• Title/Summary/Keyword: Push-Pull Strategy

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A Exploratory Study on the Performance Between Technology Innovation and Market Inclination in High-tech Enterprises (하이테크기업의 기술혁신지향성과 시장지향성의 성과에 관한 탐색적 연구)

  • Cho, Nam-Jae;Oh, Jin-Wook;Jung, Jin-Kwan
    • Journal of Digital Convergence
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    • v.5 no.1
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    • pp.35-45
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    • 2007
  • High tech companies' strategies are divided into four parts, Market Pull, Technology Push, Market-Driven, and Driving Markets. Market Pull strategy means to search market-needs, chances or new industries with technological chance. Technology Push means to create new market by new technology. While Market driven companies follow market changes, Driving Market companies make or change their markets. This study analyzes how companies recognize their market situations based on technology and which business inclination paths are selected for success. And we would like to know there are performance distinctions based on market differentiation strategies.

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A Study on the Push and Pull Factors of Temple Stay in Korean National Parks - Focused on Temples in National Parks in Gangwon-Do - (국립공원 내 템플스테이의 추진요인과 유인요인에 관한 연구 - 강원도 소재 국립공원 내 사찰을 중심으로 -)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.25 no.4
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    • pp.621-630
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    • 2011
  • This research examines the push and pull factors of temple stay in Korean national parks. 152 participants of temple stay in Woljeongsa and Guryongsa in national parks in Gangwon-do area completed a survey to access their reasons for participating in temple stay(push factors) and to evaluate how well the visiting experience performed on a selected set of attributes(push factors). Demographics of respondents were similar to the visitor characteristics of Korean national parks. The result of factor analysis identified 6 push factor domains of 'self actualization', 'health enhancement', 'nature assimilation', 'relationship elevation', 'religious experience', and 'leisure experience'. 6 pull factor domains were 'recuperative quality', 'quality of a temple stay program', 'attributes of a temple', 'user convenience', 'tourism experience' and 'accessibility and transportation'. Satisfaction level of temple stay in a national park was very high of 4.71 in a 5 Likert scale. Gangwon- Do was most preferred with the percentage of 89.2 as a suitable area for temple stay in a national park. Findings of multi-dimensional tourism motivations of temple stay in a national park that encompass nature tourism, cultural tourism and religious tourism is expected to provide useful information for the future development of a more competitive temple stay program and a marketing strategy. However, more defined successive research work is required to generalize findings of wellness oriented push and pull factors of temple stay based on nature in national parks.

An Empirical Study on Factors Influencing the Assimilation and Expected Benefits of Cloud Computing and the Moderating Effect of Organizational Readiness (기업의 클라우드 컴퓨팅 내재화 및 기대이익에 영향을 미치는 기술주도/수요견인 요인과 조직 준비성의 조절효과에 대한 실증연구)

  • Kim, Sanghyun;Kim, Geuna
    • Korean Management Science Review
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    • v.30 no.2
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    • pp.63-77
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    • 2013
  • Recently, many companies are interested in adopting cloud computing as their IT strategy. However, no distinct results have appeared in the substantial implementation of this technology. The main reason for such result is from the absence of research models leading to high impact studies on cloud computing. Thus, this study attempts to find a possible answer for the following research question : what factors influence an organizational assimilation of cloud computing? This study investigates Technology-Push (TP)/Need-Pull (NP) theory as a main factor affecting cloud computing assimilation. Also, the study examines the moderating role of organizational readiness. TP includes of perceived benefits, vendor pressure, cost savings, and IT activity intensity while NP includes competitor orientation, information technology policy, technological turbulence, and performance gaps. In addition, organizational readiness suggests two variables, financial resources and technological knowledge. Result from 217 adopting organizations showed that all of these factors with exception of competitor orientation and vendor pressure, have statistically significant impact on assimilation of cloud computing. The implications of the findings propose a theoretical framework for the foundation of studies on cloud computing assimilation, which can server as important practical guidelines for technology development.

A Study on Operational Strategies for Footwear Manufacturing Systems (신발 제조 시스템 운영 전략에 관한 연구)

  • Kwon, Oh Hun;Koo, PH
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.6
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    • pp.404-411
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    • 2016
  • In footwear manufacturing systems, the upper parts of the shoes are manually sewed on a sub-line while bottom parts are produced by machines such as injection and molding machines on a sub-line before these two parts are combined into complete shoes on a final assembly line. The manual operations for the upper parts lead to a large variability in processing times, resulting in higher work-in-process inventory. In most footwear industries, production lines have been controlled by MRP-based push systems. Some industries attempt to introduce Kanban-based pull systems. This paper identifies the characteristics of the footwear manufacturing processes, and discusses the problems of the current control systems. As an operational alternative, a CONWIP-based control strategy is presented. Simulation experiments are performed to examine the performance of the control strategies.

A Study on Domestic Development Plan by Comparing Korea and China's Cultural Contents from the Perspective of the National Innovation System after 1990's (1990년대 이후 국가혁신체제의 한·중 비교를 통한 관점의 국내 문화콘텐츠 발전 방안 연구)

  • Kim, Mikyung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.594-601
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    • 2020
  • This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.

The Strategy of Renewable Energy of Sri Lanka for Energy-based Economic Development: Case of Wind Power

  • Han, Jong Taek;Kim, Jun Yeup
    • International Area Studies Review
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    • v.21 no.1
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    • pp.281-301
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    • 2017
  • This article examines the way of the functionality of policy instruments for the development of renewable energy through the case of the wind power. The general barrier of the renewable energy development is considered to be the economic barrier. However the principal issue is the political barrier without the broad cooperation between the host government and the firm. Maintaining the long-term competitive advantage requires the shift of not only the strategy following the external circumstance but also the internal capacity development to utilize resources. Thus the comparative case study of Sri Lanka and Germany proposes the analysis of the supply-push and demand-pull policy with five patterns on the development of wind power in order to suggest how the functionality of policy instruments must be served to foster the wind power.

The Study on the Effect of Cultural Difference on Overseas Travel Market: A Comparison among Korea, China, U.S. and Japan (문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로)

  • Kim, Jonghyuk
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.213-234
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    • 2017
  • This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

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A Hybrid Data Broadcast Scheduling Scheme Using Moving Average of Data Access Probability (데이터 액세스 확률의 이동 평균을 이용한 하이브리드 데이터 방송 스케줄링 기법)

  • Kwon, Hyeokmin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.131-140
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    • 2018
  • A broadcast scheduling scheme is an essential technique to improve the performance of data broadcast systems. This paper explores the problem of data broadcast over multiple channels to reduce query response time, and proposes a new hybrid data broadcast scheduling scheme named HDAMA. The proposed scheme employs the strategy that combines the advantages of push-based broadcast and pull-based broadcast. HDAMA could enhance the performance of query response time since it is capable of controlling the influence of access probability properly reflecting the characteristics of multi-data queries and broadcasting pull data items relatively on time. Simulation is performed to evaluate the performance of the proposed scheme. The simulation results show that the performance of HDAMA is superior to other schemes in terms of the average response time.

A multi-supplier ordering policy under the condition of discount price (가격할인하의 복수공급자 주문정책)

  • 이내형;조남호
    • Journal of the Korea Safety Management & Science
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    • v.2 no.4
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    • pp.209-217
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    • 2000
  • In this paper, we consider an Inventory system with multi-suppliers. A supply agreement is made with one of the suppliers, to deliver a fixed quantity Q evry review period ; That is, adapting to discounts of under the condition of free addition often implies that the timing and sizes of future replenishment orders are less predetermined. The replenishment decisions for the other supplier are governed by a replenishment policy. This paper, multiple suppliers strategy is a combination of a push system (the main supplier delivers every review period a predetermined quantity Q) and a pull system the replenishment orders placed at other suppliers are governed by replenishment policy. The costs are defined as the sum of the ordering, holding, purchasing and opportunity costs. Based on numerical results, conclusions follow about the division of the replenishment volume among the inventory policy.

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Part flow control in a FMS with assembly subsystem

  • Lee, Young-Hae;Iwata, K.
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1991.10a
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    • pp.77-89
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    • 1991
  • One of the important problems concerning the efficient operation of an automated manufacturing system is the flow control problem. Most research papers about scheduling and control of a FMS consider fabrication, machining and assembly independently. In this paper an effective flow control strategy for a FMS with an assembly subsystem which may be called FMAS (Flexible Machining and Assembly System) is designed using the operation-oriented and, combined Push and Pull control method. The flow control system to be described here could meet production demands with a minimum makespan while satisfying assigned due-dates and keeping a low volume of work-in-process at the same time. The control mechanism also considers machine failures and rush jobs.

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