Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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The Effect on Consumer Satisfaction through the Quality Characteristics of Consumer Perception for Smart Car Technology

스마트 카 기술에 대한 소비자 지각의 품질특성이 고객만족에 미치는 영향

  • Back, In Sun (Department of Business Administration, Honam University) ;
  • Chang, Seog Ju (Department of Business Administration, Honam University)
  • Received : 2016.08.23
  • Accepted : 2016.09.09
  • Published : 2016.09.30
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Abstract

Purpose: This study proposes to derive the quality characteristics recognized by the consumer for the smart car. The study contributes to the policy of the country automotive industry. This study confirms the impact on the customer satisfaction from the quality attribute. This study provides the information necessary for the establishment and management strategies of the Korean auto industry. Methods: This study was conducted adequate theoretical research on the subject first. Kano presents a model for the kind of smart car technology. Set the operational definitions for measuring and developing the questionnaire. Subjected to statistical analysis using the collected data, and carry out analysis Kano. It interprets the results of the study on the basis of the data obtained through the analysis. Results: Directly related to safety smart car technology improves customer satisfaction. Conclusion: The quality characteristics are required for user-centric Smart car.

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References

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