• Title/Summary/Keyword: Result Analysis and Evaluation

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Relationships of Parent Brand Attitude and the Evaluation Level of Brand Extension by Distribution Channel Types (유통경로 유형별 모 브랜드태도와 브랜드확장 평가도의 관계)

  • Youn, Soung-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.349-359
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    • 2009
  • This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

A Study for the Appropriateness of the Different Reference Points in the Analysis of Working Posture

  • Kim, Day-Sung;Kim, Chol-Hong
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.5
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    • pp.637-644
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    • 2011
  • Objective & Background: When applying various evaluation tools that analyze work posture risk through observation, accurate measurement of body flexion angle is very important. Method: This study investigated differences and appropriateness of 5 different existing reference points commonly used in the analysis of the work posture. Twenty five ergonomist and trained professionals were participated in this study. A Same flexion angle was utilized for the evaluation of risk assessment of musculoskeletal disorders using five different reference points to investigate the degree of difference between them. To investigate how different the observers' preferred flexion angle measuring methods were compared to the ISO 11226 Reference Posture, a virtual body model was constructed using the Poser 6.0 program. Six types of body flexion postures were constructed, and since neck flexion differs according to body angle, five types of neck flexion postures were constructed with the trunk bending $20^{\circ}$ forward, making up a total of 30 virtual flexion postures. Results: Results showed that the observers used personally preferred reference points instead of reference points recommend in the evaluation tools. Also the results revealed the their seems to be 6 types of flexion angle for the trunk and 11 types of measurement methods for the neck flexion angle in the form of personally preferred reference points. The results showed that a mean difference of $14^{\circ}$($4{\sim}23^{\circ}$) occurred in the trunk, and a mean difference of $20^{\circ}$($-8{\sim}51^{\circ}$) occurred in the neck. To increase accuracy when using the 5 evaluation tools in combination, the ISO 11226 standards, observers' preferred flexion posture standards, and common flexion posture standards of the evaluation tools were compared with the reference points of the 5 evaluation tools. Results showed considerable variance in angle difference for each evaluation tool. Conclusion: According to the results of this study, considering the angle difference between the flexion angle reference points of the evaluation tool and the reference points selected by the observers, it is concluded that instead of personally preferred reference points, the standardized reference points to enhance the accuracy and the objectivity. Application: The result of this study can be used as reference guide to develop the standardized reference point in the future.

A Study of Wind/Earthquake Load Analysis for LNG Vent Mast (LNG Vent Mast의 풍하중/지진하중 해석에 관한 연구)

  • Kim, Tae-Wook;Cho, Su-gil;Park, SangHyun;Oh, Jae-Won;Lee, Jung-Hee;Bae, SangEun;Kim, Hyungwoo
    • Journal of the Korean Society of Industry Convergence
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    • v.23 no.2_2
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    • pp.343-349
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    • 2020
  • As global warming accelerates due to global climate change, the International Maritime Organization(IMO) has set up Emission Control Area(ECA) and encourages the use of Liquefied Natural Gas(LNG). For this reason, as the demand for LNG increases, the demand and research of related equipment also increases. In this study, one of them, the vent mast for the discharge of LNG was studied. In general, vent mast receives various loads such as wind load, earthquake load and dead load during operation. Accordingly, consideration of these loads is essential for structural design and safety evaluation of the vent mast. In this study, the structural safety of the vent mast is evaluated by performing finite element analysis. As a result, the structural safety evaluation results were analyzed based on the database of materials of the vent mast, and the stress level was analyzed to provide a design guide.

A Study on the Analysis of the Competitiveness Level in Masan Port (마산항 경쟁력 분석에 관한 연구)

  • Lee, Hong-Girl
    • Journal of Navigation and Port Research
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    • v.35 no.8
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    • pp.677-682
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    • 2011
  • Masan port is a representative port of Kyungnam region, and proceeds to work port development for the future. However, Analytical research related to current competitiveness and strategies for the future of Masan port have been little studied since then. Thus, the aim of this paper is to analyze the current competitiveness level of Masan port. To achieve this abjective, evaluation model based on empirical data was established. And then FHP-based index model that calculate competitiveness level of port was adopted. To analysis competitiveness of Masan port, Data from shippers calling at Masan port were collected. The result of data analysis showed that current competitiveness level of Masan port was 63.

Evaluation of the Dynamic Characteristics of Rubber Structure under Impact Force (충격하중을 받는 고무구조물의 동특성 평가)

  • Kim, Wan-Doo;Kim, Dong-Jin;Lee, Young-Shin
    • Elastomers and Composites
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    • v.41 no.1
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    • pp.40-48
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    • 2006
  • Mechanical systems with rubber parts have been used widely in industry fields. The evaluation of the physical characteristics of rubber is important in rubber application. Rubber material is useful to machine component for excellent shock absorbing characteristics. The impact characteristics of rubber were examined by experimental and finite element method. The impact test was conducted with a free-drop type impact tester. The ABAQUS/Explicit was used for finite element analysis. In the finite element analysis, elastic modulus of rubber using impact force was used as dynamic modulus, which are measured and predicted with dynamic property test and WLF model. The analysis result was coincided with the experimental results.

A Study on Visual Characteristic & Evaluation of the Super Graphic of High-raised Apartment Housing (고층 아파트 외관 슈퍼그래픽의 시지각적 특성 및 평가 성향에 관한 연구)

  • 최석창;양소진;유창균;이청웅
    • Journal of the Korean housing association
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    • v.14 no.6
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    • pp.147-154
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    • 2003
  • This study examines and analyzes the current status, characteristics and properties of Super-Graphic as a visual element with Super Graphic designed on the wall of apartment housing, typifies them and explains the preference and evaluative structure by each type. The results of this study are as follows: According to color environment of Super-Graphic, N-tone colors are 21.4% and YR-tone colors are 14.5%. In the whole distribution, cold color tone is 41.4% and warm color tone is 37.2%. In the brightness, 72.9% of the entire Super Graphic use high brightness and in the saturation, 51.2% show low saturation, achromatic colors are 21.4% and high saturation is 16.5%. As a result of conducting SD test to analyze the preference of Super-Graphic, 'wonderful' is most negative variable, followed by 'heterogeneous', 'splendid', 'romantic' variety'. Positive variables are 'monotone', 'stable' and 'calm'. As a result of factor analysis to reveal the evaluative structure of Super Graphic image based on the above results, five factors including brightness, saturation, stability, harmony and ordered are extracted and it is considered that these are important variables to be reflected in designing Super Graphic in future.

T A Study on the Composition Elements and Evaluation of Image in Lobby of the Local Cultural Institution (지역문화회관 로비공간의 이미지 형성요소와 평가에 관한 연구)

  • Son, Kwang-Ho;Kang, Hye-Kyung
    • Korean Institute of Interior Design Journal
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    • v.17 no.3
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    • pp.68-76
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    • 2008
  • This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.

Structure Analysis of Secondary Bogie Frame for Electrical Multiple Unit (전동차 부수대차의 구조해석 연구)

  • Yoon S.C.;Kwon S.T.;Kim W.K.;Chang S.H.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.06a
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    • pp.1402-1405
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    • 2005
  • This paper describes the result of structure analysis of secondary bogie frame. The purpose of the analysis is to evaluate an safety which secondary bogie frame shall be considered fully sufficient rigidity so as to satisfy proper system function under maximum load. Secondary bogie system consist of bogie frame, suspensions, wheel-sets, and brake system. Among these component, the bogie frame is most significant component subjected to the vehicle and passenger loads. The evaluation method is used the JIS E 4207 specification throughout the FEM analysis. The analysis results have been very safety and stable for design load conditions.

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The evaluation of applicability of spectral element method for the dynamic analysis of the spatial structures (대공간 구조 시스템의 동적 해석을 위한 스펙트럴 요소법의 적용성 평가)

  • Han, Sang-Eul;Lee, Sang-Ju;Cho, Jun-Yeong
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2007.04a
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    • pp.789-794
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    • 2007
  • Recently, the necessity of efficient and exact method to analyze structures is increasing with the importance of the seismic analysis. But the finite element method used in many field do not give the exact solution unless the length of the element is very short enough to represent the deformation of the element. Because the amount of computer calculation increase with the increasing of the number of degree of freedoms, the finite element method for the exact dynamic analysis of structures would not be efficient. To solve these problems, spectral clement method combined spectral method using the principle of wave mechanics and finite element method for the analysis of discrete models is applied to evaluate the behavior of the spatial structures. As a result of analysis. it becomes clear that the spectral element method is faster and more exact than the finite clement method.

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Creep Damage Evaluation of High-Temperature Pipeline Material for Fossil Power Plant by Frequency Spectrum Analysis Method (주파수분석법에 의한 발전소 고온배관재료의 크리프손상 평가)

  • Lee, Sang-Guk;Lee, In-Cheol;Chang, Hong-Keun
    • Journal of the Korean Society for Nondestructive Testing
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    • v.20 no.1
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    • pp.10-17
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    • 2000
  • In boiler high-temperature pipelines such as main steam pipe, header and steam drum in fossil power plants, conventional measurement techniques(replica method, electric resistance method, and hardness test method) for measuring creep damage have such disadvantages as complex preparation and measurement procedures, too many control parameters. And also, these techniques have low practicality and applied only to component surfaces with good accessibility. It needs to apply a reliable and quantitative ultrasonic nondestructive evaluation method that can be replaced for these equipment. In this study, both artificial creep degradation test using life prediction formula and frequency analysis by ultrasonic tests for crept specimens were carried out for the purpose of nondestructive evaluation for creep damage. As a result of ultrasonic tests for crept specimens, we conformed that the high frequency side spectra decrease and central frequency components shift to low frequency band, and also their bandwidth decreases as increasing creep damage in backwall echos.

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