• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.632-643
• /
• 2019

This study is analysis how the competitive factors of fitness center's affect customer satisfaction and re-use intention. Accordingly, It surveyed fitness center customers in Pusan and Kyungnam, and analyzed amount 422 questionnaires with the SPSS WIN 23.0 and AMOS WIN 23.0 program, so it reached these conclusions. First, the accessibility of location characteristic showed that it had a relevant influence on the customer satisfaction, but the visibility didn't have a relevant influence on it. Second, the spatiality and convenience of the facility characteristic showed that they influenced customer satisfaction. Third, the responsiveness and professionalism of the service characteristic factor showed that they had a relevant influence on the customer satisfaction, but the reliability and empathy didn't have a relevant influence on it. Fourth, the customer satisfaction had a relevant influence on the reuse intention. According to this study, we found that the competition factor was bound up with the customer satisfaction and reuse intention. In the end, grasping customers' satisfaction and preferred utilization pattern should be reflected actively in the fitness center management.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.350-360
• /
• 2021

Due to COVID-19 and minimum wage raise, rate of adoption of zero contact payment methods, such as kiosk, had increased rapidly in 2018. Although there exist users who have trouble utilizing it, kiosk is growing consistently, especially in food service industry. Main goal of this research is to verify antecedent of satisfaction level which affects continuance intention of kiosk in terms of quality and execute through examination of kiosk users on fast-food industry, which employs kiosk most predominantly. The result of this research showed that information accessibility (environment quality), convenience of order process (process quality), and addition of beneficial supplementary service (process quality) of kiosk had influence on customer satisfaction level which in turn, also affected continuance intention, but order payment readiness, which is consequence quality, had no effect on satisfaction level. With pervasion and indispensable increase in zero contact payment market, this research expanded our knowledge on kiosk user and established kiosk quality figure that can improve user satisfaction level and continuance intention, ultimately proposing selection guide of kiosk and securing competitiveness for stores.

• Management & Information Systems Review
• /
• v.37 no.4
• /
• pp.21-39
• /
• 2018

Today, Mobile Instant Message (MIM) has become a communication means which is commonly used by many people as the technology on smart phones has been enhanced. Among the services, KakaoGame creates much profits continuously by using its representative Kakao platform. However, even though the number of users of KakaoGame increases and the characteristics of the users are more diversified, there are few researches on the relationship between the characteristics of the SNG users and the continuous use of the game. Since the social capital that is formed by the SNG users with the acquaintances create the sense of belonging, its role is being emphasized under the environment of social network. In addition, game user's concerns about the information privacy may decrease the trust on a game APP, and it also caused to threaten about the game system. Therefore, this study was designed to examine the structural relationships among SNG users' social capital, concerns about the information privacy, flow, SNG reuse intention and recommendation intention. The results from this study are as follow. First of all, the participants' bridging social capital had a positive effect on the flow of an SNG, but the bonding social capital had a negative effect on the flow of an SNG. In addition, awareness of information privacy concern had a negative effects on the flow of an SNG, but control of information privacy concern had a positive effect on the flow of an SNG. Lastly, the flow of an SNG had a positive effect on the reuse intention and recommendation intention of an SNG. Also, reuse intention of an SNG had a positive effect on the recommendation intention. Based on the results from this study, academic and practical implications can be drawn. First, This study focused on KakaoTalk which has both of the closed and open characteristics of an SNS and it was found that the SNG user's social capital might be a factor influencing each user's behaviors through the user's flow experiences in SNG. Second, this study extends the scope of prior researches by empirically analysing the relationship between the concerns about the SNG user's information privacy and flow of an SNG. Finally, the results of this research can provide practical guidelines to develop effective marketing strategies considering them for SNG companies.

• International Commerce and Information Review
• /
• v.8 no.3
• /
• pp.71-95
• /
• 2006

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.19 no.2
• /
• pp.29-30
• /
• 2011

The purpose of this study is to closely examine relationship of the system re-use intention depending on CRS technology acceptance. Accordingly, questionnaire was widely distributed to 160 CRS users by convenient sampling targeting people in charge of task among employees for airlines and travel agencies, who are working-level staffs for CRS. Among these things, totally 142 valid materials were used in analysis. The analytical data processing was utilized SPSSWIN VER 18.0 and AMOS 18.0. The findings can be summarized as follows. Influential variables in CRS technology acceptance had significant influence upon the perceived ease use, the perceived usability, and the re-use intention. Also, the significant positive(+) influence was revealed to be had upon the perceived usability by the perceived ease use and upon the re-use intention by the perceived usability and ease use.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.46 no.3
• /
• pp.198-208
• /
• 2023

In order to enhance competitiveness in the industry, financial companies are building a high level of customer satisfaction and repurchase intention by further strengthening not only the technical quality of the platform business but also the customer-oriented service quality. Theoretically, it is time for a theoretical review of whether the expansion of service quality using platform business in the financial industry is directly linked to the performance of financial companies, such as satisfaction and repurchase intention of existing customers. Based on the rapid growth of mobile and the main activities of financial platform companies above, This study attempted to test a significant impact on customer satisfaction and reuse intention on information services and system services, which are service quality of mobile financial platforms. Even if a number of financial companies compete with each other, they could survive by dividing the market, In the digital environment, customers have free access, so the winner can monopolize the market. It is an environment in which customers can move to platform companies that provide better services. The contents presented through the results in this study will be able to be used strategically in terms of the implementation and operation of the financial platform. In addition, it served as an opportunity to find independent variables that affect customer satisfaction and reuse intention, which are financial platform service quality, and suggested the possibility of continuous development of the platform in the future. In summary, the service quality of financial platforms can further expand users by emphasizing user visibility in terms of information services and utilizing user-centered financial platforms that increase customer satisfaction and reliability by strengthening the responsiveness and ease of system services. This study is of important value and is believed to have laid an important foundation for future research.

• International Commerce and Information Review
• /
• v.11 no.3
• /
• pp.3-24
• /
• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• Journal of environmental and Sanitary engineering
• /
• v.22 no.4
• /
• pp.33-44
• /
• 2007

Since the introduction of a new field of skin care to Korean market which was developed in 1980, a variety of skin care therapies have appeared in mid-1990s. Therefore, in particular, it is considered that aroma therapy is one of the most preferred methods for skin care. Therefore, previous studies focused just on clinical effects of aromatherapy while this study focuses on aestheticians by identifying whether performance of aromatherapy, and their contribution to income will influence on satisfaction in aestheticians and customers' intention to reuse aromatherapy service for positive demonstration. The results of the study are presented as follows: First, it is demonstrated that side-effect of aromatherapy, contribution to income, and customer satisfaction have significant effect on professional aestheticians. In particular, in respect to the aestheticians, this study obtains the results rather different from the estimation that customers are satisfied with the professional service though they have side-effect. Second, as the satisfaction in professional aestheticians after skin care service is a significant factor that influences on intention to reuse it, this study concludes that re-management on behaviors is required according to the degrees of satisfaction.

• Journal of environmental and Sanitary engineering
• /
• v.22 no.4
• /
• pp.45-54
• /
• 2007

With the rapid development of economy, scientific technology, and medical technology, as the current society is also changing competitively, we are compelled to have many psychological and problems such as pressure, mental stress and tension as well as physical problems. Therefore, the more current industries develops, the more attention is given to health in preventive level rather than treatment level. Contemporary people have paid more attention to management of health and have a desire for beautiful and healthy life. In other words, their interest in consistent management of their health and beauty are getting stronger. To satisfy the desire to live healthily and beautifully, many natural therapies that can be applied for actual living have been developed, which the public are willing to accept. Therefore, this study is to specifically demonstrate the followings through interviews with the customers who have armoatherapy: What effect customers' knowledge on aromatherapy, frequency of use, expenses, experiences of side-effects, and perception on its effect on skin care will have on customer satisfaction and intention to reuse the service. The results are presented as follows: Though customers' perception on aroma is high, they usually use it only on their faces. So is should be promoted in various ways. It is demonstrated that customers' satisfaction has a significant effect on their intention to reuse it.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.25 no.3
• /
• pp.18-34
• /
• 2017

The recent air transportation market is rapidly changing in air and airport infrastructure such as efficiency of airports and airplanes, speeding up and enlargement, deregulation of airline industry, low cost airlines and regional airports. The purpose of this study is to conduct a direct questionnaire survey for airport users who have experienced in and out of airport IT service at Incheon International Airport, so that the airport self - service technology and airport support technology can be used for the trust. At this point, I would like to develop a tool to understand the airport user's perception of airport IT and to test the theoretical model that investigates the relationship between various types of airport IT, airport users' trust, enjoyment and intention to use IT. In conclusion, this study aims to establish directions and suggestions for how to develop IT services among airport service provision factors.