• Asia Marketing Journal
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• v.18 no.1
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• pp.37-53
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• 2016

The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion level as a covariate on advertised product evaluation show significant interaction effect of arousal level and advertisement type, and no effect of positive emotional level. Both of the mediation effects of the cognitive response and those of the affective response are significant. Participants under mild (elevated) arousal of positive emotion more positively evaluate the product in utilitarian (hedonic) attribute-focused advertisement. The positive effect of utilitarian (hedonic) attributefocused advertisement on product evaluation is partially mediated by cognitive (affective) response to the advertisement when consumers are under the mild (elevated) arousal of positive emotion. The results of this study show that advertisers should use utilitarian (hedonic) attribute-focused advertisement to consumers under the mild (elevated) arousal of ambient positive emotion, which should be searched by exploring what kind of event they have experienced.

• Journal of Korean Neurosurgical Society
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• v.66 no.2
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• pp.172-182
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• 2023

Objective : The blood-brain barrier (BBB) is an obstacle for molecules to pass through from blood to the brain. Focused ultrasound is a new method which temporarily opens the BBB, which makes pharmaceutical delivery or removal of neurodegenerative proteins possible. This study was demonstrated to review our BBB opening procedure with magnetic resonance guided images and find specific patterns in the BBB opening. Methods : In this study, we reviewed the procedures and results of two clinical studies on BBB opening using focused ultrasound regarding its safety and clinical efficacy. Magnetic resonance images were also reviewed to discover any specific findings. Results : Two clinical trials showed clinical benefits. All clinical trials demonstrated safe BBB opening, with no specific side effects. Magnetic resonance imaging showed temporary T1 contrast enhancement in the sonication area, verifying the BBB opening. Several low-signal intensity spots were observed in the T2 susceptibility-weighted angiography images, which were also reversible and temporary. Although these spots can be considered as microbleeding, evidence suggests these are not ordinary microbleeding but an indicator for adequate BBB opening. Conclusion : Magnetic resonance images proved safe and efficient BBB opening in humans, using focused ultrasound.

• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• Hwankyungkyoyuk
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• v.23 no.3
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• pp.35-49
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• 2010

This purpose of this study was to investigate the influences of environmental education through ecological art education focused on music drama, on the environmental sensitivity of 5th graders in an elementary school in Seoul. A reconstructed questionnaire through Kim(2008)'s test tool was used to the effects of applying an ecological art educational program. The SPSS program was used to analyze the results. The major results of this study are as follows. First, the researcher was able to develop and apply a professor-learning model for the environmental education using the ecological art education focused on music drama by extracting and recreating environment related contents from the 5th grader curriculum. Second, this program had a positive effect on elementary students' environmental sensitivity. Third, according to qualitative results, students appear to be more concerned and interested in the environment and environmental problems in their daily lives. In conclusion, the ecological art program focused on music drama has a positive effect on increasing the environmental sensitivity of 5th graders. Therefore, more intensive research should be conducted, linking teaching and learning methods, as a follow-up activity.

• Korean Journal of Childcare and Education
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• v.13 no.3
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• pp.83-102
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• 2017

Objective: This study investigates the main effects and interaction effects of mother's reactions to young children's negative emotions on the children's problem behaviors. Methods: A total of 346 mothers with toddlers completed questionnaires, the data were analyzed using Pearson's correlation coefficient and multiple regression. Results: First, mothers' supportive response to young children's negative emotions, including expressive encouragement, emotion-focused reactions, and problem-focused reactions, showed negative relations with the children's internal and external problem behaviors. Mothers' unsupportive response to children's negative emotions, including distress reactions, minimization reactions, and punitive reactions, showed positive relations with the children's internal and external problem behaviors. Second, an interactive effect was observed. For external problem behavior, mothers' lower distress reactions accompanied by higher emotion-focused reactions, lower punitive reactions accompanied by higher emotion-focused reactions, lower distress reactions accompanied by higher problem-focused reactions, and lower punitive reactions accompanied by higher problem-focused reactions all decreased children′s problem behavior. However, for internal problem behavior, only mothers' lower distress reactions accompanied by higher emotion-focused reaction decreased children′s problem behavior. Conclusion/Implication: The main interaction effect on mothers' reaction to young children's negative emotional expression shows that preventive intervention is needed to address problem behavior.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.221-234
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• 2009

This study focused on the relationship between ego- resilience and stress coping styles of male and female adolescents. The study also tried to identify differences in stress coping styles based on sexual differences and the level of ego- resilience in adolescents. Ego-resilience showed a positive correlation to problem-focused and social support seeking coping styles and a negative correlation to emotion-focused coping style for both male and female adolescents. Canonical Correlation analysis revealed that self-confidence among four sub-domains of ego-resilience made the most outstanding contributions in predicting stress coping styles of female adolescents. The self-confident female adolescents tended to use the problem-focused coping style. For male adolescents, the optimistic attitude among four sub-domains of ego-resilience was the most significant factor in predicting emotion-focused coping style. Female adolescents tended to use more varied coping strategies than male adolescents in stressful situations. The group of adolescents who had a higher level of ego-resilience reported more problem-focused and social support- seeking coping styles in stressful situations. Conversely the group of adolescents with lower level of ego-resilience tended to use emotion-focused coping strategy. The results of this study have important implications for theory, research, and practice. Development of ego-resilience in adolescents based on sexual differences was an important task for their effective coping strategies.

• Journal of Distribution Science
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• v.18 no.10
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• pp.77-87
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• 2020

Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

• Research in Community and Public Health Nursing
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• v.13 no.3
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• pp.532-540
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• 2002

Purpose: To examine the effect of the solution-focused group counseling on self-esteem. depression, and hope of unemployed homeless persons, and to develop a nursing intervention program designed to help rehabilitation of the unemployed homeless persons. Method: This study was conducted from July 14 to September 29, 2000, and May 4 to August 17, 2001. The subjects were 30 unemployed homeless persons residing in 1 shelter in Seoul, Korea. This study used a quasi-experimental, one-group pretest-posttest design. The data were analyzed by frequency, percentage, and paired t-test using SPSS WIN program. Results: 1) Self-esteem of the subjects increased significantly after the solution-focused group counseling (t=3.31, p=0.002). 2) Depression of the subjects decreased significantly after the solution-focused group counseling (t=2.05, p=0.046). 3) Hope of the subjects increased significantly after the solution-focused group counseling (t=2.65, p=0.011). Conclusion: The solution-focused group counseling may be considered as an effective nursing intervention program for the unemployed homeless persons by improving their self-esteem and hope as well as reducing their depression. However, the effects of the program should be further addressed through, a review study.

• Korean Journal of Childcare and Education
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• v.19 no.4
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• pp.29-52
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• 2023

Objective: This research aims to examine the effect of a young children's engineering-focused STEAM program based on the project approach - a program that constructs components aligned with children's interests in their play through an engineering design process - on their scientific inquiry ability, mathematical problem-solving ability, and creativity. Methods: In this research, 42 five-year-old children from a public kindergarten in S district, I city, were randomly divided into experimental and comparative groups, each with 21 children. The engineering-focused STEAM program was conducted from April 18 to June 10, 2022, with the experimental group exploring the 'car' theme and the comparison group focusing on a different theme. The study employed an independent sample t-test and analysis of covariance(ANCOVA), using the pretest as a covariate to control variables. Results: The children-selected 'cars' themed engineering-focused STEAM program was effective in enhancing their scientific inquiry ability, mathematical problem-solving ability and creativity. Conclusion/Implications: The engineering-focused STEAM program, which emerges from young children's interesting daily play, had positive effects on enhancing their scientific inquiry ability, mathematical problem-solving ability, and creativity. This research can serve as fundamental data for developing education programs focused on engineering within the STEAM framework, guided by children's emergent play.

• Journal of Korean Society for Quality Management
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• v.51 no.4
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• pp.643-662
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• 2023

Purpose: The purpose of this study was to understand an individuals' COVID-19 vaccine acceptance intention during the peak of the pandemic by utilizing the coping theory and technology threat avoidance theory (TTAT) as a framework. Specifically, we focused on understanding how inward and outward emotion-focused coping (EFC), such as psychological distancing and emotional support seeking, affect problem-focused behavior (PFC), which is vaccine acceptance. Furthermore, we investigate how the individuals' cognitive appraisal to- ward COVID-19, consisted of perceived threat and perceived avoidability act as an antecedent of EFC. Methods: A PLS-SEM analysis was conducted to find the causal relation between the variables. An online survey was conducted targeting vaccination recipients on April, 2021. Participants were asked about their perception toward the virus, their coping strategy, and vaccine acceptance intention. A total of 186 valid samples were collected and used for the analysis. Furthermore, to analyze the out-of-sample predictive power of the research model and ensure the generalizability of the results, a PLSpredict analysis was conducted. Results: The results of the PLS-SEM analysis show that perceived threat toward COVID-19 significantly affect an individuals' EFC strategy. Furthermore, both types of inward EFC (psychological distancing, wishful thinking) negatively affected vaccine acceptance intention. On the other hand, emotional support seeking, which is a type of outward EFC, positively affected vaccine acceptance. The result of the PLSpredict analysis confirms the generalizability of the PLS-SEM result. Conclusion: The results of our study could be utilized to decrease vaccine hesitancy and prevent global pandemics by accelerating and increasing vaccination. Our study provides several meaningful implications to researchers and practitioners regarding vaccine acceptance and threat coping behavior.