• Journal of Contemporary Eastern Asia
• /
• v.18 no.1
• /
• pp.175-188
• /
• 2019

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

• Journal of Korean Public Health Nursing
• /
• v.17 no.2
• /
• pp.192-202
• /
• 2003

This descriptive study aimed to determine the effects of community based health education program for pregnant women on their confidence in labor and breastfeeding. Data were obtained using several questionnaires and administered to 174 pregnant women who have participated (n=49) and have not participated(n=125) in health education program, and 244 mothers of infants who lived in one city in Kyunggi province. Summaries of finding were as follows; First, pregnant women who have participated in health education program showed significantly higher score in confidence in labor than those who have not. Also, confidence in labor was different according to the level of education. Second, pregnant women participated in health education program showed higher score in knowledge and attitude on breastfeeding, but the differences were not significant. Knowledge on breastfeeding was higher in multipara. More positive attitude on breastfeeding was found in working mothers and highly educated mothers. Third, $54.1\%$ of mothers continued breastfeeding over six months. Main reasons for discontinuing breastfeeding were lack of breast milk amount, and health problems in infants and mothers. In this study, we could identify the positive effects of health education program for pregnant women provided by public health center, and find the related factors of confidence in labor and breastfeeding. Community based health education program for pregnant women, especially for vulnerable group should be expanded.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.31 no.1D
• /
• pp.33-42
• /
• 2011

The types of the accidents caused by intra-city buses and the changing tendencies of driving attitudes are analyzed before-and-after semi-public management system of intra-city bus system is implemented. On the basis of analysis, the measures on the decrease of traffic accidents are considered and the results are as follows. First, it showed that the traffic accidents decreased generally as a result of definition of the progresses of traffic accidents of intra-city buses before-and-after the system is implemented and with the passing of time after the system was operated. Second, the factors which influence the decrease of traffic offenses before-and-after semi-public management system of intra-city bus are the decease of violation, safe driving duty and the job security. Also the cause which mostly influence to the decrease of traffic accidents is defined. Finally, the measures of decrease of traffic accidents are arranged and proposed as a result of PROXSCAL method.

• Safety and Health at Work
• /
• v.3 no.2
• /
• pp.123-129
• /
• 2012

Objectives: The study was conducted with the aim of evaluating applied occupational health teaching for final-year medical students at Hacettepe University, Faculty of Medicine. Methods: The study included all sixth grade medical students (n=293) during one academic year. Pre- and post-training tests were used to assess the magnitude of change in knowledge and attitude of students on occupational health, whereas the opinion of students on several aspects of the quality of teaching sessions were assessed by using post-training questionnaires. Results: Post-training tests revealed that the level of knowledge on all aspects of occupational health increased among medical students. An evaluation of the teaching sessions showed favorable results for the overall quality of the sessions: 81.3% of the students stated that the sessions were well organized, 81.7% remarked the workplace/factory visit was a valuable experience, and 91.0% stated feeling more competent on occupational health issues. Conclusion: There was a greater increase in students' knowledge on technical precautions than their knowledge on issues related to medical practice in the workplace. Visiting a workplace was found to contribute to the overall aim of knowledge and attitude change on occupational health issues. The scope of undergraduate medical education should be extended by improving occupational health education with respect to educational content, duration, and methods.

• Journal of Distribution Science
• /
• v.15 no.10
• /
• pp.51-63
• /
• 2017

Purpose - The current study examines the shopping behavior of Chinese tourists who purchase Korean cosmetics when visiting Korea, based on expectancy-disconfirmation of shopping satisfaction and brand attitude toward Korean cosmetics. A moderating effect of consumer conformity on the relationships between cosmetics selection factors and two dimensions of disconfirmation - expectation and performance is also examined. Research design, data, and methodology - We conducted a survey with 250 Chinese tourists who visited Jeju, Korea and had purchased Korean cosmetics during their stay. Excluding 43 respondents' inputs because of incomplete answers and missing values, 207 responses were used in the final analysis. All hypotheses were tested using structural equation model (SEM). Results - We found that the Chinese tourist expectations had positive impact on their satisfaction, and the factors for cosmetic selection had a positive effect on shopping satisfaction and brand attitude. A moderating effect of consumer conformity was found to be significant. Conclusions - Given the significantly increased demand for Korean cosmetics from Chinese tourists, Korean cosmetics firms need to better understand cosmetics selection attributes and preference of Chinese tourists, which can provide a guideline to develop retail stores and distribution outlets for Chinese tourists.

• Journal of Distribution Science
• /
• v.15 no.10
• /
• pp.81-92
• /
• 2017

Purpose - One of the main objectives of this paper is to identify the most effective type of social media and to analyze the priority of blogs by their informational attributes in the aspect of their impacts on word-of-mouth intention(WOM) in on-line markets. Research design, data, and methodology - We set 'attitude' variable in the middle to see if there is mediating effects between blog information and word-of-mouth intention. We conducted a survey by questionnaire and received 206 answers. Employing the OLS statistical methods through the SPSS package, we tested our hypotheses. Results - Some of the main results are the followings. First, blog, micro-blog, and profile-based services showed significant effects on WOM, while Internet community and mini-homepages are not significant. Second, blog has positive impacts on WOM. Third, attitude has perfect mediating effects between blog and WOM. Fourth, in terms of effects on WOM, interactivity shows the first priority and reliability and usability follows. Finally, attitude has a more significant effect for users of 3 types of blog compared with those of 2 types. Conclusions - In this paper, we analyzed the effects of social network services by type and identified the priority among various attributes of information contained in blogs. It would provide businesses with viable strategic options to establish public relations in their sales promotion.

• Research in Community and Public Health Nursing
• /
• v.21 no.4
• /
• pp.522-531
• /
• 2010

Purpose: The purpose of this study was to examine the effects of knowledge about the harmfulness of smoking and attitude toward smoking temptation for middle school students. Methods: A survey was conducted in this study on 745 students from 12 middle schools in the Y City. Data were analyzed with SPSS/WIN 12.0 using descriptive statistics, t?test, ANCOVA, Scheffe's test and multiple regression analysis. Results: There was statistically significant difference in knowledge about the harmfulness of smoking (F=2.88, p<.05) and attitude toward smoking (F=54.61, p<.001). And there was statistically significant difference in smoking temptations among tempting factors such as negative mood of individual (F=63.61, p<.001), positive mood of social situation (F=67.08, p<.001), habitualness (F=57.68, p<.001), weight control (F=33.01, p<.001), and others' smoking (F=73.13, p<.001). Conclusion: These results suggest that smoking?cessation programs to enhance the effectiveness of nursing interventions should be tailored to the level of smoking temptation and that educational programs should be developed for middle school students.

• Journal of Korean Library and Information Science Society
• /
• v.44 no.3
• /
• pp.235-259
• /
• 2013

The purpose of this study is to find out the factors that affect adolescents' reading effectiveness. This study suggested three things as factors that influence reading effectiveness and they are an attitude towards reading, reading role models(parents, teachers, peers), a library influence(library use, library visit, library psychology). This study also examined the correlation of reading effectiveness and the influence of reading education. As results, most suggested factors made significant differences in adolescents' reading attitude and a positive attitude towards public libraries also influenced greatly in students' reading effectiveness.

• Journal of Korean Academy of Rural Health Nursing
• /
• v.9 no.1
• /
• pp.33-45
• /
• 2014

Purpose: This study was done to identify attitudes to smoking, beliefs about smoking and factors influencing nicotine dependence in woman smokers. Methods: Data was collected from 131 women smokers, who visited a public health center between January and July. 2012. Collected data were analyzed using the SPSS 18.0 program. Results: Mean score for attitude to smoking was $23.7{\pm}3.2$, beliefs about smoking, $18.6{\pm}2.9$, and nicotine dependence, $4.3{\pm}2.1$. Attitude to smoking of the woman smokers was significantly different according to marital status, beliefs about smoking were significantly different according to marital status and being employed. Nicotine dependence was significantly different according to frequency of alcohol consumption, stress, number of cigarettes smoked. There was a correlation between attitude to smoking and beliefs about smoking. Age when starting to smoke, number of cigarettes, and length of time one has smoked accounted for 31.0% of nicotine dependence. Conclusion: The results indicate that increasing knowledge and improving attitudes toward smoking as well as training on stress management and exercise are needed. Also, a distinct mediation should be developed for women smokers. Especially, in-depth research is needed to identify psycho-social behavior-related variables for the health promotion of young women smokers.

• Journal of Korean society of Dental Hygiene
• /
• v.9 no.2
• /
• pp.99-109
• /
• 2009

The purpose of this study was to examine factors affecting the professional identity of dental hygienists in an attempt to raise awareness of the necessity of professional identity building for dental hygienists, to spread awareness of dental hygienist as one of professions, and to boost the pride of dental hygienists. The subjects in this study were 268 dental hygienists in Seoul and Gyeonggi Province. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: 1. The dental hygienists investigated got a mean of 3.44, 3.81 and 3.46 on professional identity, professional attitude and job satisfaction respectively. 2. In regard to the relationship of the general characteristics to professional identity, those who were older, whose career was longer, who worked in public dental clinics and who were married were statistically significantly ahead of their counterparts in that aspect. 3. Concerning connections between the general characteristics and professional attitude, age, career and marital status made statistically significant differences to that. As to links between the general characteristics and job satisfaction, there were statistically significant intergroup gaps according to age, career, service area, martial status and the field of job. 4. As for the correlation of the variables, better professional identity led to better professional attitude and higher job satisfaction. 5. In relation to factors affecting professional identity, better professional attitude, longer career and higher job satisfaction had a better impact on professional identity. Those factors made a 55% prediction of that.