• Title/Summary/Keyword: Regional image

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The Mediating Role of Social Media in Tourism: An eWOM Approach

  • KAKIRALA, Anish Kumar;SINGH, Devinder Pal
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.381-391
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    • 2020
  • This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

Constructing a Conceptual Framework for the Development of Cultural Tourism based on 'place image' and 'local systems for cultural activities' ('장소의 상징적 이미지와 문화적 활동의 영역적 체계'에 입각한 문화관광개발의 개념적 모형 정립)

  • Lee, Jeong-Hoon
    • Journal of the Korean association of regional geographers
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    • v.11 no.5
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    • pp.405-425
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    • 2005
  • Transition from mass tourism to post tourism is closely related with developing various types of cultural tourism. This study attempts to construct a conceptual framework of the development of cultural tourism through identifying the existing development stages of cultural tourism sites from birth to full development. This study clarifies that there exists an organic system among tourism, cultural activities and the production of cultural artifacts. It also found that development of cultural tourism sites goes through the following three stages: positioning and building place image, hard branding, and constructing local system. This study analyzes several key elements for respective of stages, which proved helpful in understanding the development mechanism of cultural tourism sites. It also tries to analyze tourism from an integrated, geographical perspective. The analysis gives us an understanding to the relations between tourism and various aspects of regional society and economy, thus contributing to the development of a system that will lead to active interchanges among those factors. Most of the theoretical background of this study: place identity, place image, activity space, local system and network are based on the concepts and ideas of human geography.

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Effect of Service Employees' Jeju Dialects on the Formation and Satisfaction of Tourist Destinations: Focusing on Tourists Visiting the Jungmun Tourist Complex in Jeju. (서비스 종사원의 제주 방언사용이 관광지 이미지 형성 및 만족에 미치는 영향: 제주특별자치도 중문관광단지 방문 관광객을 중심으로)

  • Lim, Hwasoon;Nam, Yoonseob
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.520-529
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    • 2018
  • The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

RAG-based Hierarchical Classification (RAG 기반 계층 분류 (2))

  • Lee, Sang-Hoon
    • Korean Journal of Remote Sensing
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    • v.22 no.6
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    • pp.613-619
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    • 2006
  • This study proposed an unsupervised image classification through the dendrogram of agglomerative clustering as a higher stage of image segmentation in image processing. The proposed algorithm is a hierarchical clustering which includes searching a set of MCSNP (Mutual Closest Spectral Neighbor Pairs) based on the data structures of RAG(Regional Adjacency Graph) defined on spectral space and Min-Heap. It also employes a multi-window system in spectral space to define the spectral adjacency. RAG is updated for the change due to merging using RNV (Regional Neighbor Vector). The proposed algorithm provides a dendrogram which is a graphical representation of data. The hierarchical relationship in clustering can be easily interpreted in the dendrogram. In this study, the proposed algorithm has been extensively evaluated using simulated images and applied to very large QuickBird imagery acquired over an area of Korean Peninsula. The results have shown it potentiality for the application of remotely-sensed imagery.

Customer Friendly Image towards Regional General Hospitals (지역 종합병원에 대한 고객친화 이미지)

  • Nam, Sang-Yo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.509-519
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    • 2016
  • For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

Comparison of Land Use Change Detection Methods with Satellite Image (위성영상을 이용한 토지이용 변화 검색기법 비교연구)

  • Park, Soon-Ho;Kim, Woo-Kwan
    • Journal of the Korean association of regional geographers
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    • v.5 no.1
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    • pp.137-150
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    • 1999
  • Five land use change detection methods were applied to 1994 and 1997 Landsat Thematic Mapper (TM) images of Pook-Gu, Taegu city to determine the land-cover changes between the two dates. The two images were coregistred to UTM coordinates. A post-classification comparison method was the most commonly used quantitative method of change detection. A pre-classification comparison method was more effective method to change detection of land cover than a post-classification comparison method. Two indices were used to assess the accuracies of the studied methods. A image differencing method was found to be most accurate for detecting change verse no change among five land use change detection methods. The difference image of band 2 was found to be most accurate. The overall accuracy and Kappa index agreement of the difference image of band 2 were 0.810 and 0.447.

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A Study on the Possibility of Place Marketing in Railway (철도 부분의 장소 마케팅 도입 가능성 검토)

  • Lee, Won-Hee
    • Journal of the Korean Society for Railway
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    • v.12 no.6
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    • pp.915-920
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    • 2009
  • Place Marketing is a new strategy for the regional development, using the regional image, facility and history. The purpose of this paper is to search the possibility of place marketing in the area of railway. Already there were some cases to vitalize the close line and out-of-business station. In this context, some ideas to connect the railway with trip, leisure and regional festival are recommended. For the market place, the cooperation with local government is essential.

Contralateral Mirror Image Spreading in Post-Stroke Complex Regional Pain Syndrome (뇌졸중 후 복합부위통증증후군에서 반대측 거울상 확산)

  • Byun, Ki Hyun;Hwang, Chang Ho
    • Clinical Pain
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    • v.18 no.2
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    • pp.133-137
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    • 2019
  • The long-term prognosis of complex regional pain syndrome is difficult to predict because of its unclear pathophysiology. The syndrome can spontaneously spread to other regions in the body. We report a case in which a complex regional pain syndrome that occurred in a 75-year-old male patient after a stroke spread to the opposite side.

A Study on the Iconological Approach of the Korean Traditional Space Design - Focusing on Regional Prototype and Creative Fantasy - (한국 전통공간디자인의 도상해석학적 접근에 관한 연구 - 지역적 원형과 창조적 환상의 개념을 중심으로 -)

  • Park, Kyung-Ae
    • Korean Institute of Interior Design Journal
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    • v.17 no.6
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    • pp.120-127
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    • 2008
  • Korean space design image is a kind of writing as well as one of the sign that dissembles itself as a direct transcript of what it represents. Moreover it is pictorial representation and notions such as mental and perceptual imaginary. Significance of Iconology lies in how we transform image and the imagination that produces it into power of trust and respect. From this point of view, the process of this study is illustrated as follows: At first, this study search out concept of archetype, collective unconsciousness and collective representation that found principles on basic theory for interpretation of korean space icon. Secondly, it mentions theoretical background of iconological contents and structure. And it clarifies Iconology as a method that is applicable logic for Korean space design. Finally, as an analysis of korean space design, this study analyse in three steps that are pre-iconological description, iconological analysis, iconological interpretation each in terms of modernization at regional korean space design. In the step of the pre-iconological description, it describe visual representative style based on era and place. In the step of the iconological analysis, the typical structure is classified in status, vernacular, ethnic, traditional. In the step of the iconological interpretation, connotation is categorized into allegory, multivalence, potential. Through this process, this study suggest that iconology is an appropriate analysis system of Korean space design images that represent symbols combined with our collective emotion.

Development of Regional Information Contents for the local Government on the basis of GIS and Satellite Images (지방정부의 지역관리를 위한 GIS 및 위성영상기반의 지역정보콘텐츠 개발)

  • 김항집;서동조
    • The Journal of the Korea Contents Association
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    • v.4 no.1
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    • pp.105-111
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    • 2004
  • It was investigated to develop the contents for the local government for the purpose of providing various and correct information. Especially it was focused to take advantage spatial information techniques, Geographic Information Systems and Remote Sensing. The research site for this study was Muan-gun located at the south-western part of Korea and this site has very high opportunities to became the central point for the economical and tourist industry. The regional information contents for Muan-gun was developed and composed of three elements; internet related, geographic information related and satellite image related elements. These contents will make a contribution for the local government to present the regional information effectively and efficiently.

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