• Title/Summary/Keyword: Regional value Creation

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Value Co-creation Types according to Co-creation Execution Phase : Focusing on Regional Brand (Co-creation 실행 단계에 따른 Value Co-creation 유형 : 지역브랜드를 중심으로)

  • Ryou, An Young;Son, Won Jun
    • Journal of Korea Multimedia Society
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    • v.24 no.3
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    • pp.481-493
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    • 2021
  • Regional brands are recognized for their importance as one of the local public relations policies, but only the methods promoted by local government officials and outside experts are revealing limitations in self-reliance and sustainability. In order for a regional brand to succeed, it is necessary to develop and manage a brand that fits the characteristics of the region together with various stakeholders including residents. In this study, it was confirmed that regional brand evaluation indicators may vary depending on the stage of co-creation in the design process for regional brand development, and the type of value co-creation was determined through a classification method using the results of the evaluation index. According to the results of the study, the type of value co-creation that fits the local situation and characteristics can be derived by adjusting the stage of co-creation execution in the design process.

A Study on the Impact of Local Entrepreneurs' Entrepreneurship and Localism on Regional Value Creation and Local Startup

  • Won-Hee Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.11
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    • pp.325-333
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    • 2024
  • This study is an empirical analysis aimed at examining how the entrepreneurship and localism of local entrepreneurs and aspiring entrepreneurs in Busan affect regional value creation and local startups, with a focus on supporting the entrepreneurial activities and value generation of local creators. The study categorizes the components of entrepreneurship into innovativeness and risk-taking, while the elements of localism are divided into local initiative, regional networks, and local spaces. For empirical analysis, a survey was conducted from March to October 2024, targeting 113 entrepreneurs and prospective entrepreneurs in the Busan area. The findings indicate that both entrepreneurship (innovativeness, risk-taking) and localism (local initiative, regional networks, local spaces) have a significant impact on regional value creation, and that regional value creation significantly influences local startups. These results provide practical implications for local entrepreneurs and aspiring entrepreneurs in Busan, highlighting the crucial role of entrepreneurship and localism in regional value creation and startup activities.

Value Creation and Competitiveness Achievement Strategies of Smart Cities (스마트시티의 핵심 가치와 경쟁력 확보방안)

  • Lee, Young-Sung
    • Journal of the Korean Regional Science Association
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    • v.33 no.1
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    • pp.59-68
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    • 2017
  • Recently smart City has become a world-widely hot issue. Many cities have been trying to be smarter in solving urban problems. Different Countries and cities have adopted their own approaches. Accordingly, the concept of smart city is defined in diverse ways. This research emphasizes value creation of smart cities. For that purpose, thoughtful sensitivity, accuracy, and speed are critical components in planning smart cities. Among these, thoughtful sensitivity is the most important. Based on these components, policy should be conceived to develop road maps to replicate successful cases to other cities and regions for long-term innovation of regions. Such experiences will be a firm basis for competitiveness and prosperity of our cities.

Promotive Factors, Roles Analysis and Implications of Community Organization in Rural Areas in Sight of the Regional Innovation System Theory: focusing on the Case of "Songakdongnesaramdeul", a Social Cooperative Located in Asan City (지역혁신체제론 관점에서의 농촌지역 주민공동체조직 형성 촉진요인과 역할 분석 및 시사점: 아산시 사회적협동조합 '송악동네사람들' 사례를 중심으로)

  • Ko, Kyoung-Ho
    • Korean Journal of Organic Agriculture
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    • v.28 no.4
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    • pp.505-534
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    • 2020
  • The purpose of this study is to explore the key elements of the regional innovative milieu by analyzing the role of regional innovative elements and case organizations that promoted the emergence of 'Songakdongnesaramdeul (the people of the Songak town),' and to present pertinent policy implications. For the purpose, this study set the "Songakdongnesaramdeul," a residential community organization founded for regional innovation to revitalize the village community, as a case organization from the perspective of regional innovation system theory. The result of the study showed that creating an innovative milieu through the creation of various innovation elements to revitalize the village community is crucial. Especially, this study confirmed that the existence of regional development organizations is the key element of the innovative milieu. such as case organization that contributes to regional development while promoting interaction between actors, common learning and systemization, and new value creation activities. The implications derived through the study can be summarized in four points. First, a variety of means to promote the formation of subjects in response to the public debate of the village agenda is needed. Second, it is highly important to create innovative elements, for example, organizations and programs, resources, and spaces that promote regional innovation. Third, forming a close network between various innovative resources existing in the region and establishing regional capabilities that allow to mobilize and utilize such innovative resources are important. Fourth, the establishment of a promotion mechanism such as a case organization is suggested as a major task, to revitalize the village community. Specifically, forming and revitalizing numerous private-based community organizations with regional developmental capabilities to establish local governance also has significant importance. In this vein, based on the point of view of the regional innovation system theory, the establishment of regional policies to construct a regional innovation milieu, such as creating innovative elements that can actively promote the regeneration of the village community and establishing a promotion system, can be presented as major tasks.

The Impact of Shared Value Creation of Social Enterprise on Organizational Performance (사회적기업의 공유가치창출이 조직성과에 미치는 영향)

  • Lee, Yong-Jae;Um, So-Young
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.369-379
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    • 2018
  • The purpose of this study is to examine the impact of social enterprise's shared value creation on corporate performance and to develop policy measures to enhance competitiveness of social enterprises. The main results and implications are as follows. First, according to the general characteristics of social enterprises, the difference between shared value creation and organizational performance was not statistically significant. In other words, although the social enterprise has various organizational characteristics, it does not differ from the shared value creation or the organizational performance that it creates. The rapid increase of social enterprises led to a rapid increase in various types of social enterprises, but there is no difference between shared value creation and organizational performance. Second, the results of analyzing the impact of shared value creation on the organizational performance of social enterprises revealed that social performance was statistically significant influenced by re-recognition of product market and regional cluster among sub-factors of shared value creation. Among the sub-factors of social enterprise's economic performance, the re-recognition of the product market had a statistically significant effect on the overall organizational performance of social enterprises. Among the sub-factors of shared value creation. In the future, it will be necessary to make effort to improve corporate performance by introducing the concept of shared value creation for social enterprise and making policy efforts to activate it.

An Information Strategy for Activating the Electronic Commerce of Regional Small and Medium-sized Business Organizations (지역 중소기업의 전자상거래 활성화를 위한 정보화 전략)

  • 주재훈
    • The Journal of Society for e-Business Studies
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    • v.3 no.2
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    • pp.1-15
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    • 1998
  • A major effect of electronic commerce on the Internet is that it reduces transaction costs and creates an efficient market. Thus, an information strategy for developing of regional economy must be changed toward 21st century of electronic commerce era. In this paper, we present an information strategy for activating the electronic commerce of regional small and medium-sized business organizations. The paper stresses creation of a network organization comprising local government, regional business organizations, universities, research institutes, and citizens' coalitions as groups of organizational actors. Necessary conditions of a successful network organization in electronic commerce are to build the public key infrastructure for developing the trust of transactions among partners, and to create an information center to manage a web of partners. In the network organization, the information center must play critical roles as a creator of value and the certification authority in order to issue and manage participants' electronic certificates.

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Differentiation of the Startups Jobs and Their Qualities in Local Labour Market Areas in Korea (지역노동시장권별 창업에 의한 일자리 창출 격차 및 일자리 질 비교)

  • An, Eunkyung;Lee, Hee Yeon
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.2
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    • pp.168-189
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    • 2015
  • The job creation has been the most pressing issue after financial crisis in many countries around the world. Various policies for creating jobs have been implemented in order to revitalize regional economy in Korea. It has been known that the jobs have been created more in low-wage and part-time work than high-wage and full-time work. The purpose of this study is to analyze the differentiation of startups job in local labor market areas(LLMAs) in terms of job quantity as well as job quality. As the spatial unit, 121 local labor market areas which were delineated based on self-containment rate(demand and supply side of labor market) and numbers of resident workers are used. Also due to difference of the size of employment, LLMAs are classified into 3 groups: large, Medium, small LLMAs. The major results are as follows: First, the characteristics of the job creation are varied among 3 groups in terms of the quantitative and qualitative aspects. Highly waged and highly value-added jobs have been created more in large LLMAs, but full-time jobs created more in small LLMAs. Secondly, the job creation of LLMAs is somewhat weakly correlated to regional economic performance. While the quality of jobs is correlated to regional economic performance in Medium LLMAs, the quantity of jobs is significantly correlated to regional economic performance in small LLMAs. The results of this research give some implications for implementing the effective policy to create jobs related to regional economy, indicating that differentiated strategies for 3 groups of LLMAs is critically important.

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A Study on Improvement of Lighting Environment of Night-Scape in Anyang-si (안양시 야간경관 조명환경 개선방향에 관한 연구)

  • Park, Joo-Young;Oh, Min-Seok;Kim, Hway-Suh
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.23 no.2
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    • pp.27-35
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    • 2009
  • This study aimed to find problems of nightscape of Anyang-si through examination of behavioral pattern at night and measurement of illumination and luminance in accordance with regional classification following 6 regional classifications on the basis of ur1xm characteristic of Anyang-si. Basic concept of nightscape creation was application of improvement plan with analysis of regional problems and creation of artistic value to enhance image of Anyang-si as a city of art. To obtain balance and unity of night illumination, concept of light zoning was applied to smooth-transform method by regions. Especially, right to view harmonized with surrounding scenery was secured through creating gradual skyline compatible with neighbor buildings using division of each buildings according to their heights. In addition, way to improvement of night lighting environment was proposed as to illumination, height, type of lamp and arrangement of street lights and furniture in accordance with regional characteristics.

An Effect of Port-related Industry on Regional Economy (항만관련산업이 지역경제에 미치는 영향)

  • Jeong, Boon-Do;Hong, Geum-Woo
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.303-320
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    • 2009
  • Korea has achieved a remarkable growth by pursuing externally-oriented growth policy since 1960s. That is, we imported raw materials and spare parts, manufactured them into products and exported them, which led to successful economic development. Therefore, our marine business has played an important roles as one of key industries. The development of marine business has contributed to efficient distribution and cost reduction in addition to production of added value and creation of employment creation, which improved external competitive power. In spite of economic importance of marine business, national perception on it is in general low and its developmental conditions are considerably poor. Therefore, this study aims to speculate the effect of Port-related business on regional economy using regional input-output tables.

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Influence of Confidence on Local Foods on Consumer's Purchase Behaviors from Tasty Farm Eateries (농가맛집에서 사용하는 로컬 푸드에 대한 신뢰가 소비자 구매행동에 미치는 영향)

  • Kim, Su In
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.6
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    • pp.906-914
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    • 2014
  • This study conducted an exploratory factor analysis to examine how consumers' confidence on the local foods used at tasty farm eateries influence their purchase behaviors. The four factors of perception of local foods used at tasty farm eateries and the factors of consumer confidence and purchase behaviors were extracted for a reliability analysis, correlation analysis of variables, and simple and multiple regression analysis. The following are the findings: first, among the four factors of perception of local foods used at tasty farm eateries, safety, sociality and product value had statistically significant influences on consumer confidence, whereas regional economic value did not. In other words, safety referring to the nutritional value and sanitary safety of food ingredients used for the native foods at the tasty farm eateries, product value referring to the characteristics differentiated from general Korean cuisine, and sociality referring to the various related experiences for the interests in farm culture and local food, leads to consumer confidence, whereas regional economic value referring to farm household income, local job creation, and development of farm tourism does not. Second, consumer confidence had a statistically significant positive impact on consumers' purchase behaviors. Among the five principles of local foods, reliability is the most important factor. When consumers gain confidence on local food items and are satisfied with them, they make additional purchases and revisits. Therefore, confidence is a very important aspect for the loyalty and sustainability of business.