• 한국프랜차이즈경영연구
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• 제11권3호
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• 가정과삶의질연구
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• 제29권6호
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• pp.1-8
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• 2011

This study examined the influences of parental acceptance-rejection, father involvement, and parental power-prestige in childhood on adult psychological maladjustment. Participants were 168 women. Stepwise regression results showed that father and mother's rejection in childhood were association with adult psychological maladjustment. However, both father involvement and parental power-prestige in childhood had no effects on adult psychological maladjustment.

• 융합경영연구
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• 제11권5호
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• 융합경영연구
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• 제11권1호
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• 한국생활과학회지
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• 제18권1호
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• pp.65-74
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• 2009

The study was conducted by regression analysis based on a survey with the subjects of 107 daycare teachers working at 120 daycare facilities located in Gyeonggi-do, so as to investigate the influence of daycare teachers' 'job stress' and 'job satisfaction' on their 'psychological happiness'. The results are: first, there was significant difference in job stress(F(3,103)=2.85, p<.05), job satisfaction(F(3,103)=5.88, p<.05) and psychological happiness(F(3,103)=3.52, p<.05) accordant to the kind of work facilities among social demographic variables. In the correlation between 'job stress' and 'job satisfaction', there was negative correlation(r= .-56, p<.(01). Second, in the correlation between 'job stress' and 'psychological happiness', there was negative correlation(r= .-41, p<.001). Third, in the correlation between 'job satisfaction' and 'psychological happiness', there was positive correlation(r= .54, p<.001). In the relationship between 'job satisfaction' and 'job stress', job stress had influence on job satisfaction($R^2$= .43, F=79.42, p<.001). The explanatory power of it was 43%. In the relationship between 'job stress' and 'psychological happiness', 'job stress' had influence on 'psychological happiness'($R^2$= .41, F=21.46, p<.001). The explanatory power of it was 17%. In the relationship between 'job satisfaction' and 'psychological happiness', 'job satisfaction' had influence on 'psychological happiness'($R^2$= 59, F=5457, p<.001). The explanatory power of it was 34%.

• 보건교육건강증진학회지
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• 제21권4호
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• pp.99-108
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• 2004

The purpose of this study was to examine the relationship between physical fitness, and physical and psychological stress of females. The subjects of this study were 139 adult women, without a specific medical illness. The stress level was evaluated by Derogetis's checklist-90-Revision symptom of physical and psychological stress (Cronbach's a=0.88, 0.87). The physical fitness factors in this study were cardiopulmonary endurance, muscle endurance, muscle strength, power, agility, and flexibility. To analyze the data to examine the relationship between the physical and psychological stress, and physical fitness, correlation analysis was applied. The findings of this study were as follows. First, among the physical fitness factors, cardiopulmonary endurance, along with muscle strength and power had significant relations with physical stress (p<.01). Second, among the physical fitness factors, cardiopulmonary endurance showed a significant relation with psychological stress (p<.05).

• 한국조경학회지
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• 제51권2호
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• pp.131-142
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• 2023

탄소배출을 감축하기 위한 태양광발전시설은 산림, 농지, 도시, 수상 등에 우후죽순처럼 설치되고 있다. 그러나 태양광발전시설의 설치 이후 관찰자에게 미치는 시각적 선호도 및 심리적 영향에 관한 연구는 부족한 실정이다. 이에 본 연구는 한국 최대 규모의 수상 태양광발전시설 합천댐을 대상으로 근경, 중경, 원경의 시(視)거리에 따라 촬영을 실시하였다. 획득한 이미지를 포토샵을 통해 수상 태양광발전시설을 유무에 대해 비교하여 총 50명 연구 대상자의 뇌파(EEG) 및 설문지 분석을 통해 수상 태양광발전시설 설치 전후의 심리적 변화 및 시각적 선호도를 분석하였다. 결과를 요약하면 다음과 같다. 첫째, 수상 태양광발전시설의 설치에 따라 연구 대상자의 심리적 변화 및 시각적 선호도에 소극적인 영향을 끼치고 있다. 둘째, 수상 태양광발전시설의 설치에 따른 심리적 변화는 연구대상자의 국적/성별/전공과는 상관없이 거의 모든 연구대상자들에게 영향을 끼치는 것으로 판단되었다. 셋째, 수상 태양광발전시설의 설치에 따른 시각적 선호도는 낮으며, 이는 수상 태양광발전시설로 인해 경관의 '친근성' 및 '자연성'에 부정적 영향을 주는 것을 알 수 있다. 또한 이런 시각적 선호도의 변화는 연구대상자의 성별/전공에 따른 차이가 있는 것으로 나타났다. 넷째, 시(視)거리에 따른 수상 태양광발전시설이 관찰자에게 끼치는 심리적 변화 및 시각적 선호도는 근경이 중경과 원경보다 높은 영향을 미치는 것으로 나타났다.

• Nuclear Engineering and Technology
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• 제49권5호
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• pp.1090-1094
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• 2017

The determinants of the public's nuclear power acceptance have received considerable attention as decisive factors regarding nuclear power policy. However, the contingency of the relative importance of different determinants has been less explored. Building on the literature of psychological distance between the individual and the object, the present study demonstrates that the relative effects of different types of perceived risks regarding nuclear power generation differ across acceptance targets. Using a sample of Korea, our results show that, regarding national acceptance of nuclear power generation, perceived risk from nuclear power plants exerts a stronger negative effect than that from radioactive waste management; however, the latter exerts a stronger negative effect than the former on local acceptance of a nuclear power plant. This finding provides implications for efficient public communication strategy to raise nuclear power acceptance.

• 보건의료산업학회지
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• 제10권2호
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• pp.49-58
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• 2016

Objectives : The purpose of this study was to find factors affecting the cost-reduction practice of clinical nurses. Methods : The Data were collected from Feb. 25, to Mar. 15, 2015.the Total subjects were 201 nurses working in secondary-care hospitals located in Busan Results : The Meaningful variables that explain the cost-reduction practice in clinical nurses were psychological ownership, religion, and marital status in that order. Total explanation power was 22.1.% and psychological ownership has most explanation power. Conclusions : Psychological ownership and economic consciousness need to improve to develop cost-reduction practices. Additionally, nurses with and low concern about finances need to receive financial-related education.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.154-157
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• 1998

This study investigated the psychological and physiological responses to the sound of car horns produced by different. manufacturers. Ten female college students listened to the sound of the horns while their EEG responses on 6 sites were being measured, and rated each hem on psychological scales. Their EEG and psychological responses were investigated as to whether the responses were related to the loudness, sharpness, tonality, and roughness of the horns. The results indicated that the subjects felt more 'dominated' as the loudness and sharpness increased, that the subjects felt more 'pleasant' as the sharpness increased, that the subjects felt more 'dominant' as the tonality increased, and that the subjects felt more 'aroused' as the roughness increased. The physiological results showed that the fast alpha wave in the occipital lobe decreased in the relative power as the loudness, sharpness, and tonality increased, and that the delta wave in the occipital lobe increased and the slow alpha wave in the frontal lobe decreased in the relative power as the roughness increased.