• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• 문화기술의 융합
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• 제9권4호
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• pp.337-349
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• 2023

웨이트 트레이닝 즉, 보디 빌딩에 관심이 증가하였으나 대학생들을 대상으로 참여 동기, 행동 의도에 대한 연구는 부족한 실정이다. 이에 본 연구는 대학생들을 대상으로 하여 보디 빌딩 참여 동기를 살펴보고 그 와중에 발생하는 심리적 반응을 매개하여 행동 의도에 미치는 영향을 파악하고자 하였다. 연구 방법은 2023년 5월 30일부터 6월 10일까지 온라인 설문을 통해 이용자 250명을 대상으로 설문지를 실시하였고, 총 232부를 최종 분석에 사용하였다. 연구 결과 첫째, 대학생의 웨이트 트레이닝을 참여하는 동기 중 건강지향형, 자기개발형은 자발적 수용에 정의 영향을 미치는 것으로 나타났다. 둘째, 웨이트 트레이닝 참여 동기 중 가정지향형은 기회주의적 수용에 부정적인 영향을 미치는 것으로 나타났다. 마지막으로 자발적 수용은 학습성과에 정의 영향을 미쳤으며, 기회주의적 수용은 학습성과에 부정적인 영향을 미치는 것으로 확인되었다. 본 연구의 결과를 활용하여 대학생들의 신체적 건강을 증진하는 데 요인적 및 정책적 이해에 도움이 될 수 있으리라 본다.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제15권4호
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• pp.3-11
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• 2009

As de-schooling students (students who leave schools) have been produced and increased in middle and high schools every year since 1990s, urban alternative schools have founded with Seoul as the center. The objects of such urban alternative schools are de-schooling teenagers, and their educational goal is to make the students to discover their own values and grow as members of the community by accomplishing their healing and growth. Most of students in alternative schools have excessive self-centered feeling than ordinary people, and since they don't have exchanges with others, they have to receive holistic healing along with education. Here, 'healing' is a method of approaching to health through environmental, psychological, social and cultural supports unlike 'treatment' used for medical means. Therefore, holistic healing for alternative schools' students has to accomplish self-knowledge, self-control, and self-healing without repulsion through spaces of healing environments instead of heavy-handed exchanges. This study has integrated a theory of Max $L{\ddot{u}}scher$ who suggested a psychological healing theory in terms of internal character and a theory of Rudolf Steiner who suggested it in terms of practical and holistic sense and analyzed Sungmisan School, one of urban alternative schools in Seoul through the integrated theory. The analysis of the integrated theory are intended to emphasize the importance of healing environments and suggest methods in creating healing environments for urban alternative schools in the future.

• 한국심리학회지 : 문화 및 사회문제
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• 제9권1호
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• pp.43-66
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• 2003

본 연구는 지하철 내 자리양보행동에 영향을 미치는 요인들을 탐색해보고, 이들 요인 중 '양보에 수반되는 당사자의 신체·심리적 부담감'과 '책임분산'이 자리양보경향성 판단에 미치는 영향 및 그에 대한 성차를 알아보기 위한 것이다. 연구 1에서는 양보행동을 유발시키는 요인과 억제시키는 요인을 탐색하였는데, '나보다 약한 노약자에게(노약자에 대한 안쓰러운 마음 요인) 자리를 양보하는 행동은 당연한 것이며(노약자 존대의식 요인) 따라서 양보행동을 하지 않을 경우에는 마음이 편하지 않고, 부끄럽게 느껴진다(양보하지 않을 때 생기는 부정적 감정 경감 요인)'라는 것이 가장 중요한 유발요인으로 나타났다. 억제요인으로는 '양보에 수반되는 당사자의 신체·심리적 부담감' 요인, '양보거래 상황에서 발생하는 심리적 거부감' 요인, 주변에 양보할만한 다른 사람이 있는 경우와 같은 '책임분산' 요인 그리고 '양보상황해석의 애매성' 요인이 중요한 것으로 나타났다. 연구 2에서는 연구 1에서 추출된 유발요인과 억제요인 중 양보행동에 가장 중요하게 영향을 미친다고 판단되는 요인들 즉, '양보에 수반되는 당사자의 신체·심리적 부담감(개인적 부담감)' 요인과 '책임분산(책임감)' 요인이 양보행동에 미치는 영향을 살펴보았다. 그 결과, 개인적 부담감 정도가 낮고, 책임감을 높게 지각하는 상황일수록 자리양보경향성을 높게 평가하였으며, 개인적 부담감 정도가 높고, 책임감을 낮게 지각하는 상황에서는 자리를 양보하려는 경향이 낮은 것으로 평가하였다. 또한, 자리양보경향성을 판단하는데 있어, 여성이 남성에 비해 개인적 부담감 정도에 더 민감하게 반응하는 것으로 나타났다.

• 농촌계획
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• 제22권1호
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• pp.93-100
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• 2016

Land price can be affected by convenience or psychological repulsion like PIMFY (Please In My Front Yard) or NIMBY (Not In My Back Yard) for various facilities. Services related to public establishment, welfare, medical attention, and amenities in rural areas are comparatively poorer than those in urban areas. The purpose of this study is to estimate the implications of the accessibility to community facilities in rural areas for land prices using a hedonic price model. The accessibility to facilities is estimated by real road distances and the land prices are applied for four types of land usages: field, rice paddy, building lots, and village halls. Community facilities are classified from public and community services view: education, safety, culture, transport, environment, health care, and finance. The results show that the accessibility to health care and transport can positively affect land prices and the accessibility to environment (waste facilities and junkyard) and unpleasant services (funeral hall and charnel house) can negatively affect land prices. Especially, the accessibility to hospital is the most positive influential factor for all types of land usages.

• 농촌계획
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• 제26권3호
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• pp.103-113
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• 2020

Land price can be affected by convenience or psychological repulsion like PIMFY (Please In My Front Yard) or NIMBY (Not In My Back Yard) for various facilities. The purpose of this study is to evaluate whether non-preferred facilities are related to NIMBY impact that negatively affect land prices using the spatial econometrics models which are spatial autoregressive models (SAR), spatial errors models (SEM), and general spatial model (SAC). The land price in urban area increases by 0.07-0.2% when the distance from aversion facilities increases by 1%. However, the land price in rural areas decreases when the distance from aversion or pollution facilities increase. Therefore, these facilities in rural areas located in the areas with higher land price because funeral homes located in center of rural administrative areas and charnel house or crematorium located in the fringe of urban areas. That is, this study explain the difference between land price and non-preferred facilities in urban and rural areas and why there are more N IMBY symptoms in urban areas.

• 복식
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• 제26권
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• pp.29-47
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• 1995

Today, we live in the fastly changing society, rapidly developing scientific civilization and repeatly confusing political culture. Therefore, man persuits the emotional rest in "eros" and sympathizes with eroticism. Such an eroticism represents too much in art and costume all over the world. the purpose of this study is to classify the ex-pressive style of eroticism which is the feature of the costume in the first year of 1990's and to analyze its expression meaning. This study will be a basic data of new design development and help predict the costume in the latter half of the yeat. The method of this study was performed by using the literature related to the eroticism and the study of preceeding researchers. To analyze the costume style the its implied meaning being used to express the eroticism of 1990's, the magazines(Elle, Vogue, WWD, Collections etc) and the literatures related to fashion were used. The styles and meaning of eroticism expressed eroticism by using the minimal design which exposes wholly or partly by using a transparent vinyl and a see-through clothing. The sexy style arose from the expression of social rebellion and the exposure of suppressive sex as a psychological repulsion against the older generation. 2) Deshabille style : This style is the conver-sion to the outer garment of an underwear. The excessive exposure which just concerns the inti-mate parts of the body by using the thin cloth or lace for an underwear. This style can be recognized as the beauty destruction and ugly 3) Glamour style : The style is made up of the high-grade cloth such as silk and velvet and expresses the bodily beauty. This style falls into a rebellious culture and comes from the inten-tional expression to escape the modern life which is straight and hard. 4) metallic style : This style uses variously the new material such as vinyl-coating, enamel and represents the eroticism through the original expressions.pressions.