• Journal of Fashion Business
• /
• v.9 no.3
• /
• pp.22-36
• /
• 2005

This research is to classify psychological risk perceptions in purchases process at counterfeit at fashion luxury brands, into a risk perception on purchase activity itself and a risk perception on the post-purchase situation, and to analyze types and characteristics at risk reduction behaviors to reduce each risk perception. In this research a qualitative method was employed, and research-related data were collected and analyzed through in-depth interviews. Results were shown that risk reduction behaviors at psychological risk perception on purchase activity itself included rationalization of purchase, accompanied purchase, reduction and discontinuance of purchase, and that risk reduction behaviors of psychological risk perception on the post-purchase situation included information search, establishment of selection criteria, establishment of marginal limit, selective purchase, planned and compared purchase, and reduction and discontinuance of purchase. Previous researches suggested brand loyalty, selection of famous brands, utilization of information agents by marketers, pre-purchase usage and guaranteed purchase, but these risk reduction methods were not utilized, this probably being interpreted as a result of characteristics of counterfeit. In addition, risk reduction behavior of one type tended to reduce risk perception of several other types, and risk reduction behaviors of various types were utilized to reduce a certain type's risk perception. Not only types of risk perception but also levels of risk perception appeared to have exerted influence to risk reduction behaviors.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2005.11a
• /
• pp.337-340
• /
• 2005

The aim of this study is to provide primary data to propel business intended for the entire nation through the analytic assessment of the propulsion process of the newly attempted 'Dagagu' Housing Purchase and Public Rental Program (DPPRP) for the cities low income bracket. The study method was to conduct analysis of data, interview survey, onsite tenant interviews and examination of the locale in order to analyze the execution of the program and experiences of the administrator in charge of executing the model program. In the case of the enforcement of the 'Dagagu' Housing Purchase and Public Rental Program(DPPRP), combined teams of the specialty fields of purchase, rental, and management are needed; operation propulsion system of the purchase process of the housing, rental process for selecting the tenant, and the entire process of management afterwards needs to be maintained; and a collaboration system with related organizations need to be constructed.

• Culinary science and hospitality research
• /
• v.14 no.4
• /
• pp.257-268
• /
• 2008

The purpose of this study was to conduct factor analysis on Foodservice consumers' lifestyle patterns in dietary life, classify lifestyle patterns, and identify how lifestyle patterns influence the 5 stages of decision making process for purchase. Among 300 copies of the distributed questionnaire, 259 copies were collected for this study. It used a total of 283 copies as the effective samples for empirical analysis except 12 copies with false entries among them. For data analysis, it conducted frequency analysis, validity and reliability analysis, factor analysis, and multiple regression analysis using SPSS 12.0. As a result, Hypothesis 1 was significant while Hypothesis 2, 3, and 5 were partially significant. On the contrary, Hypothesis 4 was not significant. Therefore, lifestyle patterns had partially significant effects on decision making process for dining-out purchase. This study subdivided dining-out consumers' lifestyles which were limited to dietary life, and also subdivided decision making process for dining-out consumers' dining-out purchase into five stages. It is significant and very suggestive that this study identified what lifestyle patterns concretely had significant effects on the specific decision making stage. In the future, the researches on adolescent class and silver class should be executed continuously.

• The Journal of Bigdata
• /
• v.3 no.1
• /
• pp.47-54
• /
• 2018

Previous studies of business process analysis have analyzed various factors such as task, customer service, operator convenience, and execution time prediction. To accurately analyze these factors, it is effective to utilize actual historical data recorded in information systems. Process mining is a technique for analyzing various elements of a business process from event log data. In this case study, process mining was applied to the transaction data of a purchase agency to analyze the business process of their procurement process, the execution time, and the operators.

• Journal of the Korean Society of Costume
• /
• v.52 no.4
• /
• pp.141-154
• /
• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• International Journal of Costume and Fashion
• /
• v.11 no.1
• /
• pp.35-52
• /
• 2011

The purpose of this study is to identify the effects of college students' relationship status on their clothing behavior and purchasing process. The subjects of this study were college students. After a survey, 113 questionnaires were used for the data analysis excluding incomplete ones. Factor analysis, paired t-test, Pearson's correlation, one-way ANOVA, MANOVA and Chi-square test were conducted. The data analysis found that female students had higher levels of clothing interest, and fashion-seeking, impulse buying and individuality-seeking motives than male students. Female students who had boyfriends showed particularly higher levels of fashion-seeking and impulse-buying motives. Throughout the clothing purchase process stages, students were most influenced by girlfriend/boyfriend, especially in the evaluation stage. Students who had girlfriends/boyfriends were significantly more influenced by them. Female students were more influenced by parents at the evaluation stage and their female friends at the information search stage.

• The Research Journal of the Costume Culture
• /
• v.24 no.4
• /
• pp.417-430
• /
• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• Human Ecology Research
• /
• v.61 no.3
• /
• pp.389-399
• /
• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• The Research Journal of the Costume Culture
• /
• v.31 no.5
• /
• pp.607-626
• /
• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• The Journal of Society for e-Business Studies
• /
• v.8 no.4
• /
• pp.89-111
• /
• 2003

In this paper, we propose a reference model suitable for domestic situations. analyzing whether purchase processes suggested by RosettaNet can be applied to domestic industry First of all, implementation cases applied to purchase processes in the world are investigated. Second, purchase processes of a domestic manufacturer are analyzed for the RosettaNet standard application, and the processes are compared with PIP. Finally, new purchase processes and corresponding PIP documents which reflect domestic situations are proposed.