• 한국벤처창업학회:학술대회논문집
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• 2007.04a
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• pp.405-433
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• 2007

This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences in purchase behavior based on consumer' s perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences m purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior in the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.609-615
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• 2022

In this paper, we propose a monitoring system for illegal overseas direct purchase based on C2C transaction between individuals. The Customs Act stipulates that direct purchases from overseas are exempted from taxation only if they are less than a certain amount (US$150, but US$200 in the US) or are recognized as self-used goods. The act of reselling overseas direct purchase items purchased with exemption from taxation online, etc., is a crime of smuggling without a report. Nevertheless, the number of re-sells on online second-hand websites is increasing, and it is becoming a controversial social issue of continuous violation of the Customs Act. Therefore, this study collects unspecified transaction details related to overseas direct purchase, refines the data in a big data method, and designs it as a monitoring system through natural language processing, etc. analyzed. It will be possible to use it to crack down on illegal transactions of overseas direct purchase goods.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.59-68
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• 2022

A recommender system covers users, searches the items or services which users will like, and let users purchase them. Because recommendations from a recommender system are predictions of users' preferences for the items which they do not purchase yet, it is rarely possible to be drawn a perfect answer. An evaluation has been conducted to determine whether a prediction is right or not. However, it can be lower user's satisfaction if a recommender system focuses on only the preferences, that is caused by a 'filter bubble effect'. The filter bubble effect is an algorithmic bias that skews or limits the information an individual user sees on the recommended list. It is the reason why multiple metrics are required to evaluate recommender systems, and a diversity metrics is mainly used for it. In this paper, we compare three different methods for enhancing diversity for personalized recommendation - bin packing, weighted random choice, greedy re-ranking - with a practical e-commerce data acquired from a fashion shopping mall. Besides, we present the difference between experimental results and F1 scores.

• Clean Technology
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• v.12 no.3
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• pp.113-127
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• 2006

Waste lubricating oil(WLO)s have been recycled as energy source through direct fuel in cement kilns and fossil power plants, or as fuel oils, or re-refined lubricating base oils. In our country, they have been recycled as low grade fuel oil through chemical treatment process. In 2003, extended producer responsibility (EPR) system was adopted from deposit system on sale of lubricating oils in order to promote their recycleing rate. However, our recycling rate of WLOs have been stagnant(below 70%) for last 5 years. And there has been no research work on recycling of WLOs as re-refined base oil until now in this country. Stabilization technology of thermally cracked oils to reduce tar and malodor and to improve their color for production of high grade fuel oil, and a novel process production of high grade re-refined lubricating base oil from WLOs have been developed and commercialized recently in Canada and U.S.A., respectively. Several countries like Australia, Italy, Germany and U.S.A., etc. are encouraging recycling companies to recycle WLOs as re-refined lubricating oil by giving greater subsidies or benefits compared to other recycling methods. They also adopt a policy to purchase re-refined lubricating oil preferentially in the federal or local governments and to recommend consumers to purchase it willingly. Based on the facts that several advanced countries have adopted a policy to recycle WLOs as re-refined base oil for saving of petroleum resource and reduction of environmental pollution, it is right time to be considered that our present policy for recycling of WLOs should be reevaluated and the new policy of their environmental-friendly and sustainable recycling should be established.

• Journal of Fashion Business
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• v.8 no.1
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• pp.117-132
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• 2004

The purpose of this study is to analyze consumers attitude toward PPL (Product Placement) of fashion products on TV, with regarding PPL as a new-communication sphere of marketing. This study used a questionnaire method, and the results of the analysis are as follows. First, as for the information availability of PPL related to fashion products on TV, it was shown to be higher in order of trend, brand, color, practicability, price and material. Second, as a result of analyzing, through 11 items, the attitude on PPL experience of fashion products on TV, there were many positive responses as to 5 items (The commodity with PPL is the product of a renowned brand, The commodity with PPL is the expensive product, An image of the product with PPL becomes good, The product with PPL is suitable to the mood in a drama, I try to think whether the product with PPL matches with myself), and there were more negative responses as to 6 items (Because of desiring to know a brand of the product with PPL, I look for it, The product with PPL is practical, The product with PPL is same as the real situation, I will also buy the product with PPL, Because there are too many commodities with PPL, I become angry, In case of facing PPL, I change a channel). Third, it was shown that the purchase experience and purchase intention as to the product with PPL on TV, have a positive correlation with TV viewing time and with whether or not re-approval as to PPL of a specific company. Also, the purchase experience as to the product with PPL on TV was shown much in the group of viewing TV via internet and in the group of using the digital TV broadcasting. The purchase intention as to the product with PPL on TV was shown higher in the group of using much cable TV broadcasting and general TV broadcasting, while the group of viewing TV via internet had purchase experience, but the response of not having intention of repurchasing was the highest.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.905-906
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• 2012

In this paper, we develope new goods for helping of increasing income that tube arched POP by using PVC papers to PET plating films. General market is supported with high quality POP by using specified goods and increased value of goods. Also, it is easily developed with new material with re-combination of existing materials. The purpose of this paper is that good design and materials of POP spreads widely not only big markets but also small shops.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.5
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• pp.1198-1208
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• 2016

The social responsibility of companies helps to produce profits through the brand asset provoking consumers' purchase intention. This study examines the perspective of the social responsibility of fishery companies and empirically analyzes the relationship between the social responsibility and customer loyalty. The study shows the four main results. Firstly, the social responsibility of fishery companies significantly affects the brand asset. Secondly, the brand asset and bland image partially affects the customer loyalty. However, the brand awareness and perceived quality of products do not significantly affect the repurchase intention. thirdly, the social responsibility of fishery companies significantly affects the customer loyalty. Finally, the social responsibility of fishery companies and the customer loyalty have a moderating effects by general firms and fishery firms(fishery distribution, fishery processing and production company).

• New & Renewable Energy
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• v.18 no.3
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• pp.43-59
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• 2022

The green premium is the most important feature of Korea's RE100 system. Green premium has three characteristics. The first, the cost of implementation is lower than that of other means of implementation. The second, it is linked with the RPS system to keep the means of implementing the green premium low. Third, the funds raised by the green premium are used to supply renewable energy to compensate for the additionality that the green premium does not have. When the entire industrial sector's electricity consumption is converted to renewable energy, the implementation cost of the green premium is estimated to be 3,377.4 billion won, and the REC purchase is estimated to incur the implementation cost of 6,576.4 billion won, which is 3.5 trillion more than the green premium. It was analyzed that an additional implementation cost of KRW 100 million would occur. In addition, in the case of solar PPA, it was analyzed that additional implementation costs of KRW 13,375.7 billion to KRW 16,162.3 billion were incurred. It was estimated that the renewable energy that could be supplied to the green premium would at least be sufficient for companies exporting to the US and EU. In addition, it was analyzed that when the fund created as a green premium is used for renewable energy supply, about 30.7% of the renewable energy supply through PPA can be supplied. However, as ESG is emphasized, green premium can be criticized by green washing because there is no additionality. There is also a limit to responding to the EU's CBAM. Therefore, companies can use the green premium depending on the situation, but it is more advantageous to use PPA, etc. The government needs to sufficiently maintain the supply of renewable energy using the fund to maintain the green premium.

• Current Photovoltaic Research
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• v.11 no.4
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• pp.134-143
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• 2023

Efforts are being made to respond to global warming. Interest in and demand for the private sector-led RE100 campaign is also increasing. Self-built solar power generation, one of the implementation tools for RE100, is not expanding. However, it can be an economical means of implementation in the long run. In this study, we intend to analyze the impact on the optimal ratio of self-solar power generation using HOMER simulation. OPR defines the optimal solar power generation ratio and looks into what changes there are in the optimal solar power ratio when self-power consumption increases and external power purchase price changes. As a result, the optimal rate of self-solar power generation has a low impact even if self-power consumption increases. As the external power unit price increases, the optimal ratio increases, and at a power unit price of 100 KRW/kWh, OPR is 24%; at 200 KRW/kWh OPR is 31%; and at 300 KRW/kWh OPR is 34%. This shows that the electricity price replaced during the life cycle has a high impact on the economic feasibility of solar power generation. However, when the external power unit price reached a certain level, the increase in OPR decreased. This shows that it is difficult for domestic companies to achieve RE100 based on the economic feasibility of solar energy alone. Therefore, efforts are needed to supply renewable energy in the public sector.

• The Journal of Korean Association of Computer Education
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• v.15 no.1
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• pp.73-85
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• 2012

Presently, Enhanced electronic financial service are offered used open network due to development of IT and financial transactions. The protocol in this environments such as SET, SSL/TLS, and so on are electronic transaction protocol to perform electronic payment securely and efficiently. However, most users still does not know accurately how to use and potential problems. It especially has key management problem about generate session key for purchase products or payment. To solve this problem, we propose proxy re-encryption based secure electronic transaction to transmit payment and order information without addition session key.