• Archives of design research
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• v.16 no.4
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• pp.151-162
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• 2003

Today's propensity to consume is described as a side view of distinct personality, which is different from others, and self-identity. While general enterprises understand the consumer's pattern and reflect it into the marketing, the university is based on conservative spirit and dose not cope with the needs of the times. Therefore the service provided by the university dose not make effective products that reflect the taste of the new generation who is the major customer. University diary, which is one of the typical brusher and costs ten millions won every year, is an example of the ineffective products. As compared with other university advertisements or public relations which the university is recently trying to improve, no interest is given to professional planning and cares for the design of the university diary. In this paper, we study the university identity and information to increase the usefulness of the university diary. To propose a practical improvement method of the design, we analyze real cases and examine the demands of students as a customer.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.727-740
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• 2012

This study is for the enhancement and utilization of future graphic design for T-shirts and deals with the expression styles and features of T-shirt graphic designs that appear in modern fashion. A literature examination about graphic design and T-shirts was performed for the research method and the analysis followed 378 pieces of graphic design featured in four major international collections for females from 2001S/S to 2011S/S. The research results from the expression type of T-shirt graphic design in the modern fashion are as follows. Expression in graphic figure accounts for the largest portion of 40.8% that includes illustration or cartoon characters, personal figure or part of the physical body, object in daily life or landscape pictures, animals and plants, and others. Expression given in text with typography or logo accounted for 27.5%, expression combined with letter/text, graphics and geometric figures accounted for 24.3%, geometrical expression accounted for 7.4%; most of which are given in print. Characteristics found in modern fashion graphic design are as follows. First, role of sort of public relations marketing was accompanied with utilization of brand logo or symbol. Second, visual play was shown in a sense of humor with diverse graphic figures and playful texts, witty layout with graphic motives, and a free design formation. Third, it denoted a front burner issue delivering the message for various current events or arguments via the way of texts, slogans, and symbolic pictures. Fourth, it depicted artistry through the self-expressive creation of the designer.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.24 no.3
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• pp.230-242
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• 2017

Purpose: The purpose of this study was to develop a self triage application for rescue requests by disaster vulnerable populations. Literature was reviewed in order to define application trends and needs. Methods: Development of the self triage application was conducted in six stages as a hybrid model (analysis, design, development, implementation, evaluation, modification) of the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model and Driscoll & Alexander model. Application system function and contents were tried with 6 experts and 4 people with hearing impairments. Results: Expert assessment of the application for self triage showed that reliability at 5 points was the highest, followed by utility at 4.8 points. Scores for quickness and expressiveness were low at 4.6 and 4.2 points respectively. User acceptability assessment of the application was measured at 66.73 points. Conclusion: The results show that the application for self triage is helpful to disaster vulnerable populations by providing relief in disaster situations. It is expected that use of this application as a self rescue ability can be made available for disaster situations. However, it will be necessary to establish policies for communication strategies with rescuers and public relations to improve the access rate of disaster app service.

• Proceedings of the Korean Geotechical Society Conference
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• 2006.03a
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• pp.1251-1258
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• 2006

Field evaluation of new scour countermeasure using geobag and aggregate is performed to prepare for the basis of design and construction standard in Korea. Polyester non-woven geotextile is determined as a geobag material and tire cord is used to sew up the geobag which contain aggregate. Hwasang-gyo(bridge) is selected as a pilot test site through office review and field investigation. According to the design flood of Hwasang-gyo(bridge), the size and volume of geobag are calculated and construction area and required number of geobags are computed by considering the specification of the pier and foundation of the bridge. After construction, scour depth around geobag construction area is measured and the stability of geobag is ascertained by using pole and digital camera.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.9 no.4
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• pp.36-51
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• 2006

Although the demand and necessity for the facilities of nature environmental conservation and its utilization have been increased recently, the local governments has been experiencing difficulties to launch the facilities since there are no confirmed principles or guidelines for the direction of the facility and distinctions from the ordinary parks. In this regard, the aim of this paper is to provide the overall framework for establishing the facility by equipping checklists from planning to operational stage. The stages are disengaged into 5 steps of siting feasibility, planning, preliminary environmental assessment and environmental impact assessment, design, construction, and operation. This paper also include the recommendations to vitalize the existing facilities, of which expansion of educational program development; utilization of various manpower; provision of appropriate settings; strengthened monitoring; and increased public relations. Furthermore, it is suggested to consider the strengthened local characteristics, reviewing management plan at the stage of applying a new facility establishment to the concerned authority, fostering experts, and expansion of the facilities through restoration of environmentally damaged areas for a new facility.

• Journal of the Korean housing association
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• v.17 no.6
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• pp.65-72
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• 2006

This study was to and out contemporary space design trends of rural houses in So-yang Munhwa village by analyzing their floor plan shapes and space relations & elements of floor plans. There were built 71 houses in that village but it were possible to collect housing data, floor plans & general building records of 41 houses, from house register. By analyzing those data, findings were as follows : 1) Floor plan shapes of rural houses had a tendency to be diverse, various form of 'ㅋ' than simple form of 'ㅡ'. 2) Room-Living-Room, 3 bay arrangement was very strong trends, and traditional planning characteristics that the openness of living space was keeping. 3) Anbang(master bedroom) and living space were important, so two spaces were set forth of floor plan and Anbang with a bathroom were often showed. 4) DK space and its relation to other spaces were important factor to classily 2 floor plan types of them. 5) DK(dining kitchen) space had an openness from back entrance and DK were separated from public spaces L.D.K. Utility or balcony/veranda spaces as a support space of kitchen were planned in rural houses, and they were influenced from apartment houses or urban houses.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.58-66
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• 2012

In the modern era, perceived as the century of culture, the pure meaning of information in various medium is becoming extinct and the distinction between media and reality being faded away. Such phenomenon is called "simulracre". Gilles Deleuze defines "simulracre" as an event that passes by momentarily. To the modern people, the museum should be sublimated into a space that reflects not only the various surroundings but also education and should be a space that can provide diverse experiences. For museum exhibit communication, storytelling is a method that can meet the need of audience and take one step forward in educational and emotion aspect. Considering such relationship, "event" can be an evidence to build a space by establishing relations with subject and determine the meaning of space. First, characteristics of event and requisite and the theoretical view of storytelling will be examined, followed by the analysis of event storytelling by selecting Holocaust Museum which attempted a new approach that has dealt with what is important to the Jews: 'holocaust'. The purpose of this study is to identify how "event", not remaining as an abstract term, is being present in Holocaust Museum with a new spatial perspective, and to provide the public with a different set of thinking and experience.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.2
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• pp.49-57
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• 2018

The purpose of this study is to analyze the current condition of green building education, which is a necessary condition to activate green architecture, with the need to reduce greenhouse gas emissions in the building sector. The main results are as follows. First, the level of education and the level of domestic green architecture were generally underestimated. Second, in order to increase the satisfaction of participants in green building education, it is necessary to increase the number of courses and to increase the number of lecturers who have excellent practical skills. Third, there is a need to strengthen green building programs related to BEMS and green remodeling. Fourth, it is necessary to expand the education on green architecture for the people in the architectural planning and design field and the related field officials. Fifth, green building education needs to be implemented in conjunction with curriculum of elementary, middle and high school. Sixth, it is necessary to diversify the PR(public relations) channels of the green building education program and to provide a way to give the employment increase point when the curriculum is completed. Seventh, there is a need to expand administrative and financial incentives for green architecture in order to revitalize green architecture education.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.21 no.2
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• pp.1-11
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• 2018

As a result of climate change, mountain sediment disasters due to localized heavy rain and mountain development are occuring more frequently, thus, increasing social attention to and demand for soil erosion control projects. However, since 2011 Seoul Wumyeon Mountain landslide, the public is expressing increasing anxiety as well as negative perception regarding defective project results. Therefore, this study investigated promotional terms and information media related to soil erosion control projects according to the consumer in order to increase awareness of soil erosion control projects. In this study, the information consumers were divided into experts and the general public and conducted a survey related to promotional terms and media for communicating relevant information. In the result, the experts chose landslide prevention and recovery projects (41.8%) as an appropriate promotional term for soil erosion control projects. The general public, however, chose mountain sediment disaster prevention projects (32.5%) as the appropriate promotional term. However, the analysis showed that it would be necessary to develop an promotional term that can encompass the concept of 'disaster prevention' including forest and soil disaster as the word 'landslide' can suggest soil erosion control is limited to landslides only. In the survey regarding the media for communicating information related to soil erosion control projects according to the consumer type, the experts preferred radio and TV as media to communicate the relevant information, while, among the general public, the youths preferred social media such as Facebook and Twitter (22.22%) and adults radio and TV (34.07%), As for the most effective way to promote soil erosion control projects, the experts chose traditional promotinal media such as newspaper, radio, and TV (0.172) whereas the adults and youths preferred the internet and Facebook (0.089). It appears that using the preferred media for communicating information related to soil erosion control projects according to the consumer type will be effective way to promote soil erosion control projects.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.