• 제목/요약/키워드: Quality of Tourism

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Evaluation of Conservation and Use Values of Heritage Tourism Resources - Focused on Sustainable Use - (유산관광 자원에 대한 보존 및 이용가치 평가 - 지속가능한 이용을 중심으로 -)

  • Yi, Young-Kyoung;Yi, Pyong-In
    • Journal of Environmental Impact Assessment
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    • 제19권4호
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    • pp.409-420
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    • 2010
  • Heritage resources have become important social assets as the global interests in heritage tourism increased. Utilization of heritage as unique tourist destination has positive effects on regional economy, which in turn plays an important role in heritage conservation. However, it was found that the essential quality of heritage resources has been degraded and even destroyed when excessive use was permitted. This undesirable side-effects of heritage tourism have led to the growing concern for sustainable tourism that can contribute to both utilization and conservation of heritage. In order for sustainable tourism to be effectively implemented, it is crucial for visitors to be aware of the need for heritage conservation because they are the most important consumers of the heritage. The purpose of this study was to suggest some basic information for sustainable tourism by investigating visitors' evaluation of conservation and use values of heritage resources. The study sites were the two Korean traditional temples(Sokrisan Bubjusa and Naejangsan Naejangsa) and contingent valuation method was used. 390 visitors in Bubjusa and 308 visitors in Naejangsa participated in the questionnaire survey. From the results, sustainable tourism is possible in such heritage areas as traditional temples because the participants had relatively balanced values for heritage conservation and use. The WTP for natural conservation value was found to be highest in both temples; visitors may be more agreeable with the heritage conservation plan if the sustainability of natural resource is emphasized. Also, the use value of heritage could be influenced by the tourism utilization of the area where the heritage was located. If there are no other famous tourist destinations except the heritage in the area, additional plans to develop alternative destinations should be prepared in order to formulate the agreement on the need to protect the heritage among visitors, local communities, and government.

Assessing the Factors that Drive Consumers' Intention to Continue Using Online Travel Agencies: A Heuristic-systematic Model Perspective

  • Hyunae Lee;Namho Chung
    • Asia pacific journal of information systems
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    • 제29권3호
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    • pp.468-488
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    • 2019
  • As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

An Analysis of Interest in Tourism in Newspaper on Urban Regeneration (도시재생 관련 신문기사에 나타난 관광에 대한 관심도 분석)

  • Park, Hee-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제20권5호
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    • pp.191-199
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    • 2019
  • This study used a contents analysis method of newspapers to related to urban regeneration and tourism. The role of tourism in urban regeneration has become very important recently as social and cultural regeneration has become more important than physical regeneration. Despite this importance, relevant policies or regulations are very insufficient in our country. Therefore, this study was to examine the interest in urban regeneration and tourism in our society through the contents analysis of the number and content of newspaper articles and analyze the trend empirically. As a result, the degree of interest in urban regeneration and tourism was able to confirm that the level of interest in tourism was increasing year by year. It suggested that the government needs to enhance the quality of tourism contents and actively implement the system in order to promote urban regeneration projects in the future.

The Study for Railway Tourism System using Artificial Neural Network and Intelligent agent (인공신경망과 지능형 에이전트를 이용한 철도관광 시스템에 대한 연구)

  • Jung, Gwi-Im;Park, Sang-Sung;Jang, Dong-Sik
    • Proceedings of the KSR Conference
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    • 한국철도학회 2007년도 춘계학술대회 논문집
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    • pp.1948-1953
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    • 2007
  • Intelligent agent is to decide what customers need on the internet and offer them accurate information. In this paper, the system which can recommend the tourism items in terms of customer's needs is proposed by appling the intelligent agent to railway tourism system. Most of previous agents are focused on price. But, this study proposes the Railway tourism system which offers each customer the best suitable information based on quality of information and reputation. The customer's needs are analyzed through intelligent agent and the information which is suitable for customer's needs is obtained the Artificial Neural Network Model.

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A Competitive Advantage Strategy Based on Innovative Culture and Quality of Work Life: Evidence from SMEs of the Tourism Industry in Indonesia

  • HERMAWATI, Adya;ANAM, Choirul;SUWARTA, Suwarta;WARDHANI, Arie Restu
    • The Journal of Asian Finance, Economics and Business
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    • 제9권8호
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    • pp.29-36
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    • 2022
  • The objective of this research is to find out the effect of innovative culture and quality of work life on competitive advantage strategy with the mediation of individual performance. This research is the continuance of previous research conducted by Adya Hermawati with an originality aspect emphasizing a concept comprising innovative culture, quality of work life, and individual performance as factors that control competitive advantage strategy. The research subject is Tourism Industry SMEs. Explanatory research is a research method used in this study, by surveying respondents. The data sources in this research are primary and secondary. Primary data is collected from respondents directly through a questionnaire whereas secondary data are obtained from references that are relevant to research problems. In conformity with this explanation, the type of research data is quantitative data. The results of this research show that: innovative culture has an effect on individual performance, quality of work life affects individual performance, innovative culture has an effect on competitive advantage, quality of work life affects competitive advantage, individual performance has an effect on competitive advantage, innovative culture affects competitive advantage with the mediation of individual performance, and quality of work life affects competitive advantage with the mediation of individual performance.

Examining the Impacts of Work-Life-Balance (WLB) on Quality of Life (QOL): Focusing on Employees in Service Industry (워라밸(Work-Life-Balance)과 삶의 질(Quality of Life) 영향 관계 분석: 서비스업 종사자를 대상으로)

  • Woo, Eun-Ju;Jeon, Ye-Jin;Kim, Yeong-Gug
    • Asia-Pacific Journal of Business
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    • 제12권2호
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    • pp.131-143
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    • 2021
  • Purpose - The main purpose of this study is to investigate service industry employee' perceptions of Work-Life-Balance (WLB) and the influences of these perceptions on their overall Quality of Life (QOL). The study hypothesizes that employees' overall Quality of Life is influenced by Work-Life-Balance. Design/methodology/approach - The target population for this research consisted of service industry employees. The data was collected using the online-survey method and 449 usable responses were analyzed using AMOS program. Findings - The results indicated that psychological environment and family environment positively affected overall quality of life each, and work environment negatively influenced on overall quality of life. Research implications or Originality - Despite the importance of Work-Life-Balance (WLB), most of previous studies have investigated WLB from company perspective while limited research has examined employees' WLB perceptions. The findings of this study enrich knowledge of WLB from employee perspective especially in service industry.

A Study on Measures to Promote Rural Community Empowerment Project for Residents in Jinja, Uganda: Focused on On-Site Investigation on the Feasibility of Creating a Tourism Agriculture Complex

  • Jung, Yong Jo
    • Journal of People, Plants, and Environment
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    • 제23권1호
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    • pp.1-14
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    • 2020
  • The purpose of this research is to strengthen rural community empowerment by creating a tourism farm as a plan to reduce relative poverty and to improve the quality of life by creating jobs and increasing the income of local residents in underdeveloped countries. To do so, literature review, stakeholder interviews, on-site investigations, focus-group interviews, a project meeting for residents and a questionnaire survey were performed and analyzed and the results were as follows. First, Uganda has the potential to increase agricultural production based on its warm climate, fertile land and abundant natural resources. The quality of life of local residents is expected to be improved by realizing high-added values through the convergence of the conventional existing agricultural industry and other industries if the agricultural technology is properly transferred based on abundant labor force and low labor expenses. Opportunities for the success of the project can be spread to other rural villages across the country. Second, since local residents are now cultivating sugar cane, cassava, matoke, banana, coffee and so on as a farm owner, tourism agriculture with high-added values can be promoted by vitalizing communities based on farming technology to be transferred and a cooperative farm. It is also necessary to implement a rural community empowerment project to do so. Third, the university that is the cooperative partner of the project is positively considering to train experts by establishing a community development department, and, if necessary, a technical training center to educate the general public, which is expected to create synergic effects through the convergence of education, agriculture and tourism.

Tourists' Intentions to Consume Jeju's Local Foods and Opinions for Tourism Resource Development (제주 관광객의 향토음식 섭취의사 및 관광 상품화를 위한 의견조사)

  • Ahn, So-Jung;Yoon, Ji-Young
    • Korean journal of food and cookery science
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    • 제31권2호
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    • pp.193-199
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    • 2015
  • According to the definition of 'native local food', Jeju has combined its regional specialty products with its own cooking method. It has almost four-hundred kinds, which reflects regional specialty and diversity, yet it is not very well-known. Thus, this present study provides basic research information through the investigation of tourist awareness, intention to consume, drawbacks, development necessity and direction of development of Jeju local foods. The survey was conducted with 295 domestic tourists who had visited Jeju in the last 10 years. In response to a question asked about the consciousness of Jeju local foods, 67.8% of respondents chose average, indicating a relatively high cause for concern. Intention to consume averaged 3.26, which was higher than tourist awareness, having an average of 2.60. Furthermore, local food interest and demographic characteristics of respondents were found to have an influence on tourist awareness and intention to consume. 87.8% of respondents answered above average with respect to the drawbacks of Jeju's local foods and development necessity and direction, with the main drawbacks being lack of PR (43.1%) and high price (39.0%). The priority of most respondents was the quality and taste of the food (50.8%). Based on the results of this study, if tourist awareness can be effectively increased, an escalation in intent to consume will follow, naturally promoting the consumption of Jeju's local foods. Consequentially, for tourism commercialization, the quality and taste of the foods have to be improved in addition to the gain in popularity through efficient PR methods.

A Study on Difference in Satisfaction with Foodservice Quality Related with Frequency of Dining-out (외식목적에 의한 빈도별 외식서비스 품질 만족 차이에 관한 연구)

  • Yang, Tai-Seok;You, Byung-Joo
    • Culinary science and hospitality research
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    • 제10권4호
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    • pp.145-164
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    • 2004
  • The purpose of this study was to find the significant relationship between the foodservice quality and the frequency of Dining-out. The participants are categorized by the purpose of dinning out. The survey was performed at restaurants of T, B, S, C, and M. The survey materials have been distributed for one-month period, from the 6th of June, 2004 to 31st of June, 2004. The general information of the participants and the occasion usage are analyzed using frequency and chi-square. The ANOVA is used to analyze relationship between each variable and the level of the satisfaction for individual restaurant.

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