• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.129-136
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• 2016

This was a methodological study that verified the validity and reliability by translating and modifying the Korean Version of LRM (leader rapport management) tool. This study verified the content validity, construct validity, concurrent validity and convergent validity on 200 nurses working in general hospitals. The LRM tool was analyzed using a total of 3 factors (ego, autonomy, association) and 12 items. The reliability of this tool (Cronbach's ${\alpha}$) was 0.83 to 0.86. The tool showed a high level of reliability and validity. The difference from preceding studies showed that the LRM is a measurement tool that considers multi-dimensional aspects, and it can provide the basic material of report management methods in diverse aspects for clinical nurse managers.

• Journal of Korean Society for Quality Management
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• v.51 no.3
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• pp.347-362
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• 2023

Purpose: The purpose of this study is to analyze whether service quality and sensibility quality have an effect on securing passionate fans of educational institutions as a management marketing strategy that can maximize parent satisfaction in order to secure a competitive advantage for infant and toddler educational institutions. Methods: In this study, a questionnaire survey was conducted on parents attending educational institutions for infants and toddlers, and hypotheses were verified through frequency analysis, reliability and validity correlation analysis using SPSS 22.0. Results: The results of this study are as follows. First, it was found that service quality has a significant effect on rapport formation. Second, among the sub-factors of emotional quality, stimulation and identity had a significant effect on rapport formation. Third, among the sub-factors of service quality, sensiblity and responsiveness had a significant effect on brand fanship. Fourth, among the sub-factors of sensibility quality, stimulation and identity had a significant effect on brand fanship. Fifth, rapport formation was found to have a significant effect on brand fanship. Conclusion: This study is meaningful as a service and sensibility quality study focused on educational institutions at the present time when research on service quality and sensiblity quality targeting early childhood educational institutions is insufficient. In addition, in terms of management of educational institutions for infants and young children, by paying attention to the formation of a careful and pleasant relationship with the fans of educational institutions, an empirical example of a theoretical research model was shown that strong attachment to educational institutions and positive participation lead to loyal fans.

• Journal of Venture Innovation
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• v.7 no.2
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• pp.101-123
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• 2024

Since COVID-19 crisis, health concerns and the need for interpersonal activities have driven many people to engage in leisure activities, which has naturally led to a steady increase in the participation rate of life sports. However, the start-up rate of sports facilities is decreasing and the closure rate is steadily increasing, and to survive in the over-competitive situation, sports facility operators need to develop and provide services with competitive advantages and come up with differentiated marketing plans. The purposes of this study were to (a) identify rapport-building behaviors for bring about relationship quality, customer satisfaction and customer trust, to a service provider in the sports leisure service environment (b) examine the ways in which customer satisfaction and customer trust induces positive behavior intentions in the sports leisure service environment, and (c) empirically verify the path of rapport- building behaviors through customer quality to continuance intention and WTPP(willing to pay premium price). The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 350 adults who enjoy sports leisure services nationwide. Based on data analysis, firstly, attentive behavior, connecting behavior, courteous behavior, and information sharing behavior, were found to have a positive effect on relationship quality ,customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on both continuance intention and WTPP. Third, customer trust, a subcomponent of relationship quality, was found to have a positive effect on continuance intention, but not on WTPP. The findings of this study show that, first, rapport building with customers is important for sustainable growth management in the increasingly competitive sports and leisure service environment.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.399-417
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• 2013

The purposes of this study are to investigate students' attitudes regarding group projects and to suggest an effective way to promote collaborative learning using Wiki. This study employed a survey questionnaire, which was distributed to students enrolled in classes provided by a university in Seoul. The result revealed that students preferred individual projects to group projects because various barriers occur in the process of group projects. Students' responses also indicated that rapport among group members influences the success of a group project. In addition, Wiki, as a Web 2.0 tool for group collaboration, was recognized as being useful in terms of promoting openness, modification, and effectiveness. Based on these findings, this study suggests the following for effective collaborative learning: (1) conducting peer- and self-assessments to avoid social loafing, (2) establishing rapport among group members, and (3) using Wiki in an active manner.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.354-365
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• 2013

Service marketing is the important part in relationship marketing researches because it can make not only a functional aspect, but a social connection with customers as well through the interactive process in service encounters. Therefore, we have to examine whether or not customers' strong emotional bonds which can be created by the interaction in service encounters have influences on the variables related to relationship marketing in service. As results, social rapport and friendship as customers' strong emotional bonds were stimulated by a relational antecedent(communication), and eventually could effect on customer loyalty as a relational outcome positively. It means that customers' strong emotional bonds are critical components to lead relational outcomes in relationship marketing of service. Also, It suggests that customers' strong emotional bonds should be considered in the process from the relational efforts to relational outcomes.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.459-470
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• 2015

In this study, we have developed a retirement coaching model for effective retirement planning by applying systematic conversation of the coaching technique. A draft of the retirement coaching model was complemented by the validity verification of experts. The retirement coaching model can be summarized as follows. The first step, rapport and empowerment(RE), consists of sharing the image of a happy retirement after establishing a rapport between the coach and the people wanting to prepare for retirement. The second step, target establishment(T), consists of setting the theme and goals of the conversation. The third step, identification(I), consists of developing a retirement plan for achieving the established goals. The fourth step, realization(R), consists of establishing a concrete schedule and a method of retirement planning. The fifth step, evaluation(E), consists of sharing impressions during coaching sessions, which facilitates future action plans.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.225-234
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• 2021

Due to pandemic situations, the development of home robots that can make the house an optimized space for various activities is active. This study aims to confirm the effectiveness of approach or avoidance behavior for feedback positioning on the user experience, depending on the context in which the robot performs the task. Based on two types of the task contexts(Reactive vs. Proactive) and three types of robot feedback positioning(No move vs. Avoidance vs. Approach), six different scenarios were designed for experimental study. Likeability, perceived intelligence, rapport, negative attitude and predictability of behavior are measured for each conditions. The result showed the main effects of perceived intelligence, rapport, predictability in the context of tasks, and of likability, perceived intelligence, rapport in robot feedback positioning. The interaction effects were shown in likeability and perceived intelligence. In conclusion, approach-avoidance experiences can also be applied to robot behaviors as well, and the negative effects of avoidance have been significantly confirmed.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.579-588
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• 2023

This study attempted to reveal the causal relationship (SEM) focusing on communication style on the impact of lapo formation between personal trainers and customers on motor performance. Accordingly, the following results were derived through the mobile program "Survey Monkey" for 187 PT customers according to the sample plan from October 1 to April 28, 2022. First, it was found that communication style had an effect (+) on lapo formation. Second, communication style partially affects (+) mobility performance, and the control type has no influence relationship. Third, lapo formation was found to have an effect on motor performance. Therefore, since PT is a human service, not a general service, its importance should be emphasized more. In addition, the dominance in the fierce PT market is expected to have both athletic performance and management performance if the verbal and non-verbal aspects of expression methods that customers can respond to are properly reflected.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.127-139
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• 2024

This study investigates the impact of edutech characteristics and both tangible and intangible educational services on the intention to re-enroll, which is directly related to the management performance of private institutes. The study aims to propose strategies to improve re-enrollment intentions and management performance based on the findings. Private education has grown continuously, complementing the limitations of public education and increasing parental dependence. This study tested the hypothesis that edutech characteristics, intangible services, and tangible services, increasingly utilized with the development of information and communication technology, would influence re-enrollment intentions. It also examined whether rapport-building behavior with parents would have a moderating effect on this relationship. The hypothesis testing results showed that among the edutech characteristics, content, intangible services such as reliability and empathy, and tangible services such as tangibility and payment accessibility positively impacted re-enrollment intentions. The hypothesis that rapport-building behavior would moderate the relationship between educational services and re-enrollment intentions was supported for empathy in intangible services and tangibility in tangible services. Based on these findings, the study proposed three strategies to improve management performance of private institutes. First, in terms of improving and managing edutech characteristics, it suggested introducing and updating edutech content and ensuring operational stability. Second, for improving and managing intangible services, it recommended managing instructor recruitment and training to enhance quality and competence, maintaining professionalism through continuous education by credible institutions, and providing level-based education for students based on the qualitative improvement of educational programs. Third, to improve and manage tangible services, it suggested setting appropriate tuition fees, offering various payment methods (online, mobile, card, bank transfer) unrestricted by time and place, and equipping interiors and facilities that enable focused learning. Additionally, considering the moderating effect of rapport-building behavior, it emphasized that improvements and management requiring costs are necessary, but making parents feel a high level of tangibility through rapport-building is also important. Furthermore, given the increasing importance of edutech based on information and communication technology, the study highlighted the need for various support measures such as government technological support and venture certification system support for institutes with an entrepreneurial spirit aiming to introduce innovative technologies such as AI technology based on large language models and AR/VR-applied metaverse environments. This study is expected to help improve the management performance of private institutes by specifically suggesting items and methods for improvement and management in the educational field.

• Korean Journal of Health Education and Promotion
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• v.29 no.3
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• pp.35-51
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• 2012

Objective: The objective of this study is to explore factors that contribute toward improving the effectiveness of school-based smoking cessation programs for Korean adolescents. Methods: Thematic analysis was done on the feedback gathered from a focus group interview of 5 instructors with ample service experience at smoking cessation programs provided in school settings. Results: This study has identified 9 categories of initiatives that may contribute to improving the quality of existing programs. These nine categories were grouped into the following 4 themes. 1) Improvement in the structure of intervention: the programs should be restructured to allow more instruction time and better instruction environment; 2) Improvement in the content of intervention: the programs should develop differentiated contents considering the characteristics of adolescence; 3) Importance of rapport, adolescents' interests and compensation: the program should be more interesting to adolescents and provide rewards based on the rapport between instructors and adolescents; 4) Cooperation among smoking cessation instructor, school, and community: instructors, teachers at schools, and communities should cooperate actively with one another. Conclusions: The school-based smoking cessation programs will benefit from implementing the findings of this study in improving its effectiveness in smoking cession in adolescents.