• The Korean Journal of Community Living Science
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• v.24 no.4
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• pp.471-483
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• 2013

The study aimed to investigate the wearing & purchase practices with shirts and analyze the group differences on the shirt size, BMI & perceived body type. Total usable questionnaires were obtained from 350 male office workers aged from 20 to 49 in Seoul. Results were gained from the statistical analysis such as factor analysis, ANOVA, t-test using SPSS 21.0. The results were as follows. First, male office workers had difficulty in choosing the right size among the different sizes of ready-made shirts and had trouble in vexatious order & high price for custom-made shirts, however, they had an emphasis on design and size for the 2 kinds of shirts in common. Second, the groups by shirt size, BMI, perceived body type showed significant differences in shirt fitness and shirt wearing methods of ready-made shirts but showed no difference in purchase intention of custom-made shirts. Fatness and body type were proved to be important for wearing shirts and it was assumed that there were socio-psychological reasons for the custom-made shirt purchase. Finally, the groups by the experience of purchasing custom-made shirts showed no difference in shirt fitness and shirt wearing methods of ready-made shirts but showed difference in purchase intention of custom-made shirts. This meant that purchase of a custom-made shirt stimulated another purchase. Therefore, shirt brands should focus on the first purchase of custom-made shirts.

• Journal of Distribution Science
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• v.17 no.5
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• pp.95-102
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• 2019

Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

• The Journal of Industrial Distribution & Business
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• v.12 no.11
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• pp.17-31
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• 2021

Purpose: Despite the fact that face (i.e. Chemyon) is deeply-rooted in Korean culture and significantly affects the behavior of Korean people, the effect of face on leisure consumers' consumption behavior has only reported mixed findings, that is, significant and/or insignificant face effects have been reported. It is necessary to integrate prior research findings, and comprehensively examine the effect of face on leisure consumers' consumption behavior. The purpose of this study was to investigate the effect (i.e. effect size, and moderating variables) of face on leisure consumers' consumption behavior through meta-analysis. Research design, data and methodology: Among 1,019 face-related academic studies, retrieved from the academic research information services (RISS), 34 studies and 300 cases examining the effect of face on leisure consumers' consumption behavior were finally included for meta-analysis. Face measured as face sensitivity and/or a face sensitivity sub-component (shame-consciousness, formality-consciousness, and other-consciousness) were integrated in the meta-analysis. Leisure consumers' consumption behavior was classified as antecedents of purchase (overall conspicuous consumption tendency, overall symbolic consumption tendency, personality, high price, high quality, brand seeking, fashion seeking, enjoyment, other person (interpersonal) consideration, position, reference group, and attitude), purchase (purchase intention, unplanned purchase, purchase, and expenditure), and post-purchase (satisfaction, repurchase, and post-purchase). The data used in the meta-analysis was comprised of correlation coefficients, and the meta-analysis was performed using the R-program. Results: The overall mean effect size of face on leisure consumers' consumption behavior was .248. It was found that the effect size was the largest in the order of shame-consciousness face, formality-consciousness face, and other-consciousness face. Among the types of leisure consumers' consumption behavior categorized as dependent variables, the effect size was found to be largest in the order of position, attitude, reference group, post-purchase behavior, brand seeking, personality, trend seeking, etc. In addition, it was found that the leisure types moderated the effect size of face on leisure consumers' consumption behavior. The effect size was found to be largest in the order of skin diving, baseball, various leisure participation, dance, gambling, golf, etc. Conclusions: Face moderately or significantly influence leisure consumers' consumption behavior.

• Journal of Korea Trade
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• v.26 no.5
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• pp.106-124
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• 2022

Purpose - The increasing share of Korean private label products (PLPs) in the domestic market helped generate lucrative revenue. In recent years, major South Korean retailers have begun to cast their sights on overseas markets and actively export their PLPs. In China, the proportion of private label fresh food (PLFF) is gradually expanding amid the development of the new retailing model. A profound understanding of the relationship between private label fresh produce and purchase intention may be the answer to helping Chinese retailer private labels expand supply chains in Korea. This study, taking Chinese retailers as an example, examines the impacts of selection factors of private label fresh food and perceived value on purchase intention. Apart from that, the relationship between the selection factors and purchase intention will be analyzed with perceived value as a mediator. Design/methodology - This work aims to empirically analyze the purchase intention of private label fresh food using statistical analysis. In this study, a hypothetical causal model consisting of 6 latent variables and 24 measured variables is developed based on the literature review. To validate the research hypotheses and the research model, SPSS23.0/AMOS23.0 is used to analyze factors such as validity and reliability, as well as structural equation modeling. Findings - The hypothetical model established in this study is of general applicability. In respect to PLFF, perceived value, while significantly influencing purchase intention in combination with four selection factors (perceived quality, perceived price, brand trust, and store image), mediates partially between the first three factors and purchase intention, which rules out the impact and mediating effect of store image on purchase intention. Originality/value - These research results, as helpful insights into the present circumstances of Chinese PLFF in the domestic market, provide useful information and guidance for Korean retailers and service providers to innovate production and service, as well as develop marketing and promotion strategies, so that they can shift private label goods with advantages from domestic demand to export, thus increasing overseas profitability. Further, this work will also contribute to relevant research.

• Korean Journal of Organic Agriculture
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• v.2 no.1
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• pp.24-28
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• 1993

Even though the price level of organic rice is 20% higher than conventional product, 25% of the total surveyed consumers are willing to purchse organic rice of different income level, the monthly average income was 1, 100, 000Won. 35% of the total consumers in this income class is willing to purchase organic rice.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• Journal of the Korean Institute of Intelligent Systems
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• v.12 no.2
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• pp.109-114
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• 2002

E-commerce customers can reduce purchasing cost by the help of comparison shopping agents that collect price information of products in the shopping malls. However, user expects a software agent that can recommend product information satisfying various purchase conditions besides price. In this paper, we present a MAS (multi-agent system) which retrieves and recommends book information suitable for various user needs to realize an agent-based E-Commerce. We implemented and tested our MAS to help on-line bookstore customers. From the results, we could provide E-commerce customers various book purchase conditions for several online bookstores in real-time.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• Journal of Biosystems Engineering
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• v.14 no.1
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• pp.41-48
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• 1989

In order to provide a basic information for the government policy in the future, rice milling costs of Small Capacity Farm-house Rice Whiteners (SCFRW) were estimated by surveying and analyzing the major factors to affect their costs. Two types of SCFRW having one stage and two stage milling process and two rice varieties, Tong-il and Akibare, were considered for their cost estimation, respectively. Also, their costs were compared with those of Private Custom-work Mill in order to determine its economical feasibility. The results were concluded as follows; 1. Major factors to affect the costs were annual milling quantity, purchase price of SCFRW and grain milling loss. 2. Total milling costs of SCFRW were a function of annual milling quantity. These costs decreased rapidly as annual milling quantity increased. 3. In comparison of milling costs between single pass type and double pass type SCFRW, the former was more economical than the latter. 4. Also, in comparison of milling costs between two varieties by using SCFRW, Akibare was less expensive than Tong-il. 5. In comparison with private Custom-work Mill, both single pass and double pass type SCFRW were less economical than private Custom-work Mill. 6. In order to have an economical feasibility, SCFRW should be designed and developed to reduce its milling loss and purchase price.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.445-453
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• 2015

We empirically investigated how differentials in gasoline prices influenced consumers' shopping behaviors at the gas pump. Among dimensions of many gas shopping behaviors, we focused on consumer decisions of purchase quantity and locations and found that price differentials across regions had statistically significant and negative effects on two consumers' decisions. Our findings provide important implications for the future research on gasoline demand and make a substantial contribution to empirical knowledge about how consumers make purchases in the gasoline retail industry.