• 한국의류산업학회지
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• 제16권4호
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• pp.635-644
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• 2014

This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

• International Journal of Human Ecology
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• 제15권2호
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• pp.33-41
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• 2014

The bra is one of the most essential pieces of women's underwear which gives support for the breasts and holds them in position to make better outer appearance of upper body. Despite being worn by most women of all ages, brassiere manufacturers often use brassiere sizes and shapes that are close to the body measurements of women in their 20s, which raises questions whether the bras are suitable for older women's physique. Also, many lingerie markets tend to center on designs and tastes of younger women, leaving those of older women are largely ignored in the manufacturing process despite the fact that their purchasing power and market shares are expected to grow in conjunction with the aging of the global population. Against this backdrop, this study attempts to provide information about bra preferences and breast perceptions of the middle-aged and older US women over the age of 40 years to help manufacturers better understand the bra purchasing priorities and bra elements of older women and prompt them to design bras with a high level of fit and comfort that are appreciated by the population groups as a means to ultimately acquire competitive edge in the fast growing aging market. An email survey and interviews were conducted with 301 US women who live in New York City. The findings of this study suggest that there are internal and external factors such as changes in body and breast shapes with age influence the level of fitness and effectiveness of bra components, and thus the responses to the questions on bra preferences and breast perceptions varied between the researched age groups.

• 한국의류학회지
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• 제27권3_4호
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• pp.322-332
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• 2003

The purpose of this study was to segment the consumer market for women's street clothes based on benefit sought. The sample was taken from 1106 middle class women who were in their 30's-40's living in Gwangju city. Consumers were classified into three groups by honest sought. The groups were practical benefit seeking group(36.7%), multi-benefit seeking group(32.6%) and symbolic/aesthetic benefit seeking group(30.7%). ANOVA, $\chi$$^2$-test revealed differences among groups according to benefit sought, use of information sources, purchasing behavior variables and demographic variables As a result of comparison for two market segmentations, benefit segmentation was proven to be more useful than segmentations using clothes image preference. But there were differences in psychological variables and demographic variables among the same benefit segments. Therefore hybrid approach on segmentation using clothes images preferences and benefit sought is neccesary.

• 패션비즈니스
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• 제23권5호
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• pp.67-80
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• 2019

This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.303-317
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• 2020

스마트 폰 보급률의 확산과 다양한 기능의 발달로 모바일 광고라는 새로운 광고매체가 대두되었고, 일과의 대부분이 스마트폰을 통해 이루어지는 청소년들을 타겟으로 한 다양한 모바일 광고가 활성화 되었다. Z세대로 불리우는 현대사회의 청소년은 연령대 중에서 스마트폰을 이용하는 시간이 가장 길고, 경기침체기에도 청소년 소비자는 경기불황을 이겨낼 수 있는 중요한 소비층이기 때문에 이들의 구매력을 목표로 하는 모바일 광고가 홍수처럼 쏟아지고 있다. 따라서 본 연구는 스마트폰을 이용하는 청소년을 대상으로 모바일 광고특성과 개인특성이 구매태도에 미치는 영향력을 파악하고, 이는 다시 구매행동으로 어떻게 연결되는가를 파악하였다. 연구를 진행하기 위해 스마트폰을 이용하는 고등학생 324명을 대상으로 설문조사를 하였고, 결과는 다음과 같다. 첫째, 모바일 광고특성과 브랜드 선호도에서 편의성의 인식이 높을수록 브랜드 선호도가 높았고, 둘째, 모바일 광고특성과 브랜드 신뢰도는 편의성, 정보성, 오락성의 인식이 높아질수록 수용도에 긍정적인 영향 미쳤다. 셋째, 청소년의 개인특성이 구매태도에 미치는 영향을 파악한 결과 유행추구, 개성추구, 실용추구가 브랜드 선호도에 긍정적인 영향을 미쳤다. 넷째, 구매태도와 구매행동의 관계를 분석한 결과, 구매태도 중 브랜드 선호도와 브랜드 신뢰도가 구매행동에 긍정적인 정(+)의 영향을 미치는 것으로 검증되었다. 본 연구는 모바일 소비자로 급속히 성장하고 있는 청소년들을 대상으로 모바일 광고가 구매행동에 미치는 영향력을 파악하였다는데 연구의 의의가 있다.

• 한국의류학회지
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• 제28권5호
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• pp.615-625
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• 2004

This study was attempted to segment the male consumers' market for men's suit based on brand preferences and to identify the group differences in apparel purchasing behaviors and demographic features and to suggest basic information applicable to marketing strategy. 705 men were selected for the study; they were in their twenties through forties, and they lived in Seoul and its suburbs. 655 survey questionnaires were collected and used for analysis. Using the SAS package, frequency, factors, reliability, correlation, genealogical group analysis, distribution analysis, the ($\chi$$^2$-test and the Duncan test for verification were actualized for analysis. The findings of this study were as follows: First, male-suit consumers tend to prefer the national brand(61.07%), licensed brand(19.39%), volume character brand(7.63%), prestige character brand(6.56%), and directly imported brand(5.34%) in order. Second, there were significant differences in apparel shopping orientations, purchasing behavior variables and demographic variables among the 5 classified groups.

• 산업경영시스템학회지
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• 제22권50호
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• pp.323-332
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• 1999

In physiognomy, people's personality are judged by their types and features of the face, in Oriental medicine, types of the face is an important factor to judge whether one is falling ill or not. With the help of this kind of idea, we can assume that customers' preferences for automobile are different depending on their types and features of the face, and that it is also the case with their purchasing purpose. In addition, we think we can apply this physiognomical concept to marketing. The purpose of this study is analyzing people's difference of considering factors when buying automobiles and purchasing purpose according to their different types and features of the face. As a result, considering factors and purchasing purpose are different in proportion to sex, age, types and features of the face. When several more studies related to this study are performed, we expect that this study will be applied to marketing.

• 한국유기농업학회지
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• 제31권3호
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• pp.191-209
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• 2023

The purpose of this study is to establish a strategy to activate the export of Korean paprika to Vietnam. For this, we survey 202 adults in Vietnam, and analyzed the paprika purchase and consumption behavior, preferences, considerations, and willingness to pay. Most of respondents had purchased paprika, and offline grocery stores are the major purchasing location of paprika. The price elasticity of Korean paprika is greater than 1, showing more elasticity than other origins, and it is advantageous to implement the price reduction strategy. The number of household members and the level of education affect purchasing intentions. In conclusion, product composition targeting small households, pricing strategy, and K-Food marketing are appropriate.

• 한국생활과학회지
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• 제23권2호
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• pp.317-328
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• 2014

In this study, differences of texture image and preference for men's suit fabrics according to mechanical properties, hand and fabric information were investigated. 55 subjects evaluated texture image and preference of 12 kinds of wool blended fabrics. For statistical analysis, t-test and pearson correlation coefficients were used. The results were as follows: Most of mechanical properties effected on texture images, and bending property and shearing property were effected on tactile preference and purchasing preference. For hand, objective hand values showed correlations with subjective texture images and preferences, but THV had almost no correlations. In sensory images according to presence of fabric information, fabrics were evaluated thinner, lighter, more pliable and smooth by cognition of wool blending ratio. For sensibility images, fabrics were evaluated more refined, intellectual, dignified and less practicable after recognize of wool blending ratio. In preferences, tactile preference was increased and purchasing preference was decreased after recognize fabric information. Therefore, significant differences of texture image and preference were observed according to presence of fabric information.

• 패션비즈니스
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• 제17권5호
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• pp.57-69
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• 2013

The purpose of this study is to compare the traditional shopping model and virtual avatar fitting model with regards to credibility and favorable impression effects on shopping mall satisfaction, product preferences, and purchasing intentions of apparel e-commerce. Questionnaires are distributed to 10-30s years old consumers who live in Seoul. Data are analyzed by descriptive statistics, Cronbach's ${\alpha}$, and regression analysis. The results are that the provoked credibility and favorable impression from the traditional shopping model affects the consumers' shopping mall satisfaction and buying intention in descending order. In additional, the credibility from traditional shopping model affects the product preference. The provoked credibility from the virtual fitting model influences the consumers' product preferences, and buying intentions. The favorable impression from the virtual fitting model affects shopping mall satisfaction. In general, provoked credibility from virtual avatar fitting model and traditional shopping model play key roles which could influence the consumers' buying intention.