• Journal of Intelligence and Information Systems
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• v.24 no.3
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• pp.199-219
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• 2018

With the everyday use of the Internet and the spread of various smart devices, users have been able to communicate in real time and the existing communication style has changed. Due to the change of the information subject by the Internet, data became more massive and caused the very large information called big data. These Big Data are seen as a new opportunity to understand social issues. In particular, text mining explores patterns using unstructured text data to find meaningful information. Since text data exists in various places such as newspaper, book, and web, the amount of data is very diverse and large, so it is suitable for understanding social reality. In recent years, there has been an increasing number of attempts to analyze texts from web such as SNS and blogs where the public can communicate freely. It is recognized as a useful method to grasp public opinion immediately so it can be used for political, social and cultural issue research. Text mining has received much attention in order to investigate the public's reputation for candidates, and to predict the voting rate instead of the polling. This is because many people question the credibility of the survey. Also, People tend to refuse or reveal their real intention when they are asked to respond to the poll. This study collected comments from the largest Internet portal site in Korea and conducted research on the 19th Korean presidential election in 2017. We collected 226,447 comments from April 29, 2017 to May 7, 2017, which includes the prohibition period of public opinion polls just prior to the presidential election day. We analyzed frequencies, associative emotional words, topic emotions, and candidate voting rates. By frequency analysis, we identified the words that are the most important issues per day. Particularly, according to the result of the presidential debate, it was seen that the candidate who became an issue was located at the top of the frequency analysis. By the analysis of associative emotional words, we were able to identify issues most relevant to each candidate. The topic emotion analysis was used to identify each candidate's topic and to express the emotions of the public on the topics. Finally, we estimated the voting rate by combining the volume of comments and sentiment score. By doing above, we explored the issues for each candidate and predicted the voting rate. The analysis showed that news comments is an effective tool for tracking the issue of presidential candidates and for predicting the voting rate. Particularly, this study showed issues per day and quantitative index for sentiment. Also it predicted voting rate for each candidate and precisely matched the ranking of the top five candidates. Each candidate will be able to objectively grasp public opinion and reflect it to the election strategy. Candidates can use positive issues more actively on election strategies, and try to correct negative issues. Particularly, candidates should be aware that they can get severe damage to their reputation if they face a moral problem. Voters can objectively look at issues and public opinion about each candidate and make more informed decisions when voting. If they refer to the results of this study before voting, they will be able to see the opinions of the public from the Big Data, and vote for a candidate with a more objective perspective. If the candidates have a campaign with reference to Big Data Analysis, the public will be more active on the web, recognizing that their wants are being reflected. The way of expressing their political views can be done in various web places. This can contribute to the act of political participation by the people.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1427-1434
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• 2017

Due to the acceleration of the 4th industrialization, the data around us rapidly increased. Therefore, it is necessary to be able to more easily grasp the nature and meaning of data obtained through data analysis than to collect data, and apply it flexibly to the value judgment of data. Visualization technology is now attracting attention in many fields. Visualization allows the user to more easily grasp the information of the data with graphs, charts, etc. so that the data analysis result can be understood more easily, so that the user can make an immediate judgment and make a quick decision. Among them, there is a high degree of interest in visualization using public data, which is highly useful to users. In this paper, we implemented R - library and R Studio to visualize public data at the installation sites of bicycle storage sites among various software that can express visualization.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.4
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• pp.97-110
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• 2022

The purpose of this study is to analyze the level of public data convergence capabilities of administrative organizations and to explore important variables in data-based organizational capabilities. The theoretical background was summarized on public data and use activation, joint use, convergence, administrative organization, and convergence constraints. These contents were explained Public Data Act, the Electronic Government Act, and the Data-Based Administrative Act. The research model was set as the data-based organizational capabilities effect by a data-based administrative capability, public data operation capabilities, and public data operation constraints. It was also set whether there is a capabilities difference data-based on an organizational operation by the level of data convergence capabilities. This study analysis was conducted with hierarchical cluster analysis and multiple regression analysis. As the research result, First, hierarchical cluster analysis was classified into three groups. It was classified into a group that uses only public data and structured data, a group that uses public data on both structured and unstructured data, and a group that uses both public and private data. Second, the critical variables of data-based organizational operation capabilities were found in the data-based administrative planning and administrative technology, the supervisory organizations and technical systems by public data convergence, and the data sharing and market transaction constraints. Finally, the essential independent variables on data-based organizational competencies differ by group. This study contributed. As a theoretical implication, this research is updated on management information systems by explaining the Public Data Act, the Electronic Government Act, and the Data-Based Administrative Act. As a practical implication, the activity reinforcement of public data should be promoting the establishment of data standardization and search convenience and elimination of the lukewarm attitudes and Selfishness behavior for data sharing.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.55-59
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• 2018

Big-data, a revolutionary technology in the era of the 4th Industrial Revolution, provides services in various fields such as health, public sector, distribution, marketing, manufacturing, etc. It is very useful technology for marketing analysis and future design through accurate and quick data analysis. It is very likely to develop further. However, the biggest problem when using Big-data is privacy and privacy. When various data are analyzed using Big-data, the tendency of each user can be analyzed, and this information may be sensitive information of an individual and may invade privacy of an individual. Therefore, in this paper, we investigate the necessary measures for Personal private information infringement that may occur when using Personal private information in Big-data environment, and propose necessary Personal private information protection technologies to contribute to protection of Personal private information and privacy.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.21-27
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• 2016

Big Data is gathering all the attention from every business community. Pervasive use of machine-to-machine (M2M) applications and mobile devices bring an explosion of data. By analyzing this data, the private and public sectors can benefit in the areas of cost reduction and productivity. The Korean government is actively pursuing Big Data initiatives to promote its usage. This paper aims to select industries which fit for the development of Big Data with a verification of the experts. The analytic hierarchy process (AHP) is applied to systematically derive the opinion of more than 50 professionals. Medical / welfare, transportation / warehousing, information and communications / information security, energy, the financial sector have been identified as promising industries. The results can be utilized in developing Big Data best practices thus contributing industrial development.

• The Journal of Bigdata
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• v.2 no.2
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• pp.1-7
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• 2017

Intelligent transportation system (ITS) has been introduced to maximize the efficiency of operation and utilization of the urban traffic facilities and promote the safety and convenience of the users. With the expansion of ITS, various traffic big data such as road traffic situation, traffic volume, public transportation operation status, management situation, and public traffic use status have been increased exponentially. In this paper, we derive structural characteristics of urban traffic according to the vehicle flow by using big data network analysis. DSRC (Dedicated Short Range Communications) data is used to construct the traffic network. The results can help to understand the complex urban traffic characteristics more easily and provide basic research data for urban transportation plan such as road congestion resolution plan, road expansion plan, and bus line/interval plan in a city.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.12
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• pp.1565-1570
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• 2019

Many possibilities of Big Data has been discussed widely for several years. And the importance of protecting personal information has been emphasized more strongly. During the process of integrating several personal information for the improvement of usability of Big Data, there are many problems occured like the likelihood of the identification of one person, the level of personal infomation used to create personalized services in the companies making and using Big Data. In this study, I summarize GDPR(General Data Protection Regulation) of EU, CCPA(California Consumer Privacy Act) of USA and domestic Big Data 3 Acts Amendment proposals. Also I discuss re-identifcation of de-identificated information, social costs of the usage agreement of personal information, possible problems in construction and combination of private and public big data, political suggestions about settlement of regulatory environment.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.1-12
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• 2021

With the recent 4th Industrial Revolution, the growth and value of big data are continuously increasing, and the government is also actively making efforts to open and utilize public data. However, the situation still does not reach the level of demand for public data use by citizens, At this point, it is necessary to identify research trends in the public data field and seek directions for development. In this study, in order to understand the research trends related to public data, the analysis was performed using topic modeling, which is mainly used in text mining techniques. To this end, we collected papers containing keywords of 'Public data' among domestic and foreign research papers (1,437 domestically, 9,607 overseas) and performed topic modeling based on the LDA algorithm, and compared domestic and foreign public data research trends. After analysis, policy implications were presented. Looking at the time series by topic, research in the fields of 'personal information protection', 'public data management', and 'urban environment' has increased in Korea. Overseas, it was confirmed that research in the fields of 'urban policy', 'cell biology', 'deep learning', and 'cloud·security' is active.

• Journal of Industrial Convergence
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• v.17 no.3
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• pp.17-22
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• 2019

As the value of big data is recognized as important, it is possible to advance decision making by effectively introducing and improving the development and utilization of JAVA and R programs that can analyze vast amounts of existing and unstructured data to governments, public institutions and private businesses. In this study, news data was collated and analyzed through text mining techniques in order to establish marketing strategies based on consumers' airline preferences. This research is meaningful in establishing marketing strategies based on analysis results by analyzing consumers' airline preferences using high-level big data utilization program techniques for data that were difficult to obtain in the past.

• Korean Management Science Review
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• v.32 no.3
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• pp.91-103
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• 2015

This study recognizes that there is a correlation between the movement of the financial market and the sentimental changes of the public participating directly or indirectly in the market, and applies the relationship to investment strategies for stock market. The concerns that market participants have about the economy can be transformed to the search terms that internet users query on search engines, and search volume of a specific term over time can be understood as the economic trend of big data. Under the hypothesis that the time when the economic concerns start increasing precedes the decline in the stock market price and vice versa, this study proposes three investment strategies using casuality between price of domestic stock market and search volume from Naver trends, and verifies the hypothesis. The computational results illustrate the potential that combining extensive behavioral data sets offers for a better understanding of collective human behavior in domestic stock market.