• Journal of Korean Library and Information Science Society
• /
• v.39 no.1
• /
• pp.377-407
• /
• 2008

This research allows purpose to investigate aspect of reading movement and reading education in the early period of the 1990's. This is succession research that is the Japanese Occupation Period, after release, the 1950's, the 1960's, the 1970's, the 1980's reading popularization movement research as current trend of opinion to examine modern reading popularization movement. Such series research that reading phenomenon analyzing comparison, is to find present address of reading movement and reading education. accordingly all sorts correct judgment about reading phenomenon, hereafter that will be foundation that unfold reading education more effectively. In main discourse first, investigated, reading movement, and second, observed classifying distinguish reading of student from reading of ordinary people by readers' interest etc.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.3
• /
• pp.267-297
• /
• 2008

This research purpose to investigate aspect of reading movement and readers' interest in the period of 2000's, This is succession research that is the Japanese Occupation Period, after release, the 1950s, the 1960s, the 1970s, 1980s, 1990s. Through such series, namly, reading phenomenon analyzing comparison, is to find present address of reading popularization movement and reading education. In main discourse, First, investigated reading movement, in the period of 2000's(1. the reading movement of library and public institution, 2. the reading movement of bookstore and medium, and several organization's, 3. student reading movement and school reading education). Second, readers' interest observed in the period of 2000's.(1. ordinary readers' interest, 2. student readers' interest). If we correct judgment about reading phenomenon from now. It will be foundation that unfold reading education more effectively.

• International journal of advanced smart convergence
• /
• v.9 no.2
• /
• pp.84-89
• /
• 2020

This study multilaterally explores South Korean YouTuber Winter Library's book-related contents uploaded on one's channel. As science and technology have developed, now the ordinary people can produce their videos and share them online. YouTube has been the most popular video storage service, and many Koreans use and enjoy it as well. This study investigates book-related contents produced by YouTuber user Winter Library, often called BookTuber (Book plus YouTuber). More specifically, it analyzes Winter Library's various contents by 1) Components of YouTube Channel 2) Contents of Components 3) Components that help to increase reading rates. This study is contributing as it focuses on book, which is not so common topic in YouTube. As a result, the study discovers unique aspects of YouTube contents, and also explores the book-related industry in South Korea. This YouTube channel could be functional for increasing reading rates, especially among adults.

• Journal of Contemporary Eastern Asia
• /
• v.18 no.2
• /
• pp.33-48
• /
• 2019

The current Moon Jai-in administration in South Korea is facing serious challenges as a result of a scandal involving the manipulation of news online. Staff in Moon's camp are suspected of manipulating public opinion by creating millions of fake news comments online, contributing to Moon being elected president. This South Korean political scandal raises a number of theoretical issues with regard to new platform technologies and media manipulation. First, the incident exposes the technological limits of blocking manipulation of the news, partly because of the nature of social media and partly because of the nature of contemporary technology. Contemporary social media is often monopolistic in nature; with the majority of people are using the same platforms, and hence it is likely that they will be subject to forms of media manipulation. Second, the Korean case of news manipulation demonstrates a unique cultural aspect of Korean society. News comments and readers' replies have become a major channel of alternative news in Korea. This phenomenon is often designated as "reply journalism," since people are interested in reading the news replies of ordinary readers equally to reading news reports themselves. News replies are considered indicators of public opinion and are seen as affecting trias politica in Korean society. Third, the Korean incident of news manipulation implicates a new form of populism in the 21st century and the nature of democratic participation. This article aims to explicate key issues in media manipulation by including wider technological, cultural, and political aspects in the South Korean news media context.

• Journal of the Korean Society for Library and Information Science
• /
• v.38 no.2
• /
• pp.291-313
• /
• 2004

Bookstart is a gifting project, which aims to provide free books to babies in order to promote the idea of early book sharing and to develop a life long love of books. Bookstart was initiated in the UK in 1992 by the independent charity Booktrust in co-operation with Birmingham Library Services, South Birmingham Health Authority and Birmingham University School of Education. The idea of Bookstart has begun to spread not only to Korea but also to other countries. Bookstart In Korea is due to actively operate In many local governments. Therefore. many library researchers, scholars and professionals. council officers and ordinary people who are involved in Bookstart in Korea are urgently looking for materials on Bookstart in the UK. Consequently, this study examines Bookstart in the UK and the main aims of this study are: to produce results applicable to the successful operation of Bookstart in Korea : to give Bookstart-related people an understanding of many aspects of the operation of Bookstart; and to provide Ideas and information on the operation of Bookstart in Korea. In order to obtain useful data. the researcher used a questionnaire and interview method and reviewed the literature. The study revealed that Bookstart In the UK aims not only to promote babies' Interest In books and reading but also to Improve family relationships and to tackle social exclusion.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.34 no.1 s.114
• /
• pp.69-80
• /
• 2006

The purposes of this study are to analyze the meanings of urban spaces which are the background of the Korean films, and to capture the interactions of ordinary culture and urban spaces. By reading urban spaces through films, it is possible to understand the variety of experiences that are hardly captured with direct eyes, specific and vivid urban images, and various events formed by the interactions of spaces and people. The scope of the study is the urban spaces revealed in Korean films portraying cities after the 1960's as their settings, and the total of 18 films was selected with every $4{\sim}5$ films for each time stage. With the selected films, analytical meanings were developed with considering three aspects; 1) phylogenetic meaning that simply reflects social-cultural and historical background, 2) the outer strum meaning that concerns the situation of special background and film scene, and 3) metaphorical and metanymic meaning on films. According to the appearance frequency, spatial backgrounds of film scenes are mainly alleys, main streets, railroad, loft, and riverside. And then the connection between spaces and meaning clusters was grasped, and reflected meanings were derived for every spaces. And the meaning of urban space in films was analyzed based on the meaning of developments and outer stratum. The fundamental characteristics and feelings of people in media such as films are more emphasized than in real world. Urban space is not considered as a simple visible shell, but is recognized as 'a real situation' created by people. The intension of this study was to open the possibility of the various views of urban spaces. The construction of the urban space should be approached from a perspective of creating new places at where the space and human beings interact with considerations of stories of various human lives. I hope new vistas can be opened up for the research subjects and methodologies about the hereafter study of urban spaces through the mutual communications with various adjacent regions including films.

• Asia Marketing Journal
• /
• v.14 no.3
• /
• pp.185-197
• /
• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• English & American cultural studies
• /
• v.17 no.1
• /
• pp.129-162
• /
• 2017

Ruth Ozeki(Japanese-American female novelist)?s recent novel, A Tale for the Time Being (2013) draws our attention because the fiction shows very interesting fictional experiments, especially in terms of post-humanism. Indeed, the novel is not a science fiction at all which has been, and still is, the typical fictional field employed in the discussion for the transhumanism and posthumanism. It also does not include any cybogs, robots, or aliens which provoke the posthumanism-related issues like mind/body, human/nonhuman, nature/culture relations. Indeed, it seems "merely" represent realistic day-to-day lives of ordinary people living in contemporary Japan and Canada, and in very minute and particular details at that. Indeed, the central action of the main characters of the novel seems very traditional, that is on the one hand writing a diary by a teenage girl who is counting the days and weeks before her suicide and on the other hand reading it by a female novelist who happens to find her diary several years later. Nevertheless, I would like to suggest that underneath this traditional narrative surface are simmering post-humanist and post-anthropocentric worldviews beyond liberal Humanism which takes human beings to be exceptional against human or non-human others. Not only in narrative contents and characterizations but also through narrative structure and strategies, the novel enacts post-humanist and post-anthropocentric worldviews which are interestingly drawn from both age-old Buddhist ideas and modern eco-philosophy and quantum physics. I would like to stress that what triggers the author's fictional experiments helping our rethinking and redefining "what human beings are" and "what the relation between humans and nonhumans" is not merely intellectual interests but her keen and passionate response to the heart-breaking pains and sufferings of human and nonhuman beings caused by the contemporary natural-artificial catastrophes and techno-scientific predicaments.

• Cross-Cultural Studies
• /
• v.29
• /
• pp.85-111
• /
• 2012

Zhong-lie-xiao-wu-yi(忠烈小五義), whose author was Shiyukun(石玉昆), is a Xia-Yi-Gong-An(俠義公案) novel in the late Qing Dynasty. This work published in 1890 when Emperor Guangxu(光緖) governed China. This work's author is Shiyukun, distribution books has an amender. The amender will be a shuoshuyiren (說書藝人). Zhong-lie-xiao-wu-yi is Zhong-lie-xia-yi-zhuan(忠烈俠義傳)'s a sequel, the story leads from Zhong-lie-xia-yi-zhuan. It is just the beginning of Zhong-lie-xiao-wu-yi is redundant. Zhong-lie-xiao-wu-yi was introduced to the late Chosun(朝鮮) Dynasty. This work was translated in Hangeul, Chosun's readers read Zhong-lie-xiao-wu-yi. This work's circulation is not clear, But this work's exciting story is interested in the readers. This work is characterized as follows: First of all, Zhong-lie-xia-yi-zhuan's charaters appear equally, the readers feels familiar. The readers like the familiar characters, because the readers read the book. The familiar characters can have a sense of speed in reading. Second, the story is continuous. Zhong-lie-xiao-wu-yi is narrated by connecting Zhong-lie-xia-yi-zhuan's story. Third, Zhong-lie-xiao-wu-yi was seeking an open ending. Classical novels prefer happy ending, this work is open ending, the expectations for the sequel became more doubled. The fourth, this work took advantage of the colloquial expressions. Zhong-lie-xiao-wu-yi is Huabenti(話本體) novel, took advantage of the spoken language. Suyu(俗語) and xiehouyu(歇後語) was represented in this work. Fifth, this work is formed a universal consensus. Ordinary people must empathize about xia-yi(俠義) and retribution, this work was well represented. Because the readers would have liked to this story.