• Title/Summary/Keyword: Propensity

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A Study on the Electricity Consumption Propensity by Household Members in Apartment Houses (공동주택 가족구성원별 전력소비성향에 관한 연구)

  • Kim, Yu-Lan;Hong, Won-Hwa;Seo, Youn-Kyu;Jeon, Gyu-Yeob
    • Journal of the Korean housing association
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    • v.22 no.6
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    • pp.43-50
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    • 2011
  • Korea is a country with an exceptionally high energy consumption. For economic reasons, Korean households are forced to save more energy. Korea's household energy consumption has grown slowly compared to other sectors and household energy consumption per capita is lower than the OECD average. However, its per capita electricity consumption soared and is expected to remain climbing mainly due to the increasing number of one-person households. To establish an effective strategy against a possible electricity shortage, the actual condition survey of electricity energy consumption first needs to be clearly understood. This study adopted both a general survey and a detailed survey of people living in apartment housings and data was collected on electrical appliance use according to individual schedules. Based on these data, the results were used to attempt to analyze electricity consumption patterns resulting from energy using activities of residents and to determine electricity consumption propensity according to each household member's characteristics in apartment housings.

A Study on the Effect of Shopping Orientation and Fashion Orientation on Imported Cosmetics Repurchase Intention of Single Women (싱글 여성의 쇼핑성향과 패션지향성이 외국산 화장품 재구매 의도에 미치는 영향)

  • Park Hyo-Won;Kim Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.56 no.5 s.104
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    • pp.150-162
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    • 2006
  • The purposes of this study were to identity the effects of shopping orientation and fashion propensity on imported cosmetics repurchase intention of single women. Self-administered questionnaire was used for data collection from 310 single women aged 25-34. The results were as follows: 1. The factors of shopping orientation of single women were pleasure, ostentation, economy, individuality, convenience of location, and convenience of service. And the factors of fashion propensity were fashion interest and fashion leadership. 2. Single women with higher pleasure pursuit were younger, spent pocket money and purchased imported cosmetics more. Ostentation pursuiters had higher incomes, but economy pursuiters were younger, spent pocket money and purchased imported cosmetics less. Individuality pursuiters were older, and spent more pocket money and posessed imported cosmetics more. Convenience of location pursuiters posessed more imported cosmetics, but convenience of service pursuiters were highly educated. Single women with higher fashion interest were younger, higher income and education level, and posessed imported cosmetics more. And single women with higher fashion leadership were highly educated and purchased imported cosmetics more. 3. Imported cosmetics repurchase intention were effected by pocket money, purchasing power and amount of imported cosmetics, pleasure pursuit, fashion interest positively, but economy pursuit negatively.

A Study on the Expression Propensity of Typography in Korean Advertisement - Focused on Printing Advertisement after 2000year - (한국 광고의 타이포그래피 표현 경향 연구 - 2000년도 이후 인쇄광고를 중심으로 -)

  • Kim, Dong-Bin
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.219-228
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    • 2007
  • Printing advertisement is aggregate of commercial information communication text consisted of image sign and language sign. This means that verbal tabor through visual stimulation and character is mixed and passes information through picture. Typography is process that visualize verbal appeal in printing advertisement. Therefore study about typography is very important for a visual expression element in printing advertisement. Typography expression of Korean printing advertisement accomplished fast qualitative growth after 2000 flowing the 1990s. This study makes that typography expression propensity of Korean printing advertisement after 2000 of changed of expression structure, changed of expression rule, changed of expression method etc. Accordingly, extracted each three analysis bases. And this study presented expansive direction of typography expression of printing advertising in case studies.

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Factors Affecting on Organizational Commitment of Hospital Physical Therapists (병원에 근무하는 물리치료사의 직장애착에 영향을 미치는 요인)

  • Choi, Man-Kyu;Lee, Suk-Min
    • Journal of Korean Physical Therapy Science
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    • v.7 no.2
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    • pp.503-512
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    • 2000
  • This study was carried out to find out factors affecting on organizational commitment of hospital physical therapists in Korea. The sample used in this study consisted of 135 physical therapists who were working in hospitals located in Seoul. The data for analysis were collected by questionnaire survey. The major statistical methods used for the analysis were factor analysis and multiple regression analysis. The dependent variable of the study was organizational commitment (responsibility of organization and propensity to stay), and the independent variables were general characteristic of respondents and components of job satisfaction - "task", "organizational operation system", "opportunity of development", "interpersonal relationship" - of hospital physical therapists. Important factors affecting the responsibility of organizational commitment were religion, work period, task satisfaction, opportunity of development. And propensity to stay was significantly affected by religion, work period, and four components of job satisfaction. In considering above findings, for improving factors affecting on organizational commitment of physical therapists, hospitals need to develop strategies for enhancing job satisfaction by providing the adequate job environment.

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Materialism, Conspicuous Consumption, and Preference for Imported Luxury Brands Among College Students (물질주의성향과 과시소비성향이 수입명품선호도에 미치는 영향 -대학생 소비자를 중심으로-)

  • 정지원;정순희;차경욱
    • Journal of Families and Better Life
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    • v.21 no.5
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    • pp.181-192
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    • 2003
  • This study examined college students' propensity for materialism and conspicuous consumption, and their preference for imported-luxury brand products. This study also identified the factors that influence college students preference for the imported-luxury brands. The data were obtained from a questionnaire completed by 4-year-college students (N=309), and were analyzed by t-tests, ANOVA, and multiple regression analyses. The findings of this study are as follows: First, college students' propensities for both materialism and conspicuous consumption were a little higher than the middle points of the scales. Their preference for imported-luxury brands was a little below the middle point of the scale. Second, the propensity for materialism was higher among first- and second-year students than among third- and fourth-year students. The occupation of household head was significantly related with the levels of materialism and conspicuous consumption, as well as the preference for imported-luxury brand products. Female students were more likely to prefer imported-luxury brands. Those with a higher income and subjective level of living were more likely to have the propensity for conspicuous consumption and preferences for imported-luxury brands. Third, the imported-luxury brands preferences were positively associated with the propensities for both materialism and conspicuous consumption.

Influence of Mass Media, Peers' Effects and Conformity on the Consumption-oriented Attitude and Conspicuous Consumption of Adolescent Consumers (대중매체 및 또래영향력과 또래동조성이 청소년 소비자의 소비지향태도와 과시소비행동에 미치는 영향)

  • So, Young-Ha;Han, You-Jin
    • Journal of Families and Better Life
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    • v.31 no.5
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    • pp.173-184
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    • 2013
  • The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

Effect of Technology Incubation Programme on Entrepreneurship Development in Nigeria

  • NDAGI, Abdulmalik
    • World Technopolis Review
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    • v.7 no.1
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    • pp.15-43
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    • 2018
  • The lack of appropriate performance appraisal and evaluation of incubatees of technology incubation programmes in relation to entrepreneurship development in Nigeria is a major gap that needs to be bridged. This study examined the effect of selected technology incubation programme variables such as training, financing and marketing on entrepreneurship development in Nigeria. A closed-ended questionnaire was used for data collection from the quota-sampled population of the six (6) geo-political zones of Nigeria. Descriptive statistics were used to analyse the data while multiple regression was used to test the hypotheses. The results revealed that technology incubation training has a significant effect on entrepreneurial ability in Nigeria; there is a significant and positive effect of technology incubation financing on entrepreneurial funding portfolio; there is no significant impact of technology incubation marketing programme on entrepreneurial turnover; and technology incubation has no significant impact on entrepreneurial propensity. The study recommended that the National Board for Technology Incubation (NBTI) expand the training modules to capture pre, post and virtual incubatees; to facilitate access to risk funds, cheap capital and encourage establishment of venture capital; to improve on its marketing programme to encompass all marketing needs of incubatees beyond trade-fair participation. However, trade-fairs participation has a significant but limited effect on entrepreneurial turnover, while a technology incubation programme has no significant impact on entrepreneurial propensity, as only six (6) out of the twenty-nine (29) respondents started new venture from the incubation centers which are industrial training students and staff of the incubatees.

Comparing the smoking rates between people with and without disabilities: Using propensity score matching (장애인 인구집단과 일반인구집단간의 흡연율 비교: 성향점수매칭법을 활용하여)

  • Choi, Minhyeok;Choi, Jinhyeok
    • Korean Journal of Health Education and Promotion
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    • v.33 no.1
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    • pp.61-70
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    • 2016
  • Objectives: It has been well documented that people on the lower socioeconomic position are significantly more likely to smoke cigarettes. The purposes of this study were (a) to identify a potential difference of socioeconomic factors, and (b) to compare a smoking rate, one of the most representative health behavior between people with/without disabilities after the controlling socioeconomic factors. Methods: The Korea Panel Survey of Employment for People of Disabilities (2012) and the Korea National Health and Nutrition Survey (2012) were employed for calculating the smoking rates of persons with/without disabilities. Results: The results demonstrated that the socioeconomic position indicators (education, occupation and household equivalent income) of persons with disabilities were lower than persons without disabilities. The smoking rates of the persons with/without disabilities were 35.9% and 19.0% respectively before propensity score matching. After propensity score matching with the socioeconomic factors, however, ATT of people with disabilities was 0.201 which is lower than ATT of people without disabilities (0.227). Conclusions: Our findings indicated that the socioeconomic level of persons with disabilities is important to improve the smoking rates and health level regardless of their disabilities.

A Cyber Evaluation System Using User Profile (사용자 프로파일을 이용한 사이버 평가 시스템)

  • 김정은;신성윤;이양원;오재철
    • Journal of Internet Computing and Services
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    • v.3 no.3
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    • pp.19-29
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    • 2002
  • Recently, cyber evaluation systems on the Web-based remote education do not consider the personalized characteristic and propensity of individual students. Especially, in setting of the questions far examination, the traditional simple and general methods for all students group have been used for evaluation. This paper proposes on efficient cyber evaluation system using user profile. First, questions are filtered by using user profile for the personalized characteristic and propensity of individual students, This personalized characteristic and propensity have been disregarded in traditional evaluation systems. And then, filtered questions are set for examination, Therefore, efficiency of the evaluation system is enhanced and students make good results from their study. When user profile is adapted, the setting method of question for examination have combined category-based method with keyword-based method. This make students get the interest and pleasure for questions.

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Acceptance of Smart Clothing Based on Outdoor Consumption Behavior

  • Cho, Hakyung;Lim, Ho-sun
    • Fashion & Textile Research Journal
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    • v.22 no.2
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    • pp.209-221
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    • 2020
  • Recently, following the commercialization and market entry of smart clothes with diverse functions, smart clothes have been changing from technology-centered products to user-centered products. However, the analysis of consumer demand centered on actual commercialized products is lacking. Therefore, this study classified commercialized smart clothes by function and analyzed the demand and requirements of smart clothes according to sports/outdoor clothes consumption behaviors. As a result, consumers were classified according to their sports/outdoor clothes consumption behaviors into an outdoor leading group with high consumption propensity, an outdoor pursuit group with medium consumption propensity, and an outdoor following group with low consumption propensity. Among the commercialized smart clothes, those with a heartbeat measuring function, those with a heating function, and those with a light-emitting function were presented and demand analysis was conducted. According to the results, the outdoor leading group and the outdoor pursuit group had higher levels of awareness, preference, and purchase intentions than the outdoor following group. In addition, the outdoor leading group showed the highest level of purchase price acceptance while the outdoor following group showed the lowest level of purchase price acceptance. However, this study has a limitation that the acceptance for smart clothes were analyzed with consumers who had experience in sports outdoor clothes consumption. Therefore, in future, studies will be conducted with a wide range of consumers.