• 경영과정보연구
• /
• 제7권
• /
• pp.187-210
• /
• 2001

The purpose of this study is to develop an framework for the marketing performance evaluation of POS system by the theoretical model for evaluation of information system and the empirical data of Super-chains. This study were empirically examined an effect of POS system and its information quality on POS information use and another effect of POS information use on marketing performances of firms using POS system. Also, in order to achieve this purpose, a literature survey on MIS and marketing was conducted. In this study, the structural equation model(SEM) was established for verifying the relationship of above variables. And, several hypothesis were established and examined empirically from that SEM. In conclusion POS system and its information quality influenced positively on POS information use, and that information use influenced on marketing performance as the effectiveness of POS system operations.

• 품질경영학회지
• /
• 제11권1호
• /
• pp.24-29
• /
• 1983

A criterion is developed from the integrated sum of weighted squared bias and variance for use in selecting regressors. Some properties of this criterion are discussed and an example illustrating its use is included.

• 벤처창업연구
• /
• 제18권6호
• /
• pp.191-199
• /
• 2023

최근 생성형 AI 기반인 ChatGPT는 상업적·교육적 활용 가능성과 높은 효용가치 기대로 급격히 발전함과 동시에 여러 가지 우려와 문제점도 대두되고 있다. 본 연구는 ChatGpt의 품질이 사용자의 활용만족과 지속적 이용의도에 미치는 영향을 분석하는데 목적이 있다. 이를 위하여 부산경남지역 대학생들을 대상으로 설문조사를 실시하였으며 총 155명의 응답을 표본으로 SPSS 28.0 프로그램을 이용하여 검증하였다. 연구 결과, ChatGPT 품질 요소 중 신뢰성과 안정성은 활용만족과 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 활용만족은 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. ChatGPT의 신뢰성과 안정성, 지속적 이용의도간에에 활용만족은 긍정적인 매개효과가 있는 것으로 나타났다. 본 연구 결과로 ChatGPT의 품질요소 중 사용자의 지속적 이용의도에 영향을 미치는 요인을 제시함으로서 ChatGPT의 이용 촉진에 필요한 교육적·정책적 방향 제시에 기여고자 한다.

• 경영과정보연구
• /
• 제32권2호
• /
• pp.259-287
• /
• 2013

이 연구는 비영리 조직과 영리조직 내 특성들과 인센티브의 상호작용효과가 지식이전 프로세스에 어떠한 영향을 미치는지 비교하는 연구이다. 비영리조직에서는 개인정보역량, 지식품질, 구성품질이 지식획득을 향상시키는 것으로 나타났으며, 비공식커뮤니케이션, 구성품질이 지식공유를 향상시키는 것으로 나타났다. 개인정보역량, 비공식커뮤니케이션, 지식품질, 구성품질은 지식활용을 향상시키는 것으로 밝혀졌다. 지식획득과 물리적 인센티브, 지식공유와 물리적 인센티브와 상호작용이 지식활용을 향상시키는 것으로 나타났다. 영리조직에서는 개인정보역량, 비공식커뮤니케이션, 지식품질, 구성품질이 지식획득을 향상시키는 것으로 나타났으며, 지식품질, 구성품질이 지식공유를 향상시키는 것으로 나타났고, 개인정보역량, 비공식커뮤니케이션, 공식커뮤니케이션이 지식활용을 향상시키는 것으로 밝혀졌다. 지식획득과 심리적 인센티브와 상호작용과, 지식획득과 물질적 인센티브와의 상호작용이 지식활용을 향상시키는 것으로 나타났다.

• Journal of Information Technology Applications and Management
• /
• 제25권4호
• /
• pp.123-143
• /
• 2018

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment. For the analysis, we conducted research on 300 adolescents who have experienced using domestic multiplex mobile service within the recent year. This study examined the structural relationship among the multi-dimensional mobile service quality of multiple, enjoyment of use, and online word of mouth intention. Also, it explored the mediating effect of enjoyment of use and the moderating effect of gender in the structural model. As a result, the mobile service quality of multiplex has a significant effect on the online word of mouth intention through the enjoyment of use. However, there was no moderating effect of gender of participating adolescents in the relationships. Based on the analysis of empirical results, this study discussed a series of theocratical and practical implications for the marketing strategies of multiplex in the highly competitive market.

• 한국정보시스템학회지:정보시스템연구
• /
• 제31권1호
• /
• pp.1-24
• /
• 2022

Purpose The purpose of this study is to investigate the factors that affect the user satisfaction and continuous use intention of the improved ATCIS in the Korean Army. Design/methodology/approach Based on the various theories in relation to IT continuance, user satisfaction was identified as the main factor with regard to the continuous use intention of the improved ATCIS. In addition, computer self-efficacy, education-training, and system quality were hypothesized as antecedent variables to user satisfaction, and information security stress was set as a moderating variable for these relationships. Findings Survey results show that computer self-efficacy, education and training, and system quality had a positive effect on user satisfaction, and information security stress was found to moderate these relationships. The effects of computer self-efficacy and education-training on user satisfaction were higher in the group with low information security stress. However, the relationship between system quality and user satisfaction was higher in the group with high information security stress. User satisfaction is found to have a positive effect on the continuous use intention even with habit considered as a control variable.

• 융합경영연구
• /
• 제10권4호
• /
• pp.1-12
• /
• 2022

Purpose: The purpose of this study is to explore how customers perceive virtual mirror technology in the 4th industrial revolution environment. In particular, this study investigated how virtual mirror technology affects customer satisfaction and intention to use that are rarely examined in previous studies. Research questions include how proposed variables including sensory stimulation, enjoyment, product quality, telepresence, interactivity, and immersion affect satisfaction and intention to use and how satisfaction affects intention to use. Research design, data and methodology: This study conducted an online survey and applied factor and regression analyses to test hypotheses. Results: The results of this study found that effects of sensory stimulation, telepresence, and immersion on satisfaction were significant, while effects of enjoyment, product quality, and immersion on intention to use were significant. Therefore, variables affecting satisfaction and intention to use were different, while effects of immersion were significant both on satisfaction and intention to use. Conclusions: This study concluded that the role of virtual mirror technology helps customers determine product quality and increase satisfaction level, while it also helps customers enjoy shopping and increase intent to use the service. The results of this study provide how to foster better relationship with customers by applying advanced technologies.

• Journal of Information Technology Applications and Management
• /
• 제16권2호
• /
• pp.45-63
• /
• 2009

China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

• 한국디지털건축인테리어학회논문집
• /
• 제11권1호
• /
• pp.15-22
• /
• 2011

The purpose of this study is to develop design quality indicator for improvement of public architecture in Korea. The spatial scope of the study which sees limited at 'domestic public buildings'. The study contents scope is to develop design quality indicator to use design phase and evaluation of 'public buildings'. For this design quality indicator, we have analysed various domestic and international institutions associated with architecture design. And, design indicator for the possibility of application in public buildings were extracted. Through this work design quality indicator specific and objective was drawn. The results of this study 8 category were drawn 'Public', 'Harmony', 'Impact', 'Access', 'Landscape', 'Use', 'Sustainable', 'Technology'. Also, 29 Design quality Indicator were suggested. Finally, this study was developed by utilizing Design Quality Indicator can be utilized in the design phase, the evaluation process should be developed.

• Journal of Information Processing Systems
• /
• 제18권2호
• /
• pp.173-187
• /
• 2022

A special government agency has been charged with implementing quality management to guarantee the quality of wild-simulated ginseng. However, these processes are carried out by use of documents, and this has resulted in information omission and high document management costs. To solve this problem, this study analyzed the existing quality management process by using a smart contract for the existing offline form and proposed a new quality management system for storing and managing all log data in the blockchain. This system reduced documentation management costs about quality management and recorded information in the previous step through the quality management steps, thus forming a step-by-step record chain. Experiments were conducted by implementing this system, which improved data integrity and reliability. Additionally, sensitive information, such as personal information, was included in the system by use of the off-chain technology.