• Title/Summary/Keyword: Public image

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Image of Nurses as Perceived by Nursing Students and Image Determinants (일부 간호대학생의 간호사 이미지와 이미지 결정요인)

  • Jeong, Hye-Sun;Yoo, Yang-Sook
    • Journal of Korean Public Health Nursing
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    • v.24 no.1
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    • pp.29-38
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    • 2010
  • Purpose: To examine the image of nurses as perceived by nursing students and clarify the image determinants. Methods: Subjects were 260 nursing students from a nursing college in Chungcheongbuk-Do. They received and completed a structured questionnaire from March 12 to April 20. 2007. The questionnaire data was analyzed using SPSS Win 12.0. Results: The mean score of the image of nurses was 115.89 of a total 165. According to the subjects' general characteristics, the image of nurses was lower in 2nd and 3rd year nursing students who did not profess a religious affiliation, those without a nurse among their relatives, those who were neutral concerning nursing science, those whose perceived personality was negative, and in those whose perceived adaptability was moderate. The mean score of the image of nurses per item was 3.51 of a total 5, the lowest item of image of nurses was 'Many opportunities for promotion'. The mean score of factors determining the image of nurses was 3.86 of a total 5, the highest one was 'Nurses' expert knowledge'. Conclusion: Intervention to improve the image of nurses by nursing students is prudent.

A Multi-Stage Approach to Secure Digital Image Search over Public Cloud using Speeded-Up Robust Features (SURF) Algorithm

  • AL-Omari, Ahmad H.;Otair, Mohammed A.;Alzwahreh, Bayan N.
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.65-74
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    • 2021
  • Digital image processing and retrieving have increasingly become very popular on the Internet and getting more attention from various multimedia fields. That results in additional privacy requirements placed on efficient image matching techniques in various applications. Hence, several searching methods have been developed when confidential images are used in image matching between pairs of security agencies, most of these search methods either limited by its cost or precision. This study proposes a secure and efficient method that preserves image privacy and confidentially between two communicating parties. To retrieve an image, feature vector is extracted from the given query image, and then the similarities with the stored database images features vector are calculated to retrieve the matched images based on an indexing scheme and matching strategy. We used a secure content-based image retrieval features detector algorithm called Speeded-Up Robust Features (SURF) algorithm over public cloud to extract the features and the Honey Encryption algorithm. The purpose of using the encrypted images database is to provide an accurate searching through encrypted documents without needing decryption. Progress in this area helps protect the privacy of sensitive data stored on the cloud. The experimental results (conducted on a well-known image-set) show that the performance of the proposed methodology achieved a noticeable enhancement level in terms of precision, recall, F-Measure, and execution time.

Advertising effects depending on picture types of the sights and Facebook user's public self-consciousness (페이스북 포스트의 여행지 사진유형과 사용자의 공적자기의식(public self-consciousness)에 따른 광고효과)

  • Park, Euna;Woo, Yeon-Hoo
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.133-139
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    • 2019
  • This study investigated what type of destination image on Facebook increases positive attitude towards the destination and desire to travel. More specifically, we hypothesized that Facebook user's public self-consciousness will moderate the advertising effect, so we tested the difference in attitude towards the destination and willingness to visit and recommend based on the type of destination image (presence/absence of a tourist in the image) and user's public self-consciousness (high/low). As a result, when a tourist was present in the photo, positive attitude toward destination was higher than when absent. In addition, the high public self-consciousness group showed greater attitude toward destination and higher willingness to visit and recommend than low public self-consciousness group when a tourist was present in the image. However, the low public self-consciousness group showed no difference depending on the presence of a tourist. This research not only is academically significant as it experimentally tested advertising effect depending on type of destination image and Facebook user's public self-consciousness, but also holds practical significance as it suggests advertisement method to consider consumer's predisposition.

The Impact of Service Orientation on Organizational Performance in Public Sectors: Empirical Evidence from Indonesia

  • ALFANSI, Lizar;ATMAJA, Ferry Tema;SAPUTRA, Fachri Eka
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.345-354
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    • 2022
  • The importance of the public sector's role in fostering a positive business climate has prompted public sector organizations to consistently enhance their performance. The study aims to develop service orientation dimensions for public sectors and examine the relationship between service orientation and organizational performance. A field survey was employed in this study. Six hundred questionnaires were distributed, and four hundred and eighty-eight were returned and analyzed. Factor analysis and multiple regression analysis were used in the dataset. This study identifies five dimensions of organizational service orientation in public sector service organizations: technology-service standard-communication, service vision, service delivery, service training and powering, and servant leadership. The result also concludes that service orientation influences organizational performance, such as corporate growth, service quality image, IT effectiveness, service innovation, and public complaint. This study's findings imply that public sector organizations should rectify service orientation factors to increase corporate growth, service quality image, IT effectiveness, service innovation, and public complaint reduction. Managerial guidelines are presented for developing a service orientation.

A Survey on Public Preference for Image Styles of Dining Space Depending on Types of Passage Rites in Korea - Focused on University Students - (통과 의례 종류에 따른 식 공간 이미지 스타일 선호도 조사 - 대학생 대상으로 -)

  • Kim, Mi-Ja;Park, Geum-Soon
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.719-724
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    • 2010
  • The purpose of this study was to survey public preferences for dining space image styles depending on the types of passage rites in Korea and to determine potential differences in public preferences for dining space image styles depending on the types of passage rites in terms of various general characteristics such as gender, age, family type, and preference for the image and color styles of the dining space. As a result, this study determined the following: According to a public preference survey of dining space image styles depending on the type of passage rites, our respondents showed the highest preference for casual images (27.1%) at a party for a 100-day-old baby. Additionally, our respondents showed the highest preference for casual images (27.4%) when celebrating a baby's first birthday but showed the highest preference for romantic images (35.8%) when celebrating a baby girl's first birthday. Our respondents showed the highest preference for casual images (21.4%) for graduation ceremonies. Our respondents showed the highest preference for classic images (21.7%) at coming-of-age ceremonies for new adult men, but also showed highest preference for elegant images (26.2%) at coming-of-age ceremonies for new adult women. Moreover, the respondents showed highest preference for classic images (41.0%) at traditional wedding ceremonies but elegant images (24.1%) at modern wedding ceremonies. In contrast, the respondents showed highest preference for classic images (31.3%) for a 60th birthday party. The highest preference for classic images (28.9%) was found for a diamond wedding ceremony. Respondents showed highest preference for classic images (30.4%) for a funeral ceremony Finally, our respondents showed highest preference for classic images (32.5%) at memorial services (religious ceremonies).

A Study on Cognition Characteristics about the Design of the Public Facilities in the Farm-village - In the case of the bus stop by a national highway in Jeollanamdo - (농촌지역 공공시설물 디자인의 인지특성에 관한 연구 - 전라남도 국도변 버스정류장의 사례를 중심으로 -)

  • Park, Duk-Gyu;Kim, Yun-Hag
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.3
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    • pp.53-61
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    • 2009
  • In this study, the design characteristics and the cognition characteristics are investigated and conducted a survey of a bus stop, which most affects to the road scenery among the road fixture. and the result follows. The design characteristic of a bus stop is the uniform, as a box or appears urban image strongly which is not conform the Farm-village. The preference of the I image, A image and H image are high but on the other hand the preference of the E image, D image and F image are lower then average. As following conducted cognition characteristics, affirmative image is similar then the Korean traditional loop shape or using natural materials. It appears that the traditional image or the natural image is preferred then urban images by individuality of the Farm-village. Therefore, in the future, the design of the Farm-village bus stop needs to consider an area features and an environmental preservation design when design.

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A Study on Interior Image Characteristics of Public Library (공공도서관의 실내이미지특성에 관한 연구)

  • Chang, A-Ri;Hwang, Yeon-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.175-178
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    • 2007
  • With the development of industrial technology an amount of information has sharply increased and an information-oriented society had come. This information environment changed the function of library. Today's public library not only save and record the information but also encourages residents to use information and culture activities such as lifelong education. As the library plays a variety role, it has become an multiplex space. Added new function, various space has formed and each space requires their own interior images that fits it's character. Here this study is to research new changed library's characteristic in interior image through five library's on-the-spot survey.

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A Study of Physical Environment of Public Golf Course for Golf Popularization (골프 대중화를 위한 대중제 골프장의 물리적 환경에 관한 연구)

  • Kim, Young-Soo;Jang, Won-Yong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.447-456
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    • 2019
  • This study was to examine the physical environment of public golf course for golf popularization. More specifically, this study was try to analyze the effects of physical environment on customer emotional response, golf course's image and recommendation intention of public golf course. This study were analyzed by frequency analysis, exploratory factor analysis, reliability analysis, correlation and multiple regression analysis. The results were as follows. First, among the physical environmental variables of public golf course, facilities' convenience, cleanliness, and aesthetics had positive effects on customers' positive emotion. Second, among the physical environmental variables of public golf course, facilities' cleanliness had effects on customers' negative emotion. Third, physical environment of public golf course had positive effects on golf course's image. Fourth, physical environment of public golf course had positive effects on recommendation intention.

Big Data Analysis of Public Acceptance of Nuclear Power in Korea

  • Roh, Seungkook
    • Nuclear Engineering and Technology
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    • v.49 no.4
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    • pp.850-854
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    • 2017
  • Public acceptance of nuclear power is important for the government, the major stakeholder of the industry, because consensus is required to drive actions. It is therefore no coincidence that the governments of nations operating nuclear reactors are endeavoring to enhance public acceptance of nuclear power, as better acceptance allows stable power generation and peaceful processing of nuclear wastes produced from nuclear reactors. Past research, however, has been limited to epistemological measurements using methods such as the Likert scale. In this research, we propose big data analysis as an attractive alternative and attempt to identify the attitudes of the public on nuclear power. Specifically, we used common big data analyses to analyze consumer opinions via SNS (Social Networking Services), using keyword analysis and opinion analysis. The keyword analysis identified the attitudes of the public toward nuclear power. The public felt positive toward nuclear power when Korea successfully exported nuclear reactors to the United Arab Emirates. With the Fukushima accident in 2011 and certain supplier scandals in 2012, however, the image of nuclear power was degraded and the negative image continues. It is recommended that the government focus on developing useful businesses and use cases of nuclear power in order to improve public acceptance.

A Study on Building of City Image through the Design System for Public Transportation - Focus on the Design Case for Seoul Public Transportation - (대중교통 디자인시스템을 통한 도시이미지 형성에 관한 연구 - 서울시 대중교통 디자인의 아이덴티피케이션 개념적용과 시스템화 방안 -)

  • Yang, Seung-Ju;Kim, Byung-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.89-98
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    • 2006
  • As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

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