• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.141-169
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• 2009

This study investigated the effect of the money resource on the resource use behaviors of undergraduate students. The aim of the study was the examination of the relationship between undergraduate income and clothes-purchasing behavior. A total of 415 undergraduates residing in Gwangju City and Chonnam Province were interviewed by means of a questionnaire. SPSS 12.0 software was used for statistical analysis. Cronbach's $\alpha$, t-test, one-way ANOVA, Duncan's multiple range analysis and chi-square analysis were all conducted to acquire the results. The main results of this study are as follows. First, the average undergraduate income average was relatively high. Second, the motive for clothing purchases by undergraduates was to buy clothes similar to those which they already had. The undergraduates acquired their purchasing information from past experiences of buying clothes and considered design, quality and color when choosing their clothing. They purchased their clothes at retail stores and on average bought clothes about once a month. Although theaverage monthly expenditure on clothes was over 100,000 won, in general, the undergraduates spent between 50,000 and 100,000 won a month. They mainly paid cash when they purchased their clothes. Third, by analyzing the income, clothes-purchasing behavior, and clothes purchasing frequency of undergraduates, significant statistical differences in average monthly clothes expenditure and payment methods were detected. The results of the study can be used to understand the patterns of undergraduate money resource usage behaviors and can be utilized as an educational resource at home and within educational institutions.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.281-291
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• 2011

This study investigates the influence of self-efficacy in purchasing clothes in the consumer satisfaction formation process. A survey was conducted on 300 adults living in the Seoul and Gyeonggi area and 231 completed questionnaires were used for analysis. The survey questionnaires measured the respondent's self-efficacy in purchasing clothes, expectation, perceived performance, expectation confirmation, and satisfaction level. The data were analyzed by moderated regression analysis. The results are as follows. First, for apparel products, perceived performance, and expectation confirmation have a direct effect on consumer satisfaction, while expectation has no direct effect on consumer satisfaction. This finding agrees with the results reported in a previous study on consumer goods with low ambiguity in assessing products and services including sneakers, underwear, cereals, and financial services. Second, the lower the self-efficacy in purchasing clothes, then the increased effect of the expectation confirmation that influences consumer satisfaction. However, the self-efficacy in purchasing clothes did not show any moderating effect on the perceived performance affecting the consumer satisfaction. The self-efficacy in purchasing clothes seems to have a moderating effect on the consumer satisfaction formation process by affecting the ambiguity in pre-purchase product assessment and not in post-purchase product evaluation.

• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.119-128
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• 2001

This study gives information for the enterprise to map out a positive marketing strategy and facilitate a new product development by researching and analyzing the specific character of the high income woman-brackets. In order to do that, based upon the materials of the National Statistical office, I made a selection of the high income brackets, subdividing their scholastic ability into four serfs. The subject of the study was the women from twenties to sixties among customers of a high class dress shop in Taejeon. I made up 600 questionnaires for them. using 441 of these for the statistical analysis and making available the correlation analysis, the primary factor analysis, and $X^2$-test. This study is classified into the type of women customers purchasing clothes who are the high-income brackets. Intended to study a special quality of purchasing according to income. 1. The purchasing manner of the high-income brackets customers is exposed the luxurious vain purchasing manner, the rational reasonable manner, and idiosyncrasy individual manner in order 1) The consumer of the high-income brackets in general prefer to a high class clothes. In the contrast, low-income brackets prefer to rational reasonable consumption in spending money on clothes. 2) The favorite consumption manner of the high income brackets is the luxurious vain purchasing manner. This consumption values the more symbolic means the things show than owing the goods. 2. The higher standard of education and younger tends to be high in the luxurious, vain purchasing. 3. The unreasonable purchasing show an high irrelation at the impulse buying arid self-satisfaction. 4. Self-satisfaction shows the highest interrelation than any other variations in the concern of clothes. 5. The symbolic images which exerts an influence upon purchasing manner are the notable elements of constituting as growing older. 6. The high standard of education prefers to the rational resonable purchasing, but on the other hand shows a high rate at the unreasonable individual purchasing manner.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.775-786
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• 2011

This study examines whether there are differences in the evaluation of clothing products according to self-efficacy in purchasing clothes. A total of 300 surveys were distributed and 231 were used for analysis. The data were analyzed by regression and factor analysis. The results are as follows. First, there were significant differences in the product attributes considered according to self-efficacy in purchasing clothes. The consumers with high self-efficacy considered diverse product attributes comprehensively when making purchase decisions and had significantly higher score in perceived value and post-purchase satisfaction level than the consumers with low self-efficacy. Second, there were differences in the attributes of clothing products that effects perceived value according to self-efficacy in purchasing clothes. The attributes of 'clothes that I like' and 'necessary clothes' had a significant effect on perceived value for both consumers. The attributes of 'design that suits me' and 'inexpensive price' had significant effect on perceived value on consumers with high self-efficacy while the attributes of 'harmony with other clothes' had a significant effect on perceived value for consumers with low self-efficacy. Third, there were differences in product attributes and the perceived value that influenced post-purchase satisfaction level according to self-efficacy in purchasing clothes. The attributes of 'design that suits me' and perceived value had a direct effect on the post-purchase satisfaction level four consumers with a high self-efficacy. For the consumers with low self- efficacy, the attributes of 'clothes I like', 'necessary clothes', and 'design similar to that of usually purchased products' had a direct effect on post-purchase satisfaction level; however, the effect of perceived value was not found.

• Journal of Fashion Business
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• v.4 no.4
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• pp.29-40
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• 2000

Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS $PC^+$ program and analyzed by using frequency, percentage, $x^2$-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.55-70
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• 2014

The purpose of this study was to investigate purchasing behaviors of summer clothes using cooling textiles and clothing design preference in summer season. The subjects were 623 married women aged from 30s to 60s. The research method was a survey and the measuring instruments consisted of purchasing behaviors of summer clothes using cooling textiles, clothing design preference in summer season, and subjects' demographics attributions. The data were analyzed by frequency analysis, multiple response analysis, cross tabs analysis, and $x^2$ test, using SPSS statistical program. The results were as follows. First, important clothing selection criteria were design, price, and textiles. The main items using cooling textiles that female consumers purchased were T-shirts, pants, and outdoor & sportswear. Main information sources of summer clothes using cooling textiles were internet and store display, and purchasing places were fashion outlet, internet, brand store, and department store. Second, female consumers most preferred comfortable and casual style. They mainly preferred white and blue color, pastel and pale tone, plain pattern, and cotton and functional materials in summer season. Third, there were many important differences among 4 age groups on purchasing behaviors of summer clothes using cooling textiles and design preference in summer season.

• Journal of the Korean Society of Costume
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• v.47
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• pp.47-60
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• 1999

The purpose of this study was to investigate relationship between individualism collectivism clothing behaviors and clothing purchasing motives among high school students and the difference of individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 55 high school students in seoul region during October 1998. SAS package program were used to analyze the gatherd data. Frequency Percentage Factor Analysis Duncan test Correlation Analysis and so on. The conclusion based on the results are as follow; 1. The analysis of correlations among individualism collectivism clothing behaviors and motivations showed that there are significant correlations among them 2. There are significant differences in individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased(=their motives to buy clothes and their actual purchasing).

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.129-138
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• 1998

Recently much attention is paid on the interest in putting Korean traditional clothes into practical use with reviewing a traditional culture. Thus, this study was made of clarifying the difference from sex and group by investigating morderns' consciousness, manner, purchasing and wearing state of Korean traditional dress. - It shows that since about the half of the person inquired doesn't wear the clothes once in a year, its frequency of wearing is very low. - The main reason for not wearing that clothes is due to its uneasiness of wearing. - In purchasing the clothes, color, tinning, quality of the clothes are important in order, and bright and luxurious colors are much favored. - About the half of the inquired possess that clothes, with most of them having about one or two dresses. - In a sort of their possession, man has Jeogori and Baji etc. and woman has only Chima, Jeogori and Sochima, or so. - It shows that while their interest in Korean traditional clothes is high, the interest in its practical wearing point of view is low. - In case of adult, interest in that clothes is relatively high in comparison with other group.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.73-87
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• 1998

The purpose of this study was to identify fashion leadership and information seeking as a part of adolescents'clothing purchase behavior study. The questionnaire was administered to 291 junior high school students. The data were analyzed using factor analysis, t-test and ANOVA utilizing SPSS/PC/sup +/. The results of this study were as follows: 1. The adolescents usually used store information seeking and consultation with friends as continuous information seeking. The adolescents usually read fashion articles in the fashion magazine more than fashion advertisements. As information seeking before purchasing, they watched store displayed or window displayed clothes the most, and then consulted with friends or family members. The degree of information seeking before purchasing was significantly different according to the number of purchasing clothes. 2. Three factors (mass communication informations, observation & personal information, and family members information) of information sources derived by factor analysis. 3. Three groups were classified as fashion leaders, fashion flowers, and fashion laggards according to fashion leadership. Girls perceived themselves as fashion leaders much more than boys did. There was significant difference among three fashion leadership groups in the number of purchasing clothes and price partially. 4. Fashion leaders seeked the continuous information and mostly used mass communication information sources and observation & personal information as information sources before purchasing clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.31-39
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• 2023

This paper aimed to provide the basic data on consumers' awareness, behavioral patterns, and purchase methods for pet fashion(dog clothes). Research was conducted in April 2023 among 183 college students from universities in the Gyeonggi-do region. The analysis results are presented below. When asked if they think clothes are a daily necessity for dogs, 74.3% recognized clothes as a daily necessity for dogs. The biggest purpose of clothing for dogs was 'physical health (prevention of cold/heat, etc.)' with 60.1%. 96.7% of the respondents were very positive about the development prospects for the pet fashion industry. 46.4% of the subjects were currently living with a dog, and 30.6% of the subjects have lived with a dog for 'less than 1-3 years'. 93.0% of college students who live with a dog own dog clothes. As for the dog's clothing style, T-shirt styles without a slit were the most common at 33.6%. 81.0% of companion dog owners were found to dress their dogs when going out, and the most common reason was 'physical health (prevention of cold/heat, etc.)' at 76.6%. When purchasing dog clothes, 72.2% of the subjects considered 'fitting with the dog/convenience', and 27.8% were 'focusing on the companion's taste'. As for how to purchase dog clothes, 39.2% chose 'store visits and online purchases', 34.2% chose 'store visits and purchases', and 26.6% chose 'online purchases'. As for the most considered part when purchasing clothes for dogs, 51.9% identified 'design' and 39.2% identified 'material'. 80.7% of respondents said they would increase the purchase of dog clothes in the future.