Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Clothes Purchasing Behavior of the Eldery Women

노년 여성(老年 女性)의 의복구매행동(衣服購買行動)에 관(關)한 연구(硏究)

  • Wee, Hye-Jung (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
  • Shon, Hee-Soon (Dept. of Clothing and Textiles, Sookmyung Women's University)
  • 위혜정 (숙명여자대학교대학원 의류학과) ;
  • 손희순 (숙명여자대학교대 의류학과)
  • Published : 2000.12.30
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Abstract

Eldery generation is a strategic purchasing consumer group in domestic fashion market for the future. The thesis of this study is that identifies needs and desires of eldery women by researching clothes purchasing behaviors and clothes selection standards. For the study, a questionnaire was used as a method of mearsurement and the eldery women in Seoul and Kyonggi were selected as a sample. Data was processed by SPSS $PC^+$ program and analyzed by using frequency, percentage, $x^2$-test and t-test. As a result of this study, clothes purchasing behaviors and clothes selection standards of eldery women can be recognized in related to age and others. A based on the results, this study is expected to assist that marketers can establish effective marketing strategy for the silver fashion business.

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