록 개발되어야 할 것이다.

• 디지털융복합연구
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• 제14권5호
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• pp.67-75
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• 2016

본 연구는 대학생 집단이 미디어를 통해서 획득한 사이버범죄에 대한 위험인식을 확인하는 목적을 갖는다. 이를 위하여 대학생 집단에게 일반적인 위험인식, 과학적 지식, 자발성, 친숙성, 통제성, 재앙성, 두려움, 개인적 지식의 8문항으로 사이버범죄에 대한 위험인식을 확인하였다. 연구 결과, 실제로 대학생들이 느끼는 위험인식에서 인터넷 사기가 다른 유형에 비해 가장 낮은 위험인식을 나타냈는데 이는 대학생들이 사이버범죄에 대한 위험 정보를 획득하는 미디어 차이와 노출에서 기인함을 알 수 있었다. 사이버범죄에 대한 정보를 획득하는 미디어 종류에 따라서 대학생의 위험인식도 차이를 보였는데, 오락적 미디어보다는 뉴스 미디어에서 더욱 월등히 나타났다. 이는 우리사회에서 사이버범죄에 대한 정보를 전달하는 창구가 여전히 부족한 것을 알 수 있었다. 또한, 미디어의 이용 환경에 따라 각 개인별로 위험인식의 차이가 있다는 것과 사이버범죄의 영역에서도 미디어 노출에 따라 위험인식이 변화되고 있음을 확인할 수 있었다.

• 대한안전경영과학회지
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• 제20권3호
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• pp.1-9
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• 2018

This study is intended to look into the effect of construction safety supervision system on risk control and reduction. To achieve this, a survey was carried out to 114 companies in construction, ordering, contract and management. The overall findings were as follows. The effect of construction safety supervision system on risk control and reduction showed that factors of supervision system, supervision cost and supervision method had a positive effect on risk control and reduction. And their perception of the introduction of safety supervision system in construction sites according to process showed that there was a difference between them according to the field of ordering, contract and supervision. There was the biggest difference between owner and contractor in double supervision system, but no difference between them in the perception of risk reduction. These results show that all ordering, contract and supervision are positively needed for the introduction of construction safety supervision. This means that there is a difference between owner and contractor in the perception of process according to system operation. All companies agree to system improvement by the settlement of safety supervision system for the prevention of safety accidents and safe construction, but the systematic complement of safety supervision is the burden of contractor. And there is a big difference between owner and contractor in the perception of responsibility and concern for cost burden.

• 무역학회지
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• 제45권5호
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• pp.91-116
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• 2020

The construction industry can be described as one of the most volatile industry depending on the situation. As such, a contractor, who is usually positioned to take all kinds of risk, may frequently require to form a strategic partnership for better execution of a project. In this study, we are going to review act or behavior that may happen among such partnership. For such review, a survey targeted at domestic construction companies has been conducted on their thoughts as regards opportunism, risk perception, and the contractual governance between partners. The analysis result of structural equation and regression has indicated that there exists a positive effect on the opportunistic behavior from the risk perception, a moderating effect on contractual governance between the performance risk and opportunism, whereas no such moderating effect on the same between relational risk and the opportunism. The output of this study may assist various domestic individuals who wish to participate large scaled overseas projects.