• Title/Summary/Keyword: Retail Innovation

Search Result 52, Processing Time 0.025 seconds

Predicting Consumers' Repurchase Intention of Ready-to-Drink Coffee: A Supply Chain from Thai Producers to Retailers

  • PUTITHANARAK, Naruecha;KLONGTHONG, Worasak;THAVORN, Jakkrit;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
    • /
    • v.20 no.5
    • /
    • pp.105-117
    • /
    • 2022
  • Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

The Effects of High Commitment HRM on the Service Performance: Mediating Effect of Internal Innovation Direction (고몰입 인적자원관리가 서비스성과에 미치는 영향과 내적혁신방향의 매개효과)

  • Kim, Jin-Hee
    • Journal of Service Research and Studies
    • /
    • v.7 no.1
    • /
    • pp.65-82
    • /
    • 2017
  • This study is to examine the effects of high commitment HRM on service performance in the service industry, and to examine the mediating effect of the organizational internal innovation direction. Specifically, the direction of internal innovation consists of high-value-added HR and service and cost-reduction downsizing. We assumed that the high-value-added direction of HR and service will have a positive mediating effect. And assumed that cost-reduction downsizing direction has negative mediating effect. The data were collected from 2013 workplace panel survey(WPS) of the Korea Labor Institute(KLI). Among the 1,775 companies, 896 companies classified as wholesale and retail, transportation, professional scientific services, education services, health social services, financial services, and other services (such as information society support services) were extracted and used. In summary, high-commitment HRM has a positively significant effect on the direction of high value-added innovation of HR and services, and has a negatively significant effect on the cost-reduction downsizing direction. In addition, the direction of high value-added innovation of HR and service was positive effect on service performance, and cost-reduction downsizing innovation direction has a negative effect on service performance. And the direct effect of high commitment HRM on service performance has not been confirmed. However, we confirmed the positive mediating effect of high value-added innovation direction of HR and services, and confirmed that the negative mediating effect of cost-reduction downsizing. Therefore, it is confirmed that the two variables have a full mediating effect on the relationship between high commitment HRM and service performance.

Supply Chain Management of Textile Fashion Industry (섬유(纖維)패션산업(産業)의 공급(供給)사슬관리(管理))

  • Shin, Sang-Soo
    • Journal of Fashion Business
    • /
    • v.11 no.4
    • /
    • pp.221-231
    • /
    • 2007
  • SCM system is required inter-industrial cooperation as well as inter-organizational cooperation. It means not only standardization of inter-organization but also standardization of inter-industry. SCM makes possible one circulation from fiber to retail industry in the respects of information and product flows. QR is the SCM of textile apparel industry, which satisfy customer need with least cost and maximum profit. Customer-oriented supply chain system focused on information sharing, cost reduction, inventory control, lead time reduction, quick response on customer demand. How we can measure the performance of successful SCM is issued on the approach of Balanced Scorecard which evaluates 4 perspectives such as customer perspective, internal business perspective, financial perspective, and innovation and learning perspective. This can project the blueprint of textile fashion business to right direction with vision.

A Study on the BOLERO Project in the Electronic Commerce System (전자상거래체제하에서의 BOLERO Project의 고찰)

  • 전순환
    • The Journal of Information Technology
    • /
    • v.3 no.1
    • /
    • pp.155-175
    • /
    • 2000
  • Electronic commerce has already existed for over 20 years. In sectors such as retail and automotive, electronic data interchange(EDI) for application-to-application interaction is being used regularly. For defence and heavy manufacturing, electronic commerce life-cycle management concepts have been developed that aim to integrate information across larger parts of the value chain, from design to maintenance, such as CALS(Computer Assisted Life-cycle Support or Computer Aided Logistics Support). Bolero's mission is to provide guaranteed and secure delivery, in electronic form, of trade documentation, globally, based on a binding legal environment and common procedures. Bolero will also provide a platform for provision of neutral cross-industry services.

  • PDF

The Mixed-Use Supertall and the Hybridization of Program

  • Bagley, Forth
    • International Journal of High-Rise Buildings
    • /
    • v.7 no.1
    • /
    • pp.65-73
    • /
    • 2018
  • Increasingly, mixed-use, multi-program complexes are emerging as the standard development model around the world. As their prominence grows, these projects are becoming increasingly complex. Program adjacencies are ever more intertwined as developers (and the architects who support them) are becoming more comfortable blurring the traditional boundaries between office, retail, residential and hospitality. This article discusses a second generation of mixed-use projects that embrace this hybridization, honing in on supertall architecture, their hybrid program offerings, and innovative sky lobbies. It concludes that programmatic advancements will continue to expand and find integration within single structures, both repositioned and built from the ground up.

Research for innovation of inventory management and improvement of customer service through building future-oriented stores based on RFID technology (RFID 기술기반의 미래형 매장 구축 사례를 통한 재고관리 혁신과 고객서비스 향상 방안 연구)

  • Lee, Chang Soo;Jung, Young Hoon;Lee, Kwang Hyung;Min, So Yeon
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.4 no.3
    • /
    • pp.115-126
    • /
    • 2008
  • This thesis is the research for methods to forecast of dynamic changes at retail stores in the ubiquitous era, and, through adopting RFID based technology, to minimize cost of operation of stores and bringing up better customer service. The core methods had been researched and studied are to build future-oriented stores by providing store system with better customer's convenience based on referring to case studies of future-oriented stores and efficient inventory management method enabling more profitable store, and adopting Smart Carts, Smart Shelf and e-POP and environment sensors as a method in order to provide more improved customer service.

Impacts of Perceived Innovativeness of Convenience Store on Consumer Brand Engagement and Store Loyalty (편의점의 혁신성이 인지적 인게지먼트와 정서적 인게이지먼트, 그리고 점포충성도에 미치는 영향)

  • LEE, Young-Eun;LEE, Yong-Ki
    • The Korean Journal of Franchise Management
    • /
    • v.13 no.1
    • /
    • pp.35-46
    • /
    • 2022
  • Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

Service Blueprint-based Retail Store Operating Process Innovation: The Case of Electronic Shelf Labels (서비스 청사진 기반의 소매매장 운영프로세스 혁신 사례연구: 전자가격라벨(ESL) 구축 사례를 중심으로)

  • Jae-Yong Yang;Geun-Wan Park;Sang-Ryul Lee
    • Information Systems Review
    • /
    • v.20 no.2
    • /
    • pp.189-207
    • /
    • 2018
  • This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.

Channel Innovation through Online Transaction processing System in Floral Wholesale Distribution: FLOMARKET Case (화훼도매 온라인 거래처리 시스템을 통한 유통경로 개선방안 연구: (주)플로마켓 사례)

  • Lee, Seungchang;Ahn, Sunghyuck
    • Journal of Distribution Science
    • /
    • v.8 no.1
    • /
    • pp.21-33
    • /
    • 2010
  • The ICT(information & communication technology) led to a dramatic change of floral distribution service, a phase of competition between wholesales and retail stores, and distribution channels in floral industry. It was expected that a role of the intermediaries in this industry would have reduced due to the improvement of transaction process by ICT. However, the ICT made to overcome a regional limit of the floral retail distribution service leading to an increase in sales and enlargement of the stores. And even it made possible to bring out another type of intermediaries such as private associations. This case study focuses on what kinds of efforts the floral wholesale distributors have made to enable a distribution process more smoothly between the wholesale distributors and retail stores through the information system, and what the failure factors in adopting the information system have been. This paper is also to examine how the wholesale distributors have changed themselves to gain dominant positions in distribution channels. As a result of the study, it was found that the intermediaries mostly failed in successfully achieving the distribution channel innovation through the information system because of several main reasons. FLOMARKET Inc. tried to innovate a distribution channel to obtain high quality goods through consolidating a wholesale distribution market in that segregated both floral joint market from free markets. after implementing the information system with consideration of the failure factors, FLOMARKET Inc. was able to minimize goods in stock and make a major purchase of various goods. In addition, it made a possible pre-ordering process and an exact calculation of purchasing goods so they could provide their products with market price in real time, which helped for the company to gain credits from their customers. Also, FLOMARKET Inc. established the information system which well suited to its business stage in order to deal with a rapidly changing distribution environment. It's so obvious that the transaction processing system of FLOMARKET Inc. definitely helped to share information among traders more seamlessly and smoothly in realtime, standardize goods, and make a transaction process clearer. Besides, the transaction information helped the wholesale distributors and retail stores to make more strategic decisions in their business because through the system they enabled to gather the marketing intelligence information more easily and convenient. If we understand that the floral distribution market is characterized by the low IT- based industry, it's worth to examine a case study proving that the information system actually increases the productivity of the transaction process in the floral industry.

  • PDF

The Analysis of the Effects of the Previous Corporate Internal Reservation on the Current Investments and Dividends : The Verification of Significance through Dummy Variables under Industrial Classification (법인의 전기 유보금이 당기 투자 및 배당에 미치는 효과 분석 : 업종별 더미변수를 통한 유의성 검증)

  • Yoo, Joon-soo
    • Journal of Venture Innovation
    • /
    • v.2 no.1
    • /
    • pp.131-151
    • /
    • 2019
  • This paper is conducted to find out if the previous corporate internal reservation has a significant effect on current investment and dividend payments by using the dummy variables of each classified industry. The results of the research show that previous corporate internal reservation had a significant effect on current material investments in following fields - manufacturing industries, technical services, wholesale and retail industries, information services, construction and transportation industries - over two years. Especially, investments in tangible assets were more effective than those in development expenses. In human resource investment, previous corporate internal reservation had a significant effect on current human investments in fields of manufacturing, technical services, information services and transportation industries. Among them, investments in education training expense and welfare benefit expense were more effective than those in wages. In the dividend section, previous corporate internal reservation had a significant effect on current dividends in the fields of manufacturing, wholesale and retail, information services, transportation industries, and in other businesses. Among them, Expenditure on dividend amounts was found to be more effective than that on dividend ratio. This paper contributed to the field in a way of empirically demonstrating the effects of previous corporate internal reservation on current investments and dividends by using the method of industrial classification. On the other hand, it also has a limitation since collecting precise taxation data was practically difficult. Therefore, a further developed study is required to find out the standard which shows exactly how much the measured results of the regression analysis reflect the effects of the government policies. Moreover, it is considered necessary for the government to devise policies on vagueness and uncertainties in the domestic and overseas economic and business environments so that companies can conduct investment with confidence.