• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제18권6호
• /
• pp.1583-1598
• /
• 2024

With the popularization and application of artificial intelligence technology in daily life, new ethical and moral problems constantly appear in human society. These ethical and moral problems have been associated with people's moral behavior and have become crucial issues. In traditional social situations, researches have proved that moral intensity affects people's moral behavior. However, in the context of applying artificial intelligence technology, the mechanism between moral intensity and moral behavior is unknown. Therefore, this study focuses on the relationship between moral intensity and moral behavior in the context of applying artificial intelligence technology, and introduces a new concept - technology moral sense (TMS) into the theoretical model. Research method: We set various situations of applying artificial intelligence technology and adopt the situational experiment method to analyze the relationship between moral intensity and moral behavior in different application scenarios. The results show that moral intensity has a significant influence on moral behavior, while the technology moral sense performs a mediating function.

• 동서간호학연구지
• /
• 제23권1호
• /
• pp.18-25
• /
• 2017

Purpose: The purpose of this study was to identify factors which effect to female college student' reproductive health promoting behavior in female college students. Methods: The design of this study was correlational study and subjects were 127 female college students from two colleges in B metropolitan city. The data collection was carried out from June 1, 2016 to June 30, 2016. Data were collected using questionaires of characteristics of the subjects, sexual knowledge, sexual behavior, and self-efficacy(KGSE). Results: The subjects' reproductive health promoting behavior differed according to the grade, major, smoking, and experience of weight loss of more than 10 kg within the last 3 months. The subjects' reproductive health promoting behavior had positive correlations with sexual knowledge (r=.39, p<.001) and self-efficacy (r=.34, p<.001), and negative correlation with sexual behavior (r=-.23, p=.011). Sexual knowledge and sexual behavior were influencing factors on reproductive health promoting behavior accounting for 23.0%. Conclusion: This study showed that sexual knowledge and sexual behavior were factors affecting female college students' reproductive health promoting behavior and the most influential factor was sexual knowledge.

• 한국의류학회지
• /
• 제29권9_10호
• /
• pp.1285-1294
• /
• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• 지식경영연구
• /
• 제6권2호
• /
• pp.123-148
• /
• 2005

This study aims to extend the research areas of the organization behavior(OB) fields. The paper assumes that the main thrust of "Productivity through people" in the traditional OB has to be replaced by the "Creativity through people" paradigm. OB research issues and topics have not been expended or explored during the past 40 years, but been criticized such as a saturated field and even more "moribund or fallow" areas. Recently, new theoretical and research trends are identified in the area of creativity studies and in OB in general. Conceptual debates and different thoughts on the creativity studies (including creative behaviors) are reviewed selectively. Also, some theoretical issues and research implications are discussed and suggested.

• 4차산업연구
• /
• 제2권2호
• /
• pp.25-37
• /
• 2022

Purpose - The purposes of this research are: (1) Building and testing a research model that integrates Theory of Reasoned Action (TRA) with fear, perceived risk, and health protocols; (2) Examining the impact of compliance with health protocols on consumer behavior when offline shopping. Research design, data, and methodology - The data collection uses the self-administered survey method, and the questionnaire is distributed online. A total of 504 Indonesian population aged 18 years old or more participate in this research. Data are analyzed using factor analysis, multiple regression, and multiple regression with interaction. Result - This study reveals several findings: (1) Attitude and subjective norm have a significant effect on offline shopping behavior; (2) fear has a direct and indirect effect on offline shopping behavior; (3) the effect of perceived risk on the intensity of offline shopping is determined by compliance with health protocols. Conclusion - This paper discusses the direct influence of attitudes and subjective norms on behavior. This research also integrates fear, perceived risk, and health protocol factors in TRA, which may not have been done much, especially in the COVID-19 pandemic context.

• 보건교육건강증진학회지
• /
• 제23권2호
• /
• pp.47-61
• /
• 2006

Object: This research has been conducted in order to conduct obesity prevention education providing feedback which is currently taught to the second grade students of middle school, understanding how this method of education affects the knowledge and of behavior towards obesity prevention, and that could be actually applied to classrooms. Method: A questionnaire was supplemented questionnaire whose content validity and reliability was verified in the preliminary research was used. The reliability of the research tool was Cronbach' ${\alpha}=0.70$ for obesity knowledge tool, and Cronbach' ${\alpha}=0.84$ for obesity prevention behavior tool. Result: 1) It turned out that feedback was significantly effective in improving the knowledge. 2) It turned out that the education method providing feedback was effective in improving the behavior. Conclusion: From the results of this research, it can be said that the obesity prevention education providing feedback was the most effective method in improving the obesity knowledge and prevention behavior of middle school students. Therefore, it is advisable that the obesity prevention education methods providing feedback should be developed and applied continuously.

• 한국문헌정보학회지
• /
• 제40권2호
• /
• pp.435-455
• /
• 2006

이용자행태에 관한 경험적 연구의 양적인 발전에도 불구하고 연구방법이나 방법론적인 시각에서 이러한 연구들을 분석한 시도는 많지 않았으며, 방법론상 이론적인 틀의 부재 또한 지적되어왔다. 이와 같은 측면을 반영하여 본 연구는 최근에 수행된 이용자행태 연구를 대상으로 연구결과 일반화, 즉 외적타당성에 영향을 끼치는 요인들을 분석하였다. 연구대상은 최근 JASIST에 실린 이용자행태논문으로 하여 미국정보학계의 이 분야 연구특징 분석에 주안점을 두었다. 연구대상이 된 논문 별로 연구결과 일반화와 관련된 다양한 사례를 설명하고 각 사례별 유형을 식별한 후 이를 토대로 연구 방법론적 틀을 제시하였다.

• 품질경영학회지
• /
• 제42권2호
• /
• pp.153-163
• /
• 2014

Purpose: This research aims to find out clinical information protection behavior within a medical institution in mandatory circumstance based on health psychology theories Methods: This research has developed the survey based on the variables from ealth psychology theories; and conducted the survey during the whole month in April 2013. In the end, 256 samples have been used for this research's analysis. Results: First of all, Empirical results has proved that perceived benefits, self-efficacy, and cues to action have an positive influence on clinical information protection behavior. Perceived barriers has an negative influence. Finally, it has proven from the research that perceived severity and perceived susceptibility do not have an impact on clinical inf ormation protection behavior Conclusion: These findings provide an enriched understanding about medical institution workers information protection behavior on patient's clinical information.

• Steel and Composite Structures
• /
• 제28권5호
• /
• pp.607-615
• /
• 2018

The dynamic behavior of the deployment and folding process of a foldable boom based on the Miura origami pattern is investigated in this paper. Firstly, mechanical behavior of a single storey during the motion is studied numerically. Then the deployment and folding of a multi-storey boom is discussed. Moreover, the influence of the geometry parameters and the number of Miura-ori elements n on the dynamic behavior of the boom is also studied. Finally, the influence of the imperfection on the dynamic behavior is investigated. The results show that the angles between the diagonal folds and horizontal folds will have great effect on the strains during the motion. A bistable configuration can be obtained by choosing proper fold angles for a given multi-storey boom. The influence of the imperfection on the folding behavior of the foldable mast is significant.

• 한국경영과학회지
• /
• 제39권3호
• /
• pp.63-82
• /
• 2014

The main objective of this research is to investigate whether the RFM (recency-frequency-monetary value) information of a customer's redemption behavior of loyalty points can improve the prediction of future value of the customer. The conventional measurement of customer value has been primarily based on purchase transactions behavior although a customer's future behavior can be also influenced by other interactions between the customer and the firm such as redemption of rewards in a loyalty program. We theorize why a customer's redemption behavior can influence her future purchases and thereby the customer's total value based on operant learning theory, goal gradient hypothesis, and lock-in effect. Using a dataset from a major book store in Korea spanning three years between 2008 and 2010, we analyze both purchase transactions and redemption records of over 10,000 customers. The results show that the redemption-based RFM information does improve the prediction accuracy of the customer's future purchases. Based on this result, we also propose an improved estimate of customer lifetime value (CLV) by combining purchase transactions and loyalty points redemption data. Managerial implications will be also discussed for firms managing loyalty programs to maximize the total value customers.