• Title/Summary/Keyword: Public Relations Design

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The Design of Model for Analysis Efficiency of the National R&D Program Evaluation System by applying Meta Evaluation (메타평가를 적용한 국가 연구개발 사업 평가시스템의 효율성 분석 모형 개발)

  • Hwang, Myung-Ku;Yoo, Wang-Jin;Chung, Dong-Woo;Moon, Jong-Beom
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.4
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    • pp.1-25
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    • 2009
  • The Government is putting efforts to enhance efficiency and productivity of performances of National R&D Programs by enacting 'Law on Evaluation and Management of Performances of National R&D Program'. This study is the result of development of evaluation model and indices for analysis of efficiency through meta evaluation method for the specific evaluation among evaluation systems for National R&D Program that are being carried out at government-wide level. Meta evaluation model for analysis of efficiency of evaluation system for National R&D Program designed evaluation indices by categorizing compositional factors into 5 categories, namely, evaluation context factor, evaluation resources factor, evaluation process factor, evaluation result factor and evaluation utilization factor. Furthermore, the result of verification of reliability on evaluation composition factors and evaluation indices analyzed to select evaluation items displayed Cronbach' $\alpha$ coefficient of 0.933, thereby illustrating that there is no major problem in the evaluation index system. In addition, computation of weight for each evaluation composition factor and evaluation index was analyzed by using analytical hierarchy process (AHP) technique. The result of analysis displayed overall consistency index of less than 0.1 for the investigators, thereby enabling analysis that there is consistency in investigators.

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National Agenda Service Model Development Research of Policy Information Portal of National Sejong Library (국립세종도서관 정책정보포털 국정과제 서비스 모형개발 연구)

  • Younghee, Noh;Inho, Chang;Hyojung, Sim
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.4
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    • pp.73-92
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    • 2022
  • This study intends to design a model that can effectively service policy data necessary for the implementation of new national agenda in order to provide high-quality policy information services that go beyond those of the existing Policy Information Portal (POINT) of National Sejong Library. To this end, it was determined that providing an integrated search environment, in lieu of data search through individual access, was necessary. Subsequently, four possible models for a national agenda service model were presented. First, designing a computerized system for both interface and electronic information source aspects was proposed for the national agenda service system operation. Second, designing the Linked Open Data system and the time-series service system for national policy information, providing the translation service of overseas original data, and securing the researcher's desired data were presented for the national agenda service information source operation. Third, strengthening public relations for policy users, building and promoting the site brand, operating SNS channels, and reinforcing the activation of auxiliary materials and the accessibility of external services were proposed for public relations of national agenda service. Fourth, expanding the information network with Open API, cloud service, and overseas libraries was proposed for collaborating and cooperating with the agenda service.

Causal Relation Analysis of the Motivation and Benefits Factors Affecting Customers' Purchase Intention of Counterfeit Goods (위조품 구매동기와 사용혜택 요인이 구매의도에 미치는 인과모형분석)

  • Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.287-293
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    • 2012
  • The present paper attempts to account for customers' purchase intention of counterfeit goods. Based on some previous analyses, we have set up a structured model for analysis with a hope to identify the relationship between benefits from using counterfeit goods and motivational factors to purchase them. It is found, first of all, that motivation for ostentation significantly influences personal benefits from using the counterfeit goods. Second, we also find that motivation for satisfaction does not exert any direct influence on the factors of benefits, though it affects decisions to purchase. Third, motivation for practicability has significant influence on personal and, more strongly, on economic benefits. Fourth, quality has significant influence on both personal and economic benefits. Again, this factor is also more closely related with economic benefits than with personal ones. We hope that we will be able to provide practical tips for those who design and plan public service advertisements that intend to reduce purchasing of counterfeit products.

A Study on the Model Attribute Factor and Image Cognitive in the Asian Fashion Industry - Focused on the comparison of 2017 F/W Seoul fashion week and Hong Kong fashion week - (아시아 패션업계의 모델 속성 요인과 이미지 인지에 관한 연구 -2017 F/W 서울패션위크와 홍콩패션위크 비교를 중심으로-)

  • Lee, Shin-Young
    • Fashion & Textile Research Journal
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    • v.21 no.3
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    • pp.288-299
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    • 2019
  • This study examined trends in model perceptions in the Asian fashion industry through a survey on the current status of using models, model attributes, and image recognition for companies and brands participating in the Seoul Fashion Week and Hong Kong Fashion Week. The results of the study are as follows. First, an examination of the races of models used for public relations by clothing and accessory companies indicated that the use of Asian and black models was lower than white models. Second, intimacy, reliability, similarity, and professionalism were derived as attributes for a public relation model. Among these factors, only 'intimacy' showed a difference between the countries. Third, Seoul Fashion Week participants gave the highest marks for the strong individuality of the models used for their brands; however, participants in the Hong Kong Fashion Week most appreciated suitability with products and professional appearance. Fourth, the different trends of model image recognition were shown through various analysis results by country or race, in which Seoul Fashion Week participants highly perceived the global and luxurious image of white models, and were generally highly satisfied with the models. In terms of the Hong Kong Fashion Week, Asian models tended to be perceived as a more casual image, and the participants held contributions to brand recognition as the most significant factor when using Asian models.

Policy Agenda Setting of Floating Solar PV - Based on the Co-evolution of Technology and Institutions - (수상태양광 정책의제설정 연구 - 기술과 제도의 공진화 관점 -)

  • Lee, Youhyun;Kim, Kyoung-min
    • Journal of Korean Society on Water Environment
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    • v.37 no.6
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    • pp.493-500
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    • 2021
  • Floating solar photovoltaic (hereinafter PV) power generation is emerging as a proper alternative to overcome various environmental limitations of existing offshore PV generation. However, more government-led policy design and technical and institutional development are still required. Based on the policy agenda setting theory and technological innovation theory, this study contains the research questions concerning the co-evolution of technology and the floating solar PV policy. This study primarily evaluates the technological and institutional development level of floating solar PV policy through a survey of domestic floating solar PV experts. Secondly, we also analyze the kind of policy agenda that should be set a priori. Analyzing the priorities to be considered, the first environmental enhancement needs to be considered from both the technical and institutional aspects. The second candidate task for the policy agenda is residents' conflict and improvement of regulations. Both candidate tasks need to be actively considered in the policy agenda from the institutional point of view. The third is publicity, profit sharing, follow-up monitoring, and cost. Among them, public relations and profit sharing are tasks that need to be considered in the policy agenda from the institutional point of view. On the other hand, the cost of follow-up monitoring should be considered as a policy agenda in terms of technology, system, and common aspects. Finally, there are technical standards. Likewise, technical standards need to be considered in the policy agenda in terms of both technical and institutional commonality.

A Study on design management of the design industry and 10 strategic industries in Busan Metropolitan City (부산광역시 10대전략산업과 디자인산업의 디자인경영에 관한 연구)

  • Park, Kwang-Cheol;Cho, Kyoung-Seop
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.293-314
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    • 2011
  • The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

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A Study on Recognition and Demands about Mixed-Generation House-Sharing (세대통합형 하우스셰어링에 대한 청년층과 노년층의 인식 비교)

  • Jeong, Da Woon;Hong, Hyung Ock;Jee, Eun Young
    • Journal of Families and Better Life
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    • v.33 no.6
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    • pp.65-75
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    • 2015
  • This study aimed to analyze the preliminary data to increase the residents' satisfaction of mixed-generation house-sharing. For this purpose, we examined the recognition and demands of different generations and compared the differences. The participants were 50 elderly and 100 young people living in Seoul. The data were analyzed using SPSS statistics. The key findings are outlined below; 1. Most of the young people in our sample got to know about the house-sharing via various routes, but this option was not well known to the elderly. The interest in living in a house-sharing situation was higher among the young people than among the elderly. The reason why people were uninterested in house-sharing was their comfort in living alone. 2. Secure personal-space privacy and the choice of a housemate were regarded as the most important considerations in house-sharing by the young and the elderly, respectively. Young people anticipated a division of housework and the elderly were worried about communication with the younger generation. 3. Expected benefits tended to be higher in economic aspects for the young and in psychological aspects for the elderly. The elderly responded that they would be willing to share the kitchen and living room with the younger generation. Young people demanded necessary living facilities such as a laundry room and a community area with the elderly. The majority of the respondents from both generations said they would be able to solve problems through communication. In conclusion, public relations are needed to increase interest in house-sharing. The elderly and young should understand its purpose and treat each other as family members, not as house owners and tenants. There should be a manager who can coordinate the residents.

Implementation of Mobile Web Interface Design for Smart-Phone Users (스마트폰 사용자를 위한 모바일 웹 인터페이스 디자인 구현)

  • Oh, Hyoung-Yong
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.639-648
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    • 2011
  • Since the emergence of the smartphone and tablet PC whose wireless internet accessibility has improved, personal computing environment has shifted from PCs to mobile web based mobile devices, and therefore the use of information and the communication method have been changing rapidly. Under the circumstance, domestic universities have actively been establishing mobile websites for smartphone users. Such mobile websites, however, focused on diverse functions and a showy design rather than on usability or accessibility, and were developed simply for the purpose of public relations. For this reason, students are now faced with difficulties in using the websites. Therefore, this paper proposes a novel web interface with the consideration of usability and accessibility in order for users to easily use and assess proper information. The matters to be taken into account in developing a mobile website are an intuitive interface design, user experiences, a user customized interface and compliance with web standards.

Automatic Map Generation without an Isolated Cave Using Cell Automata Enhanced by Binary Space Partitioning (이진 공간 분할로 보강된 셀 오토마타를 이용한 고립 동굴 없는 맵 자동 생성)

  • Kim, Ji-Min;Oh, Pyeong;Kim, Sun-Jeong;Hong, Seokmin
    • Journal of Korea Game Society
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    • v.16 no.6
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    • pp.59-68
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    • 2016
  • Many researchers have paid attention to contents generation within the area of game artificial intelligence these days with various reasons. Efforts on automatic contents generation without game level designers' help were continuously progressed in various game contents. This study suggests an automatic map generation without an isolated cave using cellular automation enhanced by binary space partitioning(BSP). In other words, BSP makes it possible to specify the number of desired area and cellular automation reduces the time to search a path. Based upon our preliminary simulation results, we show the usefulness of our automatic map generation by applying the contents generation using cell automation, which is enhanced by BSP to games.

Generation of AI Agent in Imperfect Information Card Games Using MCTS Algorithm: Focused on Hearthstone (MCTS 기법을 활용한 불완전 정보 카드 게임에서의 인공지능 에이전트 생성 : 하스스톤을 중심으로)

  • Oh, Pyeong;Kim, Ji-Min;Kim, Sun-Jeong;Hong, Seokmin
    • Journal of Korea Game Society
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    • v.16 no.6
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    • pp.79-90
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    • 2016
  • Recently, many researchers have paid attention to the improved generation of AI agent in the area of game industry. Monte-Carlo Tree Search(MCTS) is one of the algorithms to search an optimal solution through random search with perfect information, and it is suitable for the purpose of calculating an approximate value to the solution of an equation which cannot be expressed explicitly. Games in Trading Card Game(TCG) genre such as the heartstone has imperfect information because the cards and play of an opponent are not predictable. In this study, MCTS is suggested in imperfect information card games so as to generate AI agents. In addition, the practicality of MCTS algorithm is verified by applying to heartstone game which is currently used.