• 제목/요약/키워드: Relationship Resource

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A Comparative Study of Consumption Propensity and Determinants of Purchasing According to Cultural Differences between Baby Boomers and Millennials: Application to Franchise Customers

  • Roh, Hyun-Sik;Lee, Sung-Ho;Kim, Sung-Hoon
    • 한국프랜차이즈경영연구
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    • 제11권1호
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    • pp.31-44
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    • 2020
  • Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

자원제약을 고려한 조선 대조립 공정의 통합 프로세스 기반 모델 설계 (Design of Integrated Process-Based Model for Large Assembly Blocks Considering Resource Constraints in Shipbuilding)

  • 정은선;정동수;서윤호
    • 한국시뮬레이션학회논문지
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    • 제28권2호
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    • pp.107-117
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    • 2019
  • 조선업은 한정된 자원을 사용하는 single-product production방식이며, 리소스를 효율적으로 관리하여 선박 공정의 생산성을 극대화 시킬 수 있는 생산관리기술이 중요하다. 때문에 많은 조선사에서는 모델링 및 시뮬레이션을 적용함으로써 현장 내 다양한 제약 조건이 고려된 선박 생산계획 및 공정에 대한 연구를 수행하고 있다. 하지만 기존 연구들은 갑작스런 일정 및 공정변경 시 정확한 생산계획을 제공하기 어려우며, 블록을 생산하는 각 공정 간의 상호연관성 파악이 어렵다. 뿐만 아니라, 블록의 세부 공정 및 일량을 고려하지 못하였기 때문에 생산계획과 현장계획에 많은 차이가 발생한다. 본 연구에서는 조선 내업공정 내 스케줄 된 전체 블록의 공정작업 순서 및 설계정보, 그리고 자원 제약을 고려하는 모델링 방법인 통합 프로세스 기반 모델 설계 방법을 제시한다. 통합 프로세스 기반 모델을 통해 사용자는 내업공정 내 블록 간의 조립관계, 정반정보 및 조립공정의 선후관계 파악이 용이하다. 또한 조선 내업공정에서 공유하는 리소스의 일량을 고려하여 부하 평준화를 진행하기 때문에 별도의 시뮬레이션 및 리소스의 모델링 절차 없이 리소스 효율을 최대화 할 수 있는 전체 생산계획을 얻을 수 있다.

경쟁전략이 자원공유에 미치는 영향: 전략적 상황의 조절효과를 중심으로 (Competitive Strategy and Resource Sharing: Moderating Effects of Strategic Contexts)

  • 황재원;박경미
    • 한국산학기술학회논문지
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    • 제22권1호
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    • pp.138-148
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    • 2021
  • 본 연구는 경쟁전략이 자원공유에 미치는 영향을 조절하는 요인이 무엇인지를 살펴봄으로써 기존 실증연구에서 경쟁전략과 자원공유 간의 관계가 유의미한 결과를 도출하지 못했던 이유를 찾아내고자 하였다. 이를 위해 경쟁전략이 차별화보다는 저원가를 추구할수록 자원공유의 정도가 높아질 것이라는 가설을 먼저 검증하고, 이후 다각화전략, 상호연결성, 집권화, 자원보유수준을 조절변수로 투입했을 때 경쟁전략과 자원공유의 관계가 어떻게 달라지는지를 분석하였다. 통계결과에 의하면 경쟁전략은 자원공유에 단독으로 유의미한 영향을 미치지 않았으나, 다각화전략을 제외한 상호연결성, 집권화, 자원보유수준과 결합될 때 유의미한 영향을 미치는 것으로 확인되었다. 즉 저원가 전략은 높은 상호연결성, 높은 집권화, 낮은 자원보유수준의 조건 하에서 자원공유를 증가시킨다는 것이다. 이는 경쟁전략과 자원공유의 관계에 대한 기존 논의가 자원공유의 의지나 의도에만 초점을 맞추었던 반면, 능력이나 가능성에 대한 고려가 부족했기 때문인 것으로 설명될 수 있다. 따라서 능력이나 가능성을 반영하는 조절변수의 투입을 통해 자원공유를 보다 잘 예측할 수 있게 되었던 것으로 보인다. 본 연구는 자원공유에 대한 기존 논의의 취약성을 발견하고 보완논리를 제시했다는 점에서 의의를 찾을 수 있다.

인과지도로 본 한국의 성장의 한계: 인구, 경제, 자원, 환경, 식량 위기요인을 중심으로 (Korea's Limit to Growth from Circular Causation Perspective: Focusing on Crisis Factors, Population, Economy, Resources, Environment, and Food)

  • 문태훈;김병석
    • 한국시스템다이내믹스연구
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    • 제10권3호
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    • pp.47-79
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    • 2009
  • The paper examines dynamic relationship among 'Limit to Growth' factors in Korea using causal loop diagram. It also aims to explore policy implications for Korea in overcoming current difficulties and future crisis we may face. For this purpose, five factors -economy, population, resource, environment, food- used in the were adopted as an analytical framework. Findings show that Korea is fragile to external shock such as world economic crisis, food price surge, and resource price -including energy price- hike. High dependency of energy, food and resource on foreign market was found to be a major source of limit to growth in Korea. Furthermore, environmental problems like global warming could be a major external shock that could hit Korea harder than the rest of the world. Policy implications and measures for these problems were discussed too.

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Business Issues in Enterprise Resource Planning (ERP) Implementation

  • Raj, John Rudolph;Seetharaman, A.
    • 동아시아경상학회지
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    • 제2권4호
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    • pp.9-25
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    • 2014
  • The successful implementation of various Enterprise Resource Planning (ERP) systems has provoked considerable interest in this subject over the last few years. The senior management, especially in large corporations have been attracted to look at new information technology and how to leverage it for corporate survival and to gain competitive advantage in volatile business environment. Although there is no shortage of positive reports on the success of ERP installations, many companies have invested millions of dollars in this direction with little to show for its success. Since many of the ERP failures today can be attributed to inadequate planning and poor execution in the implementation and closure of projects. The aim of this article is to offer some solutions to avert potential pitfalls in ERP implementation.

Asymmetric Impact of IS Quality on User Satisfaction: Development of Resource Allocation Strategy of e-Government in Agriculture

  • Park, Heun Dong;Kim, Haneul
    • Agribusiness and Information Management
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    • 제5권1호
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    • pp.42-54
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    • 2013
  • Information System (IS) Success Model proposed by DeLone and McLean is applied as a successful operation tool of information system, with its basic assumption of symmetric relationship between independent variables and dependent variables of the structural equation modeling. However, because previous studies have proved asymmetry of quality factors' influence structure on dependent variable by applying three-factor analysis, this study examined asymmetry of impact structure of quality factors introduced in IS Success Model on user satisfaction. Also the study applies structure equation modeling (SEM), three-factor analysis and importance and performance analysis (IPA) to develop resource allocation strategy for IS success. The study is able to provide IS practitioners with strategic implications for allocating and managing limited resources more effectively.

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Ambrosia artemisiifolia에 있어서 자원분배와 관련된 성비의 변이 (Gender Variation in Relation to Resource Allocation in Ambrosia artemisiifolia)

  • Kang, Hyesoon
    • The Korean Journal of Ecology
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    • 제18권2호
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    • pp.231-241
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    • 1995
  • I examined the relationship between allocations to plant size components such as plant height, total leaf weight, and nuber of branches and to reproductive components such as the number and weight of male and female fowers in three populations of the monoecious, wind-pollinated Ambrosia artemisiifolia. In particular, the two types of gender of plants, phenotypic and functional gender, were related to resource allocation. Mean values of all plant size and reproductive components differed significantly among the three populations. Such inter-population differences did not exist for both photosynthetic and reproductive efforts, Plant size components were mostly positively correlated with reproductive components among plants. However, the relationships between photosynthetic effort and reproductive components were largely negative and inconsistent among populations. The phenotypic gender was much lover than 0.5 in all of the three populations. Pairwise correlations between functional gender and each allocation measurement such as plant size components, reproductive components, photosynthetic effort, and reproductive effort were not consistent across the three populations. These results suggest that the gender of A. artemisiifolia measured as flower production responds sensitively to environmental conditions which might differ whithin as well as among populations.

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호텔 서비스 자원에 따른 운영역량과 성과의 차이에 관한 연구 (Service Resource, Capability and Performance: an Exploratory Study on Hotel Industry)

  • 조정은
    • 품질경영학회지
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    • 제41권4호
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    • pp.513-525
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    • 2013
  • Purpose: The purpose of this paper are to propose a strategic map for hotel industry through analyzing the relationship between service resource, operational capabilities, and performance. Methods: A phone survey was conducted among Korean hotels, and 102 data sets were collected. Measurement items are assessed using both cognitive and objective scales. Results: As results, 'superior group', which is superior in both physical resources and human resources, is excellent in all capabilities and also in room occupancy rate. On the other hands, 'inferior group', which is inferior in both physical resources and human resources, shows lower achievements is in most areas except speed. In addition, physical superior group is better than human superior group in most capabilities except speed, but human superior group shows better results than physical superior group in both room occupancy rate and customer satisfaction. Conclusions: Through the empirical analysis, the conclusions attained are as follows; First, human resources affect customer satisfaction more directly that physical resources. Second, the balancing between physical resources and human resources has an importance to improve operational capabilities.

경쟁우위와 의료기관 경영성과 -자원기반관점을 중심으로- (The Influence of Competitive Advantage on Hospital Performance: Focused on Resource-based View(RBV))

  • 이예진;서원식
    • 한국병원경영학회지
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    • 제21권3호
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    • pp.53-64
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    • 2016
  • The study empirically examines the classic hypothesis on resource-based view(RBV) theory, which is the possible relationship between competitive advantage and performance. For the study, we have surveyed 198 hospital administrators in Korea. By testing the hypotheses at conceptual level, a more robust approach, we found that (1) if a hospital possesses and exploits resources and capabilities that are both valuable and rare, it will attain a competitive advantage, and (2) the attaintment of such advantage will enable the hospital to improve its performance. The results may be interest to both academics and practitioners. From an academic standpoint, the study more accurately captures the dynamics of the theory by pairing resources-capabilities as opposed to individual resources or capabilities. From a practitioner perspective, it is suggested that hospital managers need no necessarily seek out novel resources and capabilities, but rather develop novel ways in which to combine those resources and capabilities to which they do have access.

가정생활개선 교육프로그램 개발 (The Study for Developing Educational Program for Home Life Promotion)

  • 이정우;지영숙;이연숙;이영호;이미선
    • 가족자원경영과 정책
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    • 제4권1호
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    • pp.79-94
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    • 2000
  • This study was to develop and to execute the educational program for Home Life Promotion in relation to the living of variety. The education program was developed based on system approach of home economics. The program consisted of 6 sessions ; intensional home management, flexible sex role, communication, parents-children relationship, home resource management, living plan. After a primary education, 109 of adults was educated on secondary step by the program. This program can be used not only for adults in lifelong education but also in home economics course. The main contribution of this study is that family members can increase life welfare through practicing this educational program.

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