Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A Study on the Impact of Local Entrepreneurs' Entrepreneurship and Localism on Regional Value Creation and Local Startup

  • Won-Hee Lee (Division of Business Administration, Kyungnam College of Information & Technology)
  • Received : 2024.11.04
  • Accepted : 2024.11.25
  • Published : 2024.11.29
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Abstract

This study is an empirical analysis aimed at examining how the entrepreneurship and localism of local entrepreneurs and aspiring entrepreneurs in Busan affect regional value creation and local startups, with a focus on supporting the entrepreneurial activities and value generation of local creators. The study categorizes the components of entrepreneurship into innovativeness and risk-taking, while the elements of localism are divided into local initiative, regional networks, and local spaces. For empirical analysis, a survey was conducted from March to October 2024, targeting 113 entrepreneurs and prospective entrepreneurs in the Busan area. The findings indicate that both entrepreneurship (innovativeness, risk-taking) and localism (local initiative, regional networks, local spaces) have a significant impact on regional value creation, and that regional value creation significantly influences local startups. These results provide practical implications for local entrepreneurs and aspiring entrepreneurs in Busan, highlighting the crucial role of entrepreneurship and localism in regional value creation and startup activities.

본 연구는 로컬크리에이터의 창업과 지역가치창출를 위해 부산지역 로컬창업자들과 창업을 준비하는 예비창업자들의 기업가정신과 로컬리즘이 지역가치창출 및 로컬창업에 어떠한 영향을 미치는지 살펴보고자 하는 실증연구이다. 본 연구에서는 기업가정신의 구성요인을 혁신성, 위험감수성으로 구분하였으며, 로컬리즘의 구성요인은 지역주도성, 지역네트워크, 지역공간으로 구분하였다. 실증분석을 위해 부산지역을 배경으로한 창업자와 예비창업자를 대상으로 2024년 3월~10월까지 참여한 113명으로부터 설문을 받아 실증분석을 진행하였다. 연구결과 기업가정신(혁신성, 위험감수성)과 로컬리즘(지역주도성, 지역네트워크, 지역공간) 모두 지역가치창출에 유의한 영향을 미치는 것으로 분석되었으며, 지역가치창출은 로컬창업에 유의한 영향을 미치는 것으로 나타났다. 연구결과를 통해 부산지역의 창업자들과 예비창업자들에게 지역가치창출과 창업에 있어 기업가정신과 로컬리즘이 중요한 영향을 미친다는 실무적 시사점을 제시하였다.

Keywords

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