• Title/Summary/Keyword: Public Campaign

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How could make people work for everyone? : City governance to activate social services in 1950's Shanghai neighborhood

  • Sohn, Jang-Hun
    • Journal of East-Asian Urban History
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    • v.2 no.1
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    • pp.65-85
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    • 2020
  • Examining how the CCP operated social services in Shanghai neighborhood[linong] in early 1950s, this article reveals the hidden relation between social service and rectification of neighborhood organizations in 1954. One of the main purpose of 1954 rectification was to guarantee provision of grassroots level of the city by recruiting local cadres, the implementers of social services. Though series of social service, such as night patrol, cleaning and public charity were indispensable for residents' life and welfare(fuli)[福利] of neighborhood, the social services was the something most of the Shanghai residents were reluctant to do. The result was the shortage of human resource for social service, triggering the "nominal position(gua ming)[掛名] " phenomenon. During political rectification of neighborhood organizations in 1954 Shanghai Municipal government tried to solve this 'decline of human resource in social services' problem by attracting the unemployed to the position of basic level cadre. To be specific, it demanded jobless person in neighborhood to be registered in time if they want a job placement. And it used that registration as the nominee of cadre in re-election process of the rectification campaign. The government measures were closely related to Shanghai people's inclination to rely on party-state when they try to get a job. Hence political rectification in neighborhood organizations become the strategic tool of city governance to mobilize residents in operating social services. So this article suggests that the CCP's urban governance was a complex and nuanced process to induce urban residents' interest and voluntarism beyond the suppression-oriented totalitarian perspective.

Fashion activism for sustainability on social media (지속가능성을 위한 패션 액티비즘 - 소셜 미디어를 중심으로 -)

  • Chung, Soojin;Yim, Eunhyuk
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.815-829
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    • 2020
  • The aim of this study is to investigate fashion activism that supports sustainability by pursuing social transformation through social media. This is achieved by publicizing the environmental and labor problems of the fashion industry. For this study, a literary survey and netnography were conducted from January 2017 to November 2020. We classified and analyzed environmental and labor issues that could be considered fashion activism on social media. The results are as follows. First, movements for conscious consumption appeared as #haulternative, #fashionourfuture, #SecondHandSeptember, and #wornwear projects. These movements are concerned with buying used goods, re-dressing clothes owned by individuals, and transforming and wearing them with new methods. Second, activism for environmental protection includes #fashionOnclimate by Global Fashion Agenda and Sustainable Fashion Matterz' #Watermatterz. These movements are directly involved in learning about the seriousness of environmental destruction caused by the fashion industry and participating in environmental protection with critical awareness. Third, the #whomademyclothes and the Clean Clothes Campaign are activism for improving the working environment, and are playing a role in publicizing labor issues by informing the general public about inadequate working conditions linked to the fashion industry. Thus, fashion activism on social media examined in this study can contribute to visualizing chronic problems that hinder sustainable development within the fashion industry.

Types of Subjective Perceptions of Suicide among Young People in Their 20s and 30s

  • Eun-Mi PARK;Young-Sun LEE;Se Hui KIM
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.3
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    • pp.9-17
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    • 2024
  • Purpose: This study aims to categorize the subjective perception of suicide of young social workers in their 20s and 30s, and to explore the factors constituting each type, and used the Q methodology. Research design, Research method: As a research method, the Q population was derived through in-depth interviews and literature research, and the final 23 Q statements were confirmed. Next, 30 social workers in their 20s and 30s were classified by normal distribution on a 7-point scale as a P sample. The collected data were analyzed using the QUANL-PC program. Result: As a result of the analysis, four types were extracted, and there were no affirmative statements commonly cited in all types, and the opposite statement is 'if someone wants to commit suicide, it is the person's job and should not interfere'. Types 4 named suicide as 'unacceptable social problem', 'signal of a request for help, relief of severe pain, and 'impulsive mistake', respectively. Conclusion: Based on this result, the elements constituting the perception of each type were analyzed, and the need for access strategies for each type of suicide prevention education and campaign, and follow-up research were suggested.

The Status of Health Education Program and the Needs of Restriction on Drinking and Smoking (대학생의 음주.흡연 예방교육 및 규제기준 마련을 위한 요구도 조사)

  • Bang, Hyeong-Ae;Rhim, Kook-Hwan
    • The Journal of Korean Society for School & Community Health Education
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    • v.9 no.1
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    • pp.143-156
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    • 2008
  • Objectives: This study was performed to examine the effective health education measures and health education programs for college students and also investigated the demands of restriction on drinking and smoking behavior in public area at the school level. Methods: The data were collected from 446 students of five universities located in Seoul and analyzed with SPSS WIN 10.0 program. Results: 1) Current drinkers were average 87.7% (male 90.1%, female 85.3%) and binge drinker was 68.4% (male 76.5%, female 60.2%). Among all drinkers, 19.4% drank more than eight times per month. As for the rate of smoking, 50.9% among the male student, and 12.1% among females were smokers. Among all smokers. the largest group (41.5%) smoked between >$11{\sim}20$ cigarettes per day. Many of the students started smoking in their middle schools (male 29.8%, female 51.5%). It implies that smoking prevention programs need to be emphasized in these schools. 2) The analysis of the correlation between drinking and smoking shows that no smoking students who drank were 66.2%, but abstainer who is smoker were only 5.7%(p=0.004). Alcohol consumption frequency and amount of smokers were higher than those of nonsmokers (p=0.000). The rate of attempts to reduce drinking was 38.1%, mainly for health reason. More than 34.5% of smoking student had made attempts to quit smoking, but succeeded only 16.9%. 3) As for the needs of moderate drinking and smoking cessation education, 67.8% among female students and 53.6% among male demand special education programs. About effective health education measures on drinking and smoking, 49.3% of drinkers and 35.2% of smokers had an inclination for health educator, and the next were video, campaign and pamphlet. 4) The largest group (45.0%) of respondents had agreed to regulate on drinking behavior, and especially 74.5% of them wants to ban the practice in most public area in school. 35.7% among female students and 27.0% among male desired to extend the non-smoking area on whole campus. The health policy for college students, through various ways, such as education, counseling service, and special program on orientation, should be employed. For public health perspectives, university and college community had to institute the detailed enforcement regulation on drinking and smoking.

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Health Behavior and Attitude of Residents toward the National Health Promotion Law in Kyungsan City (지역주민과 건강행태와 국민건강증진법에 대한 인식과 태도)

  • 이관희;박재용;한창현;윤석옥
    • Korean Journal of Health Education and Promotion
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    • v.16 no.2
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    • pp.19-40
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    • 1999
  • In order to ascertain the attitudes of residents to their health and the National Health Promotion Law, surveyors interviewed 1,220 subjects, 1% of men and women in Kyungsan city, who were twenty-year-old or more. The major findings are as follows: Men and women were 48.2% and 51.8%, respectively. The recognition rate of enacting and enforcing this law is 59.2% of men and 51.3% of women. With regard to the behavioral attitude to the health in the distinction of sex and age, current smokers are 31.2% of the interviewees, 61.6% of the men and 3.3% of the women. Current drinkers are 35.1%, 59.5% of the men and 12.3% of the women, but on the other hand there is little significance in the distinction of age. The acknowledgement proportion of enacting and enforcing this law is 59.2% of male and 51.3% of female. In terms of the recognition rate of the contents according to the general characteristics of interviewees, it appears that the indication of a warning expression on a packing paper of cigarette case and a liquor bottle is 92.4% and also the designation of a smoking free area in public facilities is 94.8%. Prohibition of cigarette-sale to the teenagers who are under 19, is 96.0%. Considering these facts, the recognition rate is high. On the contrary, 48.8% is accounted for encouraging a medical check-up before marriage which is in a low position. As a result of multiple behavior as a independent educational level, marital significant variables. In case of having undergone a periodic medical examination the recognition rate was high whereas frequent exercise led to the low recognition rate. Concerning the details of the undertaking in accordance with each factor of general characteristics, the greater part of them have been appraised successfully whether it is recognized or not. On the other side, no effect got answered about the result of the undertaking subjects to general and peculiar behavior attitude towards health was in effect or not. A great majority approved of more reinforcement of legal regulation about smoking and drinking regardless of whether they perceived the details of the law of promotion of National Health Promotion Law or not. Additionally there was significant difference in reinforcing legal regulation of smoking and drinking in compliance with the attitude of the substance of this law. With regard to education, public relations and evaluation about national health through public health centers by our government, the younger and the higher in education they are, the more deficient they feel. First of all, those who were aware of the enforcement of this law as well as plenty of scarcity answered that better service of disease prevention had to be expanded than ever. In consideration of the above-stated results, the education to public health and the business of public relations should be reinforced and a practical campaign for health life should also spread out for the purpose of encouraging to practise healthy life-style.

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Revitalization of Elementary School Plots, as Small Public Parks -A Case Study of School Subject Parks in Seoul - (소공원으로서 초등학교부지의 활용방안 - 서울시 학교공원화사업 대상지를 중심으로 -)

  • Nam, Mi-A;Lee, Eun-Heui
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.9 no.1
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    • pp.14-30
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    • 2006
  • It is difficult to secure public lots in the downtown area, school lots can be made the best use of important source to increase the area of green land in the city. The tree-planting campaign for schools has been in force since 1999 by the city of Seoul and at present; it is currently established as the plan of school parks. Thereupon, the purpose of this study is to present some ways to revitalize elementary schools to be used as vest pocket parks through the research of elementary schools, which are subject to the plan of school parks in Seoul. The results of this study are as below : The subjects to revitalize school parks as vest pocket parks are as follows. First, the land has to be utilized for security of space. Second, in addition to the front and back gate, another passage to the park has to be set up for easy access. Third, the fence has to be formed as a hedge used outside the park. Fourth, selecting plants, species of trees suitable for the landscape of school and taking into consideration the aspect of ecology. Finally, it is urgent to enact socially and economically proper standard of law by the new standards of area for school landscape considering not only the building law and regulations of general landscape, but also specific characteristics of school landscape.

How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

Research on dental laboratory technician's image perceived by health allied college students (보건계열학생이 인지하는 치과기공사의 이미지 조사연구)

  • Kim, Seok-Hwan;Kim, Jae-Hong
    • Journal of Technologic Dentistry
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    • v.35 no.3
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    • pp.221-229
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    • 2013
  • Purpose: The purpose of this study was to investigate the image and the awareness of dental laboratory technicians in health allied college students. Methods: The subject of this research are 431 health-related major students who are selected by convenience sampling from Seoul, Gyeonggi-do, Chungcheong-do, Jeolla-do and Gyeongsang-do. After a survey was conducted, the answer sheets from 401 respondents were analyzed except for 30 incomplete ones. The collected data is statistically analyzed by SPSS(Statistical Packages for Social Science 12.0. SPSS Inc., Chicago, IL, USA). Results: The findings of the study were as follows: As a result of general awareness about dental laboratory technicians, the health allied college students knew 83.0% about dental laboratory technician as a job. Respondents showed high recognition about dental laboratory technician as a job($3.62{\pm}0.31$), which showed that the health allied college students took a favorable view of dental laboratory in general. There were significant difference in dental laboratory technician image with age, gender(P<.05). Conclusion: It is required to develop programs such as proactive public relations or campaign via mass media that could enhance the public recognition about dental laboratory technician up to one of professional as required. It is also necessary that dental laboratory technicians make steady efforts for self-development to enhance their own job philosophy and skills in the level of quality, while they need various educations for building up their own favorable personality and positive ideas.

A Study on the Significance of the Costume with Khadi Campaign (카디 운동을 통해서 본 복식의 의미에 관한 연구)

  • 이자연
    • The Research Journal of the Costume Culture
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    • v.9 no.1
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    • pp.1-10
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    • 2001
  • This study is to reconsider the symbolic potential of the costume by investigating the role of cloth in Indian culture, noting the fact that Indians wore hand-woven cloth and adopted a flag with the spinning wheel in the center as part of their nationalistic programs for independence. The results are as follows; The Indian cotton industry had held the fist position in the world and spinning and weaving had been an Indian national industry until the early part of the 19th century. As for the Indian cotton industry under the rule of Britain, Indian was reduced to being a colony producing raw materials and a market of cheap British finished goods, and eventually fell into anarchy with economic poverty of the general public and peasants'uprising mixed with the complaint of the intellectuals. The Indian National Movement started as a resort to escape the British rule because of continuous poverty and social exhaustion, and its pivot was Gandhi. Gandhi launched a revolutionary noncooperation movement in Indian society with diverse races, religions and castes, and developed nation-wide campaigns such as Boycott, Swadeshi, the encouragement of spinning wheels, etc. Gandhi urged that Indians' weak identity and poverty were caused by the dissolution of their native craft and that the Indians should wear Indian products for economic independence. Accordingly, leaders of Indian National Congress regarded a spinning wheel as an economic necessity and national symbol, and approved manual spinning and weaving as part of their nationalistic programs in order to drew the general public to the nationalistic movement in 1920. They also decided that all Congressmen should wear hand-woven cloth, Khadi, and adopted spinning wheels as the logo type of Indian National Congress. Khadi, Indian national cloth, was a symbol of national unification, freedom and equality, and also a means of economic self-sufficiency, Swadeshi, and eventually led India to autonomy, Swaraji. Therefore, it can be concluded that the cloth converted Indias economic and political identity.

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Adulterated Food Management amongst Food Sellers Near the Schools in Daegu and Gyeongbuk Provinces (대구·경북지역 학교주변 식품판매업자의 불량식품관리)

  • Kim, Yunhwa
    • Korean journal of food and cookery science
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    • v.32 no.6
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    • pp.762-772
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    • 2016
  • Purpose: Adolescence is a critical period for growth and development; hence, knowledge about good food habits is essential amongst children. This study was conducted to investigate prevalence of awareness among food sellers, which could probably influence children's health and perceptions on food around schools towards adulterated food management beliefs, competencies, and food safety practices. Methods: Data was collected from 195 dealers around 25 elementary, middle and high schools in Daegu and Gyeongbuk provinces using a self-administered questionnaire in July and August, 2015. The data was analyzed using frequency analysis, one-way analysis of variance, $x^2$-test, factor analysis, and reliability analysis by SPSS Statistics (ver. 23.0). Results: A total of 121 people (62.1%) reported satisfaction of providing information and education on adulterated food. The perception of hazardous substances was found to be related to food poisoning bacteria and viruses (65.6%), heavy metals (42.1%), environmental hormones (36.4%), residual pesticides (27.2%), and irradiated food (26.7%). The perceived score on hygiene practices for processed food seller was $4.04{\pm}0.56/5.00$ and for cooked food seller was $4.09{\pm}0.45$. The capacity of adulterated food management practice of food sellers was significantly correlated with food knowledge on adulteration and public relation capacity, necessity of adulterated food management, and perception of hygiene practices (p<0.01). Similarly, knowledge and public relation capacity were significantly different according to ages (p<0.01). The perception of the necessity of adulterated food management was significantly different according to education levels (p<0.05), and the evaluation of hygiene practices was significantly different according to age (p<0.01). Conclusion: In order to solve the problem of adulterated food, which is one of the four social evils, and to strengthen the capacity of children to solve social problems, various practices like campaign on health promotion, goof food habits, education, and adulterated food management, should be actively promoted not only for children but also for food sellers around the schools.