• 제목/요약/키워드: Public Relations trends

검색결과 49건 처리시간 0.019초

Trends and Prospects for the Development of Virtual Reality and Digital Property

  • Kirillova, Elena Anatolyevna;Blinkov, Oleg Evgenyevich;Blinkova, Elena Victorovna;Vrazhnov, Aleksey Sergeevich;Magomedov, Firdousi Bilyamudinovich
    • International Journal of Computer Science & Network Security
    • /
    • 제22권11호
    • /
    • pp.284-290
    • /
    • 2022
  • The study considers trends and prospects for developing virtual (augmented) reality and civil transactions in relation to digital property. In jurisprudence, there is a need to determine the legal status of virtual and augmented reality to regulate legal relations in the digital environment. Legal relations using new digital technologies require the creation of new legislative approaches and rules of their legal regulation. The article dwells on the legal status of virtual (augmented) reality and determines the methods of regulating legal relations in the sphere of digital property. The study utilized methods for collecting single and multiple facts in order to identify the main trends in the civil circulation of digital assets, as well as private law methods. The methods of generalization, concreteness, induction and deduction reveal the legal nature and main features of virtual (augmented) reality and digital property. The paper highlights the specifics of virtual reality and civil transactions in relation to digital assets. The research has concluded that the sale, exchange and other actions with digital objects in virtual reality have distinctive features, while digital property has also unique characteristics since it is involved in civil circulation and legal relations.

Impact of Communication Technology on Global Creative Trends

  • Um, Nam-Hyun
    • International Journal of Contents
    • /
    • 제13권1호
    • /
    • pp.62-67
    • /
    • 2017
  • This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

1960년대 한국의 PR 상황 및 사회적 수용에 대한 연구 (Korean Public Relations Trend and Social Acceptance in 1960s)

  • 채명진;선혜진
    • 한국언론정보학보
    • /
    • 제35권
    • /
    • pp.292-328
    • /
    • 2006
  • 본 연구는 1960년대의 우리나라에서의 PR 상황 및 PR에 대한 사회적 수용에 대해 고찰하였다. 이를 위해 당시의 PR 개념의 수용상황과 기업 PR과 행정 PR을 중심으로 살펴보았다. 기업 PR의 경우 일반기업, 금융계, 공공기업의 PR 인식 및 실제 활동 및 수출증대를 위한 해외 PR활동을, 행정 PR의 경우 정부홍보기구 조직 및 업무, 농촌 PR활동, 경찰 PR의 고찰을 통해 1960년대에 우리나라 기업 및 행정기관들의 PR인식과 활동 상황을 살펴보고자 하였다. 당시의 PR 개념은 PR의 'PR' 필요성이 제기될 정도로 많은 부분 오용되거나 본래의 의미대로 수용되지 못했던 측면이 강하다. 기업의 PR활동은 홍보업무에 치중됨으로써 기술적 측면이 강조되었고, 특히 이 시기에는 은행과 보험업, 공공기업들에서 PR의 중요성을 인식하고 활동들을 수행해나갔으며, 수출증대를 위한 해외 PR활동을 본격적으로 행하기 위한 기반이 마련되었다. 1960년대에 정부 PR은 홍보기구의 확장과 더불어 홍보정책의 강화에 주력하였던 것이 특징적이다. 또한 농업기술 관련 지식전달과 농가생활 개선을 목적으로 농촌에 대한 PR 활동이 활발하였고, 경찰 PR의 경우 공보활동을 통한 관계증진과 함께 개개 경찰관의 대민처우 방식 쇄신 측면에서 PR의 중요성이 부각되었다.

  • PDF

소양 문화마을 주택의 평면적 특성을 통해 본 농촌 주거공간의 현시대적 패턴 (Contemporary Planning Trends of Rural Houses in So-yang Munhwa Village- Analysis of Floor Plan Shapes and Space Relations & Elements -)

  • 최병숙;박선희
    • 한국주거학회:학술대회논문집
    • /
    • 한국주거학회 2005년도 추계학술대회 논문집
    • /
    • pp.103-106
    • /
    • 2005
  • This study was to find out contemporary planning trends of rural houses in So-yang Munhwa village by analyzing their floor plan shapes and space relations & elements. There were built 71 houses in that village, but it were possible to collect housing data, floor plans & general building records of 45 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to various type than simple types. 2) Room-Living-Room, 3 bay arrangement were very strong trends in those plans. 2) Public spaces, L.D.K(living dining kitchen) spaces, were centered in the floor plan of them. 3) Living space had an openness from entrance and DK(dining kitchen)spaces were separated from L.D.K. 4) Anbang(master bedroom) and living space were important, so two spaces were set to the south of floor plan and Anbang with a bathroom were often showed. 5) Utility and balcony/veranda spaces as a support space of kitchen were planned in rural houses.

  • PDF

Features of Investment Support for the Process of Digitalization of Socio-Economic Systems in the Context of Strengthening International Economic Relations

  • Yatsko, Maksym;Panfilova, Yanina;Zozuliak, Marta;Koval, Oleksandr;Golubka, Yaroslav
    • International Journal of Computer Science & Network Security
    • /
    • 제22권7호
    • /
    • pp.29-34
    • /
    • 2022
  • The innovative process of digitalization and creation of innovation from an idea to its commercialization requires certain financial costs, labor and mental efforts. The amount of investment (corporate and public) is the most important imperative to enhance innovation and is traditionally considered as the main "input" indicators of the development of innovation infrastructure, in this case, the financial infrastructure of innovation. At the same time, the modern theory of innovation development assumes a systematic approach to the organization of innovation activity, which provides for the close interaction of several subsystems: human (including intellectual) potential, financial and technological capital, as well as relevant institutions and methods of regulation.. Thus, the main task of the study is to analyze the features of investment support for the process of digitalization of socio-economic systems in the context of strengthening international economic relations. As a result of the study, current trends and prerequisites of investment support for the process of digitalization of socio-economic systems in the context of strengthening international economic relations were revealed.

소양 문화마을 주택의 평면 특성을 통해 본 최근 농촌주거의 공간 디자인 경향 (Contemporary Space Design Trends on the Floor Plan Analysis of Rural Houses in So-yang Munhwa Village)

  • 최병숙
    • 한국주거학회논문집
    • /
    • 제17권6호
    • /
    • pp.65-72
    • /
    • 2006
  • This study was to and out contemporary space design trends of rural houses in So-yang Munhwa village by analyzing their floor plan shapes and space relations & elements of floor plans. There were built 71 houses in that village but it were possible to collect housing data, floor plans & general building records of 41 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to be diverse, various form of 'ㅋ' than simple form of 'ㅡ'. 2) Room-Living-Room, 3 bay arrangement was very strong trends, and traditional planning characteristics that the openness of living space was keeping. 3) Anbang(master bedroom) and living space were important, so two spaces were set forth of floor plan and Anbang with a bathroom were often showed. 4) DK space and its relation to other spaces were important factor to classily 2 floor plan types of them. 5) DK(dining kitchen) space had an openness from back entrance and DK were separated from public spaces L.D.K. Utility or balcony/veranda spaces as a support space of kitchen were planned in rural houses, and they were influenced from apartment houses or urban houses.

Semantic Network Analysis of Physiotherapy Research: Based on Studies Published in the Journal of IAPTR

  • Go, Junhyeok;Yeum, Dongmoon;Kim, Nyeonjun;Choi, Myungil
    • 국제물리치료학회지
    • /
    • 제10권4호
    • /
    • pp.1926-1933
    • /
    • 2019
  • Background: Physical therapy has been widely studied in various fields, however, the academic trends and characteristics has not been systematically analyzed. Semantic network analysis is used as an approach for this study. Objective: To explore academic trends and knowledge system in the physiotherapy research in the Journal of International Academy Physical Therapy (J of IAPTR) Study design : Literature review Method: Semantic network analysis was conducted using the titles of 272 articles published in the Journal of IAPTR from 2010 to 2019. Results: Frequency analysis revealed following most frequently used key words; Stroke (27 times), Balance (21 times), Elder (13 times), Forward head posture (FHP, 11 times), Muscle activity (9 times). The relationship between the presented keywords is divided into six subgroups (FHP and pain, walk and quality, elder and balance, stroke and apoptosis, muscle strength and function) according to their correlation and frequency to be used together. Conclusion: The study is considered to be of help to researchers who want to identify research trends in physiotherapy.

Comparative Analysis of Historical National Image Advertising in Korea - Video Advertisements Produced between 1998-2017

  • Bae, Inkyung
    • International Journal of Contents
    • /
    • 제16권4호
    • /
    • pp.84-97
    • /
    • 2020
  • Since national image video advertisements are a means of public relations with wide delivery and major repercussions at home and abroad, this study performs a comparative analysis of video advertisements aired by previous governments as reported by Daejung Kim, Moohyun Roh, Myungbak Lee, and Geunhye Park. The characteristics of the previous governments, whether or not social trends were reflected, and the importance of traditional and modern elements were examined. As we describe, there are clear differences in video advertisements by government regime, and while messages expressing traditional values of Eastern culture have gradually decreased, reflecting the trends of the times, the messages emphasizing the modern values of the West have gradually increased. Our research confirmed that traditional elements such as 'Samulnori' and 'Taekwondo' are gradually disappearing. In addition, it was confirmed that the collective values, traditional values, and humanism represented by the 'large crowd' and 'traditional elements' in the Kim Dae-jung and Roh Moo-hyun administration changed in the Lee Myung-bak and Park Geun-hye administrations to more individualistic, materialistic, Western values. This study is meaningful in that it analyzed the components and characteristics of national image advertisements by governments in the past, how social trends were reflected, and the weight difference between traditional and modern elements. Based on this research, the significance of the current Moon Jae-in government's groundwork for follow-up research should not be understated.

나포 문화마을 주택의 평면적 특성 분석 (An Analysis on Floor Planning Characteristics of Rural houses in Na-po Munwha Village)

  • 유옥순;최병숙
    • 한국주거학회:학술대회논문집
    • /
    • 한국주거학회 2006년도 추계학술발표대회 논문집
    • /
    • pp.208-211
    • /
    • 2006
  • This study was to find out contemporary planning trends of rural houses in Na-po Munhwa village by analyzing their floor plan shapes and space relations & elements. There were built 240 houses in that village, but it were possible to collect housing data, floor plans & general building records of 120 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to 'ㅋ' shape type than simple box or transformed box types, and Room-Living-Room arrangement of centered living were very strong trends in those plans. 2) Public spaces, L.D.K

  • PDF

영양관련 프로그램의 내용분석을 통한 텔레비전의 영양교육적 역할의 검토 (Examination about the Television's Role of Nutrition Education through Content Analysis of Nutrition-related Programs)

  • 이정원;이보경
    • 대한지역사회영양학회지
    • /
    • 제3권4호
    • /
    • pp.642-654
    • /
    • 1998
  • In order to examine the television(TV)'s role of nutrition education and the nutritional interests and problems of the general public in the 1990s, a comtents analysis was done on two nutrition-related TV programs, a regular round-table talk show and a newscast. Broadcast from January 1993 to July 1997 and from January 1997 to July f1997, respectively. Nutrition-related information was classified into five categories. Food and nutrient(39.5%) and diseases(34.7%) were most frequently telecasted, which were followed by food habits and general health(13.0%), traditional dishes and cookery(8.2%), and food sanitation and safety(4.6%). In becoming the latest year, some trends in the issues displayed increased telecasts about disease, dish and cookery, and food safety, while the telecasting of food and nutrient decreased. The contents about the relations hip between life-style(including diet) and chronic degenerative diseases and the importance of balanced diets and regualr meals for health promotion became particularly emphasized. Overall, two TV programs provided the public with positive, practical, and sometimes practive nutrition education messages for improving eating life and health care. They also raised the public's awareness of the nutritional importance of Korean staple foods such as rice, kimchi, seaweed, and soysauce, and they sometimes satified the audience's curiosities by introducing Korean food culture or foods of Buddhist priests. When the accident of food toxicity occurred concrete information about how to manage it was rapidly given to the public. In addition they played a role in food balance policy by telecasting over-product foods such as garlic and onion. However some negative points appeared. Telecasts on milk and its products and diabetes mellitus showed the least frequently. These shows should be broadcast more often considering the present nutrition and health problems in Korea. Some functions or effects of foods were mostly explained by only physicians of Chinese medicine. Sometimes misinformed, unclear, overemphasized, biased, or unfair information was televised to the public. If these problems could be solved through the sincere cooperation between nutrition faculty and TV produces, become televison could a more complete and effective medium for educating the public about nutrition.

  • PDF