• Title/Summary/Keyword: Public Relations trends

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Trends and Prospects for the Development of Virtual Reality and Digital Property

  • Kirillova, Elena Anatolyevna;Blinkov, Oleg Evgenyevich;Blinkova, Elena Victorovna;Vrazhnov, Aleksey Sergeevich;Magomedov, Firdousi Bilyamudinovich
    • International Journal of Computer Science & Network Security
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    • v.22 no.11
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    • pp.284-290
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    • 2022
  • The study considers trends and prospects for developing virtual (augmented) reality and civil transactions in relation to digital property. In jurisprudence, there is a need to determine the legal status of virtual and augmented reality to regulate legal relations in the digital environment. Legal relations using new digital technologies require the creation of new legislative approaches and rules of their legal regulation. The article dwells on the legal status of virtual (augmented) reality and determines the methods of regulating legal relations in the sphere of digital property. The study utilized methods for collecting single and multiple facts in order to identify the main trends in the civil circulation of digital assets, as well as private law methods. The methods of generalization, concreteness, induction and deduction reveal the legal nature and main features of virtual (augmented) reality and digital property. The paper highlights the specifics of virtual reality and civil transactions in relation to digital assets. The research has concluded that the sale, exchange and other actions with digital objects in virtual reality have distinctive features, while digital property has also unique characteristics since it is involved in civil circulation and legal relations.

Impact of Communication Technology on Global Creative Trends

  • Um, Nam-Hyun
    • International Journal of Contents
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    • v.13 no.1
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    • pp.62-67
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    • 2017
  • This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

Korean Public Relations Trend and Social Acceptance in 1960s (1960년대 한국의 PR 상황 및 사회적 수용에 대한 연구)

  • Chae, Myung-Jin;Seon, Hye-Jin
    • Korean journal of communication and information
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    • v.35
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    • pp.292-328
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    • 2006
  • This study examined Korean Public Relations trend and social acceptance in 1960s. It centers on the acceptance conditions of PR concept, corporate PR and governmental PR. It analyzed PR recognition and practical activities of the general corporations, financial institutions and public corporations in dealing with corporate PR. It also analyzed Korean governmental PR through examining the structure of governmental PR system, PR activities in rural communities and the police. In those days, PR concept had been misused to no small degree and not been accepted correctly that the necessity to let people know PR in its proper meaning was raised. Laying emphasis upon the technical side, corporate PR activities had centered on publicity. Especially, at that time, the banks, the insurance companies and the public corporations had perceived the importance of PR and implemented a set of PR activities. It can be said that a special feature in government PR in 1960s lies in the expansion of the public information system and reinforcement of PR policies. Also, PR in rural communities had been doing to give information relating to agriculture technique and to improve the living conditions of the farm area. The importance of PR in police had been on the side of promoting relations with people and improving treatment of the people by policeman.

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Contemporary Planning Trends of Rural Houses in So-yang Munhwa Village- Analysis of Floor Plan Shapes and Space Relations & Elements - (소양 문화마을 주택의 평면적 특성을 통해 본 농촌 주거공간의 현시대적 패턴)

  • Choi, Byung-Sook;Park, Sun-Hee
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2005.11a
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    • pp.103-106
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    • 2005
  • This study was to find out contemporary planning trends of rural houses in So-yang Munhwa village by analyzing their floor plan shapes and space relations & elements. There were built 71 houses in that village, but it were possible to collect housing data, floor plans & general building records of 45 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to various type than simple types. 2) Room-Living-Room, 3 bay arrangement were very strong trends in those plans. 2) Public spaces, L.D.K(living dining kitchen) spaces, were centered in the floor plan of them. 3) Living space had an openness from entrance and DK(dining kitchen)spaces were separated from L.D.K. 4) Anbang(master bedroom) and living space were important, so two spaces were set to the south of floor plan and Anbang with a bathroom were often showed. 5) Utility and balcony/veranda spaces as a support space of kitchen were planned in rural houses.

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Features of Investment Support for the Process of Digitalization of Socio-Economic Systems in the Context of Strengthening International Economic Relations

  • Yatsko, Maksym;Panfilova, Yanina;Zozuliak, Marta;Koval, Oleksandr;Golubka, Yaroslav
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.29-34
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    • 2022
  • The innovative process of digitalization and creation of innovation from an idea to its commercialization requires certain financial costs, labor and mental efforts. The amount of investment (corporate and public) is the most important imperative to enhance innovation and is traditionally considered as the main "input" indicators of the development of innovation infrastructure, in this case, the financial infrastructure of innovation. At the same time, the modern theory of innovation development assumes a systematic approach to the organization of innovation activity, which provides for the close interaction of several subsystems: human (including intellectual) potential, financial and technological capital, as well as relevant institutions and methods of regulation.. Thus, the main task of the study is to analyze the features of investment support for the process of digitalization of socio-economic systems in the context of strengthening international economic relations. As a result of the study, current trends and prerequisites of investment support for the process of digitalization of socio-economic systems in the context of strengthening international economic relations were revealed.

Contemporary Space Design Trends on the Floor Plan Analysis of Rural Houses in So-yang Munhwa Village (소양 문화마을 주택의 평면 특성을 통해 본 최근 농촌주거의 공간 디자인 경향)

  • Choi, Byung-Sook
    • Journal of the Korean housing association
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    • v.17 no.6
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    • pp.65-72
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    • 2006
  • This study was to and out contemporary space design trends of rural houses in So-yang Munhwa village by analyzing their floor plan shapes and space relations & elements of floor plans. There were built 71 houses in that village but it were possible to collect housing data, floor plans & general building records of 41 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to be diverse, various form of 'ㅋ' than simple form of 'ㅡ'. 2) Room-Living-Room, 3 bay arrangement was very strong trends, and traditional planning characteristics that the openness of living space was keeping. 3) Anbang(master bedroom) and living space were important, so two spaces were set forth of floor plan and Anbang with a bathroom were often showed. 4) DK space and its relation to other spaces were important factor to classily 2 floor plan types of them. 5) DK(dining kitchen) space had an openness from back entrance and DK were separated from public spaces L.D.K. Utility or balcony/veranda spaces as a support space of kitchen were planned in rural houses, and they were influenced from apartment houses or urban houses.

Semantic Network Analysis of Physiotherapy Research: Based on Studies Published in the Journal of IAPTR

  • Go, Junhyeok;Yeum, Dongmoon;Kim, Nyeonjun;Choi, Myungil
    • Journal of International Academy of Physical Therapy Research
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    • v.10 no.4
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    • pp.1926-1933
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    • 2019
  • Background: Physical therapy has been widely studied in various fields, however, the academic trends and characteristics has not been systematically analyzed. Semantic network analysis is used as an approach for this study. Objective: To explore academic trends and knowledge system in the physiotherapy research in the Journal of International Academy Physical Therapy (J of IAPTR) Study design : Literature review Method: Semantic network analysis was conducted using the titles of 272 articles published in the Journal of IAPTR from 2010 to 2019. Results: Frequency analysis revealed following most frequently used key words; Stroke (27 times), Balance (21 times), Elder (13 times), Forward head posture (FHP, 11 times), Muscle activity (9 times). The relationship between the presented keywords is divided into six subgroups (FHP and pain, walk and quality, elder and balance, stroke and apoptosis, muscle strength and function) according to their correlation and frequency to be used together. Conclusion: The study is considered to be of help to researchers who want to identify research trends in physiotherapy.

Comparative Analysis of Historical National Image Advertising in Korea - Video Advertisements Produced between 1998-2017

  • Bae, Inkyung
    • International Journal of Contents
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    • v.16 no.4
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    • pp.84-97
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    • 2020
  • Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.

An Analysis on Floor Planning Characteristics of Rural houses in Na-po Munwha Village (나포 문화마을 주택의 평면적 특성 분석)

  • Ryou, Ok-Soon;Choi, Byung-Sook
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2006.11a
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    • pp.208-211
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    • 2006
  • This study was to find out contemporary planning trends of rural houses in Na-po Munhwa village by analyzing their floor plan shapes and space relations & elements. There were built 240 houses in that village, but it were possible to collect housing data, floor plans & general building records of 120 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to 'ㅋ' shape type than simple box or transformed box types, and Room-Living-Room arrangement of centered living were very strong trends in those plans. 2) Public spaces, L.D.K

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Examination about the Television's Role of Nutrition Education through Content Analysis of Nutrition-related Programs (영양관련 프로그램의 내용분석을 통한 텔레비전의 영양교육적 역할의 검토)

  • 이정원;이보경
    • Korean Journal of Community Nutrition
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    • v.3 no.4
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    • pp.642-654
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    • 1998
  • In order to examine the television(TV)'s role of nutrition education and the nutritional interests and problems of the general public in the 1990s, a comtents analysis was done on two nutrition-related TV programs, a regular round-table talk show and a newscast. Broadcast from January 1993 to July 1997 and from January 1997 to July f1997, respectively. Nutrition-related information was classified into five categories. Food and nutrient(39.5%) and diseases(34.7%) were most frequently telecasted, which were followed by food habits and general health(13.0%), traditional dishes and cookery(8.2%), and food sanitation and safety(4.6%). In becoming the latest year, some trends in the issues displayed increased telecasts about disease, dish and cookery, and food safety, while the telecasting of food and nutrient decreased. The contents about the relations hip between life-style(including diet) and chronic degenerative diseases and the importance of balanced diets and regualr meals for health promotion became particularly emphasized. Overall, two TV programs provided the public with positive, practical, and sometimes practive nutrition education messages for improving eating life and health care. They also raised the public's awareness of the nutritional importance of Korean staple foods such as rice, kimchi, seaweed, and soysauce, and they sometimes satified the audience's curiosities by introducing Korean food culture or foods of Buddhist priests. When the accident of food toxicity occurred concrete information about how to manage it was rapidly given to the public. In addition they played a role in food balance policy by telecasting over-product foods such as garlic and onion. However some negative points appeared. Telecasts on milk and its products and diabetes mellitus showed the least frequently. These shows should be broadcast more often considering the present nutrition and health problems in Korea. Some functions or effects of foods were mostly explained by only physicians of Chinese medicine. Sometimes misinformed, unclear, overemphasized, biased, or unfair information was televised to the public. If these problems could be solved through the sincere cooperation between nutrition faculty and TV produces, become televison could a more complete and effective medium for educating the public about nutrition.

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