• Title/Summary/Keyword: Psychology Principle

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A Study on the effect of Fashion Ads based on the Theory of Gestalt Psychology (게슈탈트 이론에 의한 패션광고 효과에 관한 연구)

  • Lee, Eui-Jung;Kang, Kyung-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.37-56
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    • 2016
  • Gestalt psychology is a theory of psychology to organize separate stimuli perceived by people's vision to incorporate them into significant types, and this also is applied in terms of the brand awareness of consumers. This study considered which influence the Gestalt psychology theories have upon the fashion consumers' information processing in fashion advertisement. The results are as follows. The principles of the totality and the perceptual organization in the Gestalt psychology are allowing fashion consumers to perceive information through advertisement and to be capable of understanding it a little more easily and clearly in the process. As for the principle of totality, an integrated Gestalt was formed by combining the stimulant elements of fashion ads and the brand schema of consumers. The principles of figure and background that were part of the perceptual organization theory enabled the consumers to pay attention to, choose and focus on some of the objects of perception in an easier and faster way. The principle of perceptual grouping was used to draw attention from the consumers by simplifying the objects of perception and then by combining them or making them look complete. Therefore the more advanced application of the principles and laws of Gestalt psychology is expected to make fashion consumers' way of looking at ads more well balanced and positive in a more efficient and convincing manner.

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A Comparative Study on Buyongji and Likiron based on Analytical Psychology (분석심리학에 의한 부용지(芙蓉池) 일곽과 이기론(理氣論) 비교연구)

  • Choi, Hyo-Sik
    • Korean Institute of Interior Design Journal
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    • v.18 no.2
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    • pp.33-40
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    • 2009
  • Reflecting the idea of benevolent royal government of King Jeongjo(鼎俎), the Buyongji(芙蓉池) and Juhamru(宙合樓) of Changdeokgung(昌德宮) are the traditional Korean architecture to represent the Joseon(朝鮮) period. The purposes of this study were to investigate how the Likiron(理氣論), one of the foremost theories of Joseon Confucianism, was applied to the principle of space composition by analyzing Buyongji and Juhamru with Jung's analytical psychology and to provide basic data to utilize the results in modem space planning. The research findings indicate that Buyongji is the space of Ki(氣) to reflect the reality, corresponds to conscious, and represents the Joseon land and people including Chiljeong(七情) And Juhamru is the space of Li(理) with the ideal of benevolent royal government inherited in it and represents unconscious. It also has each building placed which contained the nature of Sadan(四端) along with Gyujanggak and Jewolgwangpunggwak(齊月光風觀) to represent "Self Archetype" that's the core of human mind. Each representing Ki and Li, Buyongji and Juhamru must have worked as a major composition principle of Likilwonronjeokilwonron(理氣二元論的一元論) that could simultaneously satisfy the practice philosophy of reality and ideal among Likiron.

The effects of cartoon style for interface motion on attraction and attention (인터페이스 상의 움직임에 만화적 기법 적용이 매력도와 주의에 미치는 영향)

  • Cho, Yu-Suk;Suk, Ji-He;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.519-530
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    • 2009
  • Today various interfaces are created with the advancement of technology. The flat 2D and static interfaces are general in the past but 3D and motion factors are imported in user interfaces today. It is important to use the motion factors adequately appropriate timing, situation and so on. This study focuses on the motion factor, especially the squash & stretch principle which affects the style of movement. This study investigates the effect of cartoon style(squash & stretch principle) for motion on attraction, emotion and attention. In experiment 1, participants evaluated attraction and emotion words relating to movement after they saw spheres applied to squash & stretch principle and spheres not applied to. The results indicate the squash & stretch principle can make motion not only more attractive but also brighter and more active than the general motion. In experiment 2, a sphere applied to squash & stretch principle and a sphere not applied to were presented at the same time and we measured the reaction time when participants detected change in one of the two spheres. As a result, the reaction time was faster when a sphere applied to squash & stretch principle changed. This suggests that the squash & stretch principle can make motion attract the attention of users.

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The positive contribution of Spirit (영성의 긍정적 기여)

  • Jongsung Kim;Sangseob Ahn ;Seongyeul Han
    • Korean Journal of Culture and Social Issue
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    • v.15 no.1
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    • pp.207-226
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    • 2009
  • Lately in the medical world, they realized that the spirit is important for health best of all, and in the WHO, the meaning of health was "The condition of being sound in body, mind", now as they added the spirit to there, it became "The condition of being sound in body, mind, or spirit". Even though we know well about the importance of spirit, but it is difficult to make sure what that mean is. Even in the Psychology, they didn't distinguish clearly the spirit from the mind. In this report, we have revealed the traits of spirit from the classic theory of spirit to the today's, as studying at side of biology and psychology. Especially the spirit have been developed remarkably for a long time at every religion. Recently in the medical world, they connected 'the spirit of Buddhism' to 'MBSR', and 'the spirit of Christianity' to 'Breakout Principle' with medical method. So, we have studied how the spirit give the positive contribution to the Psycho-therapy.

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Leveraging Psychology in Digital Marketing : Case Study (디지털 마케팅에 있어서 심리학 원리 적용사례)

  • Choi, Yang-ae;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.1 no.2
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    • pp.1-12
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    • 2018
  • The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

The Interpretaion of the Fairy Tale <The Frog King or Iron Heinrich> in Light of Jungian Psychology : The Unification of Opposites in the Fairytale (민담 <개구리 왕 혹은 충직한 하인리히>의 융심리학적 해석 : 민담에 나타난 대극의 합일)

  • Boseop Lee
    • Sim-seong Yeon-gu
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    • v.36 no.1
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    • pp.55-86
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    • 2021
  • The initial situation in our tale shows that the earth-mother-feminine principle disappeared from the center of the collective consciousness into the collective unconscious. Therefore the heaven-father-masculine principle is dominant, which is represented by the king. And in the king's daughter, who is living without mother, the positive father complex is working. She stays in the heaven-spirit world playing with the golden ball, which can be seen as the state of inflation. She is disconnected from the earth-mother-feminine principle, which is important for a woman to find her genuine feminine identity. This demanded principle approaches her through the frog, a bewitched prince. Psychologically it means that a man is under the power of the negative mother complex. The disgusting, ugly frog is a symbol for the shadow, the earthly animal instincts of the princess. Only with his help she can find her golden ball again, which has fallen into the deep well. Their talk about the rewards to him for his help shows us very well the opposites. The frog wants the feminine value such as relation, earthly eros, but the princess offers the masculine value such as heavenly logos. After the frog brought her the lost ball, i.e. she regained her libido, she completely forgot her promise. Like this the content, which is becoming conscious, here the shadow, is easy to fall back into the unconscious and to be repressed. The frog cannot be with the princess without the help of the king, a father figure, a firm protector of the collective oder. At first unwillingly the princess obeys Logos of her father. But her authentic instinctual urge grows stronger and it causes that her ego is released from the power of her father complex. At just this moment the frog turns into a prince, i.e. he is liberated from the mother complex. The marriage of princess and frog-prince symbolize the unification of the opposites: heaven becomes earthly and earth becomes heavenly. Three iron bands, wrapped around the heart of Heinrich, a young king's servant, are snapped, while he brings the prince and princess back to his kingdom. The heart, the place of earth-mother-feminine consciousness, is now liberated. This principle, which disappeared into the unconscious, emerged into the collective consciousness and the wholeness is recovered. The Self is now leading the collective consciousness, which includes not only the principle of Logos but also Eros.

A Study on eTextbook Development for Mobile Learning in a University (대학에서의 모바일 러닝을 위한 전자교재 개발 사례 연구)

  • Jung, Hyojung;Chon, Eunhwa;Suh, Eung-Kyo
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.237-256
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    • 2015
  • The purpose of this study is to develop the eTextbook and to explore the usability of the eTextbook for accelerating mobile learning in university. This study was primarily based on needs analysis of students, and eTextbook was created based on digital publishing through Adobe DPS. The major design principles of the eTextbook based on previous studies were as follow. First, eTextbook should deliver learning contents in a simple and systematic way. Second, eTextbook should induce student's flows by providing segmented learning contents and various learning resources. Third, eTextbook should expand information accessibility by providing a wide variety of multimedia functions. The development principles of eTextbook have been developed based on cognitive psychology. Location and function of the link or icon used for eTextbook have been developed on the basis of the principles of cognitive psychology. The main development principles were Coherence, Signaling, Redundancy, Segmentation, Multimedia principle, and so on. In order to examine usability of the developed eTextbook, experts' and learners' reactions were evaluated. The primary responses of learners are that the eTextbook increased the learning accessibility and provided various multimedia factors, and thus increased the learning flows in the class.

'A Posthuman Psychology' and the Fate of Autonomous Subjects ('탈인간의 심리학'과 자율적 주체의 운명)

  • Choe, Hoyoung
    • Korean Journal of Culture and Arts Education Studies
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    • v.5 no.2
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    • pp.1-17
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    • 2010
  • The posthumanism, as it is discussed in several areas of the humanities, calls the modern humanist concept of autonomous subject into question. The scientific psychology has been since its birth as independent discipline at the 19th century a 'posthuman psychology' in the sense that there has been always humanistic approaches to humans as autonomous beings on the one hand, and natural-scientific approaches to humans as determined beings on the other hand. I have argued that the concept of autonomous subject makes still sense as a regulating principle of everyday life of purposive agents and as a conceptual framework for interpreting causal knowledges about humans. And I have argued that culture and cultural education should play an important role in reflecting on the meaning and rationality of sciences and technologies.

A Study on Efficient Animated Character Based on the Hunlock Effect

  • Chen, Ye;Cho, Dong Min
    • Journal of Korea Multimedia Society
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    • v.24 no.9
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    • pp.1268-1278
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    • 2021
  • Combined with expert interviews and questionnaire investigations, this paper aims at analyzing the different characteristics of the animated characters Spider-Man from Spider-Man: Into the Spider-Verse based on Hunlock Effect, in order to provide appropriate guidance for animation characters designers and limited inspiration for creative practices. First, Spider-Man: Into the Spider-Verse is chosen as the case to analyze 6 Spider-Man with different personalities, who appear at the same time. Then, Spider-Man's characteristics are analyzed through interviews with experts. At last, the key study focuses on the influence of environmental factors on the formation of Spider-Man's roles in the theory of Hunlock Effect, in light of the principle of personality formation in psychology. From the perspective of psychology, interdisciplinary study on animated characters provides scientific and effective support for animation character design, and increases the fascination of animation characters' personalities.