• The Journal of Economics, Marketing and Management
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• v.10 no.3
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• pp.9-19
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• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

• Industry Promotion Research
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• v.9 no.2
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• pp.59-67
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• 2024

This study aims to confirm the dual mediating effect of gratitude and self-esteem in the relationship between mindfulness and happiness in middle and high school students and to provide basic data that can improve happiness. The study subjects were middle and high school students living in S City in South Chungcheong Province, and data were collected through a survey. For collected data analysis, SPSS PC+ Win. ver. 25.0 and SPSS PROCESS macro ver. 4.2 were used. Data were analyzed by applying frequency analysis, reliability analysis, correlation analysis, and double mediation effect analysis techniques. As a result of the study, first, there was a significant positive correlation between mindfulness, gratitude, self-esteem, and happiness. In particular, there was the highest correlation between gratitude and self-esteem. Second, gratitude and self-esteem had a double mediating effect in the relationship between mindfulness and happiness in middle and high school students. These results can be used as a new practice model to improve happiness by utilizing psychological variables such as mindfulness, gratitude, and self-esteem for middle and high school students.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.81-94
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• 2009

Present research is conducted for understanding the happiness of Korean people. In psychology, the happiness has been studied as subjective state which an individual perceives such as wellbeing(SWB) and satisfaction of life(SOL). However, the perceptions of people would be effected by their own culture, so the happiness has to be considered as a cultural concept. "Haengbok(幸福)", the Korean traditional concept of happiness has to be considered in various viewpoints. Many conditions will be needed to experience the feeling in Korea. However, in many cases, the "Haengbok" is formal expression. The practical term to express the feeling of happiness might be "Shinmyeong". Shinmyeong is one of the Korean unique positive feeling. The term Shinmyeong has been used widely in the context of celebrating happy life in Korean culture. According to former studies, Shinmyeong has influence not only on people's self esteem and self resiliency but on their SWB and SOL. The features and meanings of Shinmyeong is introduced and discussed to extend the discussion about happiness and culture.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.370-379
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• 2000

Autonomic responses were analyzed in 323 college students exposed to visual stimulation with Korean Affective Picture System (KAPS). Cardiac, vascular and electrodermal variables were recorded during 30 sec of viewing affective pictures. The same slides intended to elicit basic emotions (fear, anger, surprise, disgust, sadness, happiness) were presented to subjects in 2 trials with different experimental context. The first time slides were shown without any instructions (passive viewing), while during the second with instruction to exert efforts to magnify experienced emotion induced by pictures (active viewing). The aim of the study was to differentiate autonomic manifestations of emotions elicited by KAPS stimulation and to identify the role of instructed emotional engagement on physiological response profiles. The obtained results demonstrated reproducibility of responses in both trials with different contexts. Pairwise comparison of physiological responses in emotion conditions revealed the most pronounced differentiation for "ear-anger" and "fear-sadness" pairs (in electrodermal and HR variability parameters). "Fear-surprise" pair was also well differentiable. The typical response profile for all emotions included HR acceleration (except happiness and surprise), an increase of electrodermal activity, and a decrease of pulse volume. Higher cardiovascular and electrodermal reactivity to fear observed in this study, e.g., as compared to data with IAPS as stimuli, can be explained by cultural relevance and higher effectiveness of KAPS as stimuli, can be explained by cultural relevance and higher effectiveness of KAPS in producing certain emotions such as fear in Koreans.

• Journal of the Ergonomics Society of Korea
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• v.31 no.5
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• pp.617-627
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• 2012

Objective: The aim of the study was to develop a most widely used Korean dictionary of emotion expressing idioms. This is anticipated to assist the development of software technology that recognizes and responds to verbally expressed human emotions. Method: Through rigorous and strategic classification processes, idiomatic expressions included in this dictionary have been rated in terms of nine different emotions (i.e., happiness, sadness, fear, anger, surprise, disgust, interest, boredom, and pain) for meaning and intensity associated with each expression. Result: The Korean dictionary of emotion expression idioms included 427 expressions, with approximately two thirds classified as 'happiness'(n=96), 'sadness'(n=96), and 'anger'(n=90) emotions. Conclusion: The significance of this study primarily rests in the development of a practical language tool that contains Korean idiomatic expressions of emotions, provision of information on meaning and strength, and identification of idioms connoting two or more emotions. Application: Study findings can be utilized in emotion recognition research, particularly in identifying primary and secondary emotions as well as understanding intensity associated with various idioms used in emotion expressions. In clinical settings, information provided from this research may also enhance helping professionals' competence in verbally communicating patients' emotional needs.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.295-304
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• 2021

The purpose of this study aimed to examine the effect of use of MSG, balanced eating habit, perceived life happiness on psychological satisfaction with food in elementary, middle, and high school parents. In addition, the mediation effect of reducing unbalanced eating habit on the relationship between psychological satisfaction with food and use of MSG. For this analysis, 800 samples were collected from parents in Seoul metropolitan area. Regression analysis and mediation analysis with boostrapping were conducted. The findings of this study were as follows: (1) Group using MSG is more satisfied with food-related life than group not using it. (2) Perceived life happiness and healthy eating habit were positively related to satisfaction with food-relate life. Lastly, (3) Reducing of unbalanced eating habit was a partial mediator of the relationship between use of MSG and satisfaction with food-related life. It suggests that there is an association between use of MSG and satisfaction with food-related life, the positive effects of which may be mediated by expectancy of reducing unbalanced diet.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.141-148
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• 2019

The purpose of this study is to investigate the relationship between golf leader trust, exercise flow and psychological happiness for golf practice users. This study surveyed 256 golfers. The data were used to examine the causal relationship between variables using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First trust of Instructors had a positive effect on exercise flow. Second, exercise flow had a positive effect on psychological happiness. Third, trust of Instructors had a positive effect on psychological happiness. Fourth, exercise flow mediated the relationship between golf participant trust of Instructors and psychological happiness. If golf participants have higher confidence in their leaders and more commitment to exercise, the quality of life will be higher.

• Korean Journal of Culture and Social Issue
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• v.16 no.4
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• pp.423-445
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• 2010

Previous research have demonstrated that the external factors (ex., money, appearance) are more influential in Easterners' self-views and conditions for happiness than those of Westerners'. Based on these results, the current study examined whether 1) children and adolescents acquired these tendency as they grew up and 2) this tendency had relevance with social comparison. Total 954 students (260 elementary, 216 middle school, 260 high school and 218 college students) participated in the study. The results showed that elementary and middle school students regarded the internal factors (ex., thinking, feeling) as more important. But high school students considered the external factors as more important, and there was no difference in college students. Also, the results revealed that elementary and middle school students regarded the harmony of family and peace of mind as more important conditions for happiness. These results contrasted with preference for better educational backgrounds, better occupation, and money in high school and college students. In addition, age and social comparison tendency had positive relation with external self-concepts and negative relation with self-esteem. Especially, high school students showed strongest external self-concepts and social comparison tendency among four age groups. They also showed strongest preference for external conditions for happiness, but their self-esteem was the lowest. This might reflect fierce competition for college education in Korea, and the results of the current study have demonstrated that adolescents developed a tendency to prefer external factors to internal factors as they grew up in a competitive environment.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.271-284
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• 2018

The purpose of this study was to examine the effects of the narrative therapy group counseling program using RPG(Role Playing Game) format on happiness and negative emotions in children. The subjects of this study were 30 elementary school students who were referred to emotional and behavioral problems in a mental health center or elementary school in Seoul. They were allocated into an experimental group and a control group containing 15 students. Experimental group received a 60-minutes-session per week for 8 weeks. As a result, negative emotions of the experimental group statistically and significantly decreased compared with the control group, as well as the happiness. Results after 20 days showed that was maintained. In conclusion, the narrative therapy group counseling program using RPG (Role Playing Game) format in this study was found to be effective in reducing negative emotions and increasing happiness.

• The Korean Journal of Elementary Counseling
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• v.10 no.1
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• pp.1-17
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• 2011

The purpose of this study was to review of the psychology experiment researches in gratitude and the definition of gratitude, the effects of gratitude on happiness and mental health was examined. And examine the effectiveness of the cognitive behavioral gratitude program on gratitude disposition and happiness for elementary school students. The subject group consists of 2 classes from the 5th grade at G elementary school in Daejeon. For the experimental group, total 10 sessions of a cognitive behavioral gratitude program were applied once a week for 10 weeks, while there's no special treatment to the control group, The result were as follows. Cognitive behavioral gratitude program is shown to very effective in improving on gratitude disposition and happiness for elementary school students.