International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Exploring Book-Related Contents on YouTube - Focus on Winter Library

  • Han, Sukhee (Department of Media Communication, Graduate School, Hanyang University)
  • Received : 2020.04.07
  • Accepted : 2020.04.16
  • Published : 2020.06.30
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Abstract

This study multilaterally explores South Korean YouTuber Winter Library's book-related contents uploaded on one's channel. As science and technology have developed, now the ordinary people can produce their videos and share them online. YouTube has been the most popular video storage service, and many Koreans use and enjoy it as well. This study investigates book-related contents produced by YouTuber user Winter Library, often called BookTuber (Book plus YouTuber). More specifically, it analyzes Winter Library's various contents by 1) Components of YouTube Channel 2) Contents of Components 3) Components that help to increase reading rates. This study is contributing as it focuses on book, which is not so common topic in YouTube. As a result, the study discovers unique aspects of YouTube contents, and also explores the book-related industry in South Korea. This YouTube channel could be functional for increasing reading rates, especially among adults.

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References

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