• Title/Summary/Keyword: Psychological effect

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A Study on the Effect of Customers' Experimental Recognition of the Omni-Channel Brand on the Relationship Quality (옴니채널 브랜드에 대한 경험적 인식이 관계품질에 미치는 영향)

  • Ock, Jung-Won;Yun, Dae-Hong;Choi, Tae-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.448-458
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    • 2017
  • This study reviews the literature related to the omni-channel and derived structural relationship between experiential perception of omni-channel brand and consumer-brand relational quality. A total of 250 questionnaires were distributed to university students, workers, and consumers in Busan, Korea, who had experience using SSG.com. 210 questionnaires were used for final validation of research model. The hypotheses set in this study was validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 2 hypotheses(Hypothesis 2-3, Hypothesis 2-4). Findings of this study suggest the following:First, the consumer's experience with the omni-channel brand was found to be an important factor influencing consumers' cognitive and emotional responses formed by the transfer effect of experiential factors through senses. Second, the relationship between consumers and the omni-channel brand was found to be an important factor in building attachment and psychological bond through experience and trust for the omni-channel brand. Thus, the results of this study provide the basis for overall understanding of the strategic experiential module (SEMs) for the omni-channel, which recently emerged as a new trend of distribution channel, as well as for managing the spatial environment. Finally, we present the theoretical and practical implications related to consumers' experience and relational perception.

A path analysis of factors influencing eating problem among young female adults (성인초기여성의 섭식장애에 영향을 미치는 요인에 관한 경로 분석)

  • Cha, Bo-Kyoung
    • Journal of Nutrition and Health
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    • v.50 no.6
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    • pp.615-623
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    • 2017
  • Purpose: The purpose of this study was to analyze factors influencing eating problems among young female adults. Methods: Participants were 193 young female adults aged 19 ~ 29 years who were recruited in August 2017. Four variables related to eating problems in young female adults, including body image dissatisfaction, self-esteem, trait anger, and depression, were measured using reliable instruments. Data were analyzed using the SPSS/WIN 21.0 program and Amos 24.0 for descriptive statistics, Pearson correlation coefficients, and path analysis. Results: The mean for eating problems in young female adults was 8.99, and 9.8% of subjects were classified as high risk with eating problems. Modified model demonstrated good model fit (${\chi}^2$/df 0.47, GFI 0.99, AGFI 0.99, NFI 0.99, SRMR 0.022, RMSEA 0.001). Path analysis showed that body image dissatisfaction had the greatest direct effect on eating problems. Depression did not have a direct effect on eating problems, whereas it had indirect effects on eating problems through body image dissatisfaction as the mediating factor. Self-esteem had direct effects on depression and indirect effects on eating problems through depression and body image dissatisfaction as mediating factors. Trait anger had direct effects on depression and body image dissatisfaction and indirect effects on eating problems through depression and body image dissatisfaction as mediating factors. These factors accounted for 46% of the total variance, and the fit indices of the model satisfied the criteria of fitness. Conclusion: The results of this study reveal the important role of body dissatisfaction and psychological factors such as self-esteem, trait anger, and depression on eating problems. These factors influencing eating problems should be considered when developing programs to improve eating problems in young female adults.

Restorative Effects of Natural Landscape on University Students' Stress Reduction and Cognitive Enhancement (대학생들의 스트레스 해소와 인지향상에 미치는 자연경관의 치유효과)

  • Yi, Young Kyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.6
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    • pp.127-137
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    • 2015
  • Recent research has shown that university students experience severe stress and depleted directed attention due to study, social relationships, and economic dependency. Based on the stress reduction theory and the attention restoration theory, this study aims to investigate the effects of natural landscape on university students' stress and cognitive performance through a wide array of measurements including GSR(galvanic skin responsse), IBI(interbeat interval), ZIPERS(Zucherman Inventory of Personal Reactions), and mental arithmetic test. The restorative effects of natural landscape were compared with those of urban landscape. 128 university students participated in the study, and the data of 120 students was analyzed. The results showed that natural landscape was more restorative in relieving psychological stress and in enhancing cognitive performance than urban landscape, which evidenced the restorative effects of natural landscape. Therefore, it could be proposed that natural landscaping of the university campus contributes to students' stress reduction and cognitive enhancement. But such effects were not found in the two physiological measures(both GSR and IBI). Moreover, it was analyzed that urban landscape had a more beneficial effect than natural landscape for IBI, which might resulted from the participants' characteristics and the study landscape. Specifically, the young age span of the participants(average 23.8 years old) and the very natural setting of the university where they were enrolled might lead to the conflicting results in physiological measures. Also, the urban landscape used in the study had a sense of "scope", which is one of the Kaplan and Kaplan's restorative characteristics. Based on this opinion, it was suggested that future study should investigate the impact of the landscape type and contents as well as the participants' characteristics on the restorative effects of natural landscape.

Analysis of Effects from Traffic Safety Improvement on Roadways using C-G Method (비교그룹방법을 이용한 교통안전 시설물 설치 효과 분석)

  • Lee, Dong-Min;Kim, Do-Hun;Song, Gi-Seop
    • Journal of Korean Society of Transportation
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    • v.29 no.3
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    • pp.31-40
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    • 2011
  • Generally, inappropriate driving conditions including geometric, traffic environmental, and driver psychological problems may be critical reasons of traffic accidents. Under this circumstance, various types of facilities have been installed to improve traffic safety by itself or as a set consisting of several other traffic safety facilities. In general, traffic accidents occur by several reasons combined rather than only a single reason, and thus the safety effect of the safety facilities cannot be simply analyzed with only a single improvement. For the study, traffic accident data on the roadway segments of interest are collected along with field survey data. For the analysis, various alternative analysis methods were evaluated in terms of assessing accident reduction from various types of traffic safety improvements. Among the alternative methods tested including simple before-and-after evaluation method, before-and-after evaluation yoked comparison, and Comparison Group (C-G) method, it was found that the C-G method is the most effective method for analyzing the traffic safety improvement effect. Adopting the C-G method, both single and multiple safety improvements were analyzed. The results from this study can potentially be applied to decide the best type of treatments to improve traffic safety as well as to measure the accident reduction effects from the treatments.

The Effects of Campus Forest Therapy Program on University Students Emotional Stability and Positive Thinking (산림치유 프로그램이 대학생의 정서안정과 긍정적 사고에 미치는 영향)

  • Lee, Ju-Eun;Shin, Won-Sop
    • Korean Journal of Environment and Ecology
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    • v.33 no.6
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    • pp.748-757
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    • 2019
  • This study was intended to investigate the effects of forest therapy programs using school forest on the emotional stability and positive thinking of university students. The subjects were divided into an experimental group and a controlled group, and the number of subjects in each group was 35 and 25, respectively. The forest therapy program was conducted once a week from 4 September to 12 December in 2018 for a total of 8 sessions, and each session lasted two hours (120 minutes). The subjects were examined in the emotional state and positive thinking before and after the forest therapy program. To determine the difference in emotional stability and positive thinking before and after the program, I conducted a paired t-test and analyzed the data with the SPSS 21.0 program. The results indicated that students who participated in the program showed a significant increase in the stabilize emotional state and positive thinking. This study shows that forest therapy programs using school forests have an effect on students' emotions and positive thinking. Thus, it is necessary to promote the forest therapy program as an alternative activity for the treatment and prevention of mental health of university students.

A Study on the Effect of Consumer's Benefits and Attitudes on the Functional Health Food Purchasing Intention (소비자 추구혜택과 관심도 및 태도가 기능성건강식품 구매의도에 미치는 영향)

  • Yu, Dong Sool;Kim, Hong Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.189-204
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    • 2016
  • The study is aimed at figuring out the effect of the consumers benefit, attitudes and interest when customers purchase functional food on purchasing intention and product a foundation of competitive power such as a customized product development for a marketing strategy by examining consumers' behavioral patterns. The range of functional food which is a subject of this study is included in the nutraceutical foods, protective foods in addition to biocontrol food. It surveyed about ages of 20 to 60 domestic residents who have taken functional food in order to conduct the study. Data used in this study was collected 353 answers in September 2016, and hierarchical analysis which is a demographic characteristic as control variables was conducted to verify the hypothesis using statistical program SPSS 21.0 The result of this study demonstrates that firstly, psychological pursued benefit secondly, health concern thirdly, health management attitude affects to functional purchasing intention. It is expecting that the result of this study will be used on the basic standards that are grasping and generalizing the needs of customers. In addition, it is also expecting to contribute to improvement of internal and external functional food industry as a functional food material development because it provides empirical customer behavior analysis result.

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Effect of Arousal Control Training Conjugated Heart Rate Biofeedback for National Substitute Archery Players (심박수 바이오피드백기법을 활용한 국가대표 후보 양궁선수의 각성조절훈련 효과 분석)

  • Hong, Seong-Taek
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.469-484
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    • 2011
  • The purpose of this study was to examine the effect of arousal control training conjugated heart rate biofeedback for national substitute three archery players. The arousal control training programs was developed on previous researches and 3 archery experts and 1 sport psychologist had meetings. The training programs contained as orientation, breathing regulation, progressive relaxation technique, heart rate biofeedback, cognitive restructuring, routine and consisted of 24 weeks. XCOACH was utilized as heart rate biofeedback instrument. The effects was examined on competitive state anxiety inventory-2, archery score and ranking, observation, interviews and self assessment. As the results, the score of subfactor was improved on somatic state anxiety, cognitive state anxiety and self-confidence. As the results of observation, interviews and self assessment, the ability of arousal control was enhanced by using effective psychological skills conjugated heart rate biofeedback.

말기암환자 가족에 대한 호스피스 케어의 정보적 지지 제공 효과

  • Kim, Hyeon-Suk
    • Korean Journal of Hospice Care
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    • v.2 no.1
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    • pp.21-40
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    • 2002
  • Cancer is the second leading cause of the death in Korea. Family caregivers of dying patients manifest many psychological and physical symptoms of stress, and they often seek for informational support from health care providers. Unfortunately, however, few systematic studies identify the actual effect of such support on family caregivers. This study, thus, intends to evaluate the effect of informational support for hospice care. One group pretest-posttest design was used, employing the stress-coping model by Cohen and Wills as a conceptual framework. This research was conducted from July 1 to November 15, 1998, initially with 32 subjects sampled from hemato-oncology department of two general hospitals in Seoul, but reduced to 18 at the end due to the untimely death of patients or caregiver's refusal during the course of study. Informational supports were programmed to provide the family caregivers with 8 times of education and counseling as well as 24-hour hot-line for 4 weeks. A booklet that explains the various problems of hospice care was also prepared and distributed to all subjects. Data were collected by using self-report questionnaires and reviewing medical records. The tools used in this study were based on the Weinert's PRQ-II(scale of perceived social support), Spielberger's state anxiety inventory, and CES-D. Also included in the data collection were the general characteristics of family caregivers and patients, and the pain intensity and the performance status of patients. The data were analyzed with descriptive statistics, Wilcoxon sign rank test and paired t-test using SPSSWIN program. The results of the study were as follows: 1.The perceived social support of family caregivers was not significantly increased with informational support for hospice care(t=1.64, one tailed p=.060). 2.The anxiety of family caregivers was significantly reduced following informational support for hospice care(t=3.48, one tailed p=.002). 3.The depression of family caregivers was significantly reduced following informational support for hospice care(t=-2.18, one tailed=.022). 4.The pain intensity of patients with terminal cancer was significantly reduced following informational support for hospice care(t=-2.41, two tailed p=.027). The results suggest that the informational support provided to family caregivers of patients with terminal cancer reduced not only their anxiety and depression but also the pain intensity of patients. Further study is necessary to consolidate the conceptual framework of this study with expanded number of subjects. Nevertheless, it was certain that the informational support program for hospice care was very helpful to both caregivers and patients. Thus, the informational support program is strongly recommended for the hospitals which have no hospice unit yet.

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The Effects of Depression of University Students on Smartphone Dependence: Focusing on the Mediating Effect of Self-efficacy (대학생의 우울이 스마트폰 과의존에 미치는 영향: 자기효능감의 매개효과를 중심으로)

  • Seo, Bo-Kyung;Cha, Seong-Soo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.478-486
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    • 2020
  • The purpose of this study was to find out the actual status of smartphone students' dependence on college students, and to identify the correlation between depression, self-efficacy and smartphone overdependence, and the role of self-efficacy in the relationship between depression and smartphone overdependencee. The main results of the survey and analysis of 1,177 four-year college students located in Gyeonggi area are as follows. First, the percentage of college students' smartphone overdependence was very high at 34.1%. Second, there was a significant difference in prevalence of depression between the smartphone overdependence group(18.7%) and the general user group(11%). Third, self-efficacy showed a negative correlation with smartphone overdependence. The smartphone overdependence group showed significantly lower score in self-efficacy and self-regulation efficacy, confidence, and task difficulty preference than the general user group. Fourth, self-efficacy worked as a mediating variable in the relationship between depression and smartphone overdependence. In other words, the effect of depression on smartphone overdependence tended to decrease as self-efficacy rose in the relationship. Finally, we discussed the development of programs to support career and psychological counseling of university students.

The Effects of Job Stress and Mental Health of Care Service Workers on Self-diagnosed Oral Symptom in Seoul (서울시 돌봄 서비스 노동자의 직무스트레스와 정신건강이 주관적 구강 증상에 미치는 영향)

  • Hong, Min-Hee;Lee, Jung-Min;Jang, Ki-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.274-282
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    • 2020
  • This study examined the effect of job stress and mental health factors on the oral symptoms of caring service workers in Seoul. For the research method, a survey was conducted from July 24 to August 6, targeting 150 caring service workers. The survey items were job stress, mental health (physical symptoms, anxiety, and insomnia), and self-diagnosed oral symptoms. The results of the study were as follows. Job stress (p=0.001) had a significant effect on the oral symptoms. In addition, physical symptoms (p<0.001), anxiety symptoms (p<0.001), and insomnia symptoms (p<0.001) all had significant effects on the oral symptoms. Among the risk factors, physical symptoms had the greatest influence on oral symptoms. In addition, according to the correlation result of job stress, anxiety symptoms, insomnia symptoms, oral symptoms, as job stress increases, physical symptoms (p<0.001), anxiety symptoms (p<0.001), insomnia symptoms (p<0.001), oral symptoms (p<0.01) showed an increasing positive correlation and a statistically significant difference. Physical and psychological labor power is greatly exhausted by care service workers performing tasks that require physical and mental care for those who are being cared for. Therefore, there is a need for systematic expansion measures for the mental health of workers and the introduction of customized oral health education programs to improve oral health because improved health and oral health conditions can increase work performance.