• 제목/요약/키워드: Quality Perception

검색결과 1,816건 처리시간 0.026초

The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings

  • Choi, Beomjoon;Kim, Hyun Sik
    • Asia Marketing Journal
    • /
    • 제17권2호
    • /
    • pp.73-96
    • /
    • 2015
  • This paper investigates how servicescape perception influences customer experience quality in hedonic service settings. In addition to the direct effect of servicescape quality on customer experience quality, the indirect effects of servicescape quality on customer experience quality via employee-to-customer interaction quality and peer-to-peer interaction quality are also investigated. We collected data through a self-administered survey. The proposed relationships were tested using structural equation modeling. The results show that servicescape quality influences customer experience quality both directly and indirectly through employee-to-customer interaction quality and peer-to-peer interaction quality, and customer experience quality influences customer loyalty. Additionally, we find that the indirect path via peer-to-peer interaction quality is significant only in a low-satisfaction customer group. The indirect effect of servicescape quality perception through peer-to-peer interaction quality is significant only in low-satisfaction customer groups. Therefore, if evaluations for this indirect effect fall below an acceptable level, it should be addressed first before improving on other attributes. However, after this point, further improvements offer few if any gains; therefore, service firms should allocate their resources to quality improvements to other factors. This study is the first to investigate the indirect effects of servicescape quality on customer experience quality via peer-to-peer interaction quality in hedonic service settings. Additionally, this study demonstrates that the significance of this indirect effect applies only to a low-satisfaction customer group.

모바일 오피스에 대한 이용자 인식과 수용에 관한 실증 연구 (An Empirical Study on End-user's Perception and Acceptance of Mobile Office)

  • 이지은
    • Journal of Information Technology Applications and Management
    • /
    • 제19권4호
    • /
    • pp.97-113
    • /
    • 2012
  • In order to implement the real-time enterprise (RTE) and smart work effectively, many companies have introduced a mobile office. A mobile office improves employee productivity and increases ability to respond to business opportunities by helping employee manage their business anytime and anywhere. However, it also raises the user's stress level. We conducted in-depth interviews with users to assess user's perception of a mobile office according to Saaty's BOCR model. Based on the results of the interviews, we set variables affecting user's perception of the mobile office using factor analysis. This study revealed that support for real-time business, support for communication and collaboration, and information processing quality were positively related to continuous intention to use mobile office. Further study demonstrated that three variables have mediating effect between the psychological stress and continuous intention to use. This result implies that the system quality and function are the key elements of mobile office and may contribute to the continuous use.

실내공간 인식에 있어서 조명방법 차이에 대한 효과 - 개인 사무실을 중심으로 - (Effects of Different Lighting Systems on interior perception - Focus on the Individual office room -)

  • 배강원
    • 한국실내디자인학회논문집
    • /
    • 제27호
    • /
    • pp.51-56
    • /
    • 2001
  • The idea to improve the quality of lighting design in interior spaces has gained importance in the last years. This experimental study concentrates on the quality of lighting and the relation between lighting arrangements and perception. A individual office room having four different lighting arrangements was prepared and the differences between the perception of the participants under each lighting arrangement was evaluated. The results suggested that lighting system and arrangements affect interior perception. Wall washing enhanced the impressions of clarity and order, cove lighting enhanced the ceiling higher respectively and other and tungsten-halogenated uplighting made the same space relaxing, private and pleasant.

  • PDF

수술실 간호인력 대상 수술부위 감염관리 교육의 효과 (The Effect of Educational Training on Surgical Site Infection Management for Operating Room Nursing Staff)

  • 허연정;남소희;현혜진
    • 한국의료질향상학회지
    • /
    • 제27권2호
    • /
    • pp.83-93
    • /
    • 2021
  • Purpose: This study tested the effectiveness of brochure- and video-based education on managing surgical site infections by operating room health personnel. Methods: From April 20 to May 4, 2021, 34 operating room health personnel were subjected to training on surgical site infection management using brochures and educational videos. A survey was then conducted on knowledge, perception, and adherence regarding surgical site infection management. Results: After receiving training on surgical site infection management, the knowledge score increased significantly (15.15±2.09 vs.19.70±1.96, p<.001). However, the perception and adherence scores were already near perfect before the intervention and did not further increase after the intervention. Conclusion: It is necessary to develop and utilize continuous and substantive educational programs to improve perception and adherence of surgical site infection management.

공급사슬 파트너십에서 물류서비스 품질 요소의 중요도 지각 차이 비교 (Comparative Study on Perception Difference about Importance of Quality factors in Logistics Service in Supply Chain Partnership)

  • 박민숙
    • 경영과정보연구
    • /
    • 제30권2호
    • /
    • pp.113-131
    • /
    • 2011
  • 본 연구는 경쟁심화와 고객서비스 욕구의 다양화로 인해 물류서비스 품질 및 공급사슬 관리에 관한 연구가 중요하게 부각되고 있는 시점에서 물류서비스 품질요소에 대한 공급사슬 파트너십의 구성원들의 지각 차이를 비교분석하였다. 이를위해 공급사슬 내에서 공급자와 수송업자, 구매자가 중요하게 판단하는 물류서비스 품질에 대한 인식을 측정하여 t-test를 실시하였다. 분석결과 공급사슬 내의공급자, 수송업자, 구매자가 중요하게 평가하는 물류서비스 품질 요소의 차이가 큰 것으로 나타났다. 또한 공급사슬 파트너십에서 시장지향성과 장기지향성이 높은 공급자와 낮은 공급자간에 중요도 차이 지각을 비교한 결과, 시장지향성과 장기지향성이 낮은 경우에는 대부분의 항목에서 집단 간의 차이를 보이고 있는 반면, 높은 경우에는 상호작용성에 대부분의 집단 간에 중요도 평가 차이가 없는 것으로 나타났다.

  • PDF

스마트 카 기술에 대한 소비자 지각의 품질특성이 고객만족에 미치는 영향 (The Effect on Consumer Satisfaction through the Quality Characteristics of Consumer Perception for Smart Car Technology)

  • 백인선;장석주
    • 품질경영학회지
    • /
    • 제44권3호
    • /
    • pp.661-676
    • /
    • 2016
  • Purpose: This study proposes to derive the quality characteristics recognized by the consumer for the smart car. The study contributes to the policy of the country automotive industry. This study confirms the impact on the customer satisfaction from the quality attribute. This study provides the information necessary for the establishment and management strategies of the Korean auto industry. Methods: This study was conducted adequate theoretical research on the subject first. Kano presents a model for the kind of smart car technology. Set the operational definitions for measuring and developing the questionnaire. Subjected to statistical analysis using the collected data, and carry out analysis Kano. It interprets the results of the study on the basis of the data obtained through the analysis. Results: Directly related to safety smart car technology improves customer satisfaction. Conclusion: The quality characteristics are required for user-centric Smart car.

와인 품질 평가 요인의 중요도에 대한 레스토랑 종사원의 인식 차이 (Differences in Restaurant Employees' Perception of Importance of Wine Quality Evaluation Factors)

  • 류철;최성만
    • 동아시아식생활학회지
    • /
    • 제17권3호
    • /
    • pp.432-444
    • /
    • 2007
  • The purpose of this study was to investigate the differences in restaurant employees' perceptions regarding the importance of specific evaluation factors when judging wine quality. To analyze the data of the study, we employed descriptive statistical analyses, t-tests and ANOVA. The findings of the study are as follows: First, the importance and influence of the palate on evaluating wine quality attained the highest score. The nose, appearance, and 'others' also earned significant points in the respective order. Second, when we examined the servers' differences in perception about the importance of each factors on evaluating wine quality, significant distinctions were shown among males and females, and those in their 20's and 30's. Third, employees' perception about the importance of each factors also showed clear differences with regards to the wine servers' gender and experience with wine. Finally, we hope the results of this study provide useful information for the hotel restaurants and other food & beverage businesses. Specifically, this research may be used to establish helpful criteria for recommending and presenting the suitable wine items based on the customer's individual tastes and preferences.

  • PDF

단체급식업체 내부마케팅에 대한 종사원의 지각과 서비스 제공수준의 영향관계 연구 (A Study on the Influence of the Perception Employees of Contract Foodservice Management Companies have of Internal Marketing on Service Quality)

  • 이연정;이천용
    • 한국식생활문화학회지
    • /
    • 제24권1호
    • /
    • pp.58-68
    • /
    • 2009
  • This study examines the impact of the perception that employees of contract foodservice management companies have of internal marketing on service quality. Questionnaires were delivered to 291 employees employed in foodservice management companies. High perception item of internal marketing was 'value of formula education program' (3.36 points), whereas 'adequate allowance disbursement' (2.62 points) and 'various vacation benefits' (2.66 points) scored low. High service quality items for customers were 'kindness to customers' (3.89 points) and 'willingness to help customers' (3.89 points), whereas 'comprehension of customers' special requests' (3.63 point) and ['meeting customer expectations'] (3.64 points) scored low. The internal marketing conceived by employees of contract foodservice management companies has a positive influence on service quality. The most influential internal marketing variable to affect service quality was 'communication' followed by 'education/environment' and 'fringe benefits/[decisive] delegation'.

일개 병원의 환자안전문화에 대한 인식 (A Study on Worker's Perception of Patient Safety Culture in a hospital)

  • 이해원;조현선;김순화
    • 한국의료질향상학회지
    • /
    • 제17권1호
    • /
    • pp.89-105
    • /
    • 2011
  • Background : The purpose of study in to grasp the level of perception of hospital workers on the patient safety culture, consider the difference in perception of patients safety culture according to medical service and finally find out a way to establish patient safety culture in hospital. Methods : As for the data, the analysis on frequency, t-test, ANOVA and tukey test were carried out by using SPSS 12.0. Result : The results of comparison among the positive response ratios on the patients culture of hospital workers showed that the subjects had perceived the teamwork within units most positively(74.1%), and perceived most negatively on the non-punitive response to error(16.2%)and the staffing(26.2%). 68.6% of subjects answered that the medical error were mostly of always reported. when daytime working hours are longer, perception of patient safety culture ranked low. In general, departments for direct medical service than departments for indirect medical service assessed patient safety culture high. Conclusion : Organizational learning and teamwork within units, communication openness, active support of hospital management for patient safety, and cooperation across the units would be crucial to promote the overall perceptions of patients safety of hospital workers and the level of patients safety in the units and to improve the quality of the event reporting system.

  • PDF

소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로- (Information Search Factor of Consumer Behavior -In case of purchasing electric goods-)

  • 강미옥
    • 대한가정학회지
    • /
    • 제30권1호
    • /
    • pp.149-161
    • /
    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

  • PDF