• 마케팅과학연구
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• 제17권4호
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• pp.51-89
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• 2007

본 연구는 의류 브랜드 온라인 커뮤니티의 이용욕구충족과 커뮤니티 몰입간의 관계 및 이들 관계에 대한 브랜드 이미지의 조절효과를 검증하는 것이다. 9개 캐주얼 의류 브랜드 커뮤니티 회원 317명을 대상으로 온라인 서베이를 실시하여 자료를 수집하였다. 다중회귀분석 결과, 의류 브랜드 커뮤니티에서의 이용욕구 충족은 커뮤니티에 대한 몰입과 유의한 관계가 있었다. 그리고 조절회귀분석 결과, 의류 브랜드 커뮤니티에서의 관계욕구 충족이 커뮤니티 몰입(감정적 몰입, 지속적 몰입, 규범적 몰입)에 영향을 미칠때 의류 브랜드 이미지 수준에 따른 조절효과가 작용함이 발견되었다. 또한 의류 브랜드 이미지의 조절효과는 의류 브랜드 커뮤니티에서의 거래욕구 충족과 커뮤니티에 대한 감정적 몰입의 관계에서도 나타났다. 특히 의류 브랜드 커뮤니티인 경우, 커뮤니티에서의 관계욕구 충족수준에 따른 커뮤니티 몰입의 정도는 브랜드 이미지가 낮을 때 보다 높을 때 더 크게 나타났다. 이것은 의류 브랜드 커뮤니티에서의 이용욕구 충족을 통해 회원들의 커뮤니티 몰입을 증대시키는 전략은 의류 브랜드 이미지 수준이 다른 의류 브랜드 유형에 따라 그 효과에 차이가 있음을 의미한다. 따라서 의류기업의 마케터들은 자사 브랜드의 이미지 수준을 평가하고, 이에 맞춰 커뮤니티 몰입을 증대시키는 전략을 모색할 필요가 있다. 브랜드 커뮤니티에 대한 몰입은 브랜드에 대한 구전이나 재구매 행동과 연결되므로, 명품 의류 브랜드들인 경우 온라인 브랜드 커뮤니티를 구축하고 회원들의 커뮤니티에 대한 몰입을 증대시킴으로써 브랜드 자산을 극대화시킬 수 있을 것이다.

• 한국의류학회지
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• 제29권11호
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• pp.1432-1443
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• 2005

The purpose of this study was to identify the relationship among the sub-dimensions of interaction and the relationship between interactions and needs satisfactions in the apparel brand online communities. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. The results were as follows: The suggested structural equation model which showed the relationship between the interactions and needs satisfaction in communities were accepted($\chi^2=63.80/df.=48/p=0.06$, GFI=0.97, AGFI=0.95, RMR=0.045, NFI=0.93, AIC=123.80). The interaction of company-consumer hads a positive influence on the interaction of consumers-consumers(H1) and the interaction of consumers-consumers had a positive influence on the interaction of consumers-company(H2). The interaction among community members had a positive influence on the satisfaction of interest needs(H3), transaction needs(H4) and relationship needs(H5) in the community. The relationship needs satisfaction had a positive influence on the interaction of members to the company(H6). Therefore, marketers in apparel company should be fully aware of reciprocal influence among types of interaction when planning marketing programs to promote each type of interaction. Furthermore, they also have to plan marketing activities to manage effective interaction.

• 한국컴퓨터정보학회논문지
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• 제23권12호
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• pp.241-248
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• 2018

Recently, there have been calls for approaching from the irrationality point of view to better explain the privacy paradox phenomenon. This study is a kind of response to them. The aim of the study is to investigate how satisfying competence needs, one of basic psychological needs suggested in self-determination theory, affects irrational information disclosure decision (i.e., risk-benefit assessment). To do this, the study builds an irrationality-based model in which competence needs satisfaction affects both perceived risks negatively and perceived benefits (i.e., relationship building and maintenance), which in turn determine a level of self-disclosure. Based on the data from Facebook users which is collected by a large sample survey (N=1050), the study analyzes it using Mplus, a powerful structure equation modeling tool. The study results reveal that while the relationship between competence needs satisfaction and perceived relationship building and maintenance is statistically significant, the relationship between competence needs satisfaction and perceived risks insignificant. These findings imply that people who is in a high level of competence needs satisfaction is more likely to respond to some opportunities for social benefits and in turn disclose more information about self.

• Human Ecology Research
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• 제59권4호
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• pp.569-580
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• 2021

The purpose of this study was to investigate the mediating effect of the satisfaction of basic psychological needs on the relationship between college students' parental attachment and college life adjustment. Participants comprised 235 college students enrolled in five universities located in the Gwangju and Jeonnam areas. To assess the mediating effects, correlation analysis and hierarchical regression analysis were performed using SPSS 25.0. The results were as follows: first, significant positive correlations were observed between parental attachment, satisfaction of basic psychological needs, and college life adjustment; second, satisfaction of basic psychological needs partially mediated the relationship between parental attachment and college life adjustment. This indicates that the satisfaction of basic psychological needs - such as autonomy, competence, and relatedness - is extremely important in enabling college students to adjust to college life.

• 수산해양교육연구
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• 제26권5호
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• pp.1058-1074
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• 2014

The purpose of this study was to examine the relationship between psychological basic needs(autonomy, competence, relatedness) based on self-determination theory and career indecision of female college students. The participants of this study were 1,060 female college students in B city. To analyze data, cannonical correlation analysis was performed. The results of this study are as follows: First, the level of psychological basic needs was generally high among research participants and there were significant differences depending on the grades. Second, the level of career indecision was generally low and there were also significant differences depending on the grades. Third, the result of cannonical correlation analysis showed significant negative relationship between psychological basic needs and career indecision. Discussions and suggestions related to the results were provided.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.190-195
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• 2006

The purpose of this study is to suggest the digitalizing model of Belonging relationship information. for this study, the psychological demands of people are analysed based on the premise that the formation of various space is made by mental needs rather than functional needs. The Digitalized Belonging relationship information model consisted of such structuring factors, the visual relationship information, the accessible relationship information and the opening ratios of spaces As a result, the suggested digitalizing model will be considered as an efficient tool for the objective analysis of Belonging relationship between space. In addition, the model will contribute to the expansion of terminology in the field of digital space design

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.529-540
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• 2021

본 연구는 기본 심리적 욕구 중요성과 사랑의 구성 요소 간의 남녀 차이 검증이다. 연구의 필요성은 욕구와 사랑의 관련성을 검증해보는 연구의 필요성이다. 연구목적은 연인갈등과 사랑증진에 대한 해결책을 마련하는데 기초자료가 되고자 한다. 연구참여자는 서울, 경기의 수도권에 거주하는 미혼 연인 193쌍 총 386명을 대상으로 하였다. 연구도구는 기본 심리적 욕구 중요성 척도와 사랑의 구성 요소 척도를 사용하였다. 자료분석은 SPSS 22.0을 사용한 통계분석으로 t검증과 상관분석, 회귀분석방법을 실시하였다. 분석결과, 기본 심리적 욕구 중요성에서 관계성은 남성보다 여성이 유의미(t=-3.528, p<.01)하게 더 높게 나왔고, 사랑의 구성요소에서 열정과 헌신은 여성보다 남성이 유의미(t=3.588, p<.001)하게 더 높게 나왔다. 그리고 주요 변인 간 상관관계에서 남성은 기본 심리적 욕구의 중요성과 사랑의 구성요소와 상관관계가 있는 것으로 나타났으며, 여성은 기본 심리적 욕구의 중요성 중 관계성, 유능성만이 사랑의 요소와 상관관계가 있는 것으로 나타났다. 기본 심리적 욕구 중요성이 사랑의 요소에 미치는 영향에서 남성의 관계성 욕구는 사랑의 요소에 정(+)적 영향을 미치는 것으로 나타났고, 남성의 자율성 욕구는 사랑의 구성요소 중에 열정과 헌신에 부(-)적 영향을 미치는 것으로 나타났다. 여성의 관계성 욕구가 사랑의 구성요소에 정적 영향을 미치는 것으로 나타났으나, 여성은 남성과는 다르게 자율성 욕구는 사랑의 구성요소에 영향을 미치지 않는 것으로 조사되었다. 따라서 연인의 기본 심리적 욕구는 사랑 관계에 영향을 미치며 변인들 간의 관계는 남녀차이를 보였다. 연인이 갈등이 생길 때 서로 다른 기본 심리적 욕구 중요성을 이해하고 충족된다면 갈등해소와 사랑을 증진시키는 데 도움이 되는 자료가 될 것이다.

• 기본간호학회지
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• 제10권2호
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• pp.234-243
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• 2003

Purpose: The purpose of this study was to analyze the factors influencing nursing needs of mothers caring for children suffering from acute diseases and being treated in hospital. Method: The data were collected, using a nursing needs, social support, burden, and stress questionnaire. Data collection was done from July 10, to October 20, 2001 in the pediatric department of a general hospital. The data were analyzed by using descriptive statistics. Result: The results of this study are as follows. There were statistically significant differences in nursing needs according to differences in age, education level, marital status, religion, family income and relationship with spouse. The relationship between the nursing needs of the mother and anxiety (r=.758, p <.01), social support (r=-.659, p<.01), stress (r=.324, p <.01) were the most significant variables. The stepwise multiple regression analysis showed that anxiety, social support and stress define nursing needs at 57.5%, 4.3% and 1.1% respectively. Conclusion: Consideration needs to be given to anxiety, social support and stress when developing nursing intervention programs for mothers whose children are hospitalized with acute diseases.

• 한국의료질향상학회지
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• 제25권1호
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• pp.29-42
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• 2019

Purpose: The aim of the present study was to identify the relationship between educational needs and the caregiving burden of primary caregivers with stroke patient. Methods: This cross-sectional and descriptive study was conducted in 2016 with 115 primary caregivers for stroke patients at a university hospital. The caregiving burden and educational needs were investigated using structured questionnaires via interviews. Data were analyzed with descriptive statistics, the t-test or ANOVA, and Pearson's correlation analysis using IBM SPSS Statistics version 23.0. Results: The scores of caregiving burden and educational needs of primary caregiver with stroke patient were $77.65{\pm}1.66$ and $123.33{\pm}2.37$, respectively. The caregiving burden was associated with health status in primary caregivers' general characteristics. The caregiving burden and educational needs of primary caregivers have a significant correlation (r = .44, p <.001). Conclusions: Educational needs of primary caregivers with stroke patient are associated with their caregiving burden. Therefore, it is necessary to develop a primary caregiver centered intervention program considering educational needs to improve their caregiving burden. Also, to promote quality of nursing, there is the need to increase the educating competency of nurse and nursing professionalism of clinical nurse using various educational training program.

• 한국치위생학회지
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• 제18권6호
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• pp.911-920
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• 2018

Objectives: This study investigated the relationship between demographic and socioeconomic characteristics of the Korean elderly and their unmet dental care needs, by using the 2015 data from the $6^{th}$ Korea National Health and Nutrition Examination Survey (NHANES). Methods: In total, 1,372 elderly persons aged 65 and over, who responded to the $6^{th}$ NHANES, were included in the final analysis. Logistic regression analysis was performed in order to identify any relationship between demographic and socioeconomic characteristics and unmet dental care needs. Results: The rate of unmet dental care needs was shown to be less by 0.799 times in the elderly who reside in dong than those who live in eup and myeon (OR: 0.799, 95% CI: 0.679-0.959). Unmet dental care needs were higher in participants with 'low' and 'below average' than 'above average' income, by 1.645 times (OR: 1.645, 95% CI: 1.087-2.366) and 1.172 times (OR: 1.172, 95% CI: 1.108-1.880), respectively. Elderly individuals living alone had a higher rate of unmet dental care needs than those living with their family by 1.157 times (OR: 1.157, 95% CI: 1.084-1.498). Conclusions: Demographic and socioeconomic factors influenced unmet dental care needs, causing inequality. Proper policy support to the vulnerable should be considered in order to enhance the elderly's access to dental care.