• Title/Summary/Keyword: Risk-perception

검색결과 904건 처리시간 0.023초

Super app marketplace 전략을 위한 소비자 유형화 - 쇼핑 성향을 중심으로 - (The classification of super app consumer for marketplace strategy - Focusing on the shopping orientations -)

  • 김해정;이영주
    • 복식문화연구
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    • 제31권3호
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    • pp.330-345
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    • 2023
  • This study aimed to categorize consumers using super app functional characteristics to identify demographic differences, and analyze shopping orientations by consumer type. This data can be used by fashion and beauty companies for product planning and marketing strategies. To categorize super app consumers, data were analyzed with SPSS v.26.0 software using frequency, factor, reliability K-mean cluster, and distributed analyses, one-way-ANOVAs, and Scheffe verification. Cross-analysis was conducted to correlate super app consumer types with demographic characteristics. One-way-ANOVAs and Scheffe verification were used to analyze the differences in shopping preferences between super app consumer groups. As a result of our analyses, super app consumers were classified into four types: the ration type, the low-use type, the multifunction type, and the habit type. There were statistically significant differences between these types in age, occupation, marital status, average monthly household income, and shopping impact factors. Five super app user shopping orientations were identified: brand pursuit, pleasure pursuit, trend pursuit, risk perception, and economic orientation. The differences in the preferred orientation between super app consumer types were found to be statistically significant. The majority of respondents were multifunction type consumers. This group used the super app most frequently and effectively. They also demonstrated the highest scores for all five of the shopping orientations. The classification of consumer types in this study will allow the fashion and beauty industries to utilize super apps for more targeted product design and marketing.

COVID-19 방역 지침의 규제 완화 이후 마스크 착용 행위에 대한 심리사회적 요인 (Mask-Wearing Behavior After Deregulation of COVID-19 Quarantine Guidelines)

  • 고준영;박태원;양종철;박종일;권주한;정상근
    • 대한불안의학회지
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    • 제19권2호
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    • pp.61-68
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    • 2023
  • Objective : The purpose of this study was to investigate the associations between psychosocial factors and the mask-wearing behavior after deregulation of COVID-19 quarantine guidelines among adults in Korea. Methods : We collected data (345 subjects) from online questionnaire survey. The questionnaire included the Korean version of the Patient Health Questionnaire-9, the Korean version of fear of COVID-19 Scale, the Korean version of the Patient Health Questionnaire-15, Korean versions of the Perceived Stress Scale, and measurement tools adapted from previous studies for COVID-19 risk perception, social stigma, and appearance interest of subjects. We analysed data using SPSS version 23.0 for descriptive statistics, chi-square test, and logistic regression analysis. Results : People with cohabitant or mask-wearing tendency before COVID-19 pandemic had a higher rate of mask-wearing than those who were not. Subjects reporting higher level of social stigma (OR=1.154, 95% CI 1.049-1.270) and COVID-19 anxiety (OR=1.072, 95% CI 1.007-1.141) were more likely to report maskwearing behavior. Conclusion : From the results, appropriate intervention to those who fear social stigma and are anxious to the infectious diseases will be needed. Additionally, providing policies and guidelines that consider cohabitants and offering continuous education with information of disease to the public are also expected to helpful for recovery of daily life from infectious diseases.

감염환자 이송 로봇에 대한 의료종사자의 인식: SERVQUAL과 AHP를 활용하여 (Medical Staff's Awareness of Infected Patient Transfer Robots: Using SERVQUAL and AHP)

  • 최현철;서슬기;권재용;박상찬;장혜정
    • 품질경영학회지
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    • 제51권3호
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    • pp.381-401
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    • 2023
  • Purpose: The purpose of this study was to understand the perception of medical staff to propose an infected patient transport robot as a means of responding to infectious diseases. Methods: The data collected through the survey was analyzed through AHP analysis. The measurement tools used in this study were derived through the SERVQUAL model and Focus Group Interview(FGI), and consisted of four detailed questions for each of five classes: tangible, reliability, responsiveness, assurance, and empathy. Results: As a result of the study, there are concerns about risk factors that may occur in areas where medical staff intervention is minimized. Above all, we confirmed the consensus that safety should be the top priority during the process of robots to transport patients. In particular, highlighted were the resolution of device errors that may occur during the process for transporting patients and easy provision of the first aid. Additionally, the ability to monitor patients and suppress infection factors turned out to be important, which was directly related to the simplification of the role of medical staff and work efficiency. Conclusion: As one of the means of effectively controlling infectious diseases in a pandemic situation, a robot to transport the infected patient was considered. However, in order to commercialize this, specific verification of the safety of medical staff and patients is needed, and empirical data on providing the first aid, patient monitoring, and infection factor suppression should be presented.

사회인지이론에 근거한 비대면 진료서비스 수용의 영향 요인 (A Study of Factors Influencing the Acceptance of non-Face-to-Face Treatment Based on Social Cognitive Theory)

  • 권명순;장지혜;김현식;허연정
    • 한국의료질향상학회지
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    • 제30권1호
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    • pp.55-75
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    • 2024
  • Purpose: This study aimed to elucidate the intention to use non-face-to-face treatment, which was temporarily allowed during the coronavirus disease 2019 pandemic. Based on the social cognitive theory, individual behavioral changes occur through the dynamic interaction of individual, environmental, and behavioral factors. Thus, we investigated the impact of personal, environmental, and behavioral factors on the acceptance of non-face-to-face treatment. Methods: A Web survey was conducted using Korea Research Panel between December 26 and 29, 2022, to examine the conceptual framework. The survey targeted adults aged 19 and older, regardless of whether they had used non-face-to-face treatment. A total of 502 responses were collected. Further, a three-step hierarchical regression analysis was conducted using SPSS Windows software version 25.0. Results: The study showed that 131 out of 502 respondents had experience using non-face-to-face treatment, while 371 did not. The factors that influenced the intention to accept non-face-to-face treatment included the general characteristics of the participants (women, underlying disease), personal factors (usefulness, cost savings, knowledge), and environmental factors (social norms, trust, perceived risk). The model demonstrated an explanatory power of 65%. Conclusion: The results of this study directly show that intention is linked to behavior through the interaction between personal and environmental factors. Further research is needed to explore additional factors influencing the intention to accept non-face-to-face treatment, enabling its effective use in preventing and treating various diseases, including infectious diseases.

Too Much Information - Trying to Help or Deceive? An Analysis of Yelp Reviews

  • Hyuk Shin;Hong Joo Lee;Ruth Angelie Cruz
    • Asia pacific journal of information systems
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    • 제33권2호
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    • pp.261-281
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    • 2023
  • The proliferation of online customer reviews has completely changed how consumers purchase. Consumers now heavily depend on authentic experiences shared by previous customers. However, deceptive reviews that aim to manipulate customer decision-making to promote or defame a product or service pose a risk to businesses and buyers. The studies investigating consumer perception of deceptive reviews found that one of the important cues is based on review content. This study aims to investigate the impact of the information amount of review on the review truthfulness. This study adopted the Information Manipulation Theory (IMT) as an overarching theory, which asserts that the violations of one or more of the Gricean maxim are deceptive behaviors. It is regarded as a quantity violation if the required information amount is not delivered or more information is delivered; that is an attempt at deception. A topic modeling algorithm is implemented to reveal the distribution of each topic embedded in a text. This study measures information amount as topic diversity based on the results of topic modeling, and topic diversity shows how heterogeneous a text review is. Two datasets of restaurant reviews on Yelp.com, which have Filtered (deceptive) and Unfiltered (genuine) reviews, were used to test the hypotheses. Reviews that contain more diverse topics tend to be truthful. However, excessive topic diversity produces an inverted U-shaped relationship with truthfulness. Moreover, we find an interaction effect between topic diversity and reviews' ratings. This result suggests that the impact of topic diversity is strengthened when deceptive reviews have lower ratings. This study contributes to the existing literature on IMT by building the connection between topic diversity in a review and its truthfulness. In addition, the empirical results show that topic diversity is a reliable measure for gauging information amount of reviews.

Awareness Patterns Regarding Radiation Safety Management in Fields Related to Radiation Safety Regulations: Focusing on Companies that Must Report Radiation Sources

  • Eunok Han;Yoonseok Choi
    • Journal of Radiation Protection and Research
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    • 제49권1호
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    • pp.19-28
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    • 2024
  • Background: This study aims to analyze radiation safety management and regulatory perceptions, focusing on companies that must report radiation sources. The intent is to reduce the gap between regulation measures and addressing real concerns while improving practical safety management measures and regulations for all stakeholders. Materials and Methods: Radiation safety officers at a total of 244 reporting companies using radiation generators (79.8%) and sealed radioisotopes (15.1%) were surveyed using a questionnaire. Results and Discussion: The perception that regulation is stronger than the actual risk of the radiation source used was 3.47 points (out of 5 points), indicating a score above average. The most important factors and considerations were education and training (48%) as a human factor, safety devices of the radiation source (71.3%) as a hazardous material factor, the use of radiation (50.8%) as an organizational environment, and the radiation effect of nearby facilities (67.2%) as a physical environment. Radiation safety management educational experience (F= 5.030, p< 0.01), the group with high subjective knowledge (t= 6.017, p< 0.001), and the group with high objective knowledge (t= 1.989, p< 0.05) was found to be better at radiation safety management. Conclusion: It is necessary to standardize the educational experience regarding radiation safety management because each staff member has individual differences in educational experience. It is necessary to provide more information on how to solve radiation accidents via educational content. Applying radiation safety regulations based on the factors that significantly affect radiation safety management shown in this survey will help improve safety.

건설업 취약계층에 대한 스마트 안전기술의 효과에 대한 연구 (A Study on the Effectiveness of Smart Construction Safety Technology for Vulnerable Groups in Construction)

  • 이종진;오태근
    • 문화기술의 융합
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    • 제10권1호
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    • pp.477-482
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    • 2024
  • 2022년 중대재해 처벌 등에 관한 법률이 시행되며 국내 건설현장에 대한 안전과 보건에 대한 건설회사의 역할이 강화되고 최고 경영자에 대한 책임이 막중해졌다. 하지만, '22년 광주 화정동 주상복합 아파트 붕괴사고와 같은 중대재해는 여전히 발생하고 있다. 인구감소, 젊은 계층의 건설업 진입기피등으로 건설현장은 고령 근로자와 외국인 근로자의 비율이 높아지고 있다. 본 연구에서는 기존 연구에서 다루지 않았던 건설현장의 취약계층인 외국인 근로자, 고령 근로자, 건강취약 근로자 등의 스마트 안전기술에 대한 중요도 인식의 차이를 확인하기 위하여 설문조사를 진행하였다. 취약계층 작업자들은 외국어 지원 분야, 위험경고 분야, 신체 착용 모니터링 분야에 대한 스마트 안전기술을 중요하다고 인식하고 있었으며, 향후 취약계층에 대해 스마트 안전기술을 확대해야 한다는 결론을 도출하였다.

Safety Climate Transformation in Oil and Gas Company Ownership Transition (Study Case from Multinational to National Company)

  • Zulkifli Djunaidi;Mufti Wirawan;Indri H. Susilowati;Agra M. Khaliwa;Shellena A. Kanigara
    • Safety and Health at Work
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    • 제15권3호
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    • pp.292-299
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    • 2024
  • Background: The aim of this research is to analyze the transformation of workers perceptions of the safety climate in an oil and gas company in Indonesia when they experience a change in ownership from a multinational to a national company. Methods: This cross-sectional study used questionnaires distributed offline and online in three periods of ownership of Company X. Data analysis was carried out descriptively by comparing workers perception scores regarding the safety climate at Company X when managed by the multinational holder, transition period, and national holder. Results: Workers perceptions of the safety climate in Company X when it experienced a change in ownership from a multinational company to a national company has a trend of decreasing scores (from 8.07 to 7.48). Overall, a decreasing trend in scores occurred in several sub-variables of safety climate, namely management commitment (8.33 to 7.56), communication (8.10 to 7.64), safety priority (8.55 to 7.68), personal appreciation of risk (8.25 to 5.48), involvement (7.50 to 7.36), and personal priority and need for safety (8.25 to 5.48). Conclusions: Ownership changes cause a trend of decrease in employee perceptions of the safety climate at Company X. Company's priority on safety related to production target factors is decreasing due to the change of ownership. On the other hand, the national period had a higher score in supportive environments and work environments, compared to the multinational period.

한 종합병원 작업환경의 건강저해인자에 관한 조사 연구 (A Study on the Health Risk Agents in the Workplace of a General Hospital)

  • 김양옥;김기순;박종;류소연;양희연
    • Journal of Preventive Medicine and Public Health
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    • 제29권1호
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    • pp.1-14
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    • 1996
  • 한 종합병원의 작업환경에 존재하는 건강저해인자를 평가함으로써 종사원들의 건강보호와 작업능률 향상에 기여하고자 조사연구를 실시하였다. 병원건물의 구조와 업무내용으로 보아 작업환경의 대표가 될 것으로 보이는 27개 부서를 선정하여 1993년 10월부터 1994년 10월까지 작업환경에 대한 종사원의 설문과 현장조사 및 측정을 실시하였다. 설문을 통하여 종사원들이 느끼는 건강저해인자에의 노출상태를 양호(A), 보통(B), 미흡(C), 불량(C)로 분류하고, 현장조사와 측정에 의한 각 인자의 노출상태를 양호(a), 보통(b), 미흡(c),불량(d)으로 분류하여 노출되고 있는 종사원의 분포를 검토한 결과는 다음과 같다. 1. 작업환경 측정결과 조도는 전체대상자 240명의 근로자 중 c등급 이하의 전반조도에 노출된 종사원은 86명(36%), c등급 이하의 국소조도에 노출된 종사자는 193명(80%)이었고, 온열조건에 관한 측정결과 c등급 이하의 환경에의 노출자가 34명(14%), c등급 이하의 소음환경에 180명(75%)이 노출되고 있었다. 공기 중의 먼지량과 톨루엔의 측정결과 c등급 이하의 환경에 노출된 사람은 없었으며, 외부의 자료와 노출상태를 조사한 결과 방사선과 항암제/항생제에 의한 c등급 이하의 환경에의 노출자도 없는 것으로 평가되었다. 2. 건강저해인자에 대하여 종사원이 느끼는 노출 정도(A, B, C, D등급)와 현장조사와 측정으로 확인된 노출 정도(a, b, c, d 등급)는 차이가 많아서, 특히 조도에서는 종사원이 저해환경을 과소평가하고, 공기 중 먼지에서는 과대평가가 심했으며, 온열조건, 소음, 방사선, 톨루엔, 항암제, 항생제에의 노출은 조사된 결과보다 나쁘게 느끼는 경향이 있었다. 3.설문에서 호소하는 소음의 증류로는 사람 말소리가 179명, 실내장비소리가 131명의 순이었으며, 실내공기 중 먼지의 종류로는 사람들의 옷먼지 108명, 건물먼지 79명의 순으로 많았다. 4. 설문에서 C등급 이하의 마취제에의 노출자가 28명, 알칼리/산에의 노출자가 10명, 약진에의 노출자가 6명이었으나 이들에 대한 측정이 불가능하여 평가할 수 없었다.

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식중독 위험성 인식이 높은 잠재적 위해식품 섭취실태조사 (Estimation on the Consumption Patterns of Potentially Hazardous Foods with High Consumer Risk Perception)

  • 박희진;민경진;박나윤;조준일;이순호;황인균;허진재;윤기선
    • 한국식품과학회지
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    • 제45권1호
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    • pp.59-69
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    • 2013
  • 식중독의 원인이 될 수 있는 가능성이 있는 식품을 잠재적 위해식품이라 하며 이 식품들의 섭취행태가 정확이 파악되어야 정확한 미생물 위해평가를 할 수 있다. 본 연구는 50가지 잠재적 위해식품을 선정하고 대한민국의 성인을 대상으로 잠재적 위해식품의 섭취 실태를 조사하기 위해 전국의 성인 남녀 1,000명을 5월과 8월에 나누어 설문조사를 하였다. 월 1회 이상 섭취하는 빈도를 보았을 때 쌈야채는 소비자의 91.3%가 월 1회 이상 자주 섭취하는 것으로 가장 높게 나타났으며 데친 나물류는 72.3%, 닭튀김은 68.1%였으며 그 뒤로 파채(67.9%), 맛살/어묵(67.3%), 부추(65.3%), 삼각김밥(62.5%), 계란지단/찜(62.4%), 샐러드(59.8%), 오징어/문어(58.7%) 순으로 나타났다. 소비자의 위험인식도가 가장 높은 식품은 조개로 4.36점으로 조사되었으며 홍합(4.35점), 생굴(4.30점), 육회(4.29점), 생선회(4.27점), 해삼/멍게(4.19점), 꼬막(4.16점), 참치회(4.10점), 초밥(4.08점), 날치알(3.95점)의 순서로 나타나 수산물 및 수산가공품의 비율이 높게 나타났으며 이들의 위험인식도는 5월보다 8월이 더 높게 나타나 기온이 올라감에 따라 소비자들의 위험 인식도가 증가함을 볼 수 있다. 반면에 소비자는 위험하다고 생각하지 않는 식품으로는 부추가 1.93점으로 가장 낮게 나타났으며 쌈야채(2.00점), 파채(2.02점), 새싹채소/무순(2.12점), 생식/선식(2.40점), 샐러드(2.40점), 데친나물류(2.47점), 오징어채/포류(2.54점), 조미쥐포류(2.59점), 육포(2.63점) 순으로 나타났으며 미생물의 오염도가 높음에도 불구하고 위험 인식도가 낮아 이들 식품의 위험성에 대한 교육이 필요한 것으로 나타났다. 잠재적 위해식품의 섭취실태조사는 식중독의 원인이 될 수 있는 식품의 위해도 분석 시 기초자료가 될 수 있으며 소비자들의 위험 인식 수준에 대해 지각하고 식중독 예방교육의 방향을 제시해 줄 수 있다.